{"id":13655,"date":"2023-08-23T17:56:08","date_gmt":"2023-08-23T09:56:08","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=13655"},"modified":"2024-11-23T16:25:17","modified_gmt":"2024-11-23T08:25:17","slug":"cach-cai-dat-ga4","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/cach-cai-dat-ga4\/","title":{"rendered":"Google Analytics 4 (GA4) l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t GA4 cho ng\u01b0\u1eddi m\u1edbi"},"content":{"rendered":"<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trang web l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t? Google Analytics 4 (GA4) mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n m\u1edbi, t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng \u0111a k\u00eanh v\u00e0 quy\u1ec1n ri\u00eang t\u01b0. N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1ch <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/cach-cai-dat-ga4\/\"><b>c\u00e0i \u0111\u1eb7t GA4<\/b><\/a><span style=\"font-weight: 400;\"> cho website, <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/\"><b>Ematic Solutions<\/b><\/a><span style=\"font-weight: 400;\"> s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng b\u01b0\u1edbc ngay c\u1ea3 khi b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi c\u00f4ng c\u1ee5 n\u00e0y.<\/span><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>1. Google Analytics 4 l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Google Analytics (GA) l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t website \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 <strong><a href=\"https:\/\/www.ematicsolutions.com\/seo-website-la-gi-vi-sao-website-can-chuan-seo\/\">SEO website<\/a><\/strong> c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Google Analytics 4 (GA4) l\u00e0 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 GA, \u0111\u01b0\u1ee3c Google c\u00f4ng b\u1ed1 ng\u00e0y 14.10.2020 v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00e1ch thu th\u1eadp th\u00f4ng s\u1ed1 s\u1ef1 ki\u1ec7n v\u00e0 th\u00eam t\u00ednh n\u0103ng b\u00e1o c\u00e1o chi ti\u1ebft trong su\u1ed1t qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23535 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4.png\" alt=\"cai-dat-ga4-1\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4.png 8001w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4-300x169.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4-1024x576.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4-768x432.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4-1536x864.png 1536w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/ematic-ga4-2048x1152.png 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em><span style=\"font-weight: 400;\">H\u00ecnh 1. Google Analytics 4 l\u00e0 g\u00ec?<\/span><\/em><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>2. V\u00ec sao b\u1ea1n c\u1ea7n chuy\u1ec3n sang GA4?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sau ng\u00e0y 01\/07\/2023, Google s\u1ebd ng\u1eebng thu th\u1eadp d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng t\u1ea1i UA (<strong>Universal Analytics <\/strong>&#8211; Phi\u00ean b\u1ea3n c\u0169 c\u1ee7a Google Analytics). V\u00ec v\u1eady n\u1ebfu b\u1ea1n ch\u01b0a chuy\u1ec3n \u0111\u1ed5i t\u1eeb UA sang GA4 th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 xem \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u m\u1edbi. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do b\u1ea1n c\u1ea7n chuy\u1ec3n sang s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n m\u1edbi l\u00e0 GA4.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/nef.vn\/wp-content\/uploads\/2023\/02\/google-analytics-4.jpg\" alt=\"cai-dat-ga4-2\" width=\"849\" height=\"480\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em>H\u00ecnh 2. T\u1ea1i sao b\u1ea1n c\u1ea7n chuy\u1ec3n sang GA4?<\/em><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>3. 