Unfortunately, it’s not that your hooks and one-liners are suddenly capturing a higher number of customers–it’s because of a change in Apple Mail functionality that Apple pushed two years ago. 

As of September 2021, Apple Mail is automatically reading and opening all emails received as part of a privacy protocol. This means open metrics are no longer accurate–it’s possible that a number of your open metrics are just Apple Mail users whose Apple Mail apps automatically read the emails. The users themselves probably haven’t even seen the emails!

The use of Apple Mail has thrown a wrench in the works of email marketers everywhere. Due to the open metrics receiving false positives, Apple Mail users are being advanced to the next phase of email marketers’ email journeys without ever having interacted with the email, leading to them receiving more and more followup emails and traveling further down the email journey. It’s frustrating for both sides, because:

1. For email marketers, they’re investing resources and time emailing and following up on false leads, and;
2. For users, who are now being bombarded with emails and follow-up emails, because now there’s no way to tell whether a user is genuinely interested, or it’s just Apple Mail’s new protocol at work.

It’s not possible to tell if a user is using Apple Mail, because the app leaves no data footprint. The email is simply being marked as read, and the user isn’t interacting with the emails at all. 

This leads to a host of issues for the email marketer:

• There’s no way to accurately measure the success of an email marketing campaign. With inflated data, an email marketing campaign may look like it’s succeeding when it’s not.
• Segmenting mailing lists also becomes difficult. Open events used to be a reliable way to separate interested from uninterested users. Without it, it becomes harder to prune mailing lists (by removing uninterested users).
• With mailing list hygiene now requiring more maintenance, more resources are needed in maintaining an accurate list of interested and uninterested users, resulting in more overhead.

The bottom line: marketers are wasting huge sums of money sending email to “engaged users” who aren’t in fact engaged at all, OR they’re losing opportunities by suppressing suspected Apple Mail users entirely, when there are still plenty of active, engaged users in that audience.

Hi-iQ: Our Solution to the Apple Mail Issue

What is Hi-iQ and How Does It Work?

Hi-iQ is our flagship AI product. It is a robust, self-learning algorithm designed to seamlessly integrate with your email database through a simple integration. It operates daily, automatically by retrieving the latest subscriber behaviour towards your past Email campaigns and suggests the most updated targeting whenever you’re scheduling a campaign.

By understanding each subscriber’s behaviour, Hi-iQ not only distinguishes between various levels of engagement but also effectively identifies those influenced by Apple Mail’s privacy policy—commonly known as “fake openers.” This ensures that your marketing efforts are far from blind shots in the dark.

Moreover, Hi-iQ doesn’t simply flag Apple Mail users and remove them from your list. Instead, it continuously monitors these users, regulating them back into your campaigns at a lower frequency. The aim? To capture those moments when a flagged user eventually shows real engagement. If this occurs, Hi-iQ immediately adjusts its data, recognizing this as a genuine interaction.

How Does This Help Me as an Email Marketer?

With Hi-iQ, you’re unburdening your team from the cumbersome task of sifting through possibly misleading data. You’re also no longer operating in a data fog; instead, you have precise insights into who is genuinely interacting with your emails.

But the real magic happens when you consider long-term impact. It not only helps you identify genuine engagement but also adapts continually based on user behavior. This ensures that you always stay connected to users who truly care and have great potential for your business.

By streamlining your list and targeting genuinely interested users, you’re likely to see reduced email costs and a higher ROI, all without having to compromise on your email performance metrics.

A Case Study

Leflair, an ecommerce platform, sends out email marketing campaign blasts to their user base on a daily basis. Since the Apple change in late 2021, Leflair has posted an average monthly send volume of 4 to 4.5 million emails. This would suggest a high cost of maintaining their email services. 

In August 2023, Ematic Solutions tested the new Hi-iQ feature on the client’s account. In late August, Hi-iQ was applied; by September, it was up and running.

When comparing August 2023 to September 2023, Leflair sent a little under 3 million emails, or a 38% reduction in total send volume, and a corresponding 59% reduction in open rate. This would later lead to savings of 35.29% and an increase in click rate due to a smaller, more accurate target audience. We know the Hi-iQ plugin works because the number of unique clicks remained flat at the average baseline despite the reduction in send volume. Overall, due to maintaining results while reducing inputs, this translates into a stable revenue for Leflair’s email marketing channels. Effectively, the brand’s ROI can be said to have improved due to lower costs.

Get Hi-iQ today

With the growing number of Apple Mail users, it’s crucial for email marketers to respond to Apple Mail’s privacy protocol. Otherwise, open events cannot be accurately tracked, which in turn can affect the numbers and statistics of email marketers. With that said, we’re happy to announce that our Hi-iQ email solution is available today, featuring wide-reaching viability and compatibility with multiple email platforms, including Mailchimp, Klaviyo, Campaign Monitor, Iterable, Mailjet, and more!

The post Apple Mail is wasting your email marketing spend (and how Ematic fixes it) appeared first on Ematic Solutions.

What Is Search Engine Optimization?

SEO, or Search Engine Optimization, is the art and science of optimizing your website to enhance its visibility on popular search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to rank higher in search engine results, driving organic (non-paid) traffic to your website.

Why SEO Matters in Malaysia

Malaysia’s digital landscape is rapidly evolving, with cities like Kuala Lumpur and Penang witnessing a surge in online activity. Consumers and businesses alike are increasingly turning to search engines for solutions. In this context, Search Engine Optimization (SEO) services have transformed from an option to a necessity. For businesses in Malaysia, SEO services are the key to capturing local audiences and gaining a competitive edge in the flourishing digital marketplace.

Imagine a local bakery in Kuala Lumpur. Instead of relying solely on word-of-mouth, it now needs to ensure its online presence through professional SEO services. When someone in KL searches for “best bakeries near me”, SEO services ensure that this bakery’s offerings are prominently displayed, enabling it to thrive in Malaysia’s dynamic digital landscape. SEO services are the essential strategy that bridges the gap between businesses and their customers, making it a vital journey towards success in the ever-expanding world of Malaysian online commerce.

Key Element of Search Engine Optimization (SEO)

In the realm of digital marketing, understanding the key elements of SEO is akin to holding the map to online success. This section is your comprehensive guide to mastering these elements, with a focus on both on-page and off-page SEO strategies that are tailored to the unique nuances of the Malaysian digital landscape.

