{"id":10798,"date":"2022-03-22T15:10:59","date_gmt":"2022-03-22T07:10:59","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=10798"},"modified":"2022-08-23T15:13:18","modified_gmt":"2022-08-23T07:13:18","slug":"marketing-automation-is-not-set-it-and-forget-it-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/marketing-automation-is-not-set-it-and-forget-it-vn\/","title":{"rendered":"Marketing automation kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;thi\u1ebft l\u1eadp xong r\u1ed3i \u0111\u1ec3 \u0111\u00f3&#8221;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1eadt ra b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng marketing automation xong r\u1ed3i \u0111\u1ec3 \u0111\u00f3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng n\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ph\u00f3ng \u0111\u1ea1i v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n ngh\u0129 r\u1eb1ng sau khi thi\u1ebft l\u1eadp marketing automation, h\u1ecd c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n ph\u00f3 th\u00e1c cho h\u1ec7 th\u1ed1ng n\u00e0y t\u1ef1 v\u1eadn h\u00e0nh. Theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, vi\u1ec7c n\u00e0y th\u01b0\u1eddng mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u thi\u1ec7t h\u1ea1i h\u01a1n l\u00e0 l\u1ee3i \u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c kh\u00f4ng gi\u00e1m s\u00e1t h\u1ec7 th\u1ed1ng marketing automation sau khi thi\u1ebft l\u1eadp s\u1ebd l\u00e0m b\u1ea1n v\u1ee5t m\u1ea5t nh\u1eefng insights qu\u00fd b\u00e1u v\u00e0 c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng. B\u1ea5t k\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 nghi\u00ean c\u1ee9u r\u1ea5t nhi\u1ec1u \u0111\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra m\u1ed9t h\u00e0nh tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u1ee3p l\u00fd, m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch \u0111\u1ea7u c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng nhanh ch\u00f3ng n\u1ebfu ch\u1ec9 d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 thuy\u1ebft. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ee9c \u01b0u \u0111\u00e3i r\u1ea5t h\u1ea5p d\u1eabn \u1edf h\u01b0\u1edbng A, nh\u01b0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u1ea1i ch\u1ecdn theo h\u01b0\u1edbng B, hay nhi\u1ec1u nh\u00e3n h\u00e0ng \u0111\u00e3 b\u00e0y binh b\u1ed1 tr\u1eadn r\u1ea5t ho\u00e0n h\u1ea3o trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u01b0\u1edbng h\u1ecd theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n nh\u01b0ng th\u1ef1c t\u1ebf ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u00fang theo mong mu\u1ed1n c\u1ee7a nh\u00e3n h\u00e0ng. H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Ngay c\u1ea3 khi d\u01b0\u1eddng nh\u01b0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111i theo con \u0111\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111\u1eb7t ra, th\u00ec sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 n\u1ed9i dung l\u1ed7i th\u1eddi, sai l\u1ec7ch d\u1eef li\u1ec7u, thi\u1ebfu logic, v.v. Ngay c\u1ea3 m\u1ed9t chi\u1ebfc Ferrari c\u0169ng c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean v\u00e0o gara \u0111\u1ec3 ti\u1ebfp nhi\u00ean li\u1ec7u v\u00e0 s\u1eeda ch\u1eefa. C\u00e1c chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing c\u1ee7a b\u1ea1n c\u0169ng v\u1eady.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec d\u00e0nh nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng sau khi tri\u1ec3n khai, m\u1ed9t s\u1ed1 c\u00f4ng ty d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u. H\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 r\u1ea5t tham v\u1ecdng, d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadp h\u1ee3p m\u1ed9t lo\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng Marketing, d\u1eef li\u1ec7u v\u00e0 n\u1ed9i dung v\u1edbi hy v\u1ecdng gi\u00fap m\u1ecdi th\u1ee9 trong k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru. V\u00e0 sau \u0111\u00f3, quy m\u00f4 c\u1ee7a k\u1ebf ho\u1ea1ch tr\u1edf n\u00ean qu\u00e1 kh\u1ed5 so v\u1edbi k\u1ef3 v\u1ecdng ban \u0111\u1ea7u. R\u1ed1t cu\u1ed9c, vi\u1ec7c tri\u1ec3n khai h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch. B\u1edfi v\u00ec n\u1ebfu c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u qu\u00e1 l\u1edbn th\u00ec ROI s\u1ebd th\u1ea5p, v\u00e0 h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc xem vi\u1ec7c thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 \u0111\u00e1ng \u0111\u1ec3 l\u00e0m hay kh\u00f4ng.