5 l\u1ee3i \u00edch c\u1ee7a GA4<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t l\u00fd do t\u1ea1i sao c\u1ea7n chuy\u1ec3n \u0111\u1ed5i sang GA4 t\u1eeb b\u00e2y gi\u1edd:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" class=\"aligncenter wp-image-23536\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1.png\" alt=\"cai-dat-ga4-2\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1.png 3840w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1-300x169.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1-1024x576.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1-768x432.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1-1536x864.png 1536w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/06\/vn-ga4-advantages-1-2048x1152.png 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em><span style=\"font-weight: 400;\">H\u00ecnh 3. C\u00e1c \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a Google Analytics 4<\/span><\/em><\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>Thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">D\u1eef li\u1ec7u t\u1eeb website, thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng v\u1ed1n lu\u00f4n \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, v\u1edbi GA4, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb. V\u1edbi s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh c\u1ed1t l\u00f5i n\u00e0y, tr\u1ecdng t\u00e2m c\u1ee7a Google Analytics kh\u00f4ng c\u00f2n l\u00e0 v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng, v\u1ed1n d\u1ec5 b\u1ecb ph\u00e2n m\u1ea3nh theo thi\u1ebft b\u1ecb ho\u1eb7c n\u1ec1n t\u1ea3ng nh\u01b0 phi\u00ean truy c\u1eadp n\u1eefa, m\u00e0 l\u00e0 v\u00e0o ch\u00ednh ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd, s\u1ebd \u0111\u01b0\u1ee3c ghi l\u1ea1i d\u01b0\u1edbi d\u1ea1ng s\u1ef1 ki\u1ec7n (event).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a GA4 l\u00e0 s\u1ebd h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u t\u1eeb l\u01b0\u1ee3t truy c\u1eadp website v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00e0nh m\u1ed9t property trong giao di\u1ec7n. V\u1edbi phi\u00ean b\u1ea3n tr\u01b0\u1edbc, n\u1ebfu c\u1ea7n xem l\u01b0\u1ee3t truy c\u1eadp trong \u1ee9ng d\u1ee5ng, ch\u00fang ta c\u1ea7n cho ph\u00e9p Google Analytics d\u00f9ng Firebase \u0111\u1ec3 truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u. Gi\u1edd \u0111\u00e2y, t\u1ea5t c\u1ea3 m\u1ecdi d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 ho\u00e1 t\u1eadp trung v\u00e0o m\u1ed9t n\u01a1i duy nh\u1ea5t.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Google-Analytics-4-Blog-Post-Hea.width-1200.format-webp_IVibNTT.webp\" alt=\"cai-dat-ga4-4\" width=\"1017\" height=\"573\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em><span style=\"font-weight: 400;\">H\u00ecnh 4. GA4 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u thi\u1ebft b\u1ecb<\/span><\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng v\u00e0 website, t\u1ea1o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e2ng cao cho m\u1ecdi n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Google cho bi\u1ebft, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a GA4 l\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u201chi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb\u201d, do \u0111\u00f3, n\u00ean t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i (t\u1eeb l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ea7u ti\u00ean \u0111\u1ebfn l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng) h\u01a1n l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 ri\u00eang l\u1ebb tr\u00ean c\u00e1c thi\u1ebft b\u1ecb, page, segment,\u2026 Nh\u00ecn chung, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 nh\u1eefng g\u00ec hi\u1ec7n \u0111ang di\u1ec5n ra v\u00e0 th\u1ea5u hi\u1ec3u v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0nh \u0111\u1ed9ng tr\u00ean website.