1. On-Page SEO: Crafting the Foundation

On-page SEO is your launchpad for achieving higher search engine rankings. It refers to the optimization strategies that are applied directly to your website. In this section, we will delve into the intricate details that can make or break your on-page SEO game in Malaysia.

a) Keyword Research: The Language of Malaysians

Understanding the way Malaysians search online is paramount. Our guide will take you through the process of thorough keyword research, uncovering the terms and phrases that resonate with the local audience. By aligning your content with these insights, you will ensure that your website speaks the language of your target users.

b) Crafting Compelling Meta Tags: The Art of Attraction

Meta tags, including titles and descriptions, are your website’s first impression in search results. Discover how to craft compelling meta tags that not only inform but also entice clicks from Malaysian searchers. We will explore the delicate balance between optimization and user appeal, ensuring your listings stand out.

c) Creating High-Quality Content: The Content King

Quality content is the backbone of on-page SEO. Dive into the principles of creating high-quality content that resonates with your audience and addresses their specific needs. Understand the importance of relevance, depth, and engagement, and how they contribute to your site’s authority.

d) Exceptional User Experience: Navigating the Digital Landscape

User experience (UX) is an integral part of on-page SEO. Learn how to ensure an exceptional user experience, from fast-loading pages to intuitive navigation. In Malaysia’s competitive digital arena, a positive user experience can be the key to retaining visitors and converting them into loyal customers.

2. Off-Page SEO: Building Your Digital Presence

Off-page SEO extends beyond your website’s domain and plays a pivotal role in establishing a strong online presence in Malaysia. In this section, we will unravel the art of off-page SEO, including techniques that are tailored to the Malaysian digital landscape.

a) Link Building: The Digital Connection

Link building is the currency of off-page SEO. Discover the strategies for effective link building that can bolster your website’s authority in the eyes of search engines. We will explore how to acquire high-quality backlinks and the nuances of local link building for the Malaysian market.

b) Harnessing Social Signals: The Power of Influence

Social media is a force to be reckoned with in Malaysia. Understand how to harness social signals to boost your website’s visibility. We will explore strategies for sharing and promoting your content on social platforms, tapping into the vast digital communities that thrive in the country.

c) Online Reputation Management: Guarding Your Image

In the age of digital transparency, your online reputation is everything. Learn how to manage your online reputation effectively. We will discuss strategies for handling reviews, testimonials, and feedback in a way that builds trust and credibility among Malaysian audiences.

3. Technical SEO: The Key to Speed and Visibility

In the fast-paced digital landscape of Malaysia, where mobile internet usage is on the rise, the technical aspects of Search Engine Optimization hold immense significance. This section is your gateway to unlocking the secrets of technical SEO, with a special focus on optimizing website speed and mobile friendliness, as well as harnessing the incredible potential of schema markup to enhance your visibility in local search results.

a) Website Speed and Mobile Optimization

With a significant portion of Malaysia’s population relying on mobile devices for online access, website speed has never been more critical. Slow-loading pages can lead to high bounce rates, frustrated users, and a drop in search engine rankings. Our guidance will take you through the steps to ensure your website is lightning-fast, catering to the preferences of the local audience.

• Optimizing Images: Learn the art of image compression and selection, ensuring your visuals are high-quality and load quickly on mobile devices.
• Responsive Design: Explore the principles of responsive web design, which allows your site to adapt seamlessly to various screen sizes, ensuring a user-friendly experience on mobile.
• Content Delivery Networks (CDNs): Discover how CDNs can distribute your content across multiple servers, reducing server load times and enhancing website performance.
• Mobile-First Indexing: Understand Google’s mobile-first indexing and why it’s crucial for your website’s ranking in Malaysia’s mobile-centric landscape.

b) Schema Markup

Schema markup is the secret sauce that can elevate your website’s visibility in local search results. It’s all about providing context to search engines, enabling them to understand your content better and present it more prominently in relevant search queries within the Malaysian context.

• Rich Snippets: Learn how to implement schema markup to create rich snippets that enhance your search listings with additional information, such as reviews, ratings, and event details.
• Local Business Schema: If you’re a local business in Malaysia, discover how to use schema markup to provide essential information like your address, phone number, and business hours, making it easier for local customers to find you.
• Product Schema: For e-commerce websites targeting the Malaysian market, we will explore how product schema can boost the visibility of your products in search results, complete with pricing and availability details.
• Event Schema: If you’re hosting events in Malaysia, learn how to use event schema to ensure that your event details, including dates, venues, and ticket information, stand out in search results.

Local Search Engine Optimization for Malaysia

Local SEO in Malaysia is a game-changer for businesses aiming to establish a strong online presence within their specific geographic regions. It’s not just about being found on the internet; it’s about being discovered by the right people, right in your neighborhood.

a) Google My Business Optimization

For Malaysian businesses, Google My Business (GMB) is an invaluable tool. This section will provide insights into optimizing your GMB listing to improve visibility in local search results. It includes tips on managing reviews and leveraging GMB features to connect with local customers effectively.

b) Citations and Local Directories

Effective management of your online presence across local directories and building citations is crucial for local SEO success. We will delve into strategies for ensuring consistency and accuracy across various platforms, strengthening your local SEO efforts.

SEO Tools That You Need To Know

In the world of Search Engine Optimization, having the right tools at your disposal can be the difference between ranking on the first page of the search results or getting lost in the digital wilderness. Let’s explore some of the essential SEO tools and resources that will not only streamline your optimization efforts but also help you gain a competitive edge in the ever-evolving Malaysian SEO landscape.

a) Keyword Research Tools

Keyword research is the foundation of effective SEO, providing insights into how your audience searches online. In this section, we will explore powerful tools like Google Keyword Planner and SEMrush, essential for understanding Malaysian search trends and improving your online visibility.

• Google Keyword Planner: This free tool from Google provides valuable insights into search volume, competition, and keyword trends. It’s particularly useful for understanding how Malaysians search for products or services.
• SEMrush: A comprehensive SEO suite that offers keyword research, competitor analysis, and more. SEMrush has a specific database for Malaysia, making it a must-have for local SEO.

b) On-Page Optimization Tools

On-page optimization is the art of refining your website’s individual pages to boost their search engine visibility. These tools empower you to craft user-friendly, content-rich pages that resonate with both search engines and human visitors. In this section, we will introduce you to some invaluable on-page optimization tools like Yoast SEO and SurferSEO.

