MarTech investments account for around 25% of total marketing budgets on average. However, in the 2022 Gartner Marketing Technology survey, marketers report that they utilize only 42% of the capabilities available in their MarTech stack, down from 58% in 2020.

Challenges that lead to Martech underutilization

The last ten years have seen an explosion of interest and new applications in MarTech. Back in 2011 when Scott Brinker started tracking the MarTech landscape, there were just 150 tools. Today, the number is 9,932.

The complexity has grown exponentially, which makes it more challenging than ever to keep technology up-to-date and staff up-to-speed in acquiring the necessary MarTech knowledge.

Challenges are mounting in all aspects, but most marketers cited the below three root causes as the biggest hurdles standing in the way of effectively leveraging MarTech, according to Gartner’s survey:

1. A significant amount of overlap among marketing technology solutions (30%)
2. Difficulty identifying and recruiting talent to drive adoption/utilization (28%)
3. Complexity/sprawl of the marketing technology ecosystem (27%)
   

Why should you care?

Failing to fully leverage the tools or finding more cost-effective alternatives can lead to a degradation of your marketing ROI, especially during times like 2023 when the economic outlook doesn’t look promising. The impact of such gaps will be even more detrimental in the event of recession-driven budget tightening.

Make better use of your marketing tools

It’s time to scrutinize your investment on marketing tools and squeeze out more ROI! If you are looking for ways, here are some of our suggestions:

1. Conduct a marketing technology stack audit

The very important first step is to identify the gaps and establish routine measurement. You should:

a) Start with reviewing what tools you have in place, how they work together, whether they meet the goals and requirements you set for your business and what your team has been using or not using them for.

b) Calculate the percentage of utilization and the cost of acquisition against the business value it provides to keep track of your Martech ROI.

Business goals and objectives shift over time, so learn to adapt with new marketing tools and integration. To keep up with the ever-changing business landscape, it’s observed that more marketing teams start to assess their marketing tech stack at a more frequent, regular pace.

If you don’t have a review routine in place or struggle with how to make a start, consider taking advantage of our free Martech audit. With our experience built on thousands of Martech stack reviews, we can set you off to a flying start much faster.

2. Choose best-of-breed over integrated suites

Marketers are divided between best of breed and best of suite when it comes to marketing technology investments. Both approaches have their pros and cons.

Although in Southeast Asia, we see businesses prefer an all-in-one platform for its ease of management almost by default, recent research indicates businesses that choose the best-of-breed approach have a higher chance to see the technology exceeding their expectation (2022 Gartner Marketing and Communications Technology Survey).

An integrated suite that bundles all the functionalities may seem powerful, but in reality marketers often find themselves only using a small set of features yet unable to cut the cost off from unused ones.

Rather than being locked into one inflexible, single-vendor platform, where change requires huge amounts of planning, resources, and disruption, consider using best-of-breed solutions to build a composable Martech stack that allows you to stay more agile and adaptable to economic changes.

Read more: Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack

3. Migration pain shouldn’t be a blocker

Many businesses are passive about evaluating new marketing tech alternatives, not because they are 100% satisfied with the existing solutions, but because migration and relearning of a new platform can be strenuous.

The fear of data loss, missing connectivity and level of engineering efforts required stand out as recurring concerns when it comes to replatforming, especially among companies that are short of engineer resources or stuck in monolithic legacy business systems that don’t integrate easily with other solutions.

Don’t let the friction stop your quest for more effective tools though – Migration pain is a one-off but the impact can be long-term. If migration or integration is your bottleneck, Martech agencies with tech capabilities like Ematic Solutions can serve as your augmented engineering team.

At Ematic, we’ve performed thousands of platform migrations – We can smoothen your migration/integration by providing both hands-on engineering support and strategic technology planning to step-change your way to the stack of your dreams.

4. Leverage outside experts to bridge the skill gap

However good a tool it may be in theory, tech will never provide ROI in practice if end users can’t get a grip with it. Internal talents and skills gaps are considered the biggest challenges to capitalize on the investment in marketing technology.

