{"id":11528,"date":"2022-04-06T12:38:02","date_gmt":"2022-04-06T04:38:02","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=11528"},"modified":"2022-08-23T15:11:50","modified_gmt":"2022-08-23T07:11:50","slug":"6-common-reasons-why-marketing-automation-fails-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/6-common-reasons-why-marketing-automation-fails-vn\/","title":{"rendered":"6 l\u00fd do th\u01b0\u1eddng g\u1eb7p khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i"},"content":{"rendered":"

N\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i Active Campaign. Active Campaign l\u00e0 n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng gi\u00fap c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 s\u1eed d\u1ee5ng \u0111\u1ebfn 500+ c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00f3 s\u1eb5n, k\u1ebft h\u1ee3p v\u1edbi email marketing, ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0 CRM nh\u1eb1m ph\u00e2n lo\u1ea1i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, email, n\u1ec1n t\u1ea3ng th\u00f4ng \u0111i\u1ec7p, tr\u00f2 chuy\u1ec7n v\u00e0 tin nh\u1eafn.<\/span><\/i><\/p>\n

Ngu\u1ed3n n\u1ed9i dung<\/span><\/i>: <\/span><\/i>https:\/\/www.activecampaign.com\/blog\/common-reasons-why-marketing-automation-fails<\/span><\/i><\/a><\/p><\/blockquote>\n

T\u1ea1i sao ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i?<\/strong><\/h2>\n

Ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng r\u1ea5t h\u1eefu d\u1ee5ng. Khi \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u01b0\u01a1ng h\u01b0\u1edbng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. <\/span>V\u1edbi s\u1ef1 t\u00edch h\u1ee3p \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 t\u1ef1 \u0111\u1ed9ng v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Tuy nhi\u00ean, nghi\u00ean c\u1ee9u v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng cho bi\u1ebft nhi\u1ec1u marketer c\u1ea3m th\u1ea5y h\u1ecd ch\u01b0a s\u1eed d\u1ee5ng tri\u1ec7t \u0111\u1ec3 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 m\u00e0 h\u1ecd s\u1edf h\u1eefu \u2014 trong m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u, c\u00f3 \u0111\u1ebfn 85% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh nh\u1eefng sai l\u1ea7m v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u l\u00fd do ph\u1ed5 bi\u1ebfn gi\u1ea3i th\u00edch t\u1ea1i sao ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u00f4ng kh\u00f4ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

1. Thi\u1ebfu y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/strong><\/h2>\n

Khi t\u00f4i vi\u1ebft ra nh\u1eefng \u0111i\u1ec1u n\u00e0y, t\u00f4i nghe r\u00f5 ti\u1ebfng c\u00f2i k\u00eau inh \u1ecfi b\u00ean ngo\u00e0i c\u1eeda s\u1ed5 \u1edf Chicago. Ch\u1ec9 c\u00f2n m\u1ed9t gi\u1edd n\u1eefa l\u00e0 k\u1ebft th\u00fac ng\u00e0y l\u00e0m vi\u1ec7c, t\u00f4i \u0111\u00e3 u\u1ed1ng c\u1ea1n nh\u1eefng gi\u1ecdt c\u00e0 ph\u00ea cu\u1ed1i c\u00f9ng nh\u01b0ng c\u0169ng \u0111\u00e3 qu\u00e1 mu\u1ed9n \u0111\u1ec3 g\u1ecdi th\u00eam m\u1ed9t c\u1ed1c n\u1eefa.\u00a0<\/span><\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean \u0111\u1ec1u \u0111\u00fang – nh\u01b0ng vi\u1ec7c t\u00f4i chia s\u1ebb c\u00e2u chuy\u1ec7n tr\u00ean c\u0169ng l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt vi\u1ebft copywriting \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi copywriter huy\u1ec1n tho\u1ea1i Gary Halbert trong cu\u1ed1n The Boron Letters. M\u00f4 t\u1ea3 b\u1ed1i c\u1ea3nh c\u1ee7a b\u1ea1n l\u00e0m cho b\u00e0i vi\u1ebft tr\u1edf n\u00ean c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 d\u1ec5 \u0111\u1ed3ng c\u1ea3m h\u01a1n.<\/span><\/p>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng. Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n

Nh\u01b0ng n\u1ebfu n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng xoay quanh nh\u1eefng ch\u1ee7 \u0111\u1ec1 mang t\u00ednh c\u00e1 nh\u00e2n<\/span> (th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 khi b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng th\u1ebb c\u00e1 nh\u00e2n ho\u00e1), gi\u1ecdng v\u0103n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn s\u1ebd nghe nh\u01b0 m\u1ed9t c\u00e1i m\u00e1y.<\/span><\/p>\n