• Yoast SEO: If you’re using WordPress, Yoast SEO is a plugin that guides you through optimizing your content for SEO. It helps you craft better meta titles, descriptions, and more.
• SurferSEO: SurferSEO is a tool that analyzes top-ranking pages in Malaysia and suggests optimizations for your content based on the ranking factors they share.

c) Link Building Tools

Link building is the linchpin of a successful Search Engine Optimization strategy, playing a pivotal role in enhancing your website’s authority and search engine ranking. In this section, we will delve into the world of link building tools that are indispensable for establishing a robust online presence. From tools like Ahrefs and Majestic that provide in-depth analysis of your backlink profile to solutions that help you discover new linking opportunities, we will explore how these tools can elevate your SEO efforts and drive organic traffic to your website.

• Ahrefs: Ahrefs is a powerhouse for backlink analysis. You can identify your competitors’ backlinks and find opportunities to build high-quality links to your site.
• Majestic: Majestic offers a detailed analysis of backlinks and trust flow, which can be invaluable for understanding your site’s link profile and its impact on your SEO.

d) Technical SEO Tools

Technical SEO is the backbone of a website’s search engine visibility and overall user experience. It involves optimizing the technical aspects of your site to ensure it’s accessible, efficient, and search engine-friendly. In this section, we will introduce you to an array of powerful technical SEO tools that will help you diagnose and resolve critical issues, improve site speed, and enhance mobile-friendliness.

• PageSpeed Insights: This Google tool analyzes your website’s speed and performance on both mobile and desktop devices. It provides recommendations for improving page load times, which can have a significant impact on SEO and user experience.
• Screaming Frog: A website crawler that can help you identify technical issues like broken links, duplicate content, and missing meta tags.

e) Content Optimization Tools

Content optimization is the art of fine-tuning your website’s content to not only engage your audience but also to rank favorably on search engines. In this section, we will introduce you to an arsenal of content optimization tools that are designed to help you craft compelling, relevant, and SEO-friendly content.

• Clearscope: Clearscope analyzes top-ranking pages for your target keywords and provides content recommendations to improve your chances of ranking higher.
• Grammarly: Ensuring your content is error-free and reads well is essential. Grammarly helps with spelling, grammar, and style checks.

Analytics and Measurement

Search Engine Optimization is not a set-and-forget strategy; it requires continuous monitoring and adjustment. In Malaysia’s competitive SEO landscape, tracking your progress effectively is vital. Let’s dive into how you can measure your SEO efforts and make data-driven decisions.

a) Key Performance Indicators (KPIs)

To gauge the success of your SEO campaigns, you need to define KPIs that align with your business goals. Some common KPIs include:

• Organic Traffic: The number of visitors coming to your site through search engines.
• Keyword Rankings: Tracking the positions of your target keywords in the search results.
• Conversion Rate: The percentage of visitors who take a desired action, like making a purchase or filling out a contact form.
• Bounce Rate: The percentage of visitors who leave your site after viewing only one page.

b) Metrics and Analytics Tools

Understanding the performance of your Search Engine Optimization efforts is pivotal for making informed decisions and optimizing your strategy. In this section, we will delve deeper into the essential metrics and analytics tools that will empower you to monitor, measure, and fine-tune your SEO campaign for success in Malaysia’s competitive digital landscape.

• Google Analytics: This free tool provides a wealth of data about your website’s traffic, user behavior, and conversion rates. Set up custom reports to track KPIs specific to your SEO goals.
• Google Search Console: As mentioned earlier, GSC offers insights into your website’s performance in Google search results, including click-through rates and the keywords driving traffic.
• SEMrush and Ahrefs: These SEO suites offer detailed analytics, including competitor analysis, backlink metrics, and keyword tracking specific to Malaysia.

c) ROI Measurement

Ultimately, SEO is an investment, and you want to know that it’s paying off. To measure ROI, calculate the revenue generated from organic traffic and compare it to your SEO expenses.

By regularly analyzing KPIs and metrics using these tools, you can gain valuable insights into the effectiveness of your SEO efforts in the Malaysian market. This data empowers you to make informed decisions, refine your strategy, and stay competitive in the dynamic world of SEO in Malaysia. Remember, SEO is a journey, and the tools and analytics are your trusty compass and map to navigate the digital landscape effectively.

Staying Ahead in 2023 With Emerging SEO Trends

To maintain a competitive edge in Malaysia’s ever-evolving digital landscape, it’s essential to stay ahead of the curve. Explore the latest SEO trends for 2023, such as voice search optimization, AI-driven SEO strategies, and the growing importance of user experience (UX) in Search Engine Optimization. Adapt and embrace these trends to ensure sustained growth and visibility for your website.

In conclusion, SEO stands as a dynamic and indispensable element of online success in Malaysia in 2023. By mastering the fundamental principles outlined in this guide and staying vigilant to the ever-changing SEO landscape, you can achieve higher rankings, increased organic traffic, and a more prominent online presence in Malaysia’s competitive SERPs. The time to start optimizing your website for success in this thriving digital marketplace is now. Take action today and reap the substantial rewards that Search Engine Optimization can offer to your Malaysian business or website.

The post Mastering SEO in Malaysia: A Comprehensive Guide appeared first on Ematic Solutions.

Many people recognize us for our strong, data-driven, tech-enabled approach to digital marketing. We take pride in holding our ground. However, we understand that in today’s competitive digital world, it’s not enough to rely solely on data-driven optimization to achieve success. Without effective creative designs, your digital performance will only go so far. That’s why we’re now offering a full suite of design services to help you create visually appealing and persuasive websites, marketing materials, logos, and more.

Our talented designers work hand-in-hand with our consulting team and development team to create the most effective marketing communication and UI/UX solutions for web, iOS, and Android. We take pride in following modern trends and applying proven approaches to design, prototyping, and product validation to provide you with the best possible design solutions for your brand.

By complementing our data-driven optimization with creativity, we’re confident that we can help you achieve real impact and stand out from the competition. Whether you need a flexible expansion when your designers are busy or professional help to provide a design solution for your brand, we’ve got you covered.

So why wait? Let’s work together to take your digital performance to the next level. We’ll share more details on each of them in the coming weeks. Keep an eye out!

The post New Design Services On The Way appeared first on Ematic Solutions.

Built on the back of a mission to generate real and tangible value for businesses, we take pride in bridging the gap between brands and their customers via the use of marketing technology (or martech). Over the last ten years, the organization has grown and learned much. One of our biggest lessons is that tech alone doesn’t move the needle for our client: their marketing channels must be optimized and connected as well.

