Many people recognize us for our strong, data-driven, tech-enabled approach to digital marketing. We take pride in holding our ground. However, we understand that in today’s competitive digital world, it’s not enough to rely solely on data-driven optimization to achieve success. Without effective creative designs, your digital performance will only go so far. That’s why we’re now offering a full suite of design services to help you create visually appealing and persuasive websites, marketing materials, logos, and more.

Our talented designers work hand-in-hand with our consulting team and development team to create the most effective marketing communication and UI/UX solutions for web, iOS, and Android. We take pride in following modern trends and applying proven approaches to design, prototyping, and product validation to provide you with the best possible design solutions for your brand.

By complementing our data-driven optimization with creativity, we’re confident that we can help you achieve real impact and stand out from the competition. Whether you need a flexible expansion when your designers are busy or professional help to provide a design solution for your brand, we’ve got you covered.

So why wait? Let’s work together to take your digital performance to the next level. We’ll share more details on each of them in the coming weeks. Keep an eye out!

The post New Design Services On The Way appeared first on Ematic Solutions.

MarTech investments account for around 25% of total marketing budgets on average. However, in the 2022 Gartner Marketing Technology survey, marketers report that they utilize only 42% of the capabilities available in their MarTech stack, down from 58% in 2020.

Challenges that lead to Martech underutilization

The last ten years have seen an explosion of interest and new applications in MarTech. Back in 2011 when Scott Brinker started tracking the MarTech landscape, there were just 150 tools. Today, the number is 9,932.

The complexity has grown exponentially, which makes it more challenging than ever to keep technology up-to-date and staff up-to-speed in acquiring the necessary MarTech knowledge.

Challenges are mounting in all aspects, but most marketers cited the below three root causes as the biggest hurdles standing in the way of effectively leveraging MarTech, according to Gartner’s survey:

1. A significant amount of overlap among marketing technology solutions (30%)
2. Difficulty identifying and recruiting talent to drive adoption/utilization (28%)
3. Complexity/sprawl of the marketing technology ecosystem (27%)
   

Why should you care?

Failing to fully leverage the tools or finding more cost-effective alternatives can lead to a degradation of your marketing ROI, especially during times like 2023 when the economic outlook doesn’t look promising. The impact of such gaps will be even more detrimental in the event of recession-driven budget tightening.

Make better use of your marketing tools

It’s time to scrutinize your investment on marketing tools and squeeze out more ROI! If you are looking for ways, here are some of our suggestions:

1. Conduct a marketing technology stack audit

The very important first step is to identify the gaps and establish routine measurement. You should:

a) Start with reviewing what tools you have in place, how they work together, whether they meet the goals and requirements you set for your business and what your team has been using or not using them for.

b) Calculate the percentage of utilization and the cost of acquisition against the business value it provides to keep track of your Martech ROI.

Business goals and objectives shift over time, so learn to adapt with new marketing tools and integration. To keep up with the ever-changing business landscape, it’s observed that more marketing teams start to assess their marketing tech stack at a more frequent, regular pace.

If you don’t have a review routine in place or struggle with how to make a start, consider taking advantage of our free Martech audit. With our experience built on thousands of Martech stack reviews, we can set you off to a flying start much faster.

2. Choose best-of-breed over integrated suites

Marketers are divided between best of breed and best of suite when it comes to marketing technology investments. Both approaches have their pros and cons.

Although in Southeast Asia, we see businesses prefer an all-in-one platform for its ease of management almost by default, recent research indicates businesses that choose the best-of-breed approach have a higher chance to see the technology exceeding their expectation (2022 Gartner Marketing and Communications Technology Survey).

An integrated suite that bundles all the functionalities may seem powerful, but in reality marketers often find themselves only using a small set of features yet unable to cut the cost off from unused ones.

Rather than being locked into one inflexible, single-vendor platform, where change requires huge amounts of planning, resources, and disruption, consider using best-of-breed solutions to build a composable Martech stack that allows you to stay more agile and adaptable to economic changes.

Read more: Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack

3. Migration pain shouldn’t be a blocker

Many businesses are passive about evaluating new marketing tech alternatives, not because they are 100% satisfied with the existing solutions, but because migration and relearning of a new platform can be strenuous.