V\u00ec b\u1ea5t c\u1ee9 l\u00fd do g\u00ec, nhi\u1ec1u t\u00e0i li\u1ec7u marketing v\u1eabn c\u00f3 th\u1ec3 nghe nh\u01b0 ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u00e1y m\u00f3c, ho\u1eb7c t\u1eadp h\u1ee3p t\u1eeb \u0111\u1ed3ng ngh\u0129a. T\u1ea5t c\u1ea3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u2014 n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 l\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft ra b\u1edfi con ng\u01b0\u1eddi.<\/span><\/p>\n

N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh \u0111ang n\u00f3i v\u1ec1 \u201cc\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t\u201d, h\u00e3y c\u00e2n nh\u1eafc suy ngh\u0129 tr\u01b0\u1edbc. N\u1ebfu b\u1ea1n c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa t\u1eeb \u201ct\u1eadn d\u1ee5ng (utilize)\u201d v\u00e0 t\u1eeb \u201cs\u1eed d\u1ee5ng (use)\u201d, h\u00e3y d\u00f9ng \u201cs\u1eed d\u1ee5ng (use)\u201d. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i \u201cth\u00e2u t\u00f3m (procure)\u201d ho\u1eb7c \u201cn\u1eafm b\u1eaft (get)\u201d, h\u00e3y d\u00f9ng \u201cn\u1eafm b\u1eaft (get)\u201d.<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ng\u00f4n t\u1eeb g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft nhi\u1ec1u h\u01a1n n\u1eefa.<\/span><\/p>\n

2. Kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u v\u00e0o<\/b><\/h2>\n

N\u1ebfu ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a ai \u0111\u00f3, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi h\u1ecd m\u00e3i. Danh s\u00e1ch li\u00ean h\u1ec7 s\u1ebd l\u00e3o ho\u00e1 theo th\u1eddi gian. Theo m\u1ed9t v\u00e0i \u01b0\u1edbc t\u00ednh, 25% danh s\u00e1ch email s\u1ebd b\u1ecb gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng m\u1ed7i n\u0103m.<\/span><\/p>\n

Cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n sang \u0111\u1ecba ch\u1ec9 email m\u1edbi hay \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u00f2n h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng g\u00ec m\u00e0 b\u1ea1n cung c\u1ea5p, th\u00ec vi\u1ec7c ph\u00e2n r\u00e3 danh s\u00e1ch l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t trong<\/span> ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 thi\u1ebft l\u1eadp t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 th\u00f4ng b\u00e1o c\u00e1c \u01b0u \u0111\u00e3i, g\u1eedi \u0111\u1ebfn cho danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 k\u1ebft th\u00fac \u1edf \u0111\u00f3.<\/span><\/p>\n

\u0110\u00fang v\u1eady, nh\u1eefng ki\u1ec3u t\u1ef1 \u0111\u1ed9ng tr\u00ean ch\u00ednh l\u00e0 “ch\u1ec9 c\u00e0i \u0111\u1eb7t v\u00e0 \u0111\u1ec3 \u0111\u00f3”, theo ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng b\u00e1o \u01b0u \u0111\u00e3i ri\u00eang n\u1eefa. Tuy nhi\u00ean, b\u1ea1n v\u1eabn ph\u1ea3i d\u00e0nh th\u1eddi gian thu th\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u1ec5u mua h\u00e0ng \u0111\u1ec3 c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 v\u1eadn h\u00e0nh.<\/span><\/p>\n

Vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch email v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi c\u00f3 th\u1ec3 gi\u00fap qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u1eadn h\u00e0nh t\u1ed1t h\u01a1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi d\u00f9ng email kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng (\u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 trong b\u00e1o c\u00e1o).<\/span><\/p>\n

3. Th\u00f4ng \u0111i\u1ec7p tr\u00f9ng l\u1eb7p cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng<\/b><\/h2>\n

Ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n tr\u1ea3i qua c\u00e1c quy tr\u00ecnh thi\u1ebft l\u1eadp th\u1ee7 c\u00f4ng c\u1ee9ng nh\u1eafc. V\u00e0 email t\u1ef1 \u0111\u1ed9ng ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebft ki\u1ec7m th\u1eddi gian r\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Nh\u01b0ng n\u1ebfu b\u1ea1n thi\u1ebft l\u1eadp t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nhau cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 \u0111i\u1ec1u quan tr\u1ecdng. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng theo s\u1edf th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea7m l\u1eabn vi\u1ec7c g\u1eedi qu\u1ea3ng c\u00e1o bikini cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng 37 tu\u1ed5i.<\/span><\/p>\n