Since then, we have expanded our offering to cover the main pillars of digital marketing, from SEO, performance marketing, social media marketing, CRM, e-commerce, analytics, and UIUX to Martech engineering optimization. This has made us capable of solving any problem in the digital ecosystem for our customers. To honor this progress and also in order to better align with our mission and vision as a company, we have undergone a visual rebranding. This is a promising evolution that not only pays homage to our heritage and our progress but also propels us to a brighter future.

Why Rebrand?

In light of our growth as a company, our visual branding no longer accurately reflects what Ematic Solutions encompasses, hence the need for a rebrand. 

This visual rebranding serves a twofold purpose: it is primarily a celebration of our success, the journey going there, and the people who have helped build the organization. At the same time, it is a demonstration of our improved capability to provide UI and design solutions. 

In an increasingly digitized world (made only even more so due to the conditions of the pandemic), both user interfaces and user experience play critical roles in the success of any digital product, service, or business. It directly impacts how a potential client or consumer perceives and interacts with a business.

Below, we break down the aspects of the rebrand and what the changes mean for the organization.

Color Palette

Currently, three primary colors constitute our branding: black, green, and blue, meant to align with our previous identity of being a tech-savvy organization. By introducing light blue as a fourth primary color and orange and purple as secondary complementary colors, we aim to bring more fun and vibrancy to the brand.

To bring a sense of modernness to the brand, the original Ematic blue and green will be given a gradient treatment, allowing these colors to pop more and appear lighter.

Gradient Usage

The original Ematic blue and green palette will be used as dominant colors for the gradient usage. The newly added light blue color will complement these darker shades to bring life into the visuals.

Typeface

To complement the updated color palette, the current  sans serif typeface–Montserrat–will be used exclusively, in four different weights. With a large x-height, short descenders, and a wide aperture, Montserrat makes for an excellent contemporary pick as it is highly legible and flexible for multiple purposes.

Key Elements

That’s right–even the logo is getting a facelift! To further push the modern design scheme, the Ematic logo of a six-pointed lowercase letter e will be featured as visual patterns to enhance text-heavy visuals.

Ematic Solutions is changing how it presents itself by including real people and removing clip art images in visual branding. The aim is to make the brand feel more human and relatable. Ematic Solutions believes its achievements are thanks to its people – experts, consultants, and employees from different backgrounds who collaborate to make the organization successful.

By highlighting our staff, who are very important to us, we want to show that our brand is global, and has grown steadily only with the hard work of hundreds of employees coming together.

What does this design mean for us?

Our last decade as a marketing technology-focused company has taught us much about the space, and our most significant realization is the need for an integrated and holistic approach to marketing. 

While technology may take you far, the creativity and marketing expertise to maximize the channels through which marketing efforts flow can truly push marketing technology to the next level.

In order to accurately reflect this two-pronged approach, a rebrand was needed to quickly communicate to potential clients the growth and potential of the new and improved Ematic Solutions.

Our holistic approach allows us not only to deploy marketing technology but to create a digital ecosystem that will allow it to thrive and become an effective tool for the client.

In a way, this rebrand is just a visual catch-up to who we are now, today. We’ve come far from our early beginnings, and with everything we’ve learned along the way, we’ve evolved to provide a comprehensive and holistic suite of services for our clients to enjoy. We know who we are, and we know what we’ve accomplished. We want others to look at our visual branding and know that, too.  – CEO of Ematic Solutions, Paul Tenney

Our design powerhouse

This amazing design change was conducted by our UI/UX team. Our highly skilled team of UI/UX experts, with an eye for detail and a passion for innovation, worked tirelessly to bring about an incredible design transformation that leaves us in awe.

The good news is, their incredible skills and abilities are readily available for you to utilize and benefit from. We’ve launched a new UI/UX service to help you create a website with an aesthetically pleasing and user-friendly interface.

If you’re considering giving your website a fresh new look, take action now and explore our exceptional UI/UX services!”

The post 10-year Anniversary Brings a New-Look Ematic Solutions appeared first on Ematic Solutions.

Ematic is equipped with a broad range of digital marketing experts from SEO, performance marketing, CRM to social media marketing. In this article, we asked our in-house consultants to share their tips and advice for effective marketing actions. Read on to know what they suggested!

SEO

When we talk about SEO, keyword optimization is what probably comes first into your mind. Back in the day Google used to evaluate a page’s topic based 100% on keywords, and there was a lot of emphasis on using keyword-rich phrases (also known as keyword stuffing) to try ranking your content better.

Although Google has been using intent-based search for many years, many businesses seem not to realize it.

Thanks to advancements in machine learning and introduction of BERT (Bidirectional Encoder Representations from Transformers), Google understands context and intent faster and better. Looking ahead to 2023, we encourage you to move beyond the old keyword optimization techniques and start implementing a semantic SEO strategy.

Our Tips

• Research and understand intent behind keywords: Research and map keywords into clusters based on their various intents e.g. Navigational, transactional. Small tip – ChatGPT can help you group keywords based on intent, as well as some other SEO tools out there.
• Build and optimize content clusters: Put related content together into groups, and map them to the respective  important pages. Create  content based on the f grouped topics to show search engines the bigger picture and how important your website is. 
• Utilize Schema/ structured data to help pass better semantic information and create better data relationships: You can use a schema to pass context to Google that you are referring to Apple (fruit) in your content via schema without having to explain that the Apple you are talking about is the fruit in your content. Less keyword usage but enough context passed.
• Take a Look at Google “People Also Ask” Boxes: People Also Ask refers to the questions that searchers are asking about the keyword. Consider these related questions as a way to expand the scope of your topical content and respond to as many as you can.

What is semantic SEO

Semantic SEO is the process of building more meaning and topical depth into web content. By doing so, you help Google crawlers better understand your content. You also help them see it as high-quality and thus promote it more often in the SERPs.

Want to grow SEO in line with the latest trend? Consult our SEO experts to build a future-proof SEO strategy.

Paid ads

Gone are the good old days of easy online advertising.

As you must be aware of, digital advertising is getting more expensive due to intense competition, and ad performance is becoming harder to measure under the growing concern about data privacy.

Further complicating matters is the impending demise of third-party cookies, the technology that underpins many ad models. Looking ahead to 2023, performance marketers need to pivot their ad strategies to prepare for the soon-to-be cookieless world.