The fear of data loss, missing connectivity and level of engineering efforts required stand out as recurring concerns when it comes to replatforming, especially among companies that are short of engineer resources or stuck in monolithic legacy business systems that don’t integrate easily with other solutions.

Don’t let the friction stop your quest for more effective tools though – Migration pain is a one-off but the impact can be long-term. If migration or integration is your bottleneck, Martech agencies with tech capabilities like Ematic Solutions can serve as your augmented engineering team.

At Ematic, we’ve performed thousands of platform migrations – We can smoothen your migration/integration by providing both hands-on engineering support and strategic technology planning to step-change your way to the stack of your dreams.

4. Leverage outside experts to bridge the skill gap

However good a tool it may be in theory, tech will never provide ROI in practice if end users can’t get a grip with it. Internal talents and skills gaps are considered the biggest challenges to capitalize on the investment in marketing technology.

But let’s face it! With the proliferation of new marketing tools and updates, asking your team to always keep up the knowledge is a bit unrealistic as they also need to focus on strategy and other areas where they excel.

On the other hand, Martech consultancy agencies like Ematic Solutions have an advantage of “economies of scale” in knowledge accumulation across platforms and industries which is often impossible to match in-house. Leaning on such experts to help your team with onboarding, platform adoption and staying abreast on industry updates that are relevant to your business will make it less difficult to get your in-house team to ramp up the skills and thrive in the complex Martech world.

According to the State of Martech 2021 report, 18% of senior marketers are using an external partner or agency to upskill their employees.

Optimize your marketing technology stack for success

Marketing tool utilization is essential to your digital marketing success. We’ve built knowledge in hundreds of MarTech tools and would like our expertise to be of use to you!

The post Is your Martech under-utilized appeared first on Ematic Solutions.

Although it sounds extremely challenging, it is not impossible.

Marketing during an economic downturn presents particular challenges. It’s not a knee-jerk reaction to simply put all marketing on hold and pause advertising. On the contrary, it requires attention on operating your marketing system at optimal efficiency and making the right cuts while investing towards the future.

But how do you make a start? Well, one very easy option is – talk to Ematic!

Ematic’s expertise in digital optimization

Digital optimization is our day-to-day. As you may have known, Ematic offers a wide arsenal of MarTech tools and full-funnel marketing services, so that we have a high ground advantage to help any business optimize their whole digital ecosystem. Whether it’s migrating technologies to lower cost solutions, examining marketing strategies that are wasteful, taking over from high-priced agencies, or complimenting your marketing team’s capacity to ensure their productivity, we have plenty of experience in systematically eliminating wasteful spend without disrupting ongoing growth plans.

The three pillars of digital optimization

For those who are interested to know more, here we summarize the three key pillars you should review to optimize your marketing system:

MarTech Stack Optimization

MarTech investments make up a quarter of marketing budgets on average. However, the latest survey from Gartner reports that marketers utilize only 42% of the breadth of capabilities available in their MarTech stack overall, down from 58% in 2020. The under-utilization means you are overspending on something unnecessary for your actual use. This problem is particularly prominent when you are using an all-in-one integrated suite. When it comes to digital system optimization, MarTech investment is an area where you can oftentimes find some fat to trim.

Ask these questions:

• What features do you buy for the platform and how many have you used? Do you use your platforms to the fullest?
• Is there a cheaper, more flexible alternative that fits your actual use and need?

Do these:

• Implement an audit of your MarTech stack deployment and usage
• Leverage professional agency like Ematic for overall diagnosis and help determine the best vendor approach
• Ingest right knowledge and skills to drive adoption/utilization

A MarTech optimization example: Cupshe

Cupshe, a female swimwear brand, previously ran their CRM on Mailchimp in some countries and Klaviyo in some others. This put them in a pricing disadvantage since they couldn’t aggregate the send volumes to effectively drive down the unit cost. In addition, both platforms didn’t support in-app or push channels to achieve real cross-channel CRM.

To overcome these issues, we helped Cupshe move to Iterable, a cross-channel CRM platform with rich features, added our monthly platform management service and achieved cheaper unit cost per send. It was a triple upgrade with even lower total cost than before!