Nam gi\u1edbi \u1edf \u0111\u1ed9 tu\u1ed5i 37 c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u00f3 kh\u00f4ng? C\u00f3 th\u1ec3 ch\u1ee9, v\u00e0 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng \u0111\u00e2y c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t ho\u1eb7c \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t v\u1edbi m\u1eb7t h\u00e0ng \u0111\u1ed3 b\u01a1i hai m\u1ea3nh.<\/span><\/p>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n thi\u1ebft. V\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap thay \u0111\u1ed5i c\u1ee5c di\u1ec7n.<\/span><\/p>\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang thu th\u1eadp th\u00f4ng tin t\u1eeb danh s\u00e1ch kh\u00e1ch h\u00e0ng \u2014 th\u00f4ng qua form \u0111\u0103ng k\u00fd hay qua h\u00e0nh vi \u2014 \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n truy\u1ec1n \u0111\u1ea1t \u0111\u00fang lo\u1ea1i n\u1ed9i dung m\u00e0 kh\u00e1ch quan t\u00e2m nh\u1ea5t.<\/span><\/p>\n

4. Th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng g\u1eedi sai th\u1eddi \u0111i\u1ec3m<\/b><\/h2>\n

N\u1ebfu m\u1ed9t ng\u01b0\u1eddi v\u1eeba \u0111\u0103ng k\u00fd danh s\u00e1ch email c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn ebook mi\u1ec5n ph\u00ed, th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u00e0o h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn ngh\u00ecn \u0111\u00f4 v\u1edbi h\u1ecd.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 g\u1eedi h\u1ea7u h\u1ebft m\u1ecdi tin nh\u1eafn b\u1ea1n mu\u1ed1n. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n xem x\u00e9t \u1edf \u0111\u00e2y l\u00e0 li\u1ec7u b\u1ea1n c\u00f3 \u0111ang g\u1eedi tin nh\u1eafn c\u1ee7a m\u00ecnh v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m hay kh\u00f4ng.<\/span><\/p>\n

H\u00e3y nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

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  • T\u00ecm ki\u1ebfm:<\/span><\/i> Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 b\u1ea1n \u0111ang t\u00ecm nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn nh\u1eefng th\u1ee9 b\u1ea1n \u0111ang cung c\u1ea5p. H\u00e3y thu h\u00fat h\u1ecd b\u1eb1ng c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1eeb ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Nu\u00f4i d\u01b0\u1ee1ng:<\/span><\/i> Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n \u0111ang t\u00ecm c\u00e1ch ph\u00e2n bi\u1ec7t s\u1edf th\u00edch v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y g\u1eedi cho h\u1ecd nh\u1eefng l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0 gi\u00fap ph\u00e2n kh\u00fac h\u1ecd d\u1ef1a tr\u00ean ch\u00ednh s\u1edf th\u00edch \u0111\u00f3.<\/span><\/li>\n
  • Chuy\u1ec3n \u0111\u1ed5i:<\/span><\/i> Kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng mua th\u1ee9 m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n th\u1ee9 \u0111\u00f3 cho h\u1ecd. \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 n\u1ed9i dung v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean v\u00f4 d\u00f9ng quan tr\u1ecdng.<\/span><\/li>\n
  • Gi\u1eef ch\u00e2n:<\/span><\/i> Kh\u00e1ch h\u00e0ng mu\u1ed1n ti\u1ebfp t\u1ee5c nh\u1eadn th\u00eam gi\u00e1 tr\u1ecb. B\u1ea1n s\u1ebd mu\u1ed1n khuy\u1ebfn kh\u00edch kh\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi th\u00e2n \/ b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u00e0 ti\u1ebfp t\u1ee5c mua h\u00e0ng. V\u1eady h\u00e3y ti\u1ebfp t\u1ee5c mang l\u1ea1i th\u00eam gi\u00e1 tr\u1ecb nh\u01b0 v\u1eady.<\/span><\/li>\n<\/ul>\n

    M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 li\u00ean h\u1ec7 khi h\u1ecd \u0111\u00e3 ho\u00e0n to\u00e0n c\u1ea3m th\u1ea5y \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n v\u00e0 s\u1eb5n s\u00e0ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb b\u1ea1n.<\/span><\/p>\n

