MarTech investments account for around 25% of total marketing budgets on average. However, in the 2022 Gartner Marketing Technology survey, marketers report that they utilize only 42% of the capabilities available in their MarTech stack, down from 58% in 2020.

Challenges that lead to Martech underutilization

The last ten years have seen an explosion of interest and new applications in MarTech. Back in 2011 when Scott Brinker started tracking the MarTech landscape, there were just 150 tools. Today, the number is 9,932.

The complexity has grown exponentially, which makes it more challenging than ever to keep technology up-to-date and staff up-to-speed in acquiring the necessary MarTech knowledge.

Challenges are mounting in all aspects, but most marketers cited the below three root causes as the biggest hurdles standing in the way of effectively leveraging MarTech, according to Gartner’s survey:

1. A significant amount of overlap among marketing technology solutions (30%)
2. Difficulty identifying and recruiting talent to drive adoption/utilization (28%)
3. Complexity/sprawl of the marketing technology ecosystem (27%)
   

Why should you care?

Failing to fully leverage the tools or finding more cost-effective alternatives can lead to a degradation of your marketing ROI, especially during times like 2023 when the economic outlook doesn’t look promising. The impact of such gaps will be even more detrimental in the event of recession-driven budget tightening.

Make better use of your marketing tools

It’s time to scrutinize your investment on marketing tools and squeeze out more ROI! If you are looking for ways, here are some of our suggestions:

1. Conduct a marketing technology stack audit

The very important first step is to identify the gaps and establish routine measurement. You should:

a) Start with reviewing what tools you have in place, how they work together, whether they meet the goals and requirements you set for your business and what your team has been using or not using them for.

b) Calculate the percentage of utilization and the cost of acquisition against the business value it provides to keep track of your Martech ROI.

Business goals and objectives shift over time, so learn to adapt with new marketing tools and integration. To keep up with the ever-changing business landscape, it’s observed that more marketing teams start to assess their marketing tech stack at a more frequent, regular pace.

If you don’t have a review routine in place or struggle with how to make a start, consider taking advantage of our free Martech audit. With our experience built on thousands of Martech stack reviews, we can set you off to a flying start much faster.

2. Choose best-of-breed over integrated suites

Marketers are divided between best of breed and best of suite when it comes to marketing technology investments. Both approaches have their pros and cons.

Although in Southeast Asia, we see businesses prefer an all-in-one platform for its ease of management almost by default, recent research indicates businesses that choose the best-of-breed approach have a higher chance to see the technology exceeding their expectation (2022 Gartner Marketing and Communications Technology Survey).

An integrated suite that bundles all the functionalities may seem powerful, but in reality marketers often find themselves only using a small set of features yet unable to cut the cost off from unused ones.

Rather than being locked into one inflexible, single-vendor platform, where change requires huge amounts of planning, resources, and disruption, consider using best-of-breed solutions to build a composable Martech stack that allows you to stay more agile and adaptable to economic changes.

Read more: Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack

3. Migration pain shouldn’t be a blocker

Many businesses are passive about evaluating new marketing tech alternatives, not because they are 100% satisfied with the existing solutions, but because migration and relearning of a new platform can be strenuous.

The fear of data loss, missing connectivity and level of engineering efforts required stand out as recurring concerns when it comes to replatforming, especially among companies that are short of engineer resources or stuck in monolithic legacy business systems that don’t integrate easily with other solutions.

Don’t let the friction stop your quest for more effective tools though – Migration pain is a one-off but the impact can be long-term. If migration or integration is your bottleneck, Martech agencies with tech capabilities like Ematic Solutions can serve as your augmented engineering team.

At Ematic, we’ve performed thousands of platform migrations – We can smoothen your migration/integration by providing both hands-on engineering support and strategic technology planning to step-change your way to the stack of your dreams.

4. Leverage outside experts to bridge the skill gap

However good a tool it may be in theory, tech will never provide ROI in practice if end users can’t get a grip with it. Internal talents and skills gaps are considered the biggest challenges to capitalize on the investment in marketing technology.

But let’s face it! With the proliferation of new marketing tools and updates, asking your team to always keep up the knowledge is a bit unrealistic as they also need to focus on strategy and other areas where they excel.