Marketing channel efficiency

Most marketing teams structure ownerships by marketing channels. However, even when everyone is working hard, optimizing each channel doesn’t always sum up as optimizing the whole portfolio to its best. Sometimes you find you are over-communicating the same message to the same group of users; sometimes you realize your paid channels accidentally cannibalize your organic channels (common mistake in SEO & SEM).

On the other hand, the demise of 3rd party cookies and the rise of data privacy make it harder to rely on paid advertising as the main growth driver.

Ask these questions:

• Do your channels work in silo or do they create synergy?
• Are you effectively capturing the audience and moving them down the funnel?
• Have you seen a diminishing result in paid ads simply using demographic or interest data?
• Have you developed a 1st party data strategy to empower your marketing?

Do these:

• Establish data groundwork to collect, use data and understand your marketing attribution
• Develop a cross-channel, integrated marketing approach driven by 1st party data
• Strengthen existing relationships and build upon customer loyalty

Process & Team resources

When the economy declines, consumers tend to tighten their belts. The decrease in demand imposes a shift of business mindset from “move fast” to “stay focused”. In such a situation, marketing leaders need to take a broader perspective on how they think of their in-house teams. It is natural to think of using the existing team to cover more work for cost-saving purposes, but you might risk drowning your team in the grunt work and leaving them little time to focus on real value-add, which impedes team productivity and refrains the growth you could have maintained.

Ask these questions:

• What should be your key 1-3 big bets to drive growth?
• Are you able to move your team nimbly to support those focused areas while keeping the lights on?

Do these:

• Adopt an agile approach and streamline the process to deliver value more quickly and minimize waste
• Regularly review your team resource, skillset, productivity and identify the gaps
• Allow your team to focus on fewer but more impactful bets while providing enough support to take the tedious execution off their hands.

A team resource optimization example: Uniqlo

Uniqlo has a lean digital marketing team in each local market. From early on, they understood the value of hiring external experts to compliment the capacity and knowledge of their in-house teams.

They started leveraging Ematic to manage and optimize their email campaigns in the Philippines in 2018. With the collaboration, they were happy to save their internal team hundreds of hours from execution per month, so soon it was introduced to other SEA markets like Indonesia, Vietnam.

Closing

Your ROI is our focus. Ideally, we aim to introduce our services without any increase to your total costs.

In the following series, we will talk deeper in each pillar. But if you cannot wait, why don’t you talk to us now? We are happy to help you look into your current situation, for free!

Get a free consultation

The post Finding the ROI Upside of an Economic Downturn appeared first on Ematic Solutions.

The post Our recipe to your content marketing success appeared first on Ematic Solutions.

For one, digital marketing is highly efficient because of how digitally connected everyone is around the world today. Therefore it is easier to reach a wider audience for a brand by sharing its product information and promotions through various channels.

One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs. 

How exactly can performance marketing help your business?

As mentioned above, performance marketing is all about spreading the word about your product or service through various channels – which can include Facebook, Instagram, and Google Ads, among others.  It plays an important role in achieving your business goals as you can specifically concentrate on your targeted audience. 

• Grow your traffic on website or app: Performance marketing can help you grow the traffic needed in an efficient way. You can specify your target audience based on your objectives to drive them to visit your website or app.

• Increase your online or in-app sales & repurchases: Performance marketing can allow you to specify your campaign ads based on your KPI. Performance marketing can help you drive sales or even repurchases by allowing you to heavily specify your campaign ads and measure the ROI.

• Optimize your cost: In performance marketing, you’re not only paying when the action occurs in your campaign, but also optimizing your metrics based on your objectives such as clicks, impressions, leads, and various others. This is so that your budget is spent wisely and the ads are targeted correctly at the same time.

There’s a certain art to running a successful performance marketing strategy, which might require an expert to build and implement. The key is to not only focus on one goal but also to oversee the entire process from building awareness to gaining more conversions in the right way in order to make your spending worth every penny.

However, there are plenty of digital agencies that provide performance marketing services. Unfortunately, not all of them have in-depth knowledge of thoroughly implementing ad campaigns either in the technical or strategic sense. This is why Ematic is launching its performance marketing service. We’ll tackle all the common (and uncommon, we’ll do our best) problems that will occur and help you to deliver the best results.

