{"id":10814,"date":"2022-03-22T15:30:58","date_gmt":"2022-03-22T07:30:58","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=10814"},"modified":"2022-08-23T15:12:18","modified_gmt":"2022-08-23T07:12:18","slug":"are-you-making-the-most-of-your-marketing-automation-capabilities-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/are-you-making-the-most-of-your-marketing-automation-capabilities-vn\/","title":{"rendered":"B\u1ea1n c\u00f3 \u0111ang khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a h\u1ec7 th\u1ed1ng marketing automation c\u1ee7a m\u00ecnh?"},"content":{"rendered":"

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a marketing thu\u1ed9c v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, do \u0111\u00f3, hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 s\u1eafp \u0111\u1eb7t s\u1eb5n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u00fang l\u00fac, \u0111\u00fang \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y s\u1ebd mang l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 to l\u1edbn trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <\/span>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u1eb7t c\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a h\u1ec7 th\u1ed1ng marketing automation nh\u01b0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng khi ch\u1ecdn l\u1ef1a nh\u1eefng n\u1ec1n t\u1ea3ng marketing c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1eadm ch\u00ed c\u00f2n mua c\u00e1c n\u1ec1n t\u1ea3ng marketing t\u1ef1 \u0111\u1ed9ng ho\u00e1 n\u00e2ng cao v\u1edbi hy v\u1ecdng s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1 1:1 \u0111a k\u00eanh.<\/span><\/p>\n

\u0110\u00e1nh gi\u00e1 \u201c\u0111\u1ed9 ch\u00edn\u201d trong h\u1ec7 th\u1ed1ng marketing automation c\u1ee7a b\u1ea1n<\/b><\/h2>\n

B\u1ea1n v\u1eeba m\u1edbi mua m\u1ed9t n\u1ec1n t\u1ea3ng marketing t\u1ef1 \u0111\u1ed9ng ho\u00e1. B\u1ea1n c\u0169ng \u0111\u00e3 v\u1ea1ch ra m\u1ed9t t\u1ea7m nh\u00ecn h\u1ee9a h\u1eb9n v\u00e0 c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau r\u1ea5t c\u1ee5 th\u1ec3, gi\u1ed1ng h\u1ec7t nh\u01b0 c\u00e1ch b\u1ea1n hay l\u00ean k\u1ebf ho\u1ea1ch cho n\u0103m m\u1edbi c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh v\u1eady. Sau nhi\u1ec1u th\u00e1ng t\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng v\u00e0o h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ef1 \u0111\u1ed9ng ho\u00e1 m\u1ed9t ho\u1eb7c hai chi\u1ebfn d\u1ecbch marketing, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c email ch\u00e0o m\u1eebng, ho\u1eb7c t\u1ef1 tay th\u1ef1c hi\u1ec7n nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau cho c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng kh\u00e1c nhau. <\/span><\/p>\n

M\u1eb7c d\u00f9 m\u1ecdi th\u1ee9 tr\u00f4ng c\u00f3 v\u1ebb \u1ed5n, b\u1ea1n v\u1eabn nh\u1eadn ra r\u1eb1ng b\u1ea1n lu\u00f4n g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch theo t\u1eebng \u0111\u1ee3t kh\u00e1c nhau ho\u1eb7c g\u1eedi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong danh s\u00e1ch b\u1ea1n c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n th\u1ee7 c\u00f4ng, v\u00e0 ti\u1ec1m n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3.\u00a0<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ea5y m\u00ecnh trong t\u00ecnh hu\u1ed1ng nh\u01b0 tr\u00ean kh\u00f4ng?<\/span><\/p>\n