On the other hand, Martech consultancy agencies like Ematic Solutions have an advantage of “economies of scale” in knowledge accumulation across platforms and industries which is often impossible to match in-house. Leaning on such experts to help your team with onboarding, platform adoption and staying abreast on industry updates that are relevant to your business will make it less difficult to get your in-house team to ramp up the skills and thrive in the complex Martech world.

According to the State of Martech 2021 report, 18% of senior marketers are using an external partner or agency to upskill their employees.

Optimize your marketing technology stack for success

Marketing tool utilization is essential to your digital marketing success. We’ve built knowledge in hundreds of MarTech tools and would like our expertise to be of use to you!

The post Is your Martech under-utilized appeared first on Ematic Solutions.

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For one, digital marketing is highly efficient because of how digitally connected everyone is around the world today. Therefore it is easier to reach a wider audience for a brand by sharing its product information and promotions through various channels.

One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs. 

How exactly can performance marketing help your business?

As mentioned above, performance marketing is all about spreading the word about your product or service through various channels – which can include Facebook, Instagram, and Google Ads, among others.  It plays an important role in achieving your business goals as you can specifically concentrate on your targeted audience. 

• Grow your traffic on website or app: Performance marketing can help you grow the traffic needed in an efficient way. You can specify your target audience based on your objectives to drive them to visit your website or app.

• Increase your online or in-app sales & repurchases: Performance marketing can allow you to specify your campaign ads based on your KPI. Performance marketing can help you drive sales or even repurchases by allowing you to heavily specify your campaign ads and measure the ROI.

• Optimize your cost: In performance marketing, you’re not only paying when the action occurs in your campaign, but also optimizing your metrics based on your objectives such as clicks, impressions, leads, and various others. This is so that your budget is spent wisely and the ads are targeted correctly at the same time.

There’s a certain art to running a successful performance marketing strategy, which might require an expert to build and implement. The key is to not only focus on one goal but also to oversee the entire process from building awareness to gaining more conversions in the right way in order to make your spending worth every penny.

However, there are plenty of digital agencies that provide performance marketing services. Unfortunately, not all of them have in-depth knowledge of thoroughly implementing ad campaigns either in the technical or strategic sense. This is why Ematic is launching its performance marketing service. We’ll tackle all the common (and uncommon, we’ll do our best) problems that will occur and help you to deliver the best results.

The way we optimize your ad campaign is to approach it holistically. l We’ll focus on the entire journey: fixing your tracking issues, structuring your data settings, implementing a full-funnel ad strategy, optimizing it through key touch points of your customer’s journey from Acquisition to Retention, and implementing cycles of A/B testing iteration to find the perfect matches.

If you’re ready to set a new bar for your digital marketing efforts, we are here for you. Check our latest service here, or contact us directly to discuss your business needs.

The post How Performance Marketing Can Help Your Business appeared first on Ematic Solutions.

The performance marketing association defines performance marketing as the following:

“Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (retailers or merchants) pay marketing companies (affiliates or publishers) when a specific action is completed; such as a sale, lead or click.”

So what does this actually mean?

As a marketer (or a company), you want to directly connect with your audience and bring attention to your product, service, or brand. To do this, you may create an ad that is shown to people on social media, or similarly in Google results when they search for certain products. With performance marketing, you pay depending on how your campaign performs. For example, you might pay every time a user clicks on your ad, or only when your campaign generates a sale.

This is totally different compared to the traditional marketing model, when for example, in print advertising, you will pay upfront for your ad to be printed. You’ve invested the money and effort upfront, and have little influence on how your ad performs.

How performance marketing works

To keep it simple, performance marketing has two distinct sides. One party owns the audience and another party (the marketer) wants to reach that audience.

Picture LinkedIn, which has over 774 million users who’ve displayed their professional information on the platform. That is a specific set of users which are valuable to advertisers looking to sell to these individuals. Through LinkedIn ads, marketers can target their desired customer profiles and pay based on the performance of specific actions such as clicks, downloads, or signups. Google offers the same to advertisers who want to reach unique audiences searching for products and services on their search engine. 