The way we optimize your ad campaign is to approach it holistically. l We’ll focus on the entire journey: fixing your tracking issues, structuring your data settings, implementing a full-funnel ad strategy, optimizing it through key touch points of your customer’s journey from Acquisition to Retention, and implementing cycles of A/B testing iteration to find the perfect matches.

If you’re ready to set a new bar for your digital marketing efforts, we are here for you. Check our latest service here, or contact us directly to discuss your business needs.

The post How Performance Marketing Can Help Your Business appeared first on Ematic Solutions.

The performance marketing association defines performance marketing as the following:

“Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (retailers or merchants) pay marketing companies (affiliates or publishers) when a specific action is completed; such as a sale, lead or click.”

So what does this actually mean?

As a marketer (or a company), you want to directly connect with your audience and bring attention to your product, service, or brand. To do this, you may create an ad that is shown to people on social media, or similarly in Google results when they search for certain products. With performance marketing, you pay depending on how your campaign performs. For example, you might pay every time a user clicks on your ad, or only when your campaign generates a sale.

This is totally different compared to the traditional marketing model, when for example, in print advertising, you will pay upfront for your ad to be printed. You’ve invested the money and effort upfront, and have little influence on how your ad performs.

How performance marketing works

To keep it simple, performance marketing has two distinct sides. One party owns the audience and another party (the marketer) wants to reach that audience.

Picture LinkedIn, which has over 774 million users who’ve displayed their professional information on the platform. That is a specific set of users which are valuable to advertisers looking to sell to these individuals. Through LinkedIn ads, marketers can target their desired customer profiles and pay based on the performance of specific actions such as clicks, downloads, or signups. Google offers the same to advertisers who want to reach unique audiences searching for products and services on their search engine. 

Performance marketing channels

Social Media Platforms

Performance marketing is the core of the social media platform’s business model. For example, Facebook and Instagram offer companies access to specific audiences through cost per click (CPC) performance ad models. TikTok and LinkedIn on the other hand, offer a combination of free organic reach and paid performance marketing-based reach. TikTok has a specific for you page where it would recommend content based on your audience preference and behavior, and for brands, this could mean free organic reach.

Search Engine Marketing (SEM)

As the name suggests, Search Engine Marketing relies on traffic, from search engines such as Google, Bing, and Yahoo. Advertisers pay search engines to promote their landing pages when users search for keywords related to the service or products they offer, but they only pay when the user clicks on their website. 

Native advertising

Native advertising is designed to blend your ad into the publishers, or social platforms, design aesthetics and are therefore less intrusive to the end user. You may have seen examples of this content on platforms like the New York Times or Bloomberg with a ‘sponsored’ label, or content recommendation at the bottom of articles. 

Affiliate Channels

Affiliate marketing is a type of performance marketing where third parties introduce the advertiser’s products to their audience for a cut of the sale. This usually relies on affiliate networks that manage partner relationships.

Benefits of performance marketing

Analytics and data tracking: You get to measure the performance of your goals such as clicks, impressions, leads, and sales directly, and instantly. With modern marketing management tools, it’s easy to track your ad performance and adjust or even cancel your campaigns based on the insights gathered.

ROI-Driven Marketing: Performance marketing focuses on bringing in a good return on investment. You can watch the results in real-time, adjust or reallocate your budget as you see fit, and even put a full stop to campaigns to avoid overpaying for underperforming campaigns.

Targeted & new audiences

Performance marketing can help you acquire an increased and more diversified audience that wouldn’t otherwise be possible with traditional advertising. Campaigns are highly targeted and you can easily adjust based on the audience you want to target.

Leverage your business through performance marketing with Ematic

These days, it’s not enough that businesses establish good branding. The new age of data-backed marketing ensures you only pay for the results you want, so your ad spend is worth every penny. Performance marketing is an excellent method to build your brand, improve product awareness, interact with your audience or even increase your sales without worrying about wasting tight budgets.

If you’re looking for a performance marketing agency that can help you plan the best strategy to drive results for your business, look no further.  Ematic has just launched a new performance marketing service designed to increase your ROI. Learn more about our new service here, or contact us directly to discuss how we can help your business.

The post All You Need To Know About Performance Marketing appeared first on Ematic Solutions.