<\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>S\u1eb5n s\u00e0ng cho Th\u1ebf gi\u1edbi kh\u00f4ng Cookie<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">GA4 \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00edch \u1ee9ng v\u1edbi m\u1ed9t t\u01b0\u01a1ng lai d\u00f9 c\u00f3 ho\u1eb7c kh\u00f4ng c\u00f3 cookie, ho\u1eb7c gi\u00fap x\u00e1c \u0111\u1ecbnh th\u00f4ng tin b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng linh ho\u1ea1t, bao g\u1ed3m vi\u1ec7c l\u1eadp m\u00f4 h\u00ecnh \u0111\u1ec3 th\u00eam th\u00f4ng tin khi d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.rwdigital.ca\/wp-content\/uploads\/2023\/04\/Google-Analytics-4-Cookies-1024x536.webp\" alt=\"cai-dat-ga4-5\" width=\"1024\" height=\"536\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em><span style=\"font-weight: 400;\">H\u00ecnh 5. GA4 s\u1ebd ng\u1eebng s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 3<\/span><\/em><\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>Theo d\u00f5i s\u1ef1 ki\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a h\u01a1n<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Trong GA4, ch\u00fang ta c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c t\u00ednh n\u0103ng theo d\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1eb7c \u0111\u1ecbnh trong m\u1ee5c \u201c\u0111o l\u01b0\u1eddng n\u00e2ng cao&#8221; (enhanced measurement), cho ph\u00e9p theo d\u00f5i c\u00e1c event nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i th\u00eam code ho\u1eb7c g\u1eafn th\u1ebb. <\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp theo d\u00f5i event d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi phi\u00ean b\u1ea3n UA. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eeda \u0111\u1ed5i b\u1ea5t k\u1ef3 event n\u00e0o ho\u1eb7c t\u1ea1o m\u1ed9t event m\u1edbi d\u1ef1a tr\u00ean c\u00e1c event s\u1eb5n c\u00f3 v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/subiz.com.vn\/blog\/wp-content\/uploads\/2023\/07\/Ga4-event-e1689999447894.png\" alt=\"cai-dat-ga4-6\" width=\"750\" height=\"561\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em><span style=\"font-weight: 400;\">H\u00ecnh 6. T\u00ednh n\u0103ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong GA4<\/span><\/em><\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>Theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ch\u00ednh x\u00e1c<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ch\u1ebf \u0111\u1ed9 xem b\u00e1o c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a GA4 so v\u1edbi ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m. C\u1ee5 th\u1ec3, GA4 s\u1ebd cung c\u1ea5p m\u1ed9t b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c m\u1edbi, gi\u00fap thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi website\/\u1ee9ng d\u1ee5ng ch\u00ednh x\u00e1c h\u01a1n. D\u1eef li\u1ec7u s\u1ebd t\u1eadp trung nhi\u1ec1u v\u00e0o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, c\u1ee5 th\u1ec3 l\u00e0, scroll, search, download, video view,.. v\u00e0 t\u00e1ch r\u1eddi kh\u1ecfi nh\u1eefng th\u00f4ng tin d\u1eef li\u1ec7u ti\u00eau c\u1ef1c tr\u01b0\u1edbc \u0111\u00e2y nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi trang m\u00e0 kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.marsdenmarketing.com\/hs-fs\/hubfs\/get-started-with-GA4.png?width=606&amp;height=404&amp;name=get-started-with-GA4.png\" alt=\"cai-dat-ga4-7\" width=\"606\" height=\"404\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em>H\u00ecnh 7. GA4 c\u00f3 th\u1ec3 theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ch\u00ednh x\u00e1c<\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">B\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng t\u00ecnh hu\u1ed1ng d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u tab khi l\u01b0\u1edbt website. H\u1ecd c\u00f3 th\u1ec3 m\u1edf trang web c\u1ee7a ch\u00fang ta trong m\u1ed9t tab v\u00e0 sau \u0111\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t tab kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c kh\u00e1c. H\u1ecd quay l\u1ea1i v\u00e0i gi\u1edd sau \u0111\u00f3 tr\u00ean website \u0111\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh t\u1eeb \u0111\u1ea7u. Kh\u00f4ng gi\u1ed1ng nh\u01b0 UA, c\u00e1c session trong GA4 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u d\u00f9 c\u00f3 ho\u1eb7c kh\u00f4ng c\u00f3 l\u01b0\u1ee3t xem trang (page view)\/xem m\u00e0n h\u00ecnh (screenview).