    Nh\u1eefng l\u1ea7n kh\u00e1c, b\u1ea1n h\u00e3y c\u1ea9n th\u1eadn kh\u00f4ng g\u1eedi nh\u1ea7m n\u1ed9i dung b\u00e1n h\u00e0ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u00e0 ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/p>\n

    \u201c5 m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng\u201d<\/strong>, theo nh\u00e0 copywriter Eugene Schwartz, c\u0169ng l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

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    • Ch\u01b0a th\u1ec3 nh\u1eadn bi\u1ebft:<\/span><\/i> M\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft r\u1eb1ng h\u1ecd g\u1eb7p v\u1ea5n \u0111\u1ec1<\/span><\/li>\n
    • Nh\u1eadn bi\u1ebft \u0111i\u1ec3m \u0111au: <\/span><\/i>Kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1, nh\u01b0ng h\u1ecd kh\u00f4ng bi\u1ebft c\u00f3 gi\u1ea3i ph\u00e1p cho \u0111i\u1ec1u \u0111\u00f3<\/span><\/li>\n
    • Nh\u1eadn bi\u1ebft gi\u1ea3i ph\u00e1p:<\/span><\/i> Kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd c\u00f3 v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ed3n t\u1ea1i gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec1u \u0111\u00f3<\/span><\/li>\n
    • Nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m:<\/span><\/i> Kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd c\u00f3 v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u00e3 nghe \u0111\u1ebfn gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n<\/span><\/li>\n
    • Ho\u00e0n to\u00e0n hi\u1ec3u r\u00f5: <\/i>Kh\u00e1ch h\u00e0ng r\u1ea5t quen thu\u1ed9c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n<\/ul>\n

      Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang \u1edf trong giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111au c\u1ee7a m\u00ecnh.<\/span><\/p>\n

      N\u1ebfu ng\u01b0\u1eddi mua m\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ngay l\u1eadp t\u1ee9c cho h\u1ecd \u2014 tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u00fap h\u1ecd hi\u1ec3u r\u1eb1ng c\u00f3 gi\u1ea3i ph\u00e1p gi\u00fap \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00ec vi\u1ec7c n\u00eau b\u1eadt c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch s\u1ebd gi\u00fap \u00edch h\u01a1n \u2014 b\u1ea1n c\u1ea7n gi\u00fap h\u1ecd hi\u1ec3u l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Hi\u1ec3u \u0111\u01b0\u1ee3c v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c l\u00fd do ph\u1ed5 bi\u1ebfn khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i \u2014 v\u00e0 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n

      5. Gi\u1edbi h\u1ea1n n\u1ed9i dung truy\u1ec1n t\u1ea3i trong m\u1ed7i k\u00eanh email<\/b><\/h2>\n

      B\u1ea3n tin h\u00e0ng tu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt marketing hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n h\u1ee3p l\u00fd \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng email marketing c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      Nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 gi\u00fap khai th\u00e1c tri\u1ec7t \u0111\u1ec3 s\u1ee9c m\u1ea1nh c\u1ee7a ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

      T\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 di chuy\u1ec3n ch\u00fang t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng CRM. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb \u0111a k\u00eanh, g\u1eedi tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 t\u1ef1 \u0111\u1ed9ng th\u00eam kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook.<\/span><\/p>\n

      B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1eedi email, nh\u01b0ng h\u00e3y k\u00edch ho\u1ea1t nh\u1eefng email \u0111\u00f3 d\u1ef1a tr\u00ean c\u00e1c l\u1ea7n mua h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a kh\u00e1ch v\u00e0o trang web c\u1ee7a b\u1ea1n, s\u1ed1 l\u1ea7n m\u1edf email ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/span><\/p>\n

      M\u1ed9t l\u00fd do ch\u00ednh khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i l\u00e0 khi kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ebft hi\u1ec7u su\u1ea5t. Khi t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a marketing automation \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi, thi\u1ebft l\u1eadp xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

      6. Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn content marketing<\/b><\/h2>\n

      Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng r\u1ea5t h\u1eefu d\u1ee5ng trong vi\u1ec7c gi\u00fap b\u1ea1n t\u00ecm \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p. N\u00f3 c\u0169ng r\u1ea5t c\u00f3 \u00edch trong vi\u1ec7c cho b\u1ea1n bi\u1ebft th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p ch\u00ednh x\u00e1c \u0111\u1ec3 follow up.<\/span><\/p>\n

      M\u1ed9t l\u00fd do ch\u00ednh t\u1ea1i sao ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i? Ch\u00ednh l\u00e0 v\u00ec kh\u00f4ng c\u00f3 th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.<\/span><\/p>\n