Performance marketing channels

Social Media Platforms

Performance marketing is the core of the social media platform’s business model. For example, Facebook and Instagram offer companies access to specific audiences through cost per click (CPC) performance ad models. TikTok and LinkedIn on the other hand, offer a combination of free organic reach and paid performance marketing-based reach. TikTok has a specific for you page where it would recommend content based on your audience preference and behavior, and for brands, this could mean free organic reach.

Search Engine Marketing (SEM)

As the name suggests, Search Engine Marketing relies on traffic, from search engines such as Google, Bing, and Yahoo. Advertisers pay search engines to promote their landing pages when users search for keywords related to the service or products they offer, but they only pay when the user clicks on their website. 

Native advertising

Native advertising is designed to blend your ad into the publishers, or social platforms, design aesthetics and are therefore less intrusive to the end user. You may have seen examples of this content on platforms like the New York Times or Bloomberg with a ‘sponsored’ label, or content recommendation at the bottom of articles. 

Affiliate Channels

Affiliate marketing is a type of performance marketing where third parties introduce the advertiser’s products to their audience for a cut of the sale. This usually relies on affiliate networks that manage partner relationships.

Benefits of performance marketing

Analytics and data tracking: You get to measure the performance of your goals such as clicks, impressions, leads, and sales directly, and instantly. With modern marketing management tools, it’s easy to track your ad performance and adjust or even cancel your campaigns based on the insights gathered.

ROI-Driven Marketing: Performance marketing focuses on bringing in a good return on investment. You can watch the results in real-time, adjust or reallocate your budget as you see fit, and even put a full stop to campaigns to avoid overpaying for underperforming campaigns.

Targeted & new audiences

Performance marketing can help you acquire an increased and more diversified audience that wouldn’t otherwise be possible with traditional advertising. Campaigns are highly targeted and you can easily adjust based on the audience you want to target.

Leverage your business through performance marketing with Ematic

These days, it’s not enough that businesses establish good branding. The new age of data-backed marketing ensures you only pay for the results you want, so your ad spend is worth every penny. Performance marketing is an excellent method to build your brand, improve product awareness, interact with your audience or even increase your sales without worrying about wasting tight budgets.

If you’re looking for a performance marketing agency that can help you plan the best strategy to drive results for your business, look no further.  Ematic has just launched a new performance marketing service designed to increase your ROI. Learn more about our new service here, or contact us directly to discuss how we can help your business.

The post All You Need To Know About Performance Marketing appeared first on Ematic Solutions.

Performance marketing plays an important role in today’s digital marketing for being one of the most effective ways to find the right audience, build awareness and bring more sales to your website. What’s even loved by digital marketers, it is all trackable and measurable, and you only pay when the required goal is achieved.

Despite all the benefits, simply doing performance marketing is not a guarantee of success. You’ll need to build the right strategy around using the right data, channel characteristics, and advertising tactics to make every penny spent worthy.

For some companies, it is not as easy as it sounds. Online advertising has become more and more intense. The knowledge and expertise you need to develop a winning strategy that beats the competition can be overwhelming.

Some businesses seek help from performance marketing agencies, yet only after a while realize that they’ve spent a lot of money to create fantastic engagement on the ads but the actual conversion doesn’t pay off. Even worse, those agencies only give you a high-level report which barely provides insights for further optimization. Some common complaints we heard over the time include:

• Although the budget is used, the ad campaigns are underperforming
• The agency only deploys basic and buggy tracking, which prevents us from understanding the real conversion & ROI
• The agency gives very high-level reporting, and it’s hard to drill down to find out what’s wrong
• The differentiation of a good and a bad digital marketing agency is in their depth of knowledge in managing data setting up tracking correctly, and implementing a complete full-funnel, cross-channel strategy.

Introducing Ematic’s performance marketing service

At Ematic, we acknowledge the key to your performance marketing success is data, and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data is the most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns mapped with the right demographic, behavior, and messages.

Our approach

We assure you each step of your performance marketing journey is well-optimized from awareness to conversion. Instead of doing traditional agency methods, we’re doing agile growth marketing to gain success in the performance marketing journey. Our performance optimization methodology ensures that your digital ads always operate at maximum efficiency and are continually optimized to maximize your ROI and achieve your business goals.