Our Tips

• Incorporate zero-party and first-party data into your ad strategy: Stats has shown that campaigns that leverage first-party data can boost Facebook’s custom audience match rate from 25% to as much as 80% while lowering cost per purchase by 35% (CustomerLabs CDP). As third party cookies begin to crumble, make sure you invest in first-party data collection and utilization for more effective ad campaigns.
• Embrace contextual advertising: For advertisers trying to employ efficient, privacy-first targeting tactics, contextual advertising is becoming a more appealing alternative. It works by matching the content of a web page with the content of an ad and does not rely on third-party data to be effective. With the phase-out of 3rd-party cookies, contextual advertising is making a new rise (again) and shouldn’t be missed in your paid marketing strategy.

What is first-party data

First-party data is the data you collect directly from your customers with consent, such as their purchase histories and website browsing behaviors, etc.

What is contextual advertising

Contextual advertising matches the content of a web page with the content of an ad by using AI and deep-learning algorithms. It informs advertisers about what users are currently interested in rather than relying on past behavior, and thus does not rely on third-party data. It also offers the audience an enhanced user experience by discovering ads related to the content they are reading.

Wish to maintain or even improve your advertisement ROAs? Consult our performance marketing experts to build an effective ad strategy in the post-cookie world.

CRM

The last few years have seen a lot of buzz around personalization, as if it were the only aspect of CRM that mattered. But before we talk about those high-cost, low ROI optimization techniques that require too much investment,  technical resources, implementation time and ongoing management, we want to bring your focus back to the foundations.

Essentially, CRM is a meticulous system of engagement. The key to your CRM success first and and foremost lies in being able to execute on data and orchestrate the system effectively and flawlessly.

Our Tips

• Grow your database consciously: If your subscriber database is small, no matter how advanced your CRM program is, it will not move the needle. There are numerous tools and tactics available to help you grow your subscriber base (get some tips from us), but you need to recognize that database growth is as important as your other engagement metrics and proactively grow it.
• Maintain data hygiene and metric health: Clean and centralized data is the first step in successful inboxing. It is reported that data deteriorates by an average of more than 30% a year. Your consumers might alter their residences, email addresses, hobbies, or enter into a new life stage at any time. Without adequate data synchronization to your CRM, it can lead to ineffective communication or even harming your domain’s reputation.
• Blast campaigns are still the cash cows: While segmentation and personalization sounds more fancy, blast messages still represent 65-90% of your revenue/ engagement opportunity. If you could, keep your mailing frequency of blast emails to 2-3 times a week in order to vigorously test and optimize.

Maintaining a precise CRM system and keeping your data up to date is a never-ending struggle. Consult our CRM experts to get your CRM off the ground.

Social media marketing

Social media is one of the most vigorous and fast-paced fields of digital marketing. With so much content competing for attention across various social media platforms, both marketers and consumers are feeling overwhelmed.

As a result, today’s audience is looking for more meaningful connections to the brands. Simply being entertaining and creative is no longer sufficient to engage your audience on social media. Brand persona and authenticity will be the key components to your social marketing strategy.

Our Tips

• Be authentic: In an era where people are bombarded with countless advertisements and marketing messages every day, consumers are looking for brands that feel genuine, trustworthy, and relatable. However, authenticity is not simply a matter of being transparent or sharing unscripted content. It requires a deep understanding of what resonates with your target audience and what values they care about.
• Strengthen “edutainment” content as social media rises as the new search engine: We used to think of social media marketing as “push marketing,” with the primary goal of attracting attention, but that perception has changed. However, nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google’s internal data. Create “edutainment” content that is not only entertaining but educational and optimize them for search will help you gain a lot more new traffic and potentially beat the “death of organic reach”.

A good social content strategy can help you stand out in the highly competitive social landscape. Consult with our social media experts to create an engaging relationship with your social audience.

Connecting the dots

There’s a lot that can be done to boost marketing performance! We hope the tips on the essential marketing pillars we offer here will give you some inspiration.

If you lack sufficient team resources or domain knowledge to drive the significant growth you desire, our entire arsenal of digital marketing consultants is at your disposal.  We are experts in full-funnel marketing optimization and are here to help you with issues you encounter at every level and on any channel.

Contact us today to see how we can assist you.

The post Ask the experts: Tips for marketing channel optimization appeared first on Ematic Solutions.

Of course, this is easier said than done.

Often, marketing teams are built around functional expertise – there is an SEO team, a performance marketing team, a social team, an email team, a campaign team, and so on. The entire model revolves around the channels that marketing uses to reach customers. Each team may have its own goals, strategies, and metrics for success, which can lead to a lack of alignment with the company’s overall goals.

Marketing channel silos are not uncommon in the real world. Here are a few examples:

• SEO & SEM cannibalization: Paid search and SEO can work very well together. However, there are instances where the landing pages created by your paid search team are geared toward the similar intent of your SEO pages. From a holistic standpoint, spending additional marketing dollars to convert a customer who would have otherwise converted organically results in wasted spend.

• Disorganized cross-channel communication: When a marketing campaign launches, your marketing team may do its best to activate all channels to get attention. We get it. But bombarding your audience with the same messages at the same time can lead to marketing fatigue. In addition, similar to the SEO & SEM problem mentioned earlier, you could have saved some advertising dollars by curating the communication sequence, for example, sending email messages first and then targeting those users who did not engage with the emails with ads.

We could go on and on about this recurring theme, from the lack of collaboration between online and offline marketing to the lack of synchronization of information and messaging between sales and marketing. The loss of synergy that results from each aspect focusing on single-point optimization is a real barrier to marketing efficiency.

How to Break Down Marketing Channel Silos

Connecting the dots between different channel initiatives to drive more results is what most organizations dream of, especially when resources are thin. If you’re on the hunt, here are some actions you can take:

• Align with overall goals and plans: Involve all departments and functions in the marketing strategy and a common goal to ensure a cohesive approach. Encourage regular communication and collaboration among each marketing team to ensure that strategies and priorities are aligned.

• Establish a consistent brand message: Define a clear brand message that expresses your company’s values, goals, and personality. This message should be consistent across all channels.

• Develop a cross-channel user journey and message orchestration: Identify the target audience and their preferences/behaviors across touchpoints to map the user journey. Develop a cross-channel orchestration strategy, not just integration. This would involve planning messages and sequences across all marketing channels, such as social media, email, and advertising, to complement and reinforce each other.

