{"id":11868,"date":"2022-04-18T11:44:24","date_gmt":"2022-04-18T03:44:24","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=11868"},"modified":"2022-08-23T15:11:41","modified_gmt":"2022-08-23T07:11:41","slug":"top-3-marketing-automation-challenges-and-how-to-overcome-them-vn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/top-3-marketing-automation-challenges-and-how-to-overcome-them-vn\/","title":{"rendered":"Marketing automation: 3 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing automation ng\u00e0y nay \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1edd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn vi\u1ec7c vi\u1ebft code. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u01a1n gi\u1ea3n k\u00e9o th\u1ea3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh v\u1edbi nhi\u1ec1u b\u01b0\u1edbc v\u00e0 h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau. Kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ee5ng m\u1ed9t ch\u00fat g\u00ec \u0111\u1ebfn code. Nghe c\u00f3 v\u1ebb r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u00fang kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9<\/span><i><span style=\"font-weight: 400;\"> \u0111\u1ec1u<\/span><\/i><span style=\"font-weight: 400;\"> d\u1ec5 d\u00e0ng nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 ch\u00fang ta s\u1ebd mong \u0111\u1ee3i c\u00f4ng c\u1ee5 mang t\u00ednh thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i. Tuy nhi\u00ean theo quan s\u00e1t c\u1ee7a ch\u00fang t\u00f4i sau khi ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m doanh nghi\u1ec7p, \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng h\u1ebft t\u00ednh n\u0103ng c\u1ee7a marketing automation, ngay c\u1ea3 khi c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd ho\u00e0n to\u00e0n cho ph\u00e9p h\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1eafc h\u1eb3n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n ph\u00eda sau. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p ba th\u00e1ch th\u1ee9c th\u01b0\u1eddng g\u1eb7p c\u1ee7a marketing automation v\u00e0 cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 gi\u00fap lo\u1ea1i b\u1ecf n\u00f3.<\/span><\/p>\n<h3><b>Ba kh\u00f3 kh\u0103n th\u01b0\u1eddng g\u1eb7p v\u1ec1 marketing automation<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><b>1) Chuy\u00ean m\u00f4n v\u00e0 c\u00e1ch tri\u1ec3n khai<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Thi\u1ebfu chuy\u00ean m\u00f4n v\u00e0 c\u00e1ch tri\u1ec3n khai \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t qu\u1ed1c t\u1ebf, v\u1edbi g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 c\u00e2u tr\u1ea3 l\u1eddi (chi\u1ebfm \u0111\u1ebfn 40,3%) cho r\u1eb1ng \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng marketing automation. M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh ti\u1ebfp th\u1ecb, nh\u01b0ng th\u1ef1c s\u1ef1 ph\u1ea3i \u0111\u00f2i h\u1ecfi m\u1ed9t m\u1ee9c \u0111\u1ed9 ki\u1ebfn th\u1ee9c nh\u1ea5t \u0111\u1ecbnh v\u1ec1 c\u00f4ng ngh\u1ec7, t\u1eeb ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ebfn t\u00ednh logic trong quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng, c\u00e1ch \u0111\u1ec3 thu v\u1ec1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. R\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p khi n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o, doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e0o t\u1ea1o v\u1ec1 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e3y b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n. C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 v\u00f4 t\u00ecnh l\u00e0m h\u1ecfng n\u1ebfu kh\u00f4ng ki\u1ec3m tra ch\u00ednh x\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh t\u1ef1 \u0111\u1ed9ng ch\u1ea1y song song v\u00e0 g\u1eedi ch\u1ed3ng ch\u00e9o l\u00ean c\u00f9ng m\u1ed9t t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ch\u1eafc ch\u1eafn ph\u1ea3i c\u1ea7n \u0111\u1ebfn kinh nghi\u1ec7m. \u0110\u1eebng qu\u00e1 tham v\u1ecdng \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t vi\u1ec5n c\u1ea3nh ho\u00e0n h\u1ea3o ngay trong m\u1ed9t l\u1ea7n thi\u1ebft l\u1eadp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 t\u01b0 v\u1ea5n v\u1ec1 m\u1eb7t tri\u1ec3n khai lu\u00f4n \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb cho b\u1ea1n. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u tri\u1ec3n khai, h\u00e3y c\u00e2n nh\u1eafc t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb c\u00e1c chuy\u00ean gia trong c\u00f9ng l\u0129nh v\u1ef1c nh\u01b0 Ematic \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh n\u00e0y su\u00f4n s\u1ebb v\u00e0 gi\u00fap h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>2) T\u00edch h\u1ee3p ngu\u1ed3n d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng\u00a0<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 hi\u1ec7u qu\u1ea3 khi d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng. N\u1ebfu b\u1ea1n mu\u1ed1n thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh cho gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb s\u1eb5n d\u1eef li\u1ec7u v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch trong n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng. V\u00e0 n\u1ebfu ch\u1ec9 c\u00f3 d\u1eef li\u1ec7u th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c minh \u0111\u1ec3 gi\u00fap quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Th\u00f4ng tin kh\u00e1ch h\u00e0ng sai, tr\u1ea1ng th\u00e1i mua h\u00e0ng kh\u00f4ng kh\u1edbp ho\u1eb7c thi\u1ebfu d\u1eef li\u1ec7u l\u00e0 nh\u1eefng l\u1ed7i th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n ngay khi ch\u00fang t\u00f4i xem x\u00e9t l\u1ea1i d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 ch\u00ednh nh\u1eefng sai s\u00f3t nh\u1ecf n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ki\u1ec3m tra d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng: M\u1ed9t nguy\u00ean t\u1eafc v\u00e0ng l\u00e0 lu\u00f4n xem l\u1ea1i d\u1eef li\u1ec7u m\u00e0 b\u1ea1n s\u1eafp s\u1eed d\u1ee5ng v\u00e0 ki\u1ec3m tra xem n\u00f3 \u0111\u00e3 \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m ch\u01b0a. Thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 quy t\u1eafc x\u00e1c th\u1ef1c d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch, nh\u01b0ng n\u1ebfu kh\u00f4ng, \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 ki\u1ec3m tra b\u1eb1ng m\u1eaft th\u01b0\u1eddng v\u1eabn h\u1eefu \u00edch h\u01a1n l\u00e0 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n ki\u1ec3m tra t\u00ecnh tr\u1ea1ng d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean: Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean ki\u1ec3m tra d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i qu\u00fd v\u00e0 ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang, email kh\u00f4ng h\u1ee3p l\u1ec7, nh\u1eefng kh\u00e1ch c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng so v\u1edbi nh\u1eefng kh\u00e1ch kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, d\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n,\u2026 \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p thi\u1ebfu nh\u00e2n l\u1ef1c ho\u1eb7c thi\u1ebfu ki\u1ebfn th\u1ee9c, Ematic c\u00f3 th\u1ec3 cung c\u1ea5p t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0110\u1eebng qu\u00ean \u0111\u1eb7t th\u00eam th\u00f4ng tin m\u1eb7c \u0111\u1ecbnh trong tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n g\u1eedi \u0111i m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 nh\u01b0 \u201c, \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 d\u00e0nh cho b\u1ea1n\u201d &#8211; \u0111i k\u00e8m m\u1ed9t kho\u1ea3ng tr\u1ed1ng d\u00e0i trong c\u00e2u do thi\u1ebfu t\u00ean kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>3) Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh t\u1ef1 \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 vi\u1ec7c v\u1ebd ra m\u1ed9t quy tr\u00ecnh ch\u1ea1y t\u1ef1 \u0111\u1ed9ng l\u00e0 r\u1ea5t d\u1ec5, nh\u01b0ng vi\u1ec7c t\u00ecm v\u00e0 x\u1eed l\u00fd c\u00e1c s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt trong quy tr\u00ecnh \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng th\u00e1ch th\u1ee9c. Khi quy tr\u00ecnh kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i, c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1eb1ng sau, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00f4ng th\u00eam \u0111\u01b0\u1ee3c email\u00a0 (ho\u1eb7c \u0111\u00e3 th\u00eam qu\u00e1 nhi\u1ec1u l\u1ea7n) v\u00e0o h\u00e0nh tr\u00ecnh t\u1ef1 \u0111\u1ed9ng, email kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u00fang c\u00e1ch do v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng g\u1eedi ho\u1eb7c th\u00f4ng tin li\u00ean h\u1ec7 \u0111\u00e3 \u0111i sai lu\u1ed3ng t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e2u l\u1ec7nh \u201cIf \/ Else\u201d,&#8230; \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u00edt \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u \u0111\u1ed1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 c\u00f3 l\u1eddi