We can help you with:

• Full-funnel strategy
  We ensure to maximize the essentials of every funnel set-up by optimizing each step of the customer journey from discovery to repurchase. We implement a full-funnel strategy from discovery to repurchase while keeping a nice balance of broadening the upper funnel and maintaining efficient down-funnel conversion.
• Data tracking and first-party data utilization
  Data accuracy and utilization are at the core of our performance marketing. Before running any campaign, we’ll make sure your website/ app user data is tracked and logged, your Pixels and Google Tag Manager are properly integrated and correct data is flowing throughout the ecosystem to allow us to optimize the performance. We’ll always ensure everything is tracked, it will be helpful for you to define the right target audience and also lead you to get a positive ROAS.
• Full A/B testing
  In that case, we will systematically do A/B test variations at the campaign level/ad set level / creative & messaging level to find out what works best for your brand, so that we can keep bringing down the acquisition cost.
• In-depth reporting
  We provide customized dashboards where you can monitor, segment, or deep dive data any time flexibly and we host regular weekly/monthly reporting to walk you through the insights, findings, and next steps.

We’re willing to help you speed up your business journey and tackle every problem with agility in performance marketing that leads you to success. Check our new performance marketing service here, or contact us directly to discuss your business needs.

The post How We Do Performance Marketing appeared first on Ematic Solutions.

Here are some examples for you to explore showing how we’ve helped certain brands transform and optimize their ROI through performance marketing

1. L’occitane

L’Occitane is a popular natural and organic skincare brand and has many retail shops worldwide. They are looking to explore untapped market segments by leveraging online marketing to drive sales to their offline shops.

How we do it:

• Data-backed audience targeting optimization

We improved the always-on campaign targeting framework. We uploaded the customer-provided offline customer data for online retargeting purposes. By incorporating this audience into the database, we can target these known consumers for specific campaigns with the right message, at the right time. Similarly, we could also run always-on campaigns targeting similar online-only audiences based on the offline customer profile. 

• Fixed campaign structure to improve scalability

We restructured the campaign funnels adding more detailed campaign levels to deepen our AB testing possibilities. This enabled us to systematically A/B test variations at the campaign level -> ad set level -> creative & messaging level, to keep the most performing ones.

• Hi-iQ integration

Hi-iQ is a plugin built by us at Ematic Solutions specifically for your email-sending platform (ESP) and is able to identify who are having the highest propensity to engage with your email campaigns. By plugging Hi-iQ into the L’Occitane email channel, we identified highly engaged users who are more likely to make a purchase and fed the audience list into Facebook ads. Then we created a Lookalike audience on Facebook and remarketed products to those users with a higher converting propensity, to improve our overall ROAS.

• A/B Testing

We implemented a fixed A/B Testing framework with a scalable and flexible structure. One of the key aspects of our testing methodology was to understand the language and messaging that resonated the best with the targeted audience, depending on their segment, funnel level, and product knowledge.

For example, male audiences preferred straight-to-the-point messaging that gave them a quick and easy solution.

For female audiences who were new to the brand, they had to be educated much more and inspired by the different value propositions of different types of products. The winning approach was by utilizing Malay KOLs who had values and beauty routines that resonated well with the audience.

The result?

+100% ROAS | -55% Cost per conversion | +230% footfall in stores

2. Bigpay

Bigpay is one of the largest challenger banks in Malaysia and its e-wallet comes with an accompanying prepaid card that can be used anywhere in the world. One of the main challenges that BigPay faced when scaling up their media budgets was a gradually increasing customer acquisition cost. Ematic was brought in to help scale up BigPay’s media budget whilst maintaining a low & controlled Cost Per Acquisition.

How we do it:

• Optimization of the tracking

Systematically reviewed all Event Tracking integrations & ensuring that the Custom Audiences were set up correctly. Which enabled us to track which campaigns are the best performing and where to allocate more budget.

• A/B testing at scale

We introduced an A/B testing framework in order to speed up the content optimization process. With A/B testing we quickly identified the best-performing ad angles along with the best-performing design variations for each and every audience segment keeping their overall acquisition costs low & optimized.

• Implementation of a funnel campaign structure

Setting up scalable campaign structures across all media buying channels in order to have better budgetary control. We maximized the efficiency of their custom data audiences through a conversion-focused approach. We used video ads to drive awareness, leveraged personalized engagement to drive consideration, and focused on high-value customers for more conversions.