• Coordinate promotions: Ensure that promotions offered through online and offline channels complement each other. Avoid offering conflicting promotions that may confuse customers, and try to incentivize your offline sales to promote your online offerings.

• Expand partnerships: Create cross-promotions and leverage partnerships with complementary businesses to reach new audiences and increase brand awareness

Closing

Overall, achieving cross-channel marketing synergy requires an integrated strategy that combines goal alignment, audience understanding, channel synchronization, data integration, and consistency of brand message and promotion. By focusing on these key factors, companies can effectively coordinate their marketing efforts across multiple channels, resulting in a more cohesive and successful marketing strategy.

Do you know that Ematic can help businesses optimize their marketing efforts and achieve cross-channel marketing synergy? We work in such a way that our marketing consultants not only have in-depth knowledge of a particular domain, but also understand how different channels intersect. When we work with you, we ensure that we deliver a strategy that not only improves your channel performance, but also supports your overall marketing plan. 

Through Ematic’s comprehensive digital services, we also connect businesses with the right marketing technology so they can easily track and analyze customer data across all channels, identify the most effective marketing strategies, and automate their marketing efforts to save time and resources.

Our vision is to help companies develop integrated, highly effective marketing strategies, not just spin the wheels.

Learn more about our services from SEO, performance marketing, social media marketing, CRM to e-commerce and how we can help businesses effectively coordinate their marketing efforts across multiple channels to create a cohesive and consistent brand experience for their customers and drive growth.

The post Achieving cross-channel marketing synergy appeared first on Ematic Solutions.

Yet, with a sea of tools out there, finding the right solution can become a complex puzzle that overwhelms a lot of marketers.

If you have been through the process, this all might sound very familiar to you:

→ After spending some time coordinating with internal stakeholders to identify the requirements, you begin to research some tools based on information available online.

→ However, without a proper platform demo, there’s always missing information until you contact sales.

→ At the sales meeting, they persuade you that their solution can cater to your every need whilst playing light on the limitations. You repeat the same process with different vendors to figure out the pros and cons of each platform so that you can justify the purchase suggestion.

→ Just as you finish your grinding research work, you realize there’s still a lengthy procurement, integration and migration process ahead of you.

The way to get the right tools ends up taking months, if not years. This is where our role as a buyer’s agent for Martech comes into play.

Ematic as a trustworthy agent for your Martech adoption

Whether you want to review your existing technology, replace an outdated one, introduce a new one or build an integrated stack, Ematic can be your trustworthy partner for Martech buying.

With our 9 years of experience in Martech across platforms and industries and being always up-to-date on  the latest trends, we can help you find the right solution and justify Martech ROI faster.

4 values Ematic brings to your Martech buying

• We are the buyer’s agent: We are on your side and our success is built on yours. We don’t use fluffy words to force you into one single solution. Instead, we provide relevant options that speak to your benefits while helping you filter out the noise.
• Have one centralized point of contact: With us being your single point of contact, you don’t need to repeat your needs or worry about annoying sales follow-ups. Simply re-route all the communication and let us take care of them for you.
• Cost improvement: We can help you bring down your total cost structure, inclusive of our costs by finding the fats to trim. Most marketing platform investments struggle to see positive ROI because of the costly one-off setup. We tackle this by amortizing your setup fee over the life of the contract. The longer you sign up with us, the lesser impact it imposes at the initial stage, and the faster you’ll see the investment pay back.
• Better Deal Than If You Buy Direct: Using an agency as a middle man might come across as an extra cost, but it’s not necessarily true. Our capability of aggregating demands often grants us higher bargaining power. More often than not, we can help you negotiate a cheaper, if not more flexible deal than buying direct. On top of that, you are guaranteed a local delivery and success team to support your platform adoption onwards.

Support in every stage of your Martech adoption journey

The success of Martech buying doesn’t stop at choosing the right tool. We are one of the few Marketing & Technology agencies that can provide strategy consultancy, technical execution and ongoing support to ensure everything goes smoothly.

Strategize your roadmap

Adopting an advanced platform doesn’t mean you have to do everything all at once. When we work on a project with you, we map your needs, prioritize the key pain points to help you build a long term plan and step-change your way to the stack of your dreams.

Mitigate migration/integration pain

Dependency on internal IT is one of the biggest blockers in changing to a new tool. We have performed thousands of migrations & integrations, and our engineers will always be on hand to support and expedite your technical process.

Timely, Responsive Local Support

Imagine how stressful it is when your system gets a problem but all you can do is write an email to the system’s customer support and passively waiting for a reply. We won’t leave you in such a disadvantage. We provide timely customer and technical support in your timezone and local language, so your questions and problems can get solved in no time.

What platforms can we help

Theoretically we can help you source and evaluate ANY platform whether they are our partners or not, but we are particularly strong in these domains:

E-commerce

• Shopify, Shopify Plus & Shopify apps

Data & Analytics

• Website/mobile analytic tools
• Product Analytics
• User Behavior Analytics
• CDP

Marketing Channels

• Email, CRM & Marketing Automation
• SEO
• Performance Marketing
• Conversion Optimization (CRO)

Enterprise Marketing Solutions

• Salesforce Marketing Cloud
• Adobe Marketing Cloud

Here’s a rough glimpse of some of our technical partners:

Closing

Having a trustable partner to help your Martech endeavors will allow you to do more with less. We are here to help and accelerate the time to achieve positive ROI faster.

Contact our experts

The post Why choose Ematic as your Martech buying agent appeared first on Ematic Solutions.

Dear Elixus Clients,

For those who don’t know me, I’m Paul Tenney the Founder and CEO of Ematic Solutions, the parent company of Elixus. Elixus was originally formed as part of Ematic Solutions back in May of 2019, but with its exceptional growth and the rapidly growing demand in digital marketing we made the decision to spin it out back in late 2019 as its own company and brand. For several years, this model worked very well as it allowed both Ematic and Elixus to focus on what each did best, and operate fairly independently.

That said, as digital marketing and the broader digital ecosystem has continued to evolve, I continued to see an increasing interconnectedness between all things digital, and grew to believe that you simply can’t operate any aspect of digital marketing in isolation anymore.  In light of this, over the past year we’ve been working to integrate Ematic Solutions and Elixus into one business, one operation, and going forward in 2023 we will officially operate as one brand, Ematic Solutions.