But let’s face it! With the proliferation of new marketing tools and updates, asking your team to always keep up the knowledge is a bit unrealistic as they also need to focus on strategy and other areas where they excel.

On the other hand, Martech consultancy agencies like Ematic Solutions have an advantage of “economies of scale” in knowledge accumulation across platforms and industries which is often impossible to match in-house. Leaning on such experts to help your team with onboarding, platform adoption and staying abreast on industry updates that are relevant to your business will make it less difficult to get your in-house team to ramp up the skills and thrive in the complex Martech world.

According to the State of Martech 2021 report, 18% of senior marketers are using an external partner or agency to upskill their employees.

Optimize your marketing technology stack for success

Marketing tool utilization is essential to your digital marketing success. We’ve built knowledge in hundreds of MarTech tools and would like our expertise to be of use to you!

The post Is your Martech under-utilized appeared first on Ematic Solutions.

Although it sounds extremely challenging, it is not impossible.

Marketing during an economic downturn presents particular challenges. It’s not a knee-jerk reaction to simply put all marketing on hold and pause advertising. On the contrary, it requires attention on operating your marketing system at optimal efficiency and making the right cuts while investing towards the future.

But how do you make a start? Well, one very easy option is – talk to Ematic!

Ematic’s expertise in digital optimization

Digital optimization is our day-to-day. As you may have known, Ematic offers a wide arsenal of MarTech tools and full-funnel marketing services, so that we have a high ground advantage to help any business optimize their whole digital ecosystem. Whether it’s migrating technologies to lower cost solutions, examining marketing strategies that are wasteful, taking over from high-priced agencies, or complimenting your marketing team’s capacity to ensure their productivity, we have plenty of experience in systematically eliminating wasteful spend without disrupting ongoing growth plans.

The three pillars of digital optimization

For those who are interested to know more, here we summarize the three key pillars you should review to optimize your marketing system:

MarTech Stack Optimization

MarTech investments make up a quarter of marketing budgets on average. However, the latest survey from Gartner reports that marketers utilize only 42% of the breadth of capabilities available in their MarTech stack overall, down from 58% in 2020. The under-utilization means you are overspending on something unnecessary for your actual use. This problem is particularly prominent when you are using an all-in-one integrated suite. When it comes to digital system optimization, MarTech investment is an area where you can oftentimes find some fat to trim.

Ask these questions:

• What features do you buy for the platform and how many have you used? Do you use your platforms to the fullest?
• Is there a cheaper, more flexible alternative that fits your actual use and need?

Do these:

• Implement an audit of your MarTech stack deployment and usage
• Leverage professional agency like Ematic for overall diagnosis and help determine the best vendor approach
• Ingest right knowledge and skills to drive adoption/utilization

A MarTech optimization example: Cupshe

Cupshe, a female swimwear brand, previously ran their CRM on Mailchimp in some countries and Klaviyo in some others. This put them in a pricing disadvantage since they couldn’t aggregate the send volumes to effectively drive down the unit cost. In addition, both platforms didn’t support in-app or push channels to achieve real cross-channel CRM.

To overcome these issues, we helped Cupshe move to Iterable, a cross-channel CRM platform with rich features, added our monthly platform management service and achieved cheaper unit cost per send. It was a triple upgrade with even lower total cost than before!

Marketing channel efficiency

Most marketing teams structure ownerships by marketing channels. However, even when everyone is working hard, optimizing each channel doesn’t always sum up as optimizing the whole portfolio to its best. Sometimes you find you are over-communicating the same message to the same group of users; sometimes you realize your paid channels accidentally cannibalize your organic channels (common mistake in SEO & SEM).

On the other hand, the demise of 3rd party cookies and the rise of data privacy make it harder to rely on paid advertising as the main growth driver.

Ask these questions:

• Do your channels work in silo or do they create synergy?
• Are you effectively capturing the audience and moving them down the funnel?
• Have you seen a diminishing result in paid ads simply using demographic or interest data?
• Have you developed a 1st party data strategy to empower your marketing?