• A video-focused strategy

Utilized Rich Media Format & Motion Graphics to capture more attention, deliver targeted brand messages and increase the efficiency of driving ad recall, brand impression, and buying an intent lift.

The result?

+70% Conversion | -30% Cost per install | -45% Cost per conversion

CLOSING

We hope the case studies give you more concrete ideas of how we optimize your ad performance. Read more about our new performance marketing service here, or contact us here to explore how we can help your business grow through performance marketing.

The post How We Help Companies Optimize Their ROAS appeared first on Ematic Solutions.

Shopify offers a myriad of features and functionalities, so your next question should be, how to leverage its vast ecosystem. You always can go it alone, but ideally, need a hand of agency to optimize your build. However, 99% of Shopify agencies only focus on helping you design and develop a website, but you can’t stop there. With Ematic, we can help you get the real value of the platform, which is extending the Ecommerce site to build a fully integrated digital ecosystem. We all know today’s Ecommerce business is not just about building a store, but it’s also essential to acquire customers, build relationships and deliver the best customer experience possible. The true power of Shopify is that you can achieve all these goals by leveraging the massive Shopify App Marketplace.

Why do you need to get Shopify via Ematic?

With Ematic, we can help you with your full end-to-end setup and maximize the ecosystem of apps that surround Shopify. We not only help you develop or migrate your website, but where we add tremendous value, is leveraging the full Shopify App Marketplace as we have partnerships and experience with all of the best products. 

As you newly embark on your Shopify journey, you might be a bit overwhelmed over how to leverage them, or what to choose. Need not worry! With our years of experience in digital marketing, we can help you to use Shopify with the right integration and build strategy to optimize Shopify’s capabilities in digital marketing aspects.

We can help with

• Shopify Development & Migration
• Shopify Platform Management
• 3rd Party App Integration & Management
• and more…

We are confident when we say that we can help make your end-to-end business journey from acquisition, conversion to retention. As a plenty of digital marketing aspects that are so essential for you to explore, we have a full suite of digital services to drive your revenue and ROI growth:

• Analytics
• Content Marketing
• CRM
• CRO
• Performance Marketing
• SEO

Are you ready to supercharge your e-commerce business with Shopify and Ematic? We are here for you. Let’s talk in person about how to grow your Ecommerce business, or learn more about our service if you are interested.

The post Get Shopify via Ematic appeared first on Ematic Solutions.

LOYALTY PROGRAM

Building a loyalty program is one of the most underrated tools available to boost sales as 90% of customers tend to participate in a loyalty program, join a membership and visit the same store because of the loyalty points that had accumulated in their account. With a loyalty program, you can reward your loyal customers, build relationships with your top spenders, incentivise repeat purchases, and make your store feel more attractive and modern. 

– LoyaltyLion

Loyalty Lion is a loyalty and customer engagement platform that is used by thousands of Shopify merchants. With Loyalty Lion, you’re able to customize your loyalty program and encourage your customer to visit your site with points and rewards. 

Why we love LoyaltyLion:

LoyaltyLion offers special features such as a customizable design templates that makes it easier for you to create rewards and coupons, set an expiry date for collected points, and an analytics dashboard that helps you to track how many people used the coupon/rewards you provided. 

– Smile.io

Why we love smile.io:

This loyalty program app lets you reward your customer for completing actions, referring new members, and creating a VIP program. Smile.io is an affordable option for Loyalty Program apps with a simple and easy-to-use platform. This solution fits for the customers who just start to build their ecommerce business. 

SOCIAL PROOF

Social proof tools are usually used by e-commerce stores to display personal recommendations from satisfied customers. With these tools, your website visitors can see references such as showcase product reviews, testimonials and ratings from customers which will help to build trust and drive visitors to purchase your products. 

– Yotpo

With Yotpo, you’re able to collect product reviews, photo reviews, and site reviews and display them on your website. 

Why we love Yotpo:

Using Yotpo is useful for beginner Shopify stores who want to increase credibility and social proof since generating positive reviews can be useful for building more trust, driving more traffic, and boosting conversion. Besides that, Yotpo can also help to increase sales with Yotpo Retention Tools including coupon incentives, email up-sells, cross-sells, and social media activities. Yotpo also allow you to measure the ROI and track purchases from customer made from Yotpo Retention Tools. 