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, UA c\u00f3 th\u1ec3 s\u1ebd ch\u1ec9 t\u00ednh m\u1ed9t phi\u00ean c\u00f3 m\u1ed9t l\u1ea7n truy c\u1eadp trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t l\u00e0 100%. Nh\u01b0ng GA4 s\u1ebd t\u00ednh l\u00e0 hai phi\u00ean. M\u1ed9t phi\u00ean c\u00f3 pageview v\u00e0 m\u1ed9t phi\u00ean c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>T\u00edch h\u1ee3p Google Ads<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ch\u00fang ta c\u00f3 th\u1ec3 li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Google Ads v\u1edbi property c\u1ee7a Analytics \u0111\u1ec3 xem to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb (v\u00ed d\u1ee5: nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o) \u0111\u1ebfn c\u00e1ch h\u1ecd ho\u00e0n th\u00e0nh h\u1ebft c\u00e1c m\u1ee5c ti\u00eau m\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u1eb7t ra tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng (v\u00ed d\u1ee5: mua h\u00e0ng, \u0111\u1ecdc n\u1ed9i dung). C\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c t\u00edch h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o Google c\u0169ng s\u1ebd gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ngay ch\u00ednh h\u1ecd v\u1edbi Google Ads cho m\u1ee5c ti\u00eau remarketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/02\/google-analytics-4-blog-post-image.png\" alt=\"cai-dat-ga4-8\" width=\"907\" height=\"508\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em>H\u00ecnh 8. T\u00ednh n\u0103ng t\u00edch h\u1ee3p Google Ads<\/em><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4. 2 c\u00e1ch c\u00e0i \u0111\u1eb7t GA4<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t GA4 cho website c\u1ee7a b\u1ea1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t GA4. Tuy nhi\u00ean tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n<h3><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>T\u1ea1o thu\u1ed9c t\u00ednh v\u00e0 lu\u1ed3ng d\u1eef li\u1ec7u<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, \u0111\u0103ng nh\u1eadp v\u00e0o <\/span><span style=\"font-weight: 400;\">analytics.google.com.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u0110i\u1ec1n th\u00f4ng tin \u0111\u1ec3 t\u1ea1o Thu\u1ed9c t\u00ednh v\u00e0 Lu\u1ed3ng d\u1eef li\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sau \u0111\u00f3, s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00e3 t\u1ea1o \u0111\u1ec3 th\u1ef1c hi\u1ec7n 1 trong 2 ph\u01b0\u01a1ng ph\u00e1p b\u00ean d\u01b0\u1edbi:<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><b>4.1. C\u00e1ch c\u00e0i \u0111\u1eb7t GA b\u1eb1ng Th\u1ebb trang web c\u1ee7a Google (gtag.js)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Vi\u1ec7c c\u00e0i \u0111\u1eb7t GA4 b\u1eb1ng th\u1ebb trang web c\u1ee7a Google (gtag.js) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c website m\u1edbi \u0111\u01b0\u1ee3c kh\u1edfi t\u1ea1o:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">1. Sao ch\u00e9p Global Site Tag v\u00e0 c\u00e0i \u0111\u1eb7t n\u00f3 trong th\u1ebb &lt;head&gt;: <\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sao ch\u00e9p m\u00e3 t\u1eeb Global Site Tag v\u00e0 d\u00e1n v\u00e0o &lt;head&gt; c\u1ee7a HTML. Ch\u1ecdn theo th\u1ee9 t\u1ef1: Data Stream &gt; Select the desired Stream &gt; Tagging Instructions &gt; Add a new on-page tag.