Do these:

• Establish data groundwork to collect, use data and understand your marketing attribution
• Develop a cross-channel, integrated marketing approach driven by 1st party data
• Strengthen existing relationships and build upon customer loyalty

Process & Team resources

When the economy declines, consumers tend to tighten their belts. The decrease in demand imposes a shift of business mindset from “move fast” to “stay focused”. In such a situation, marketing leaders need to take a broader perspective on how they think of their in-house teams. It is natural to think of using the existing team to cover more work for cost-saving purposes, but you might risk drowning your team in the grunt work and leaving them little time to focus on real value-add, which impedes team productivity and refrains the growth you could have maintained.

Ask these questions:

• What should be your key 1-3 big bets to drive growth?
• Are you able to move your team nimbly to support those focused areas while keeping the lights on?

Do these:

• Adopt an agile approach and streamline the process to deliver value more quickly and minimize waste
• Regularly review your team resource, skillset, productivity and identify the gaps
• Allow your team to focus on fewer but more impactful bets while providing enough support to take the tedious execution off their hands.

A team resource optimization example: Uniqlo

Uniqlo has a lean digital marketing team in each local market. From early on, they understood the value of hiring external experts to compliment the capacity and knowledge of their in-house teams.

They started leveraging Ematic to manage and optimize their email campaigns in the Philippines in 2018. With the collaboration, they were happy to save their internal team hundreds of hours from execution per month, so soon it was introduced to other SEA markets like Indonesia, Vietnam.

Closing

Your ROI is our focus. Ideally, we aim to introduce our services without any increase to your total costs.

In the following series, we will talk deeper in each pillar. But if you cannot wait, why don’t you talk to us now? We are happy to help you look into your current situation, for free!

Get a free consultation

The post Finding the ROI Upside of an Economic Downturn appeared first on Ematic Solutions.

For one, digital marketing is highly efficient because of how digitally connected everyone is around the world today. Therefore it is easier to reach a wider audience for a brand by sharing its product information and promotions through various channels.

One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs. 

How exactly can performance marketing help your business?

As mentioned above, performance marketing is all about spreading the word about your product or service through various channels – which can include Facebook, Instagram, and Google Ads, among others.  It plays an important role in achieving your business goals as you can specifically concentrate on your targeted audience. 

• Grow your traffic on website or app: Performance marketing can help you grow the traffic needed in an efficient way. You can specify your target audience based on your objectives to drive them to visit your website or app.

• Increase your online or in-app sales & repurchases: Performance marketing can allow you to specify your campaign ads based on your KPI. Performance marketing can help you drive sales or even repurchases by allowing you to heavily specify your campaign ads and measure the ROI.

• Optimize your cost: In performance marketing, you’re not only paying when the action occurs in your campaign, but also optimizing your metrics based on your objectives such as clicks, impressions, leads, and various others. This is so that your budget is spent wisely and the ads are targeted correctly at the same time.

There’s a certain art to running a successful performance marketing strategy, which might require an expert to build and implement. The key is to not only focus on one goal but also to oversee the entire process from building awareness to gaining more conversions in the right way in order to make your spending worth every penny.

However, there are plenty of digital agencies that provide performance marketing services. Unfortunately, not all of them have in-depth knowledge of thoroughly implementing ad campaigns either in the technical or strategic sense. This is why Ematic is launching its performance marketing service. We’ll tackle all the common (and uncommon, we’ll do our best) problems that will occur and help you to deliver the best results.

The way we optimize your ad campaign is to approach it holistically. l We’ll focus on the entire journey: fixing your tracking issues, structuring your data settings, implementing a full-funnel ad strategy, optimizing it through key touch points of your customer’s journey from Acquisition to Retention, and implementing cycles of A/B testing iteration to find the perfect matches.

If you’re ready to set a new bar for your digital marketing efforts, we are here for you. Check our latest service here, or contact us directly to discuss your business needs.

The post How Performance Marketing Can Help Your Business appeared first on Ematic Solutions.

Performance marketing plays an important role in today’s digital marketing for being one of the most effective ways to find the right audience, build awareness and bring more sales to your website. What’s even loved by digital marketers, it is all trackable and measurable, and you only pay when the required goal is achieved.

