{"id":10516,"date":"2022-03-18T11:29:52","date_gmt":"2022-03-18T03:29:52","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=10516"},"modified":"2022-08-23T15:13:40","modified_gmt":"2022-08-23T07:13:40","slug":"reimagine-marketing-automation-with-ematic-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/reimagine-marketing-automation-with-ematic-vn\/","title":{"rendered":"Ematic ra m\u1eaft d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb"},"content":{"rendered":"<p class=\"p1\">Ch\u00fang t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng ra m\u1eaft d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb &#8211; marketing automation m\u1edbi c\u1ee7a Ematic nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p tri\u1ec3n khai, th\u00fac \u0111\u1ea9y v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111a k\u00eanh.<\/p>\n<h2><b>T\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb (marketing automation) bao g\u1ed3m nh\u1eefng g\u00ec?<\/b><\/h2>\n<p class=\"p1\">M\u1eb7c d\u00f9 marketing automation \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh, nh\u01b0ng vi\u1ec7c thi\u1ebft l\u1eadp ch\u00fang \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n ch\u00fang ta ngh\u0129. \u0110\u1ec3 g\u1eedi n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chuy\u00ean gia t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 kinh doanh, ti\u1ebfp th\u1ecb, d\u1eef li\u1ec7u cho \u0111\u1ebfn thi\u1ebft k\u1ebf v\u00e0 \u0111i\u1ec1u h\u00e0nh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, vi\u1ec7c \u0111\u01b0a m\u1ecdi th\u1ee9 v\u00e0o \u0111\u00fang quy tr\u00ecnh l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng.<\/p>\n<p class=\"p1\">Do \u0111\u00f3, Ematic mang \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i mang \u0111\u1ebfn kinh nghi\u1ec7m tri\u1ec3n khai c\u1ea7n thi\u1ebft trong m\u1ecdi b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh, t\u1eeb vi\u1ec7c <b>ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft l\u1eadp k\u1ef9 thu\u1eadt<\/b>, <b>t\u1ea1o\/qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch<\/b> \u0111\u1ebfn nhi\u1ec7m v\u1ee5 <b>ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/b>. D\u00f9 \u1edf b\u1ea5t k\u1ef3 quy m\u00f4 ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o b\u1ea1n mong mu\u1ed1n, ch\u00fang t\u00f4i \u0111\u1ec1u \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh v\u00e0 nh\u1eefng t\u00e0i nguy\u00ean hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.<\/p>\n<h2><b>D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb n\u00e0y d\u00e0nh cho ai?<\/b><\/h2>\n<p class=\"p1\">H\u00e3y t\u1ef1 h\u1ecfi n\u1ebfu b\u1ea1n \u0111ang c\u1ea7n \u0111\u1ebfn:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0\/ho\u1eb7c k\u1ef9 n\u0103ng <\/b>&#8211; B\u1ea1n mu\u1ed1n tri\u1ec3n khai k\u1ebf ho\u1ea1ch marketing automation nh\u01b0ng b\u1ea1n thi\u1ebfu c\u00e1c k\u1ef9 n\u0103ng ho\u1eb7c chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft \u0111\u1ec3 thi\u1ebft k\u1ebf\/thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 \u0111\u1ec1u ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t logic<\/li>\n<li class=\"li1\"><b>Ngu\u1ed3n l\u1ef1c<\/b> &#8211; B\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, nh\u01b0ng lu\u00f4n c\u00f3 m\u1ed9t ph\u1ea7n c\u00f2n thi\u1ebfu m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c &#8211; c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf &amp; s\u00e1ng t\u1ea1o ho\u1eb7c v\u1ec1 n\u1ed9i dung.<\/li>\n<li class=\"li1\"><b>T\u1ed1i \u01b0u ho\u00e1 <\/b>&#8211; B\u1ea1n \u0111\u00e3 tri\u1ec3n khai c\u00e1c k\u1ecbch b\u1ea3n ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng t\u1eeb l\u00e2u nh\u01b0ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u00e0 l\u1ee3i nhu\u1eadn nh\u01b0 mong \u0111\u1ee3i<\/li>\n<\/ul>\n<p class=\"p1\">M\u1ecdi kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea5t k\u1ef3 b\u1ed9 ph\u1eadn n\u00e0o c\u1ee7a doanh nghi\u1ec7p v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf m\u1ed9t kh\u00eda c\u1ea1nh duy nh\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1. V\u00ed d\u1ee5: nh\u1eefng th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh ho\u1eb7c v\u1ea5n \u0111\u1ec1 tri\u1ec3n khai k\u1ef9 thu\u1eadt, nh\u01b0ng \u0111\u1eebng lo ch\u00fang t\u00f4i \u1edf \u0111\u00e2y \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n<h2><b>C\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t \u1edf ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang t\u00f4i?