{"id":10763,"date":"2022-03-22T14:24:49","date_gmt":"2022-03-22T06:24:49","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=10763"},"modified":"2022-08-23T15:13:30","modified_gmt":"2022-08-23T07:13:30","slug":"9-inspiring-examples-of-b2c-marketing-automation-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/9-inspiring-examples-of-b2c-marketing-automation-vn\/","title":{"rendered":"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">N\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i Campaign Monitor. Campaign Monitor l\u00e0 n\u1ec1n t\u1ea3ng email marketing v\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c tin d\u00f9ng b\u1edfi h\u01a1n 250,000 kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng mang \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t, t\u1eeb nh\u1eefng c\u00f4ng c\u1ee5 email marketing \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng email v\u1edbi \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/span><\/i><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh email marketing cho \u0111\u1ed9i ng\u0169 digital marketing c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u1eefng email g\u1eedi t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao, c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh thu v\u00e0 mang \u0111\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 r\u00f5 r\u1ec7t cho doanh nghi\u1ec7p, b\u1edfi ch\u00fang c\u00f3 t\u1ef7 l\u1ec7 m\u1edf cao h\u01a1n 86%, t\u0103ng t\u1ef7 l\u1ec7 click cao h\u01a1n 196% v\u00e0 t\u1ea1o ra doanh thu cao h\u01a1n 320% so v\u1edbi nh\u1eefng email qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n. V\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea nh\u01b0 tr\u00ean, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c m\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng trong B2B l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing automation l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t m\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email ch\u1ec9 g\u1eedi m\u1ed9t l\u1ea7n \u0111\u1ebfn to\u00e0n b\u1ed9 danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, email t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u1ec9 m\u1ed9t l\u1ea7n duy nh\u1ea5t v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i khi c\u00f3 kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t t\u1eeb tr\u01b0\u1edbc c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch email gi\u00fap ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng l\u00e0 c\u00e1c b\u00ean cung c\u1ea5p nh\u1eefng ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 marketing ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c nhau v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c tr\u00ean nhi\u1ec1u k\u00eanh, bao g\u1ed3m email, social media v\u00e0 website.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi nh\u1eafc \u0111\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, marketing automation, c\u00f3 th\u1ec3 li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch. Tuy nhi\u00ean, c\u00f3 v\u00e0i \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">H\u1ea1n ch\u1ebf c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i: Gi\u1ea3i ph\u00f3ng th\u1eddi gian c\u1ee7a \u0111\u1ed9i ng\u0169 marketing<\/span><\/li><li><span style=\"font-weight: 400;\">C\u00e1 nh\u00e2n ho\u00e1: Gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u1ec9 d\u00e0nh ri\u00eang cho h\u1ecd<\/span><\/li><li><span style=\"font-weight: 400;\">Chia ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Cho ph\u00e9p b\u1ea1n mang \u0111\u1ebfn n\u1ed9i dung thi\u1ebft th\u1ef1c v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V\u00e0 h\u01a1n h\u1ebft, vi\u1ec7c t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u0111\u00e3 \u0111em l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn 80%, m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n 46%, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u0103ng 26% v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t h\u01a1n.