We, like many of you, are quite fond of the Elixus brand, and while it’s a bit of a shame to leave it behind, consolidating it into Ematic Solutions allows us to bring Elixus’ value to a much broader reach and presence. Ematic has been in operation since 2013 with its headquarters in Singapore, over 200 employees across the region, offices in 9 markets across Asia with strong local teams spread across all of those markets. We are one of the very few independent agencies able to bring such a strong regional presence to our clients.

Everything you enjoy about Elixus remains the same except the name- our team is still here, the offering remains the same, and our dedication to ensuring the success of your digital marketing remains our driving focus.

With the addition of the Ematic Solutions team though, we will bring a whole new set of capabilities and offerings that can only improve what we’re working on with you today. For those who don’t know Ematic, our company grew up as a CRM-focused business, bringing the deepest arsenal of partnerships in all of Asia, the foremost expertise in the CRM space, and our own technology which has been backed by investors such as Wavemaker, 500 Startups, TNB Aura, Enterprise Singapore and MDI Telkom Indonesia.

Ematic and Elixus have been collaborating over the past year to bring even more technology partnerships and service offerings to the market, and we hope the new combined offering can address your challenges and needs in an even more fundamental way than before, and that the impact we’re able to bring for your business is stronger than ever.

A few key highlights of the kinds of things Ematic Solutions can do that are new to you:

• Radically restructure your Marketing Technology spend: between our 80+ marketing technology partners and massive aggregate buying power, Ematic can help companies improve both the quality of their marketing technology investment while significantly reducing the overall costs.
• Engineering and data capabilities: Ematic Solutions has nearly 50 in-house engineers that help our clients build the fully-integrated digital ecosystem of their dreams.
• New verticals including CRM, CRO, SEO, Ecommerce and Analytics to complement the Social Media, Performance Marketing, Design, Creative and UI/UX offerings of Elixus.

We have been developing and improving the service in this combined fashion for most of 2022, though we’ve maintained separate brands until now, and we do expect that this brand transition should be seamless for our clients.

Through this initiative, we hope to open up more ways of collaboration to you. We can now complement and augment your teams and capabilities aside from only outsourcing.Our goal with the new combined team is to be able to help your business with whatever you need in terms of your digital initiatives, and we’re aware that those priorities can change as things evolve. Particularly heading into 2023, we know a lot of our clients are being asked to do more with less, and that often means there are gaps in your manpower and budgets to do the things you’re being asked to deliver. This is precisely where a partner like Ematic can be the ultimate help, as we can plug nearly any gap you have whether that’s right now or longer term.

We hope this update doesn’t come as too much of a shock to you, and please rest assured that what you love about Elixus isn’t going to change, and we hope that this initiative can help every one of our clients achieve greater success in 2023. I’d also love to hear from you – if you have any questions or feedback, you’re welcome to contact me directly at paul.tenney@ematicsolutions.com. I’m looking forward to getting to know you all more in 2023, so in the meantime Happy New Year from all of us at Ematic and Elixus and we look forward to a prosperous year ahead.

Paul

The post Letter from CEO – An Elixus x Ematic Update appeared first on Ematic Solutions.

MarTech investments account for around 25% of total marketing budgets on average. However, in the 2022 Gartner Marketing Technology survey, marketers report that they utilize only 42% of the capabilities available in their MarTech stack, down from 58% in 2020.

Challenges that lead to Martech underutilization

The last ten years have seen an explosion of interest and new applications in MarTech. Back in 2011 when Scott Brinker started tracking the MarTech landscape, there were just 150 tools. Today, the number is 9,932.

The complexity has grown exponentially, which makes it more challenging than ever to keep technology up-to-date and staff up-to-speed in acquiring the necessary MarTech knowledge.

Challenges are mounting in all aspects, but most marketers cited the below three root causes as the biggest hurdles standing in the way of effectively leveraging MarTech, according to Gartner’s survey:

1. A significant amount of overlap among marketing technology solutions (30%)
2. Difficulty identifying and recruiting talent to drive adoption/utilization (28%)
3. Complexity/sprawl of the marketing technology ecosystem (27%)
   

Why should you care?

Failing to fully leverage the tools or finding more cost-effective alternatives can lead to a degradation of your marketing ROI, especially during times like 2023 when the economic outlook doesn’t look promising. The impact of such gaps will be even more detrimental in the event of recession-driven budget tightening.

Make better use of your marketing tools

It’s time to scrutinize your investment on marketing tools and squeeze out more ROI! If you are looking for ways, here are some of our suggestions:

1. Conduct a marketing technology stack audit

The very important first step is to identify the gaps and establish routine measurement. You should:

a) Start with reviewing what tools you have in place, how they work together, whether they meet the goals and requirements you set for your business and what your team has been using or not using them for.

b) Calculate the percentage of utilization and the cost of acquisition against the business value it provides to keep track of your Martech ROI.

Business goals and objectives shift over time, so learn to adapt with new marketing tools and integration. To keep up with the ever-changing business landscape, it’s observed that more marketing teams start to assess their marketing tech stack at a more frequent, regular pace.

If you don’t have a review routine in place or struggle with how to make a start, consider taking advantage of our free Martech audit. With our experience built on thousands of Martech stack reviews, we can set you off to a flying start much faster.

2. Choose best-of-breed over integrated suites

Marketers are divided between best of breed and best of suite when it comes to marketing technology investments. Both approaches have their pros and cons.

Although in Southeast Asia, we see businesses prefer an all-in-one platform for its ease of management almost by default, recent research indicates businesses that choose the best-of-breed approach have a higher chance to see the technology exceeding their expectation (2022 Gartner Marketing and Communications Technology Survey).

An integrated suite that bundles all the functionalities may seem powerful, but in reality marketers often find themselves only using a small set of features yet unable to cut the cost off from unused ones.

Rather than being locked into one inflexible, single-vendor platform, where change requires huge amounts of planning, resources, and disruption, consider using best-of-breed solutions to build a composable Martech stack that allows you to stay more agile and adaptable to economic changes.

Read more: Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack

3. Migration pain shouldn’t be a blocker

Many businesses are passive about evaluating new marketing tech alternatives, not because they are 100% satisfied with the existing solutions, but because migration and relearning of a new platform can be strenuous.

The fear of data loss, missing connectivity and level of engineering efforts required stand out as recurring concerns when it comes to replatforming, especially among companies that are short of engineer resources or stuck in monolithic legacy business systems that don’t integrate easily with other solutions.