      N\u1ebfu t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n, th\u00ec content marketing ch\u00ednh l\u00e0 nhi\u00ean li\u1ec7u. Content marketing l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00ec n\u00f3 gi\u00fap mang \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.<\/span><\/p>\n

      C\u00f3 m\u1ed9t v\u00e0i c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 khi\u1ebfn content marketing th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng:<\/span><\/p>\n

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      • Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch email c\u1ee7a b\u1ea1n \u2014 v\u00e0 \u0111i\u1ec1u thu h\u00fat \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 n\u1ed9i dung.<\/span><\/li>\n
      • T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c l\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u2014 nh\u01b0ng th\u00f4ng \u0111i\u1ec7p trong email c\u1ee7a b\u1ea1n v\u00e0 n\u1ed9i dung m\u00e0 b\u1ea1n h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat k\u1ef9.<\/span><\/li>\n
      • Chu\u1ed7i th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng, \u0111\u1ec1 ngh\u1ecb b\u00e1n th\u00eam d\u1ecbch v\u1ee5, b\u00e1n ch\u00e9o v\u00e0 email h\u1ed7 tr\u1ee3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ef1 \u0111\u1ed9ng\u2014nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t n\u1ebfu b\u1ea1n mu\u1ed1n chuy\u1ec3n \u0111\u1ebfn b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n

        Ph\u1edbt l\u1edd \u0111i vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao c\u0169ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c ph\u1ed5 bi\u1ebfn \u2014 v\u00e0 c\u0169ng l\u00e0 l\u00fd do th\u01b0\u1eddng g\u1eb7p khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng kh\u00f4ng \u0111i \u0111\u1ebfn \u0111\u00e2u.<\/span><\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c tr\u00ecnh k\u00edch ho\u1ea1t t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u00ecm ki\u1ebfm danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp \u0111i\u1ec1u ki\u1ec7n cho nh\u1eefng th\u1ee9 b\u1ea1n mu\u1ed1n \u2014 nh\u01b0ng n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u01b0 b\u1ea1n mong mu\u1ed1n.<\/span><\/p>\n

        N\u1ebfu b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u01b0 mong mu\u1ed1n, h\u00e3y th\u1eed xem x\u00e9t m\u1ed9t c\u00e1ch trung th\u1ef1c n\u1ed9i dung v\u00e0 c\u00e1ch vi\u1ebft b\u00e0i nh\u00e9.<\/span><\/p>\n

        K\u1ebft lu\u1eadn: T\u1ea1i sao ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i<\/b><\/h2>\n

        Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng sai l\u1ea7m v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng\u00a0 d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng s\u1eed d\u1ee5ng h\u1ebft ph\u1ea7n m\u1ec1m s\u1eb5n c\u00f3 d\u00e0nh cho h\u1ecd.<\/span><\/p>\n

        \u0110\u1ec3 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 n\u1ec1n t\u1ea3ng, h\u00e3y d\u1eebng vi\u1ec7c:<\/span><\/p>\n

          \n
        • Ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00e1i m\u00e1y<\/span><\/li>\n
        • Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ea7u v\u00e0o c\u1ee7a ph\u1ec5u kh\u00e1ch h\u00e0ng<\/span><\/li>\n
        • G\u1eedi \u0111\u1ed3ng th\u1eddi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p<\/span><\/li>\n
        • G\u1eedi th\u00f4ng \u0111i\u1ec7p v\u00e0o sai th\u1eddi \u0111i\u1ec3m\u00a0<\/span><\/li>\n
        • Gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n ch\u1ec9 d\u00f9ng m\u1ed7i k\u00eanh email<\/span><\/li>\n
        • Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb<\/span><\/li>\n<\/ul>\n

          H\u00e3y tr\u00e1nh nh\u1eefng sai l\u1ea7m tr\u00ean \u2014 v\u00e0 c\u00f9ng xem t\u1ef1 \u0111\u1ed9ng ho\u00e1 gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o nh\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng r\u1ea5t h\u1eefu d\u1ee5ng. Khi \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u01b0\u01a1ng h\u01b0\u1edbng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 t\u00edch h\u1ee3p \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 t\u1ef1 \u0111\u1ed9ng v\u00e0o h\u1ea7u h\u1ebft m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":35,"featured_media":11529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[582,455],"acf":[],"yoast_head":"\n6 l\u00fd do th\u01b0\u1eddng g\u1eb7p khi\u1ebfn ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u1ea5t b\u1ea1i - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"C\u00f3 \u0111\u1ebfn 85% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng. 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