Despite all the benefits, simply doing performance marketing is not a guarantee of success. You’ll need to build the right strategy around using the right data, channel characteristics, and advertising tactics to make every penny spent worthy.

For some companies, it is not as easy as it sounds. Online advertising has become more and more intense. The knowledge and expertise you need to develop a winning strategy that beats the competition can be overwhelming.

Some businesses seek help from performance marketing agencies, yet only after a while realize that they’ve spent a lot of money to create fantastic engagement on the ads but the actual conversion doesn’t pay off. Even worse, those agencies only give you a high-level report which barely provides insights for further optimization. Some common complaints we heard over the time include:

• Although the budget is used, the ad campaigns are underperforming
• The agency only deploys basic and buggy tracking, which prevents us from understanding the real conversion & ROI
• The agency gives very high-level reporting, and it’s hard to drill down to find out what’s wrong
• The differentiation of a good and a bad digital marketing agency is in their depth of knowledge in managing data setting up tracking correctly, and implementing a complete full-funnel, cross-channel strategy.

Introducing Ematic’s performance marketing service

At Ematic, we acknowledge the key to your performance marketing success is data, and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data is the most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns mapped with the right demographic, behavior, and messages.

Our approach

We assure you each step of your performance marketing journey is well-optimized from awareness to conversion. Instead of doing traditional agency methods, we’re doing agile growth marketing to gain success in the performance marketing journey. Our performance optimization methodology ensures that your digital ads always operate at maximum efficiency and are continually optimized to maximize your ROI and achieve your business goals.

We can help you with:

• Full-funnel strategy
  We ensure to maximize the essentials of every funnel set-up by optimizing each step of the customer journey from discovery to repurchase. We implement a full-funnel strategy from discovery to repurchase while keeping a nice balance of broadening the upper funnel and maintaining efficient down-funnel conversion.
• Data tracking and first-party data utilization
  Data accuracy and utilization are at the core of our performance marketing. Before running any campaign, we’ll make sure your website/ app user data is tracked and logged, your Pixels and Google Tag Manager are properly integrated and correct data is flowing throughout the ecosystem to allow us to optimize the performance. We’ll always ensure everything is tracked, it will be helpful for you to define the right target audience and also lead you to get a positive ROAS.
• Full A/B testing
  In that case, we will systematically do A/B test variations at the campaign level/ad set level / creative & messaging level to find out what works best for your brand, so that we can keep bringing down the acquisition cost.
• In-depth reporting
  We provide customized dashboards where you can monitor, segment, or deep dive data any time flexibly and we host regular weekly/monthly reporting to walk you through the insights, findings, and next steps.

We’re willing to help you speed up your business journey and tackle every problem with agility in performance marketing that leads you to success. Check our new performance marketing service here, or contact us directly to discuss your business needs.

The post How We Do Performance Marketing appeared first on Ematic Solutions.

1. Holistic approach to performance marketing
2. A/B testing
3. Marketing analytics
4. Engaging creatives

Let’s explore each of those points:

Holistic approach to performance marketing

Today, an average consumer journey involves at least 20 touchpoints. Your potential customers might be jumping around between multiple devices and channels. If you only focus on a single ad channel, you are missing the secret sauce. That’s why you’ll need a holistic approach to your performance marketing.

A holistic approach means looking at the entire customer journey from discovery to repurchase. One must craft messages for each stage of the customer’s journey, and map them to corresponding channels and/or devices to curate your paid marketing activities. With a holistic approach, you develop a streamlined process that leads to more efficient ad spend and a wider span of influence.

A/B Testing

Think of A/B testing as an online focus group for your business. A/B testing allows you to learn about your audience while providing you with results with clear, actionable evidence, thus offering a clear direction for your next actions. Another benefit of A/B testing is that, as you keep honing in on messaging that works with your audience, you eventually find the best ads that can drive better results, and they are never the first.

With A/B testing you can also quickly identify the best-performing communication angles along with the best-performing design variation for each customer segment, resulting in lower overall acquisition costs & optimized campaign performance.