Don’t let the friction stop your quest for more effective tools though – Migration pain is a one-off but the impact can be long-term. If migration or integration is your bottleneck, Martech agencies with tech capabilities like Ematic Solutions can serve as your augmented engineering team.

At Ematic, we’ve performed thousands of platform migrations – We can smoothen your migration/integration by providing both hands-on engineering support and strategic technology planning to step-change your way to the stack of your dreams.

4. Leverage outside experts to bridge the skill gap

However good a tool it may be in theory, tech will never provide ROI in practice if end users can’t get a grip with it. Internal talents and skills gaps are considered the biggest challenges to capitalize on the investment in marketing technology.

But let’s face it! With the proliferation of new marketing tools and updates, asking your team to always keep up the knowledge is a bit unrealistic as they also need to focus on strategy and other areas where they excel.

On the other hand, Martech consultancy agencies like Ematic Solutions have an advantage of “economies of scale” in knowledge accumulation across platforms and industries which is often impossible to match in-house. Leaning on such experts to help your team with onboarding, platform adoption and staying abreast on industry updates that are relevant to your business will make it less difficult to get your in-house team to ramp up the skills and thrive in the complex Martech world.

According to the State of Martech 2021 report, 18% of senior marketers are using an external partner or agency to upskill their employees.

Optimize your marketing technology stack for success

Marketing tool utilization is essential to your digital marketing success. We’ve built knowledge in hundreds of MarTech tools and would like our expertise to be of use to you!

The post Is your Martech under-utilized appeared first on Ematic Solutions.

Although it sounds extremely challenging, it is not impossible.

Marketing during an economic downturn presents particular challenges. It’s not a knee-jerk reaction to simply put all marketing on hold and pause advertising. On the contrary, it requires attention on operating your marketing system at optimal efficiency and making the right cuts while investing towards the future.

But how do you make a start? Well, one very easy option is – talk to Ematic!

Ematic’s expertise in digital optimization

Digital optimization is our day-to-day. As you may have known, Ematic offers a wide arsenal of MarTech tools and full-funnel marketing services, so that we have a high ground advantage to help any business optimize their whole digital ecosystem. Whether it’s migrating technologies to lower cost solutions, examining marketing strategies that are wasteful, taking over from high-priced agencies, or complimenting your marketing team’s capacity to ensure their productivity, we have plenty of experience in systematically eliminating wasteful spend without disrupting ongoing growth plans.

The three pillars of digital optimization

For those who are interested to know more, here we summarize the three key pillars you should review to optimize your marketing system:

MarTech Stack Optimization

MarTech investments make up a quarter of marketing budgets on average. However, the latest survey from Gartner reports that marketers utilize only 42% of the breadth of capabilities available in their MarTech stack overall, down from 58% in 2020. The under-utilization means you are overspending on something unnecessary for your actual use. This problem is particularly prominent when you are using an all-in-one integrated suite. When it comes to digital system optimization, MarTech investment is an area where you can oftentimes find some fat to trim.

Ask these questions:

• What features do you buy for the platform and how many have you used? Do you use your platforms to the fullest?
• Is there a cheaper, more flexible alternative that fits your actual use and need?

Do these:

• Implement an audit of your MarTech stack deployment and usage
• Leverage professional agency like Ematic for overall diagnosis and help determine the best vendor approach
• Ingest right knowledge and skills to drive adoption/utilization

A MarTech optimization example: Cupshe

Cupshe, a female swimwear brand, previously ran their CRM on Mailchimp in some countries and Klaviyo in some others. This put them in a pricing disadvantage since they couldn’t aggregate the send volumes to effectively drive down the unit cost. In addition, both platforms didn’t support in-app or push channels to achieve real cross-channel CRM.

To overcome these issues, we helped Cupshe move to Iterable, a cross-channel CRM platform with rich features, added our monthly platform management service and achieved cheaper unit cost per send. It was a triple upgrade with even lower total cost than before!

Marketing channel efficiency

Most marketing teams structure ownerships by marketing channels. However, even when everyone is working hard, optimizing each channel doesn’t always sum up as optimizing the whole portfolio to its best. Sometimes you find you are over-communicating the same message to the same group of users; sometimes you realize your paid channels accidentally cannibalize your organic channels (common mistake in SEO & SEM).

On the other hand, the demise of 3rd party cookies and the rise of data privacy make it harder to rely on paid advertising as the main growth driver.

Ask these questions:

• Do your channels work in silo or do they create synergy?
• Are you effectively capturing the audience and moving them down the funnel?
• Have you seen a diminishing result in paid ads simply using demographic or interest data?
• Have you developed a 1st party data strategy to empower your marketing?

Do these:

• Establish data groundwork to collect, use data and understand your marketing attribution
• Develop a cross-channel, integrated marketing approach driven by 1st party data
• Strengthen existing relationships and build upon customer loyalty

Process & Team resources

When the economy declines, consumers tend to tighten their belts. The decrease in demand imposes a shift of business mindset from “move fast” to “stay focused”. In such a situation, marketing leaders need to take a broader perspective on how they think of their in-house teams. It is natural to think of using the existing team to cover more work for cost-saving purposes, but you might risk drowning your team in the grunt work and leaving them little time to focus on real value-add, which impedes team productivity and refrains the growth you could have maintained.

Ask these questions:

• What should be your key 1-3 big bets to drive growth?
• Are you able to move your team nimbly to support those focused areas while keeping the lights on?

Do these:

• Adopt an agile approach and streamline the process to deliver value more quickly and minimize waste
• Regularly review your team resource, skillset, productivity and identify the gaps
• Allow your team to focus on fewer but more impactful bets while providing enough support to take the tedious execution off their hands.

A team resource optimization example: Uniqlo

Uniqlo has a lean digital marketing team in each local market. From early on, they understood the value of hiring external experts to compliment the capacity and knowledge of their in-house teams.

They started leveraging Ematic to manage and optimize their email campaigns in the Philippines in 2018. With the collaboration, they were happy to save their internal team hundreds of hours from execution per month, so soon it was introduced to other SEA markets like Indonesia, Vietnam.

Closing

Your ROI is our focus. Ideally, we aim to introduce our services without any increase to your total costs.

In the following series, we will talk deeper in each pillar. But if you cannot wait, why don’t you talk to us now? We are happy to help you look into your current situation, for free!

Get a free consultation

The post Finding the ROI Upside of an Economic Downturn appeared first on Ematic Solutions.