<\/b><\/h2>\n<p class=\"p1\">Ch\u00fang t\u00f4i kh\u00f4ng x\u1eed l\u00fd c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb theo m\u00f4 t\u00edp &#8220;ch\u1ec9 c\u00e0i \u0111\u1eb7t v\u00e0 \u0111\u1ec3 \u0111\u00f3&#8221;. Ch\u00fang t\u00f4i tin r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng <b>lu\u00f4n lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd<\/b> \u0111\u1ec3 th\u1ef1c s\u1ef1 mang \u0111\u1ebfn l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/p>\n<p class=\"p1\">T\u1ea1i Ematic, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng <b>ph\u01b0\u01a1ng ph\u00e1p agile marketing<\/b> \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh &#8211; b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c c\u01a1 h\u1ed9i mang \u0111\u1ebfn t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao v\u00e0 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n l\u1ed9 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n theo th\u1eddi gian. Kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi v\u1edbi vi\u1ec7c li\u00ean t\u1ee5c ph\u00e2n t\u00edch, th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a, Ematic t\u1ea1o ra m\u1ed9t quy tr\u00ecnh \u0111\u1ec3 bi\u1ebfn c\u00f4ng cu\u1ed9c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t b\u00e1nh xe t\u0103ng tr\u01b0\u1edfng quay \u0111\u1ec1u.<\/p>\n<p class=\"p1\">Th\u00eam v\u00e0o \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i cho ph\u00e9p b\u1ea1n b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi \u0111\u1ebfn chi ph\u00ed \u0111\u1ea7u v\u00e0o \u0111\u1eaft \u0111\u1ecf v\u00e0 quy tr\u00ecnh thi\u1ebft l\u1eadp k\u00e9o d\u00e0i. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 c\u00f3 c\u1ea5u tr\u00fac <b>\u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian l\u00e0m vi\u1ec7c<\/b> m\u00e0 c\u00f2n<b> \u0111\u00e1o h\u1ea1n<\/b> s\u1ed1 gi\u1edd ch\u01b0a s\u1eed d\u1ee5ng sang giai \u0111o\u1ea1n ti\u1ebfp theo, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t qu\u1ea3n l\u00fd b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<h2><b>L\u1eddi k\u1ebft<\/b><\/h2>\n<p class=\"p1\">T\u1ea1i Ematic, s\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n l\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. K\u1ec3 t\u1eeb kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n khi m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 &#8220;tr\u1ee3 l\u00fd c\u1ee7a Mailchimp&#8221;, trong su\u1ed1t 10 n\u0103m qua, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng v\u00e0 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<p class=\"p1\">Lu\u00f4n h\u1ecdc h\u1ecfi t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt t\u1eeb th\u1ecb tr\u01b0\u1eddng, c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 th\u00f4ng qua ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 kinh nghi\u1ec7m t\u00edch l\u0169y \u0111\u01b0\u1ee3c, k\u1ebft h\u1ee3p v\u1edbi k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n n\u1ed9i b\u1ed9 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/p>\n<p class=\"p1\">V\u1edbi nh\u1eefng \u0111i\u1ec1u tr\u00ean, ch\u00fang t\u00f4i hi v\u1ecdng b\u1ea1n s\u1ebd h\u00e0o h\u1ee9ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh m\u1edbi c\u00f9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i. \u00a0<b><a href=\"https:\/\/www.ematicsolutions.com\/vn\/services\/marketing-automation\/\">Tham kh\u1ea3o D\u1ecbch v\u1ee5 m\u1edbi<\/a><\/b>\u00a0\u0111\u1ec3 bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch Ematic s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ho\u1eb7c<a href=\"https:\/\/www.ematicsolutions.com\/vn\/contact\/\"><b> li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00fang t\u00f4i<\/b><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng ra m\u1eaft d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb &#8211; marketing automation m\u1edbi c\u1ee7a Ematic nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p tri\u1ec3n khai, th\u00fac \u0111\u1ea9y v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111a k\u00eanh.<\/p>\n","protected":false},"author":35,"featured_media":10517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[580,582],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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