Marketing Analytics

Marketing analytics allow you to track the effectiveness of your marketing campaigns and strategies and monitor data in the customer journey throughout each stage.
To deliver good results, you need to start with understanding what to scale, and what to optimize, which without proper tracking you lose direction of. That’s why you need to make sure that you’re tracking and measuring the right data. What makes this information so powerful is the insight into where things are working best to help with future planning, while also giving feedback that will help the current efforts which need improvement.
For example, you could connect Google Analytics with Google Ads in order to create custom remarketing lists. You can create highly-specific remarketing lists for your Google Ads campaigns based on pages viewed, goal completions, or any other custom Google Analytics segments.

Engaging Creatives

Just as weight loss is 80% diet and 20% exercise, good ad performance is 80% content and 20% tactics. Engaging content is the key to your ad quality and performance.

Nowadays everyone watches online videos in one form or another. The rise of digital media, smartphone use, and improved internet speed have led to a boom in video format ads. It has become one of the most popular ways to reach online audiences and is likely to dominate for years to come.

Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. Where image or text ads rely on copy, punctuation, and visual cues to convey the desired tone, video ads use movement and sound to capture visitor attention. The ad format is more efficient at delivering your narrative to the target audience with a tailored message that is easy for them to consume.

Closing

If you’re looking for a performance marketing agency that always makes sure to cover all of the things that we mentioned above, look no further, as Ematic just launched a new performance marketing service. Start maximizing the full potential of your paid channels.

Learn more about our new service here or contact us directly to discuss anything based on your business needs here.

The post Stop wasting your budget, let’s maximize the full potential of your paid channels with Ematic appeared first on Ematic Solutions.

Here are some examples for you to explore showing how we’ve helped certain brands transform and optimize their ROI through performance marketing

1. L’occitane

L’Occitane is a popular natural and organic skincare brand and has many retail shops worldwide. They are looking to explore untapped market segments by leveraging online marketing to drive sales to their offline shops.

How we do it:

• Data-backed audience targeting optimization

We improved the always-on campaign targeting framework. We uploaded the customer-provided offline customer data for online retargeting purposes. By incorporating this audience into the database, we can target these known consumers for specific campaigns with the right message, at the right time. Similarly, we could also run always-on campaigns targeting similar online-only audiences based on the offline customer profile. 

• Fixed campaign structure to improve scalability

We restructured the campaign funnels adding more detailed campaign levels to deepen our AB testing possibilities. This enabled us to systematically A/B test variations at the campaign level -> ad set level -> creative & messaging level, to keep the most performing ones.

• Hi-iQ integration

Hi-iQ is a plugin built by us at Ematic Solutions specifically for your email-sending platform (ESP) and is able to identify who are having the highest propensity to engage with your email campaigns. By plugging Hi-iQ into the L’Occitane email channel, we identified highly engaged users who are more likely to make a purchase and fed the audience list into Facebook ads. Then we created a Lookalike audience on Facebook and remarketed products to those users with a higher converting propensity, to improve our overall ROAS.

• A/B Testing

We implemented a fixed A/B Testing framework with a scalable and flexible structure. One of the key aspects of our testing methodology was to understand the language and messaging that resonated the best with the targeted audience, depending on their segment, funnel level, and product knowledge.

For example, male audiences preferred straight-to-the-point messaging that gave them a quick and easy solution.

For female audiences who were new to the brand, they had to be educated much more and inspired by the different value propositions of different types of products. The winning approach was by utilizing Malay KOLs who had values and beauty routines that resonated well with the audience.

The result?

+100% ROAS | -55% Cost per conversion | +230% footfall in stores

2. Bigpay

Bigpay is one of the largest challenger banks in Malaysia and its e-wallet comes with an accompanying prepaid card that can be used anywhere in the world. One of the main challenges that BigPay faced when scaling up their media budgets was a gradually increasing customer acquisition cost. Ematic was brought in to help scale up BigPay’s media budget whilst maintaining a low & controlled Cost Per Acquisition.

How we do it:

• Optimization of the tracking

Systematically reviewed all Event Tracking integrations & ensuring that the Custom Audiences were set up correctly. Which enabled us to track which campaigns are the best performing and where to allocate more budget.