– Okendo

Okendo is a customer marketing platform that helps brands to gather customer reviews and show it on their website, similar to Yotpo. 

Why we love Okendo:

Okendo is partnering with Google Review so that it can help your brand to show the customer review, feedback, and product ratings and push it to Google Search, Google Shopping, Facebook, and Instagram to drive qualified shopper traffic. Okendo also integrates with Klaviyo, this integration can extend your email marketing by showing ratings and reviews in your email campaigns. 

CRO

Growing your marketing list and converting your traffic will help you to increase the percentage of conversions on your website. Optimonk will help to grab your visitors’ attention by showing popup messages at the right moment. 

– Optimonk

If you want to grow your Shopify store and convert your website visitor into a subscriber, you can create pop-ups for your website and email to help you with Optimonk. Optimonk allows you to easily create stunning and highest converting pop-ups and show the right messages to the right people. 

Why we love Optimonk: Optimonk is easy to set up and has the ability to create coupons with over 300 mobile-friendly templates. You can also set up several popup types such as popup, side message, sticky bar, full screen, survey, gamification pop ups, teasers. 

MARKETING AUTOMATION

By adding marketing automation tools to your e-commerce store, you can create automated campaigns and deliver them to a group of subscribers on a schedule of your choosing. Having marketing automation for your e-commerce store helps you to personalize communication with your audiences and save time by setting up an automated email campaign. 

– Klaviyo

If you’re looking to create eye-catching, targeted emails to engage with your audience, Klaviyo is one of the leading solutions for email marketing services on Shopify. It integrates with over 100 tools and includes all the must-haves such as pre-built templates, customized flows, and ROI- based analysis of your email campaigns performance.

Why we love Klaviyo:

Klaviyo is built for e-commerce platforms so they have seamless integration with Shopify. With this seamless integration, Klaviyo users can sync all of their historical data in real teams with 200+ Shopify plugins. That is why, Klaviyo is really popular and is used by over 65,000 merchants on Shopify. 

– Mailchimp

MailChimp is one of the most popular Email Sending Platform (ESP) that also has integration to Shopify users now. 

Why we love Mailchimp:

Mailchimp’s interface suits small-medium businesses that can help to custom or pre-built segments, create personalized email and automations. 

CUSTOMER SUPPORT

Most e-commerce brands use and set up a Helpdesk tool to handle their customer service and help to solve customers’ problems on one platform. When we’re talking about customer service tools that can easily integrate with your Shopify store, there’s several plugins but check this one:

– Gorgias

Gorgias is help desk software that helps e-commerce merchants to provide faster service. This can help your customer service team to manage all of their communication with consumers on different channels like Facebook, email, chat or SMS in one place. In addition, Gorgias can also be useful to reply to messages on those channels automatically and help to provide faster and better experience for your customers.

Why we love Gorgias:

you no longer need to use different tools for each communication channel, you can unify all of your customer service communication across multiple channels with Gorgias. 

MOBILE APP BUILDER

Building your mobile apps and syncing them with your ecommerce store is no longer difficult because we’re partnering with Shopify plugins that can make it happen. 

– Tapcart

Tapcart is a platform used to create and launch mobile apps for Shopify merchants.Build your mobile apps in hours with no coding requirement. 

Why we love Tapcart:

They seamlessly sync with your Shopify store and all of your favorite plugins in real time. 

CLOSING

As we’re partnering with Shopify and most of Shopify plugins, we can help you to build your Shopify ecosystem with the best product that can help your Shopify store to grow. We also will help to ensure all of your platforms will be fully integrated. Read more about our Shopify service here, or contact us to discuss how we can help build your integrated digital ecosystem.

The post Our Favorite Shopify Apps: Create a better eCommerce Store appeared first on Ematic Solutions.

Here are the reasons why we love Shopify and why you should go with Shopify for your ecommerce platform.