<\/span><\/p>\n<h3><b>C\u00e1ch c\u1ee7a Ematic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ematic l\u00e0m h\u1ec7 th\u1ed1ng marketing automation m\u1ed9t c\u00e1ch r\u1ea5t kh\u00e1c. Ch\u00fang t\u00f4i tin r\u1eb1ng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t v\u00e0 kh\u00f4ng ng\u1eebng t\u1ed1i \u01b0u h\u00f3a trong d\u00e0i h\u1ea1n. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai m\u1ed9t m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 linh ho\u1ea1t \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t (agile methodology) c\u1ee7a ch\u00fang t\u00f4i l\u00e0 &#8211;<\/span><\/p>\n<ul>\n<li><b>Ch\u00fang t\u00f4i kh\u00f4ng \u201cthi\u1ebft l\u1eadp r\u1ed3i \u0111\u1ec3 \u0111\u00f3\u201d. <\/b><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i t\u1ea1o ra m\u1ed9t quy tr\u00ecnh gi\u1ea3 thuy\u1ebft-ki\u1ec3m tra-r\u00fat kinh nghi\u1ec7m v\u00e0 th\u00eam \/ b\u1edbt li\u00ean t\u1ee5c c\u00e1c y\u1ebfu t\u1ed1 trong h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c thi\u1ebft l\u1eadp cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1eaft \u0111\u1ea7u nhanh ch\u00f3ng v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u th\u1ea5p h\u01a1n<\/b><span style=\"font-weight: 400;\">. Thay v\u00ec x\u00e2y d\u1ef1ng m\u1ed9t d\u1ef1 \u00e1n r\u1ea5t l\u1edbn, ch\u00fang t\u00f4i s\u1ebd tri\u1ec3n khai k\u1ebf ho\u1ea1ch nhanh ch\u00f3ng \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i t\u1ed1t. Sau khi m\u1ed9t s\u1ed1 h\u00e0nh tr\u00ecnh c\u1ee7a user \u0111\u01b0\u1ee3c x\u00e1c minh v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 ho\u1eb7c doanh thu \u0111\u1ec1u \u0111\u1eb7n, ch\u00fang t\u00f4i s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea7y \u0111\u1ee7 h\u01a1n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><b>Ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c h\u1ecdp h\u00e0ng th\u00e1ng (monthly scrum)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u1ee7ng c\u1ed1 cho c\u00e1ch l\u00e0m n\u00e0y, ch\u00fang t\u00f4i c\u0169ng \u0111\u01b0a ra nh\u1eefng cam k\u1ebft sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c cung c\u1ea5p c\u00e1c chuy\u00ean gia \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau trong t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 th\u1ef1c s\u1ef1 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9. B\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n m\u1ed9t \u00fd t\u01b0\u1edfng, b\u1ea5t k\u1ec3 n\u00f3 l\u1edbn hay nh\u1ecf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh linh ho\u1ea1t c\u1ee7a d\u1ecbch v\u1ee5:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n c\u1ea7n c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n s\u00e0ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i t\u00ednh ph\u00ed theo credit d\u1ef1a tr\u00ean s\u1ed1 gi\u1edd t\u01b0 v\u1ea5n \/ th\u1ef1c thi, v\u00e0 s\u1ed1 credit n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec3 d\u00e0nh cho nh\u1eefng th\u00e1ng ti\u1ebfp theo n\u1ebfu b\u1ea1n v\u1eabn ch\u01b0a s\u1eed d\u1ee5ng h\u1ebft. Nh\u01b0 v\u1eady kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi chuy\u00ean m\u00f4n v\u00e0 m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh, Ematic t\u1ef1 tin r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb cho cho vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 tri\u1ec3n khai h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing c\u1ee7a b\u1ea1n. <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/contact\/\"><b>Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/b><\/a><span style=\"font-weight: 400;\">\u00a0\u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ph\u00f3ng \u0111\u1ea1i v\u1ec1 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n ngh\u0129 r\u1eb1ng sau khi thi\u1ebft l\u1eadp marketing automation, h\u1ecd c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n ph\u00f3 th\u00e1c cho h\u1ec7 th\u1ed1ng n\u00e0y t\u1ef1 v\u1eadn h\u00e0nh. Theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, vi\u1ec7c n\u00e0y th\u01b0\u1eddng mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u thi\u1ec7t h\u1ea1i h\u01a1n l\u00e0 l\u1ee3i \u00edch.<\/p>\n","protected":false},"author":35,"featured_media":10799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[582,455],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing automation kh\u00f4ng ph\u1ea3i l\u00e0 &quot;thi\u1ebft l\u1eadp xong r\u1ed3i \u0111\u1ec3 \u0111\u00f3&quot; - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"Thi\u1ebft l\u1eadp marketing automation v\u00e0 ho\u00e0n to\u00e0n ph\u00f3 th\u00e1c cho h\u1ec7 th\u1ed1ng n\u00e0y t\u1ef1 v\u1eadn h\u00e0nh th\u01b0\u1eddng mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u 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