• A/B testing at scale

We introduced an A/B testing framework in order to speed up the content optimization process. With A/B testing we quickly identified the best-performing ad angles along with the best-performing design variations for each and every audience segment keeping their overall acquisition costs low & optimized.

• Implementation of a funnel campaign structure

Setting up scalable campaign structures across all media buying channels in order to have better budgetary control. We maximized the efficiency of their custom data audiences through a conversion-focused approach. We used video ads to drive awareness, leveraged personalized engagement to drive consideration, and focused on high-value customers for more conversions.

• A video-focused strategy

Utilized Rich Media Format & Motion Graphics to capture more attention, deliver targeted brand messages and increase the efficiency of driving ad recall, brand impression, and buying an intent lift.

The result?

+70% Conversion | -30% Cost per install | -45% Cost per conversion

CLOSING

We hope the case studies give you more concrete ideas of how we optimize your ad performance. Read more about our new performance marketing service here, or contact us here to explore how we can help your business grow through performance marketing.

The post How We Help Companies Optimize Their ROAS appeared first on Ematic Solutions.

Performance marketing is a great way to enhance brand awareness, build a reputation and generate sales in an efficient and cost-effective way. But too often marketers make some fundamental errors in their approach, which sets them on the wrong path from the get-go.

In our talks with 70 marketers across the region, far too many businesses are optimizing their performance marketing in the wrong way, because they are not using the right data and mindset. They shared that they are struggling with finding the right data points to act upon and understanding the long-term performance. That’s why Ematic launched a new performance marketing service to help scale your businesses by putting emphasis on data tracking and analytics.

How we do Performance Marketing

Analytics and Tracking

We emphasize the importance of analytics and tracking when doing performance marketing. Our goal is to help you deliver top-tier results, and it starts with understanding what to scale, what to optimize, and which without proper tracking, you lose direction.  We will ensure flawless data tracking throughout your marketing channels, which is the key to any successful digital marketing strategy.

Understanding your Data

There is so much data available at your fingertips, you can easily fall down the rabbit hole of looking at performance and statistics for days. But how do you know you are looking at the right data set? If so, do you even know what to do with it?  Ematic will help in figuring out which data is relevant to your business. This is determined by stating your goals, which we can then turn into actionable KPIs. Once you’re measuring the right data, it’s much easier to see what’s working and what isn’t.

Understanding your Goals

To run the most effective marketing channel, you must first, and always define your goals, and then choose the specific marketing tactics that will best help you achieve them – not the other way around. No matter what your current business objective is, whether you want to drive website traffic, build awareness or generate higher-quality leads, Ematic can help. 

Holistic Approach 

We fix your tracking issues, structure your settings, implement a full-funnel strategy, and optimize along the way via important touch points of your customer’s journey from Acquisition to Retention. We ensure that your digital ads are always operating at maximum efficiency and are continually optimized to maximize your ROI and achieve your business goals.

Closing

If you’re looking for a digital agency with expertise in performance and full knowledge of all aspects of the digital landscape. Look no further than Ematic Solutions. Check our new performance marketing service here, or contact us directly to discuss your business needs.

The post Performance Marketing: Stop Buying Clicks, Buy Profitability appeared first on Ematic Solutions.

You might feel like finding a trustable performance marketing agency isn’t easy. It’s often a challenge to find a performance marketing agency that will provide you with the services, expertise, and value you’re looking for. Many agencies would convince you that they have the best strategy for your business, but in the end, they rarely deliver results with only generic, high-level reporting.

You need to understand, to run performance marketing with exceptional results, you must set up proper tracking so that the results of each analysis are accurate, and serve as guidelines for future optimization. Most performance marketing agencies don’t really see this as something important, as they do not have the expertise or technical resources required. In the end, you have clicked and wondered where did the rest of your money go. That’s exactly what differentiates us from other performance marketing agencies.

How we do Performance Marketing

At Ematic we’re a real data-centric agency and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data has the potential to be your most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns.

That’s why we always ensure that all trackable data points, including customer behavior on your site, are being tracked and tagged properly. We will also ensure that correct data is flowing throughout your entire ecosystem which allows Ematic to optimize your performance. 