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>9 v\u00ed d\u1ee5 c\u1ee7a ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng cho m\u00f4 h\u00ecnh B2C<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Chu\u1ed7i email ch\u00e0o m\u1eebng<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Email ch\u00e0o h\u1ecfi l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1ea1n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing automation, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng email ch\u00e0o m\u1eebng ho\u1eb7c m\u1ed9t lo\u1ea1t email tr\u1ee3 gi\u00fap h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Broadway.com, nh\u00e0 b\u00e1n l\u1ebb v\u00e9 tr\u1ef1c tuy\u1ebfn cho c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n \u1edf Broadway, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho \u0111i\u1ec1u n\u00e0y. H\u1ecd \u0111\u1eb7t form \u0111\u0103ng k\u00fd \u1edf cu\u1ed1i trang web \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 khi c\u00f3 ai \u0111\u00f3 ho\u00e0n th\u00e0nh form, h\u1ecd s\u1ebd g\u1eedi m\u1ed9t email ch\u00e0o m\u1eebng v\u1edbi c\u00e1c voucher gi\u1ea3m gi\u00e1 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7963\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/broadwaydotcom-welcome-email.png\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"700\" height=\"555\" \/><\/figure>\r\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch g\u1eedi email ngay sau khi c\u00f3 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, Broadway.com \u0111\u00e3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3t m\u1edf, nh\u1ea5p chu\u1ed9t v\u00e0 mua h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 cho kh\u00e1ch v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb ngay \u0111\u1ebfn m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">G\u1eedi email ch\u00e0o m\u1eebng nh\u01b0 Broadway.com l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 mang l\u1ea1i doanh thu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00e3y xem v\u00ed d\u1ee5 ti\u1ebfp theo t\u1eeb Topshop:<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"alignnone wp-image-7964\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/topshop-automated-welcome-email-.jpeg\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"644\" height=\"700\" \/><\/figure>\r\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Ngay l\u1eadp t\u1ee9c, Topshop \u0111\u00e3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi nh\u1ea5t b\u1eb1ng m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1ec3 khi\u1ebfn h\u1ecd mua s\u1eafm v\u1edbi m\u1ed9t kho\u1ea3n gi\u1ea3m gi\u00e1 nh\u1ecf sau khi h\u1ecd \u0111\u0103ng k\u00ed theo d\u00f5i.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t lo\u1ea1t chu\u1ed7i email mang t\u00ednh gi\u00e1o d\u1ee5c ho\u1eb7c h\u1ed7 tr\u1ee3 nh\u01b0 Birchbox. Birchbox \u0111\u1ea7u ti\u00ean s\u1ebd g\u1eedi m\u1ed9t email ch\u00e0o m\u1eebng sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd th\u00f4ng tin. V\u00e0 ti\u1ebfp theo, sau email ch\u00e0o m\u1eebng th\u00ec g\u1eedi m\u1ed9t lo\u1ea1t tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng, bao g\u1ed3m c\u00e1c th\u1ee7 thu\u1eadt l\u00e0m \u0111\u1eb9p, m\u1eb9o trang \u0111i\u1ec3m v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi mua trung th\u00e0nh v\u00e0 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"alignnone wp-image-7965\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/birchbox-automated-welcome-series-after-sign-up.jpeg\" alt=\"\" width=\"763\" height=\"537\" \/><\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Email nh\u1eafc nh\u1edf<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">G\u1eedi email nh\u1eafc nh\u1edf v\u00e0o m\u1ed9t d\u1ecbp \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 kh\u00f4ng ch\u1ec9 g\u1eedi th\u00f4ng \u0111i\u1ec7p k\u1ecbp th\u1eddi \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1eef ch\u00e2n h\u1ecd ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nissan thu th\u1eadp th\u00f4ng tin li\u00ean quan v\u1ec1 kh\u00e1ch, bao g\u1ed3m c\u1ea3 ng\u00e0y kh\u00e1ch h\u00e0ng mua xe. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng ng\u00e0y kh\u00e1ch mua xe \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi email nh\u1eafc nh\u1edf s\u00e1u th\u00e1ng sau khi mua v\u00e0 l\u00ean l\u1ecbch h\u1eb9n cho d\u1ecbch v\u1ee5 b\u1ea3o tr\u00ec \u0111\u1ea7u ti\u00ean. Ph\u00ed b\u1ea3o d\u01b0\u1ee1ng sau khi b\u00e1n xe chi\u1ebfm m\u1ed9t ph\u1ea7n r\u1ea5t l\u1edbn trong t\u1ed5ng doanh thu c\u1ee7a Nissan, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7966\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/nissan-reminder-email.png\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"700\" height=\"493\" \/><\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Sinh nh\u1eadt ho\u1eb7c c\u00e1c d\u1ecbp k\u1ef7 ni\u1ec7m<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">G\u1eedi cho kh\u00e1ch h\u00e0ng m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0o ng\u00e0y sinh nh\u1eadt ho\u1eb7c ng\u00e0y k\u1ef7 ni\u1ec7m c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu \u0111\u1ed3ng th\u1eddi t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 thu th\u1eadp ng\u00e0y sinh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00eam th\u00f4ng tin n\u00e0y v\u00e0o danh s\u00e1ch email c\u1ee7a b\u1ea1n. Nhi\u1ec1u c\u00f4ng ty, nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed3 trang s\u1ee9c Monica Vinader, bi\u1ebfn \u0111\u00e2y th\u00e0nh th\u00f4ng tin b\u1eaft bu\u1ed9c ph\u1ea3i \u0111i\u1ec1n qua quy tr\u00ecnh thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c y\u00eau c\u1ea7u \u0111i\u1ec1n th\u00f4ng tin n\u00e0y khi c\u00f3 ai \u0111\u00f3 \u0111\u0103ng k\u00fd email v\u1edbi h\u1ecd.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7967\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/monica-vinader-birthday-email.png\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"700\" height=\"486\" \/><\/figure>\r\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t khi b\u1ea1n c\u00f3 ng\u00e0y sinh c\u1ee7a kh\u00e1ch h\u00e0ng trong danh s\u00e1ch email, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp th\u00f4ng \u0111i\u1ec7p t\u1ef1 \u0111\u1ed9ng g\u1eedi v\u00e0o d\u1ecbp n\u00e0y. M\u1eb7c d\u00f9 n\u1ed9i dung \u01b0u ti\u00ean \u1edf \u0111\u00e2y l\u00e0 l\u1eddi ch\u00fac m\u1eebng sinh nh\u1eadt \u0111\u1ebfn kh\u00e1ch, nh\u01b0ng email n\u00e0y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ra doanh thu, v\u00ec v\u1eady h\u00e3y th\u1eed \u0111\u00ednh k\u00e8m gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho d\u1ecbp sinh nh\u1eadt \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch mua h\u00e0ng nh\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 bi\u1ebft sinh nh\u1eadt ho\u1eb7c ng\u00e0y k\u1ef7 ni\u1ec7m l\u1ea7n kh\u00e1ch h\u00e0nh \u0111\u0103ng k\u00fd theo d\u00f5i, th\u1ef1c hi\u1ec7n l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean, ho\u1eb7c c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00e3y xem v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y t\u1eeb Birchbox:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7968\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/screen-shot-2016-09-06-at-1.31.25-pm.png\" alt=\"\" width=\"616\" height=\"1224\" \/><\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Kh\u00e1ch h\u00e0ng VIP<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp m\u1ed9t lo\u1ea1t email t\u1ef1 \u0111\u1ed9ng v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng VIP c\u1ea3m th\u1ea5y \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 lu\u00f4n gi\u1eef h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 mua s\u1eafm l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sephora \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t \u0111i\u1ec1u n\u00e0y v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh VIB (Very Important Beauty) c\u1ee7a h\u1ecd, cho ph\u00e9p kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho nh\u1eefng kh\u00e1ch \u0111\u00e3 chi m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf ra s\u1ed1 ti\u1ec1n mua s\u1eafm \u0111\u1ee7 theo h\u1ea1n m\u1ee9c, h\u1ecd \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0o ph\u00e2n kh\u00fac VIB trong danh s\u00e1ch email v\u00e0 t\u1ef1 \u0111\u1ed9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin gi\u1edbi thi\u1ec7u v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7969\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/sephora-vip-email.png\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"700\" height=\"440\" \/><\/figure>\r\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Email n\u00e0y ch\u00e0o m\u1eebng kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ch\u1ec9 d\u00e0nh cho kh\u00e1ch VIB, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd mua th\u00eam h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n \u0111\u1ec3 k\u00edch ho\u1ea1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng khi c\u00f3 kh\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 VIP. Ch\u00fang t\u00f4i th\u1eadm ch\u00ed cung c\u1ea5p c\u00e1c lu\u1ed3ng ph\u00e2n lo\u1ea1i c\u00f3 s\u1eb5n d\u00e0nh ri\u00eang cho m\u1ee5c \u0111\u00edch n\u00e0y.