Ch\u00fang t\u00f4i kh\u00f4ng ph\u00e1t cu\u1ed3ng v\u00ec c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 marketing, tuy nhi\u00ean, v\u1eabn s\u1ebd c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh m\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0 v\u1eady c\u00f3 th\u1ec3 mang l\u1ea1i cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00e2ng t\u1ea7m c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh inbound li\u00ean t\u1ee5c v\u00e0 nh\u1ea5t qu\u00e1n. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u1ef1c t\u1ebf ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t huy \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a th\u00f4ng qua c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 marketing.<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c: b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho c\u00e1c ti\u1ec1m n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1. B\u1ea1n ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 thu l\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 do c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y mang l\u1ea1i. Th\u1ebf nh\u01b0ng b\u1ea1n l\u1ea1i kh\u00f4ng t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a h\u1ec7 th\u1ed1ng, v\u00e0 vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea1n tr\u1ea3 ti\u1ec1n h\u1ed9i vi\u00ean cho m\u1ed9t ph\u00f2ng t\u1eadp gym sang tr\u1ecdng nh\u01b0ng l\u1ea1i ch\u1ec9 t\u1eadp m\u1ed9t v\u00e0i \u0111\u1ed9ng t\u00e1c nh\u1ecf v\u1edbi t\u1ea1 \u0111\u01a1n. N\u1ebfu b\u1ea1n th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn ROI c\u1ee7a m\u00ecnh, ch\u1eafc ch\u1eafn r\u1eb1ng, b\u1ea1n ph\u1ea3i t\u1eadn d\u1ee5ng h\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

B\u1ea3ng b\u00ean d\u01b0\u1edbi l\u00e0 minh ho\u1ea1 cho c\u00e1c c\u1ea5p \u0111\u1ed9 \u201cch\u00edn\u201d kh\u00e1c nhau c\u1ee7a h\u1ec7 th\u1ed1ng marketing t\u1ef1 \u0111\u1ed9ng ho\u00e1. H\u00e3y tham kh\u1ea3o, so s\u00e1nh v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 mong mu\u1ed1n c\u1ea3i ti\u1ebfn c\u1ee7a ch\u00ednh b\u1ea1n \u0111\u1ec3 xem r\u1eb1ng m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong thang \u0111o n\u00e0y.<\/span><\/p>\n

\"B\u1ea1n<\/p>\n

T\u0103ng t\u1ed1c c\u00e1c h\u1ec7 th\u1ed1ng marketing automation c\u1ee7a b\u1ea1n<\/b><\/h2>\n

N\u1ebfu c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch nh\u1ea5t \u0111\u1ecbnh gi\u1eefa mong mu\u1ed1n c\u1ea3i ti\u1ebfn h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec tr\u00ecnh b\u00e0y \u1edf b\u1ea3ng tr\u00ean th\u00ec b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean qu\u00e1 lo l\u1eafng. \u0110\u00e2y th\u1ef1c ch\u1ea5t c\u0169ng l\u00e0 nh\u1eefng t\u00ecnh hu\u1ed1ng r\u1ea5t th\u01b0\u1eddng th\u1ea5y, b\u1edfi l\u1ebd t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 r\u1ea5t chi ti\u1ebft v\u00e0 v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p. N\u00f3 kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 mua v\u1ec1, t\u00edch h\u1ee3p, r\u1ed3i m\u1ecdi th\u1ee9 s\u1ebd ch\u1ea1y m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng theo \u00fd b\u1ea1n.<\/span><\/p>\n