We also do believe in an ‘Agile Growth’ marketing methodology. Compared to the traditional methodologies where one focuses on big, overarching strategies, we always try to keep everything small, with a KPI-focused holistic strategy. This will allow us to develop a laser-focused strategy based on your business goals with fast, attainable results leading to a  higher ROI.

If you worry about tracking and reporting, Ematic will also provide you with in-depth, custom reporting tailored to your business, to show exactly the performance and where the areas of improvement are. 

Read more about our new performance marketing service here, or contact us here to explore how we can help your business grow through performance marketing.

The post Introducing Ematic’s New Service: Performance Marketing appeared first on Ematic Solutions.

Shopify offers a myriad of features and functionalities, so your next question should be, how to leverage its vast ecosystem. You always can go it alone, but ideally, need a hand of agency to optimize your build. However, 99% of Shopify agencies only focus on helping you design and develop a website, but you can’t stop there. With Ematic, we can help you get the real value of the platform, which is extending the Ecommerce site to build a fully integrated digital ecosystem. We all know today’s Ecommerce business is not just about building a store, but it’s also essential to acquire customers, build relationships and deliver the best customer experience possible. The true power of Shopify is that you can achieve all these goals by leveraging the massive Shopify App Marketplace.

Why do you need to get Shopify via Ematic?

With Ematic, we can help you with your full end-to-end setup and maximize the ecosystem of apps that surround Shopify. We not only help you develop or migrate your website, but where we add tremendous value, is leveraging the full Shopify App Marketplace as we have partnerships and experience with all of the best products. 

As you newly embark on your Shopify journey, you might be a bit overwhelmed over how to leverage them, or what to choose. Need not worry! With our years of experience in digital marketing, we can help you to use Shopify with the right integration and build strategy to optimize Shopify’s capabilities in digital marketing aspects.

We can help with

• Shopify Development & Migration
• Shopify Platform Management
• 3rd Party App Integration & Management
• and more…

We are confident when we say that we can help make your end-to-end business journey from acquisition, conversion to retention. As a plenty of digital marketing aspects that are so essential for you to explore, we have a full suite of digital services to drive your revenue and ROI growth:

• Analytics
• Content Marketing
• CRM
• CRO
• Performance Marketing
• SEO

Are you ready to supercharge your e-commerce business with Shopify and Ematic? We are here for you. Let’s talk in person about how to grow your Ecommerce business, or learn more about our service if you are interested.

The post Get Shopify via Ematic appeared first on Ematic Solutions.

LOYALTY PROGRAM

Building a loyalty program is one of the most underrated tools available to boost sales as 90% of customers tend to participate in a loyalty program, join a membership and visit the same store because of the loyalty points that had accumulated in their account. With a loyalty program, you can reward your loyal customers, build relationships with your top spenders, incentivise repeat purchases, and make your store feel more attractive and modern. 

– LoyaltyLion

Loyalty Lion is a loyalty and customer engagement platform that is used by thousands of Shopify merchants. With Loyalty Lion, you’re able to customize your loyalty program and encourage your customer to visit your site with points and rewards. 

Why we love LoyaltyLion:

LoyaltyLion offers special features such as a customizable design templates that makes it easier for you to create rewards and coupons, set an expiry date for collected points, and an analytics dashboard that helps you to track how many people used the coupon/rewards you provided. 

– Smile.io

Why we love smile.io:

This loyalty program app lets you reward your customer for completing actions, referring new members, and creating a VIP program. Smile.io is an affordable option for Loyalty Program apps with a simple and easy-to-use platform. This solution fits for the customers who just start to build their ecommerce business. 

SOCIAL PROOF

Social proof tools are usually used by e-commerce stores to display personal recommendations from satisfied customers. With these tools, your website visitors can see references such as showcase product reviews, testimonials and ratings from customers which will help to build trust and drive visitors to purchase your products. 

– Yotpo

With Yotpo, you’re able to collect product reviews, photo reviews, and site reviews and display them on your website. 