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/website366.com\/wp-content\/uploads\/2021\/08\/chen-ga-header.png\" alt=\"cai-dat-ga4-9\" width=\"945\" height=\"547\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em>H\u00ecnh 9. C\u00e1ch c\u00e0i \u0111\u1eb7t GA b\u1eb1ng Th\u1ebb trang web c\u1ee7a Google\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">2. Sao ch\u00e9p ID \u0111o l\u01b0\u1eddng v\u00e0 c\u00e0i \u0111\u1eb7t qua CMS: <\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">N\u1ebfu trang web c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng Tr\u00ecnh t\u1ea1o trang web ho\u1eb7c CMS nh\u01b0 WordPress, Wix, Hubspot ho\u1eb7c Weebly, h\u00e3y sao ch\u00e9p ID \u0111o l\u01b0\u1eddng v\u00e0 c\u00e0i \u0111\u1eb7t n\u00f3 trong h\u1ec7 th\u1ed1ng back-end c\u1ee7a b\u1ea1n theo c\u00e1c b\u01b0\u1edbc m\u00e0 CMS c\u1ee7a b\u1ea1n n\u00eau ra.<\/span><\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><b>4.2. C\u00e1ch c\u00e0i \u0111\u1eb7t GA4 qua Google Tag Manager<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">N\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 Google Tag Manager (GTM) th\u00ec h\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 vi\u1ec7c c\u00e0i \u0111\u1eb7t GA4 cho website. Sau khi \u0111\u00e3 v\u00e0o GTM h\u00e3y l\u1ea7n l\u01b0\u1ee3t th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">B\u01b0\u1edbc 1: Ch\u1ecdn &#8220;Th\u1ebb&#8221; (Tag) &gt; &#8220;M\u1edbi&#8221; (New).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">B\u01b0\u1edbc 2: Nh\u1ea5p v\u00e0o &#8220;C\u1ea5u h\u00ecnh th\u1ebb&#8221; (Tag Configuration).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">B\u01b0\u1edbc 3: Ch\u1ecdn &#8220;Google Analytic: GA4 Configuration&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">B\u01b0\u1edbc 4: Nh\u1eadp &#8220;M\u00e3 \u0111o l\u01b0\u1eddng&#8221; c\u1ee7a b\u1ea1n (Measurement ID).<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 5: Tu\u1ef3 ch\u1ec9nh: Th\u00eam b\u1ea5t k\u1ef3 th\u00f4ng s\u1ed1 n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n c\u1ea5u h\u00ecnh trong m\u1ee5c &#8220;<\/span>C\u00e1c tr\u01b0\u1eddng c\u1ea7n thi\u1ebft l\u1eadp&#8221; (Fields to Set).<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 6: T\u00f9y ch\u1ec9nh: Th\u00eam b\u1ea5t k\u1ef3 t\u00e0i s\u1ea3n ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n c\u1ea5u h\u00ecnh trong m\u1ee5c &#8220;<\/span>T\u00e0i s\u1ea3n ng\u01b0\u1eddi d\u00f9ng&#8221; (User Properties).<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><i><span style=\"font-weight: 400;\">L\u01b0u \u00fd: Analytics t\u1ef1 \u0111\u1ed9ng ghi l\u1ea1i m\u1ed9t s\u1ed1 t\u00e0i s\u1ea3n ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp th\u00eam t\u1ed1i \u0111a 25 t\u00e0i s\u1ea3n ng\u01b0\u1eddi d\u00f9ng cho m\u1ed7i t\u00e0i s\u1ea3n Google Analytics 4.<\/span><\/i><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/seodo.vn\/wp-content\/uploads\/2022\/11\/Cai-dat-GA4-voi-GTM.png\" alt=\"cai-dat-ga4-10\" width=\"781\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-family: arial, helvetica, sans-serif;\">H\u00ecnh 10. C\u00e1ch c\u00e0i \u0111\u1eb7t GA4 qua Google Tag Manager<\/span><\/em><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5. D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 C\u00e0i \u0110\u1eb7t v\u00e0 Chuy\u1ec3n \u0110\u1ed5i GA4<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n ch\u01b0a th\u1ec3 chuy\u1ec3n \u0111\u1ed5i GA4 cho website c\u1ee7a m\u00ecnh, <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/\"><b>Ematic Solutions<\/b><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p <\/span><a href=\"https:\/\/www.ematicsolutions.com\/vn\/services\/ga4\/\"><b>d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u00e0i \u0111\u1eb7t GA4<\/b><\/a><span style=\"font-weight: 400;\"> v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb GA3 sang GA4. 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