Plug and Play Simplicity

Shopify is pretty straightforward to use – it’s got a clean, intuitive interface and provides a generally good user experience. In common with many other contemporary content management systems, a menu on the left allows you to access features or content, which you can then customize or edit on the right.
Shopify not only centralizes entire commerce businesses but also offers access to the widest set of commerce ecosystem integrations built using a shared technical framework. This deep integration and access ensures we have breadth and depth of themes, apps, channels, surfaces, products and experiences. All with just a simple plug and play integration.

Eliminate unnecessary Engineering

Shopify has a huge number of features, but it is logically structured. Setting up an online store is not really complicated. Designing and arranging elements can be done with a live preview in the backend. Got some web development experience under your belt? Don’t fret! Shopify lets you edit your theme code and easily make detailed changes to your online store.

Speed up your time to market

Shopify is very easy, it’s almost like putting Lego together. No coding experience required and it means that it is also very quick to set up and get running. 

Here in Ematic, we are more focused on the growth of your ecommerce channel, hence we try to keep costs for implementation lower, focus on speed and time to market, and with the intent of building a long term partnership with our customers to help drive high-ROI growth

It is more than just a platform – It’s an Ecosystem

Imagine an appstore for your ecommerce platform. Shopify houses the broadest technology ecosystem with its app store – giving you access to thousands of applications with additional features. We’ve tried and tested the best software from the best technical teams to deliver features in the most cost efficient and feature-rich way. Anything you can dream up, there’s an app that can help make it a reality. You’ll find the most cutting-edge tools to grow your business in the App Store, whether it’s the latest email marketing app or the hottest new social media network’s ad tools.

Shopify is built to scale with you

No matter your technical maturity, growth, size, complexity, location—you will never lack access to technology and features to build your business, and you will never outgrow Shopify as your needs change, scale or evolve.

Get Shopify from Ematic

Shopify isn’t just a piece of software or a singular product—it’s an all-in-one ecommerce platform. More than that, it’s a rich ecosystem that creates value for your business with its app integration. 

When you get Shopify from Ematic, we can help you end-to-end throughout your business journey. We can help from the development of your ecommerce platform, managing the platform to assist you in finding the right stack of tools to enhance your e-commerce business, be it email marketing, CRM, customer loyalty etc.

If you’re looking for the best solutions to maximize the potential of your ecommerce platform, look no further as Ematic just launched a new Shopify Service. Click here to learn more about our service. or Contact us directly to discuss how to build your fully integrated digital ecosystem with Ematic.

The post Advantages of Shopify – 5 Reasons Why We love Shopify appeared first on Ematic Solutions.

Our mission is to build fully-integrated digital ecosystems, and for anyone doing Ecommerce, that is all going to start with their ecommerce platform. By offering Shopify services, we can quickly build that fully integrated ecosystem for our customers.

WHY NOW?

Post the COVID-19 pandemic, people are likely to continue shopping online. However, with this condition, not many businesses are aware that competition will be tougher, especially in the e-commerce industry. Many things are missed and there is a lot of potential that businesses can do to be able to compete. Not only from the development of the e-commerce platform itself, but also from the tech stack that will leverage the full potential of the e-commerce platform

That’s where Shopify and Ematic see the same pain point for businesses in Southeast Asia. Shopify has expanded their business to focus on helping businesses in Southeast Asia. And to make that happen successfully, Shopify asked Ematic to be their partner in Southeast Asia.

We’re completely unique in Southeast Asia and we’re the only shop that can both build Shopify platforms and know the whole rest of the ecosystem. We can help leverage the full power of your ecommerce through Shopify by building the entire ecosystem of products and technologies plugged into Shopify.

TECH & TOOLS

You might struggle to find which are the best tools or technology that suit your business needs, or you aren’t able to readily implement/manage them due to the specialized knowledge required.
Don’t worry Ematic is here to help. We can help you along your journey, since we have partnership with most of their key apps. We can consult you on choosing the right apps, integrating them, and managing that whole ecosystem. We can help you get the real value of the platform, which is extending the Ecommerce site to build a fully integrated digital ecosystem.

CLOSING

Focusing on the platform itself to grow your business is not enough. You need a winning strategy that gives equal weight to platform, tools and broader digital landscape.

This is why Ematic is combining our strength in marketing and technology to introduce you to our new Shopify service. It’s time to build your fully integrated digital ecosystem with Ematic.

Want to know how we can help you? Check out our new  Shopify Service

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