Recently, we collaborated with our sister company, Elixus Agency, to establish a new offering – Content Marketing, with the goal of improving the quality of content online and providing better solutions to help brands expand their businesses. This is truly one of the important components we put together to fuel your marketing performance and enhance your digital marketing ecosystem.

Ematic’s Content Marketing service

Whether you want to build awareness, engagement, conversion or brand loyalty, pretty much everything you do in marketing requires good content. Yet, producing high-quality content and generating content consistently mark the top 2 challenges marketers face today*.

Ematic’s vision is to help you build an integrated digital ecosystem and solve whatever problems and needs you have so that you can keep things moving and growing. Content, in your digital marketing, is like the blood and vessels to pump the whole system. Without it, even a strong body wouldn’t work.

This is the very important reason we bring in top-notch content talents and present this Content Marketing solution for you. We are dedicated to providing you both the content quality to move the needle and the bandwidth to keep up in the game.

What is this service about

We support you to refine your audience persona and tell good stories of your brand in most communication channels you’re on.

Appealing storytelling and visual presentation are the powerful weapons we bring to you, but behind our creative content are solid insights, strategies and performance-driven optimizations to make your content success more than a one-hit wonder.

If you don’t have an in-house team, we can provide a full-suite solution for your content marketing; if you have some internal bandwidth but seek for scaling, we can work with you on the parts where you need the most help with.

What content types do we support

• Social media
• Online advertising
• Email marketing
• Landing page / web copy optimization
• SEO
• Motion videos and graphics

What’s special about our content marketing service

There are tons of content agencies, but more often than not they only specialize in one domain. You might have an agency extremely creative at social media marketing, and another that knows SEO principles to write blog content. Although each is good in their own space, they are not able to provide you a cohesive communication strategy and messaging. At Ematic, we are multi-channel experts and through an integrated approach, we eliminate the channel silo to manage the overall content experience with optimum efficiency. 

• Available for multiple channels: From social media to website copywriting, from blog posts to motion videos, we can help with any format of content creation that fits nicely with the channel’s advantage.
• Data & insight backed strategy: Making good content can be scientific too! We use data and consumer insight to support creativity, and monitor/review the performance of content in order to formulate more ideas for the next content iteration. 
• Audience personas in a smarter way: We build personas not only based on demographics but also motivation, psychographics, bizographics, relationship and modality, etc.
• Video first: Video brings higher engagement with your audience. We embed motion designers in our content team at your disposal whenever you want to turn static content into more interactive videos.

A new service, with a proven record!

We’ve worked with several renowned brands like Decathlon, Paul, KEF, to boost their content performance. We are excited to share more awesomesauce content and some good work we’ve done with you in the following series. Stay tuned!

Can’t wait?

Our Content Marketing service is now at your disposal. Check for more details here and let us do the magic for you!

Contact our experts

The post Introducing Ematic’s New Service: Content Marketing appeared first on Ematic Solutions.

Performance marketing plays an important role in today’s digital marketing for being one of the most effective ways to find the right audience, build awareness and bring more sales to your website. What’s even loved by digital marketers, it is all trackable and measurable, and you only pay when the required goal is achieved.

Despite all the benefits, simply doing performance marketing is not a guarantee of success. You’ll need to build the right strategy around using the right data, channel characteristics, and advertising tactics to make every penny spent worthy.

For some companies, it is not as easy as it sounds. Online advertising has become more and more intense. The knowledge and expertise you need to develop a winning strategy that beats the competition can be overwhelming.

Some businesses seek help from performance marketing agencies, yet only after a while realize that they’ve spent a lot of money to create fantastic engagement on the ads but the actual conversion doesn’t pay off. Even worse, those agencies only give you a high-level report which barely provides insights for further optimization. Some common complaints we heard over the time include:

• Although the budget is used, the ad campaigns are underperforming
• The agency only deploys basic and buggy tracking, which prevents us from understanding the real conversion & ROI
• The agency gives very high-level reporting, and it’s hard to drill down to find out what’s wrong
• The differentiation of a good and a bad digital marketing agency is in their depth of knowledge in managing data setting up tracking correctly, and implementing a complete full-funnel, cross-channel strategy.

Introducing Ematic’s performance marketing service

At Ematic, we acknowledge the key to your performance marketing success is data, and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data is the most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns mapped with the right demographic, behavior, and messages.