Why we love Yotpo:

Using Yotpo is useful for beginner Shopify stores who want to increase credibility and social proof since generating positive reviews can be useful for building more trust, driving more traffic, and boosting conversion. Besides that, Yotpo can also help to increase sales with Yotpo Retention Tools including coupon incentives, email up-sells, cross-sells, and social media activities. Yotpo also allow you to measure the ROI and track purchases from customer made from Yotpo Retention Tools. 

– Okendo

Okendo is a customer marketing platform that helps brands to gather customer reviews and show it on their website, similar to Yotpo. 

Why we love Okendo:

Okendo is partnering with Google Review so that it can help your brand to show the customer review, feedback, and product ratings and push it to Google Search, Google Shopping, Facebook, and Instagram to drive qualified shopper traffic. Okendo also integrates with Klaviyo, this integration can extend your email marketing by showing ratings and reviews in your email campaigns. 

CRO

Growing your marketing list and converting your traffic will help you to increase the percentage of conversions on your website. Optimonk will help to grab your visitors’ attention by showing popup messages at the right moment. 

– Optimonk

If you want to grow your Shopify store and convert your website visitor into a subscriber, you can create pop-ups for your website and email to help you with Optimonk. Optimonk allows you to easily create stunning and highest converting pop-ups and show the right messages to the right people. 

Why we love Optimonk: Optimonk is easy to set up and has the ability to create coupons with over 300 mobile-friendly templates. You can also set up several popup types such as popup, side message, sticky bar, full screen, survey, gamification pop ups, teasers. 

MARKETING AUTOMATION

By adding marketing automation tools to your e-commerce store, you can create automated campaigns and deliver them to a group of subscribers on a schedule of your choosing. Having marketing automation for your e-commerce store helps you to personalize communication with your audiences and save time by setting up an automated email campaign. 

– Klaviyo

If you’re looking to create eye-catching, targeted emails to engage with your audience, Klaviyo is one of the leading solutions for email marketing services on Shopify. It integrates with over 100 tools and includes all the must-haves such as pre-built templates, customized flows, and ROI- based analysis of your email campaigns performance.

Why we love Klaviyo:

Klaviyo is built for e-commerce platforms so they have seamless integration with Shopify. With this seamless integration, Klaviyo users can sync all of their historical data in real teams with 200+ Shopify plugins. That is why, Klaviyo is really popular and is used by over 65,000 merchants on Shopify. 

– Mailchimp

MailChimp is one of the most popular Email Sending Platform (ESP) that also has integration to Shopify users now. 

Why we love Mailchimp:

Mailchimp’s interface suits small-medium businesses that can help to custom or pre-built segments, create personalized email and automations. 

CUSTOMER SUPPORT

Most e-commerce brands use and set up a Helpdesk tool to handle their customer service and help to solve customers’ problems on one platform. When we’re talking about customer service tools that can easily integrate with your Shopify store, there’s several plugins but check this one:

– Gorgias

Gorgias is help desk software that helps e-commerce merchants to provide faster service. This can help your customer service team to manage all of their communication with consumers on different channels like Facebook, email, chat or SMS in one place. In addition, Gorgias can also be useful to reply to messages on those channels automatically and help to provide faster and better experience for your customers.

Why we love Gorgias:

you no longer need to use different tools for each communication channel, you can unify all of your customer service communication across multiple channels with Gorgias. 

MOBILE APP BUILDER

Building your mobile apps and syncing them with your ecommerce store is no longer difficult because we’re partnering with Shopify plugins that can make it happen. 

– Tapcart

Tapcart is a platform used to create and launch mobile apps for Shopify merchants.Build your mobile apps in hours with no coding requirement. 

Why we love Tapcart:

They seamlessly sync with your Shopify store and all of your favorite plugins in real time. 

CLOSING

As we’re partnering with Shopify and most of Shopify plugins, we can help you to build your Shopify ecosystem with the best product that can help your Shopify store to grow. We also will help to ensure all of your platforms will be fully integrated. Read more about our Shopify service here, or contact us to discuss how we can help build your integrated digital ecosystem.

The post Our Favorite Shopify Apps: Create a better eCommerce Store appeared first on Ematic Solutions.