Th\u1eadt ra, th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a m\u1ed9t hi\u1ec7u \u1ee9ng t\u1ea7ng. Ngh\u0129a l\u00e0, vi\u1ec7c c\u00e0i \u0111\u1eb7t \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u c\u1ea7n m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c h\u1ec7 th\u1ed1ng kh\u1ed5ng l\u1ed3. N\u1ebfu l\u00e0m kh\u00f4ng \u0111\u00fang, m\u1ed9t l\u1ed7i nh\u1ecf c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng l\u1ed7i d\u00e2y chuy\u1ec1n ti\u1ebfp theo. Ngo\u00e0i ki\u1ebfn th\u1ee9c, b\u1ea1n c\u00f2n c\u1ea7n m\u1ed9t ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 kh\u00f4ng h\u1ec1 nh\u1ecf, bao g\u1ed3m: data engineer \u0111\u1ec3 \u0111\u1ed5 d\u1eef li\u1ec7u v\u00e0o, marketing \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, platform specialist \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh logic v\u00e0 ki\u1ec3m tra t\u00ednh n\u0103ng g\u1eedi c\u1ee7a h\u1ec7 th\u1ed1ng, v.v\u2026 Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c ngu\u1ed3n l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c vay m\u01b0\u1ee3n t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c, v\u00e0 v\u00ec v\u1eady m\u00e0 t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai\/v\u1eadn h\u00e0nh c\u1ee7a h\u1ec7 th\u1ed1ng s\u1ebd ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o vi\u1ec7c c\u00e1c ph\u00f2ng ban n\u00e0y c\u00f3 \u01b0u ti\u00ean h\u1ed7 tr\u1ee3 cho b\u1ea1n hay kh\u00f4ng.<\/span><\/p>\n

Ch\u00ednh s\u1ef1 ph\u1ee9c t\u1ea1p n\u00e0y l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9. Khi m\u00e0 ch\u00fang ta kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u th\u00ec ch\u00fang ta l\u1ea1i th\u01b0\u1eddng hay quay tr\u1edf l\u1ea1i v\u00f9ng an to\u00e0n c\u1ee7a m\u00ecnh v\u1edbi ch\u1ec9 nh\u1eefng \u0111i\u1ec1u ch\u00fang ta \u0111\u00e3 bi\u1ebft.\u00a0<\/span><\/p>\n

Do v\u1eady, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 thay \u0111\u1ed5i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng m\u1eb7c d\u00f9 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3m \u0111\u00e1ng k\u1ec3 c\u00f4ng s\u1ee9c c\u1ee7a m\u00ecnh, nh\u01b0ng vi\u1ec7c v\u1eadn h\u00e0nh n\u00f3 l\u1ea1i kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n ch\u00fat n\u00e0o. T\u1eadn d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia b\u00ean ngo\u00e0i c\u00e0ng s\u1edbm ch\u1eebng n\u00e0o, b\u1ea1n s\u1ebd c\u00e0ng nhanh ch\u00f3ng v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i ban \u0111\u1ea7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

H\u00e3y \u0111\u1ec3 Ematic \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n!<\/b><\/h2>\n

T\u1ea1i Ematic, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean r\u1ea5t nhi\u1ec1u n\u0103m kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng marketing automation tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. Ch\u00fang t\u00f4i hi\u1ec3u nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i, v\u00e0 c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i nh\u1eb1m gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing c\u1ee7a m\u00ecnh, t\u1eeb l\u00ean k\u1ebf ho\u1ea1ch, thi\u1ebft l\u1eadp k\u1ef9 thu\u1eadt, t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, \u0111\u1ebfn ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a.\u00a0<\/span><\/p>\n

V\u1edbi b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o m\u00e0 b\u1ea1n g\u1eb7p ph\u1ea3i, Ematic s\u1ebd lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. <\/span>Li\u00ean h\u1ec7 <\/strong><\/a>v\u1edbi ch\u00fang t\u00f4i v\u00e0 c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch n\u00e2ng t\u1ea7m h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing c\u1ee7a b\u1ea1n, ho\u1eb7c <\/span>t\u00ecm hi\u1ec3u th\u00eam<\/strong><\/a>\u00a0v\u1ec1 nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a marketing thu\u1ed9c v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, do \u0111\u00f3, hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 s\u1eafp \u0111\u1eb7t s\u1eb5n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u00fang l\u00fac, \u0111\u00fang \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y s\u1ebd mang l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 to l\u1edbn trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":35,"featured_media":10819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[582,455],"acf":[],"yoast_head":"\nB\u1ea1n c\u00f3 \u0111ang khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a 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