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00e3y xem v\u00ed d\u1ee5 h\u1ea5p d\u1eabn d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ebfn t\u1eeb nh\u00e3n h\u00e0ng Converse, t\u01b0\u01a1ng t\u1ef1, c\u00e1ch h\u1ecd ch\u00e0o \u0111\u00f3n kh\u00e1ch VIP v\u00e0 \u0111\u1ec1 xu\u1ea5t khuy\u1ebfn m\u00e3i:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7970\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/converse-vip-email.jpeg\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"679\" height=\"546\" \/><\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. T\u01b0\u01a1ng t\u00e1c l\u1ea1i<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u00e3 kh\u00f4ng mua h\u00e0ng trong m\u1ed9t th\u1eddi gian d\u00e0i b\u1eb1ng th\u00f4ng tin \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho h\u1ecd, \u0111\u1ec1 xu\u1ea5t gi\u1ea3m gi\u00e1 v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;Ti\u1ebft ki\u1ec7m cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo c\u1ee7a b\u1ea1n&#8221; ho\u1eb7c \u01b0u \u0111\u00e3i gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean nh\u01b0 c\u00e1ch nh\u00e3n h\u00e0ng Nau l\u00e0m trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7971\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/nau-reengagement-email.jpeg\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"680\" height=\"467\" \/><\/figure>\r\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u2014 b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t g\u1eedi email d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c m\u1ed9t t\u00ecnh hu\u1ed1ng \u0111\u1ecbnh s\u1eb5n n\u00e0o \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1edf email, kh\u00f4ng mua h\u00e0ng trong ba th\u00e1ng ho\u1eb7c kh\u00f4ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong m\u1ed9t email n\u00e0o \u0111\u00f3.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Email kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">G\u1eedi kh\u1ea3o s\u00e1t \u0111\u1ec3 nh\u1eadn th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u0169ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n c\u1ee7a marketing automation. Nh\u1eefng th\u00f4ng tin n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi \u0111i sau m\u1ed7i \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1eeba mua h\u00e0ng ho\u1eb7c b\u1ea1n c\u00f3 c\u1eadp nh\u1eadt v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, website ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u1eefng email n\u00e0y cho ng\u01b0\u1eddi d\u00f9ng n\u00f3i l\u00ean \u00fd ki\u1ebfn c\u1ee7a h\u1ecd, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7972\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/marketingautomation_image1.jpeg\" alt=\"\" width=\"680\" height=\"1079\" \/>\r\n<figcaption>Source: https:\/\/reallygoodemails.com\/behavioral\/survey\/we-d-like-to-hear-from-you<\/figcaption>\r\n<\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Email \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb c\u1ea3m nh\u1eadn<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi? Ho\u1eb7c l\u00e0, b\u1ea1n c\u00f3 m\u1ed9t kh\u00e1ch \u0111\u00e3 mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed7i l\u1ea7n mua h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t \u0111i\u1ec3m ch\u1ea1m ho\u00e0n h\u1ea3o cho qu\u00e1 tr\u00ecnh marketing automation, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c n\u00eau c\u1ea3m nh\u1eadn v\u1ec1 d\u1ecbch v\u1ee5. <\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7973\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/marketingautomation_image2.jpeg\" alt=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" width=\"736\" height=\"1054\" \/>\r\n<figcaption>Source: https:\/\/reallygoodemails.com\/industry\/ecommerce\/how-did-you-sleep<\/figcaption>\r\n<\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. C\u1eadp nh\u1eadt &amp; ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u1eadp nh\u1eadt v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0, v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng marketing automation, th\u00ec \u0111i\u1ec1u n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 email d\u01b0\u1edbi \u0111\u00e2y khi Apple ra m\u1eaft iPhone 8. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t email hi\u1ec7u qu\u1ea3 \u0111\u1ec3 g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Apple \u0111\u00e3 mua iPhone tr\u01b0\u1edbc \u0111\u00f3 v\u00ec n\u00f3 chia s\u1ebb nh\u1eefng g\u00ec m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m ti\u1ebfp theo.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7974\" title=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/02\/marketingautomation_image3.jpeg\" alt=\"\" width=\"680\" height=\"2601\" \/>\r\n<figcaption>Source: https:\/\/reallygoodemails.com\/promotional\/featured-product\/iphone-8-productred-special-edition<\/figcaption>\r\n<\/figure>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9. B\u1ea3n tin<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea3n tin t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng email \u201cg\u1eedi m\u1ed9t l\u1ea7n\u201d m\u00e0 s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi \u0111i khi c\u1ea7n ph\u1ea3i th\u00f4ng b\u00e1o v\u1ec1 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. Hi\u1ec7n nay, c\u00e1c b\u1ea3n tin email \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo th\u1eddi gian \u0111\u1ec1u \u0111\u1eb7n, nh\u01b0:<\/span><\/p>\n\n\n\n<ul><li>H\u00e0ng tu\u1ea7n<\/li><li>Hai tu\u1ea7n m\u1ed9t l\u1ea7n<\/li><li>H\u00e0ng th\u00e1ng<\/li><li>H\u00e0ng qu\u00fd<\/li><\/ul>\n\n\n\n<p><h3>L\u1eddi k\u1ebft<\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng email \u0111\u1ec1u cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o li\u00ean quan \u0111\u1ebfn lu\u1ed3ng ch\u1ea1y email t\u1ef1 \u0111\u1ed9ng, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. T\u1ea1i Ematic, ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p khai th\u00e1c th\u00eam ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00f4ng ngh\u1ec7. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng email m\u00e0 c\u00f2n c\u00f3 chuy\u00ean m\u00f4n cao trong l\u0129nh v\u1ef1c tri\u1ec3n khai marketing automation. <b><a href=\"https:\/\/www.ematicsolutions.com\/vn\/services\/marketing-automation\/\">Tham kh\u1ea3o D\u1ecbch v\u1ee5 m\u1edbi<\/a><\/b>&nbsp;\u0111\u1ec3 bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch Ematic s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ho\u1eb7c<a href=\"https:\/\/www.ematicsolutions.com\/vn\/contact\/\"><b>&nbsp;li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00fang t\u00f4i<\/b><\/a>.<\/span><\/p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Marketing automation l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t m\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh.<\/p>\n","protected":false},"author":35,"featured_media":10784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[582,455],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng email g\u1eedi t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng lu\u00f4n c\u00f3 hi\u1ec7u qu\u1ea3 l\u1edbn h\u01a1n so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch g\u1eedi email \u0111\u01a1n l\u1ebb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/9-inspiring-examples-of-b2c-marketing-automation-vn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C\" \/>\n<meta property=\"og:description\" content=\"Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh email marketing cho \u0111\u1ed9i ng\u0169 digital marketing c\u1ee7a doanh nghi\u1ec7pNh\u1eefng email g\u1eedi t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao, c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh thu v\u00e0 mang \u0111\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 r\u00f5 r\u1ec7t cho doanh nghi\u1ec7p, b\u1edfi ch\u00fang c\u00f3 t\u1ef7 l\u1ec7 m\u1edf cao h\u01a1n 86%, t\u0103ng t\u1ef7 l\u1ec7 click cao h\u01a1n 196% v\u00e0 t\u1ea1o ra doanh thu cao h\u01a1n 320% so v\u1edbi nh\u1eefng email qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n. 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