Our approach

We assure you each step of your performance marketing journey is well-optimized from awareness to conversion. Instead of doing traditional agency methods, we’re doing agile growth marketing to gain success in the performance marketing journey. Our performance optimization methodology ensures that your digital ads always operate at maximum efficiency and are continually optimized to maximize your ROI and achieve your business goals.

We can help you with:

• Full-funnel strategy
  We ensure to maximize the essentials of every funnel set-up by optimizing each step of the customer journey from discovery to repurchase. We implement a full-funnel strategy from discovery to repurchase while keeping a nice balance of broadening the upper funnel and maintaining efficient down-funnel conversion.
• Data tracking and first-party data utilization
  Data accuracy and utilization are at the core of our performance marketing. Before running any campaign, we’ll make sure your website/ app user data is tracked and logged, your Pixels and Google Tag Manager are properly integrated and correct data is flowing throughout the ecosystem to allow us to optimize the performance. We’ll always ensure everything is tracked, it will be helpful for you to define the right target audience and also lead you to get a positive ROAS.
• Full A/B testing
  In that case, we will systematically do A/B test variations at the campaign level/ad set level / creative & messaging level to find out what works best for your brand, so that we can keep bringing down the acquisition cost.
• In-depth reporting
  We provide customized dashboards where you can monitor, segment, or deep dive data any time flexibly and we host regular weekly/monthly reporting to walk you through the insights, findings, and next steps.

We’re willing to help you speed up your business journey and tackle every problem with agility in performance marketing that leads you to success. Check our new performance marketing service here, or contact us directly to discuss your business needs.

The post How We Do Performance Marketing appeared first on Ematic Solutions.

Here are some examples for you to explore showing how we’ve helped certain brands transform and optimize their ROI through performance marketing

1. L’occitane

L’Occitane is a popular natural and organic skincare brand and has many retail shops worldwide. They are looking to explore untapped market segments by leveraging online marketing to drive sales to their offline shops.

How we do it:

• Data-backed audience targeting optimization

We improved the always-on campaign targeting framework. We uploaded the customer-provided offline customer data for online retargeting purposes. By incorporating this audience into the database, we can target these known consumers for specific campaigns with the right message, at the right time. Similarly, we could also run always-on campaigns targeting similar online-only audiences based on the offline customer profile. 

• Fixed campaign structure to improve scalability

We restructured the campaign funnels adding more detailed campaign levels to deepen our AB testing possibilities. This enabled us to systematically A/B test variations at the campaign level -> ad set level -> creative & messaging level, to keep the most performing ones.

• Hi-iQ integration

Hi-iQ is a plugin built by us at Ematic Solutions specifically for your email-sending platform (ESP) and is able to identify who are having the highest propensity to engage with your email campaigns. By plugging Hi-iQ into the L’Occitane email channel, we identified highly engaged users who are more likely to make a purchase and fed the audience list into Facebook ads. Then we created a Lookalike audience on Facebook and remarketed products to those users with a higher converting propensity, to improve our overall ROAS.

• A/B Testing

We implemented a fixed A/B Testing framework with a scalable and flexible structure. One of the key aspects of our testing methodology was to understand the language and messaging that resonated the best with the targeted audience, depending on their segment, funnel level, and product knowledge.

For example, male audiences preferred straight-to-the-point messaging that gave them a quick and easy solution.

For female audiences who were new to the brand, they had to be educated much more and inspired by the different value propositions of different types of products. The winning approach was by utilizing Malay KOLs who had values and beauty routines that resonated well with the audience.

The result?

+100% ROAS | -55% Cost per conversion | +230% footfall in stores

2. Bigpay

Bigpay is one of the largest challenger banks in Malaysia and its e-wallet comes with an accompanying prepaid card that can be used anywhere in the world. One of the main challenges that BigPay faced when scaling up their media budgets was a gradually increasing customer acquisition cost. Ematic was brought in to help scale up BigPay’s media budget whilst maintaining a low & controlled Cost Per Acquisition.

How we do it:

• Optimization of the tracking

Systematically reviewed all Event Tracking integrations & ensuring that the Custom Audiences were set up correctly. Which enabled us to track which campaigns are the best performing and where to allocate more budget.