gi\u1ea3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng ph\u1ee9c t\u1ea1p trong m\u1ed9t th\u1eddi gian d\u00e0i, kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi m\u1ed9t tr\u01b0\u1edfng ph\u00f2ng CRM r\u1eddi \u0111i, nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch m\u1edbi s\u1ebd c\u00f3 xu h\u01b0\u1edbng b\u1ecf \u0111i quy tr\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u v\u00ec h\u1ecd kh\u00f4ng quen v\u1edbi m\u00f4 h\u00ecnh s\u1eb5n c\u00f3 v\u00e0 s\u1ee3 s\u1ebd ph\u00e1 v\u1ee1 lu\u1ed3ng t\u1ef1 \u0111\u1ed9ng d\u00f9 \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t thay \u0111\u1ed5i nh\u1ecf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eebng b\u1ecf qua s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c k\u1ef9 s\u01b0 chuy\u00ean tr\u00e1ch v\u1ec1 m\u1ea3ng CRM trong doanh nghi\u1ec7p, th\u00ec vi\u1ec7c c\u00f3 m\u1ed9t \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt l\u00e2u d\u00e0i c\u00f3 th\u1ec3 gi\u00fap mang l\u1ea1i l\u1ee3i \u00edch cho b\u1ea1n. H\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n v\u1ec1 k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng ch\u1ea1y tr\u01a1n tru trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. Ngay c\u1ea3 khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p, ph\u00eda \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n truy\u1ec1n \u0111\u1ea1t l\u1ea1i kinh nghi\u1ec7m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ea3m b\u1ea3o nh\u00e2n s\u1ef1 ti\u1ebfp theo \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lu\u00f4n c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ea7n v\u01b0\u1ee3t qua m\u1ed9t khi b\u1ea1n tri\u1ec3n khai c\u00f4ng ngh\u1ec7 m\u1edbi, nh\u01b0ng ch\u1eafc ch\u1eafn l\u1ee3i \u00edch mang l\u1ea1i lu\u00f4n r\u1ea5t x\u1ee9ng \u0111\u00e1ng. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch khai th\u00e1c nhi\u1ec1u ti\u1ec1m n\u0103ng h\u01a1n t\u1eeb m\u00f4 h\u00ecnh marketing automation, h\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i gi\u00fap b\u1ea1n. C\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p t\u1eeb Ematic c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n trong t\u1ea5t c\u1ea3 m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft l\u1eadp k\u1ef9 thu\u1eadt, t\u1ea1o\/qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, ph\u00e2n t\u00edch \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a. D\u00f9 b\u1ea1n ch\u1ec9 mu\u1ed1n b\u1ed5 sung m\u1ed9t h\u1ec7 th\u1ed1ng n\u00e0o \u0111\u00f3 ho\u1eb7c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, ch\u00fang t\u00f4i \u0111\u1ec1u c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n. <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/services\/marketing-automation\/\"><b>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5<\/b><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c<\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/contact\/\"><b> Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i <\/b><\/a><span style=\"font-weight: 400;\">\u0111\u1ec3 trao \u0111\u1ed5i th\u00eam v\u1ec1 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n nh\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation is made easy thanks to the rise of no-code marketing tools. Nowadays, you simply need to drag and drop to create a custom journey of multiple steps and actions. No coding involved. Sounds easy, doesn\u2019t it?<\/p>\n","protected":false},"author":35,"featured_media":11870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[582,584],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing automation: 3 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"Kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng h\u1ebft t\u00ednh n\u0103ng c\u1ee7a marketing automation, ngay c\u1ea3 khi c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd ho\u00e0n to\u00e0n cho ph\u00e9p h\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/top-3-marketing-automation-challenges-and-how-to-overcome-them-vn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing automation: 3 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng h\u1ebft t\u00ednh n\u0103ng c\u1ee7a marketing automation, ngay c\u1ea3 khi c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd ho\u00e0n to\u00e0n cho ph\u00e9p h\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/vn\/top-3-marketing-automation-challenges-and-how-to-overcome-them-vn\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T03:44:24+00:00\" \/>\n<meta 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