• A/B testing at scale

We introduced an A/B testing framework in order to speed up the content optimization process. With A/B testing we quickly identified the best-performing ad angles along with the best-performing design variations for each and every audience segment keeping their overall acquisition costs low & optimized.

• Implementation of a funnel campaign structure

Setting up scalable campaign structures across all media buying channels in order to have better budgetary control. We maximized the efficiency of their custom data audiences through a conversion-focused approach. We used video ads to drive awareness, leveraged personalized engagement to drive consideration, and focused on high-value customers for more conversions.

• A video-focused strategy

Utilized Rich Media Format & Motion Graphics to capture more attention, deliver targeted brand messages and increase the efficiency of driving ad recall, brand impression, and buying an intent lift.

The result?

+70% Conversion | -30% Cost per install | -45% Cost per conversion

CLOSING

We hope the case studies give you more concrete ideas of how we optimize your ad performance. Read more about our new performance marketing service here, or contact us here to explore how we can help your business grow through performance marketing.

The post How We Help Companies Optimize Their ROAS appeared first on Ematic Solutions.

The answer is… quite a lot!

As you might be aware of, customer acquisition costs have surged sharply since COVID-19. Investing in conversion optimization can greatly help you alleviate the ROI burden and improve marketing efficiency.

Good results require a consistent and repeatable methodology. If you are at an early stage with conversion rate optimization (CRO) or want to go beyond short-term tactics, here’s our new service for you!

We’re thrilled to introduce an exciting development that will take your digital success to new heights – our Conversion Rate Optimization (CRO) services.

What is CRO, and why is it a game-changer for your business?

Conversion Rate Optimization (CRO) is the practice of optimizing your website and marketing campaigns to maximize conversions. It involves turning web traffic into loyal customers and ensuring that every interaction is valuable. CRO can be a game-changer for your business because it:

• Boosts ROI: CRO increases conversion rates, resulting in more revenue and a healthier bottom line for your business.
• Improves Customer Satisfaction: By providing a better user experience, CRO leads to happier customers who are more likely to return
• Gives You an Edge: Offering CRO services sets your business apart, making you more competitive and appealing to your target audience.

Ways we can help with your conversion optimization

Our CRO service covers your whole optimization cycle. We use top-notch tech and combine our expertise in data & UX design to optimize conversion rate in the best way possible.

CRO audit

A comprehensive qualitative + quantitative diagnosis to find the leaks of your conversion funnel. Our team of experts will meticulously evaluate your website and marketing campaigns, identifying areas for improvement. This is the first step to crafting a CRO strategy tailored to your unique needs.

CRO strategy

We create a conversion optimization roadmap tailored to your business goals. This includes analyzing your target audience, website performance, user experience, and conversion funnel. Through research and data analysis, we identify areas for improvement and implement strategies to boost conversion rates.

Insight discovery & testing

Data is at the heart of CRO. We’ll use advanced analytics to gain a deep understanding of your audience’s behavior and preferences, providing actionable insights to drive results.

Landing / checkout page optimization

Your landing pages are often the first point of contact for potential customers. We’ll work to optimize these pages, making them more persuasive and efficient at converting visitors.

Ongoing conversion optimization

CRO is not a one-time endeavor. We’ll continuously monitor and optimize your website and campaigns to ensure that you’re always getting the best results.

CRO tool implementation

The right CRO tool empowers you to gather data, conduct A/B tests, and analyze user interactions to make informed decisions that lead to higher conversion rates. We can help you evaluate and set up CRO tools to set you at a good spot for optimization.

What makes Ematic’s different?

We don’t look at CRO in a single dimension. Our approach to CRO intersects with SEO, performance marketing, content marketing to create synergy and maximize the impact across the entire digital ecosystem.

Ready to Take the Leap into CRO? Let’s talk!

We invite you to explore the world of CRO with us. It’s a journey that promises enhanced user experiences, better ROI, and ultimately, increased digital success. Our dedicated CRO team is ready to collaborate with you to develop strategies that align with your unique business goals and drive the desired results.

We firmly believe that CRO will be a game-changer for your business’s digital success, and we’re excited to embark on this journey with you. If you have any questions or need more information, please feel free to contact us.

Learn more about our CRO service

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