{"id":18134,"date":"2022-10-21T15:39:33","date_gmt":"2022-10-21T07:39:33","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=18134"},"modified":"2022-10-21T15:41:49","modified_gmt":"2022-10-21T07:41:49","slug":"how-ematic-help-companies-optimize-their-roas","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/how-ematic-help-companies-optimize-their-roas\/","title":{"rendered":"\u6211\u5011\u662f\u5982\u4f55\u5e6b\u52a9\u5ba2\u6236\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff1f"},"content":{"rendered":"<p>Ematic \u63a8\u51fa\u6700\u65b0\u670d\u52d9\uff01\u800c\u4e14\u662f\u54c1\u724c \/ \u4f01\u696d\u4e0d\u53ef\u5ffd\u8996\u7684 \u2014\u2014 <strong>\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/strong><\/p>\n<p>\u4e8b\u5be6\u4e0a\uff0c\u6211\u5011\u63d0\u4f9b\u6b64\u670d\u52d9\u5df2\u7d93\u8d85\u904e\u4e09\u5e74\u4e86\uff0c\u53ea\u4e0d\u904e\u662f\u7531\u6211\u5011\u7684\u5b50\u516c\u53f8 Elixus \u4e00\u624b\u5305\u8fa6\u3002\u4f46\u73fe\u5728\uff0c\u6211\u5011\u5df2\u7d93\u91cd\u65b0\u6574\u5408\u9019\u9805\u670d\u52d9\uff0c\u7d50\u5408\u6211\u5011\u4e0d\u540c\u9818\u57df\u7684\u5c08\u5bb6\u548c\u7cbe\u82f1\u5718\u968a\uff0c\u5728 Ematic \u670d\u52d9\u7684\u6240\u6709\u5e02\u5834 \/ \u570b\u5bb6\u63d0\u4f9b\u66f4\u5b8c\u6574\u7684\u5c08\u696d\u670d\u52d9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u60a8\u9084\u4e0d\u6e05\u695a\u8a72\u5982\u4f55\u57f7\u884c\u548c\u512a\u5316\u8868\u73fe\u55ce\uff1f\u8b93\u6211\u5011\u5206\u4eab Ematic \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7684\u6210\u529f\u6848\u4f8b\u5427\uff01<\/p>\n<p>\u4f86\u770b\u770b\u6211\u5011\u662f\u5982\u4f55\u5e6b\u52a9<strong>\u54c1\u724c\u6210\u529f\u8f49\u578b<\/strong>\u4ee5\u53ca\u512a\u5316<strong>\u6295\u8cc7\u5831\u916c\u7387 (ROI)<\/strong>\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>\u6210\u529f\u6848\u4f8b\uff1aL&#8217;Occitane<\/h4>\n<p>&nbsp;<\/p>\n<p>L&#8217;Occitane \u70ba\u6700\u88ab\u5927\u773e\u719f\u77e5\u5929\u7136\u548c\u6709\u6a5f\u7684\u8b77\u819a\u54c1\u724c\uff0c\u4e26\u5728\u5168\u7403\u64c1\u6709\u591a\u5bb6\u5be6\u9ad4\u5e97\u9762\u3002\u56e0\u6b64\u4ed6\u5011\u5e0c\u671b\u80fd\u6574\u5408\u7dda\u4e0a\u8207\u7dda\u4e0b\u901a\u8def\uff0c\u9032\u800c\u63a2\u7d22\u66f4\u591a\u672a\u958b\u767c\u7684\u5e02\u5834\u8207\u5546\u6a5f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5>\u6211\u5011\u662f\u5982\u4f55\u505a\u5230\u7684\uff1f<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u6578\u64da\u652f\u6301\u7684\u53d7\u773e\u512a\u5316<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u6539\u826f\u4e86\u5e38\u614b\u6027 (Always-On) \u7684\u5ee3\u544a\u6846\u67b6\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u85c9\u7531\u7dda\u4e0a\u8207\u7dda\u4e0b\u6578\u64da\u7684\u6574\u5408\uff0c\u4ee5\u4fbf\u4e4b\u5f8c\u5728\u5c0d\u7684\u6642\u9593\uff0c\u5411\u76ee\u6a19\u9867\u5ba2\u6295\u653e\u5c0d\u7684\u8a0a\u606f\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u900f\u904e\u7d50\u5408 L&#8217;Occitane \u63d0\u4f9b\u7684\u7dda\u4e0b\u9867\u5ba2\u6578\u64da\uff0c\u4f7f\u6211\u5011\u80fd\u5728\u7dda\u4e0a\u6295\u653e\u66f4\u7cbe\u6e96\u548c\u5ba2\u88fd\u7684\u5ee3\u544a\u8a0a\u606f\u3002\u540c\u6642\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da\u7dda\u4e0b\u8cc7\u6599\uff0c\u5728\u7dda\u4e0a\u5efa\u7acb\u64c1\u6709\u985e\u4f3c\u884c\u70ba\u548c\u559c\u597d\u7684\u53d7\u773e\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u4fee\u6b63\u5ee3\u544a\u67b6\u69cb\u4ee5\u63d0\u9ad8\u64f4\u5c55\u6027<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u91cd\u65b0\u5efa\u69cb\u4e86\u6578\u4f4d\u5ee3\u544a\u6f0f\u6597\uff0c\u900f\u904e\u65b0\u589e\u66f4\u8a73\u7d30\u7684\u5ee3\u544a\u7d1a\u5225\uff0c\u4ee5\u52a0\u6df1\u6211\u5011 AB \u6e2c\u8a66\u7684\u6240\u6709\u53ef\u80fd\u6027\u3002\u9019\u4f7f\u6211\u5011\u80fd\u5920\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level) -&gt; \u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level) -&gt; \u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>Hi-iQ \u4e32\u63a5<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Hi-iQ \u662f Ematic Solutions \u5c08\u9580\u70ba\u54c1\u724c \/ \u4f01\u696d\u6253\u9020\u7684\u667a\u6167\u767c\u4fe1\u512a\u5316\u5de5\u5177\uff0c\u80fd\u7cbe\u6e96\u5730\u8fa8\u8b58\u9867\u5ba2\u5728 Email \u6e20\u9053\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u5c07 Hi-iQ \u4e32\u63a5\u65bc L&#8217;Occitane \u7684\u767c\u4fe1\u5e73\u53f0\u5167\u5f8c\uff0c\u6211\u5011\u5c31\u80fd\u627e\u51fa\u9ad8\u6d3b\u8e8d\u4e14\u6975\u6709\u6f5b\u529b\u5b8c\u6210\u8f49\u63db\u7684\u7528\u6236\u3002\u4e0b\u4e00\u6b65\u518d\u5c07\u540d\u55ae\u4e0a\u50b3\u65bc Facebook Ads\uff0c\u4e26\u8a2d\u5b9a\u5177\u5099\u985e\u4f3c\u884c\u70ba\u7684\u53d7\u773e\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u5c31\u80fd\u5728 Facebook \u4e0a\u518d\u6b21\u50cf\u53d7\u773e\u66dd\u5149\u7522\u54c1 \/ \u670d\u52d9\uff0c\u9032\u800c\u63d0\u9ad8\u6211\u5011\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>A\/B \u6e2c\u8a66<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u9748\u6d3b\u7684\u904b\u7528 A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u6709\u6548\u512a\u5316\u5ee3\u544a\u8868\u73fe\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u6e2c\u8a66\u7684\u95dc\u9375\u65b9\u6cd5\u70ba\uff0c\u4e86\u89e3\u4ec0\u9ebc\u8a9e\u8a00\u6216\u8a0a\u606f\u6700\u80fd\u8b93\u4e0d\u540c\u8208\u8da3\u3001\u8655\u65bc\u4e0d\u540c\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u548c\u7522\u54c1\u8a8d\u77e5\u5ea6\u7684\u9867\u5ba2\u7522\u751f\u5171\u9cf4\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u7537\u5973\u7528\u6236\u4e0a\uff0c\u6839\u64da\u7d71\u8a08\u767c\u73fe\u7537\u6027\u4e00\u822c\u90fd\u559c\u6b61\u660e\u78ba\u7684\u8a0a\u606f\uff0c\u80fd\u8b93\u4ed6\u5011\u80fd\u5feb\u901f\u7372\u5f97\u89e3\u6c7a\u65b9\u6848\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5c0d\u525b\u63a5\u89f8\u7684\u5973\u6027\u7528\u6236\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u601d\u8003\u8a72\u5982\u4f55\u50b3\u905e\u6bcf\u500b\u7522\u54c1\u7684\u50f9\u503c\u3002<br \/>\n\u800c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u900f\u904e\u7576\u5730 KOL \u7684\u5f71\u97ff\u529b\uff0c\u5728\u50f9\u503c\u89c0\u548c\u65e5\u5e38\u4fdd\u990a\u7fd2\u6163\u4e0a\u6210\u529f\u8207\u53d7\u773e\u7522\u751f\u826f\u597d\u7684\u5171\u9cf4\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5>\u6700\u7d42\u6210\u6548<\/h5>\n<p>&nbsp;<\/p>\n<p><strong>+100%<\/strong> \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) | <strong>-55%<\/strong> \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion) | <strong>+230%<\/strong> \u5be6\u9ad4\u5e97\u9762\u9867\u5ba2\u6d41\u91cf (footfall in stores)<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>\u6210\u529f\u6848\u4f8b\uff1aBigpay<\/h4>\n<p>&nbsp;<\/p>\n<p>Bigpay \u662f\u99ac\u4f86\u897f\u4e9e\u6700\u5927\u7684\u65b0\u5f0f\u9280\u884c (Challenger Bank) \u4e4b\u4e00\uff0c\u6700\u5927\u7279\u8272\u70ba\u5176\u63a8\u51fa\u7684\u96fb\u5b50\u9322\u5305\u9644\u5e36\u4e86\u4e00\u5f35\u80fd\u5728\u5168\u7403\u5404\u5730\u4f7f\u7528\u7684\u9810\u4ed8\u5361\u3002<\/p>\n<p>BigPay \u7576\u6642\u9047\u5230\u7684\u6311\u6230\u70ba\uff0c\u56e0\u96a8\u8457\u6642\u9593\u4e0d\u65b7\u589e\u52a0\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4f7f\u5f97\u5ee3\u544a\u9810\u7b97\u4e0d\u8db3\u3002\u56e0\u6b64\uff0cBigPay \u5c0b\u6c42\u4e86 Ematic \u7684\u5354\u52a9\uff0c\u671f\u671b\u80fd\u5728\u7dad\u6301\u4f4e\u4e14\u53ef\u63a7\u5236\u7684\u55ae\u6b21\u7372\u5ba2\u6210\u672c (Cost Per Acquisition) \u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u9032\u800c\u9054\u5230\u66f4\u597d\u7684\u6210\u6548\u8868\u73fe\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5>\u6211\u5011\u662f\u5982\u4f55\u505a\u5230\u7684\uff1f<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u300c\u512a\u5316\u300d\u6578\u64da\u8ffd\u8e64<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u6703\u5b9a\u671f\u6aa2\u67e5\u6240\u6709\u4e8b\u4ef6\u662f\u5426\u6709\u6b63\u78ba\u8ffd\u8e64\u8207\u4e32\u63a5\uff0c\u4ee5\u53ca\u78ba\u4fdd\u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u90fd\u6709\u6b63\u78ba\u7684\u5efa\u7acb\u3002\u900f\u904e\u4ee5\u4e0a\u6d41\u7a0b\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u8fa8\u8b58\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4ee5\u53ca\u80fd\u6709\u6548\u5206\u6790\u54ea\u91cc\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u9810\u7b97\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u5927\u898f\u6a21 A\/B \u6e2c\u8a66<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u70ba\u4e86\u80fd\u66f4\u5feb\u901f\u7684\u512a\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u6211\u5011\u6703\u5be6\u65bd\u5927\u898f\u6a21 A\/B \u6e2c\u8a66\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u900f\u904e A\/B \u6e2c\u8a66\uff0c\u6211\u5011\u4fbf\u80fd\u5feb\u901f\u5730\u627e\u5230\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u4e86\u89e3\u662f\u4ec0\u9ebc\u662f\u4ec0\u9ebc\u8b8a\u56e0\u6216\u89d2\u5ea6\u5f71\u97ff\u5230\u5ee3\u544a\u8868\u73fe\uff0c\u9032\u800c\u5e6b\u52a9 Bigpay \u964d\u4f4e\u6574\u9ad4\u7684\u7372\u5ba2\u6210\u672c\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u5be6\u65bd\u300c\u5b8c\u6574\u7684\u300d\u5ee3\u544a\u6f0f\u6597\u67b6\u69cb<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u6703\u5728\u6240\u6709\u884c\u92b7\u6e20\u9053\u4e2d\uff0c\u5efa\u7acb\u53ef\u64f4\u5c55\u7684\u5ee3\u544a\u7d50\u69cb\uff0c\u9032\u800c\u66f4\u6709\u6548\u7684\u63a7\u5236\u9810\u7b97\u3002<\/p>\n<p style=\"padding-left: 40px;\">\u70ba\u4e86\u9054\u6210\u66f4\u591a\u8f49\u63db\uff0c\u6211\u5011\u5c07 Bigpay \u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u6700\u4f73\u512a\u5316\u3002\u900f\u904e\u6295\u653e\u5f71\u7247\u5ee3\u544a\u4f86\u63d0\u9ad8\u77e5\u540d\u5ea6\u3001\u50b3\u905e\u500b\u4eba\u5316\u8a0a\u606f\u4ee5\u4fc3\u9032\u9867\u5ba2\u53c3\u8207\u5ea6\uff0c\u4ee5\u53ca\u5c07\u66f4\u591a\u5fc3\u601d\u653e\u5728\u9ad8\u6f5b\u529b\u7684\u9867\u5ba2\u4f86\u7372\u5f97\u66f4\u591a\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5>\u5f71\u97f3\u5ee3\u544a\u7b56\u7565<\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u900f\u904e\u8c50\u5bcc\u7684\u5a92\u9ad4\u6a23\u5f0f\u548c\u52d5\u614b\u5716\u7247\uff0c\u80fd\u6210\u529f\u5438\u5f15\u66f4\u591a\u6ce8\u610f\u529b\u3001\u50b3\u905e\u91cd\u8981\u7684\u54c1\u724c\u8a0a\u606f\uff0c\u4ee5\u53ca\u80fd\u63d0\u5347\u5ee3\u544a\u56de\u60f3 (Ad Recall)\u3001\u54c1\u724c\u5370\u8c61 (brand impression) \u548c\u8cfc\u8cb7\u610f\u9858 (buying intent) \u7684\u6574\u9ad4\u6548\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5>\u6700\u7d42\u6210\u6548<\/h5>\n<p>&nbsp;<\/p>\n<p><strong>+70%<\/strong> \u8f49\u63db\u7387 (Conversion) | <strong>-30%<\/strong> \u6bcf\u6b21\u4e0b\u8f09\u6210\u672c (Cost per install) | <strong>-45%<\/strong> \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion)<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u95b1\u8b80\u5b8c\u4ee5\u4e0a\u7684\u6210\u529f\u6848\u4f8b\u5206\u4eab\uff0c\u60a8\u4f7f\u5426\u6709\u66f4\u4f73\u4e86\u89e3 Ematic \u5c07\u5982\u4f55\u512a\u5316\u54c1\u724c \/ \u4f01\u696d\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\uff0c\u5982\u4f55\u63d0\u5347\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6709\u8208\u8da3\u4e86\u89e3\u66f4\u591a\u55ce\uff1f<\/p>\n<p>\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 <a href=\"https:\/\/www.ematicsolutions.com\/tw\/services\/performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/a>\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04<a href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\">\u514d\u8cbb\u8aee\u8a62<\/a>\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ematic \u63a8\u51fa\u6700\u65b0\u670d\u52d9\uff01\u800c\u4e14\u662f\u54c1\u724c \/ \u4f01\u696d\u4e0d\u53ef\u5ffd\u8996\u7684 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e8b\u5be6\u4e0a\uff0c\u6211\u5011\u63d0\u4f9b\u6b64\u670d\u52d9\u5df2\u7d93\u8d85\u904e\u4e09\u5e74\u4e86\uff0c\u53ea\u4e0d\u904e\u662f\u7531\u6211\u5011\u7684\u5b50\u516c\u53f8 Elixus \u4e00\u624b\u5305\u8fa6\u3002\u4f46\u73fe\u5728\uff0c\u6211\u5011\u5df2\u7d93\u91cd\u65b0\u6574\u5408\u9019\u9805\u670d\u52d9\uff0c\u7d50\u5408\u6211\u5011\u4e0d\u540c\u9818\u57df\u7684\u5c08\u5bb6\u548c\u7cbe\u82f1\u5718\u968a\uff0c\u5728 Ematic \u670d\u52d9\u7684\u6240\u6709\u5e02\u5834 \/ \u570b\u5bb6\u63d0\u4f9b\u66f4\u5b8c\u6574\u7684\u5c08\u696d\u670d\u52d9\u3002 &nbsp; \u60a8\u9084\u4e0d\u6e05\u695a\u8a72\u5982\u4f55\u57f7\u884c\u548c\u512a\u5316\u8868\u73fe\u55ce\uff1f\u8b93\u6211\u5011\u5206\u4eab Ematic \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7684\u6210\u529f\u6848\u4f8b\u5427\uff01 \u4f86\u770b\u770b\u6211\u5011\u662f\u5982\u4f55\u5e6b\u52a9\u54c1\u724c\u6210\u529f\u8f49\u578b\u4ee5\u53ca\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002 &nbsp; &nbsp; \u6210\u529f\u6848\u4f8b\uff1aL&#8217;Occitane &nbsp; L&#8217;Occitane \u70ba\u6700\u88ab\u5927\u773e\u719f\u77e5\u5929\u7136\u548c\u6709\u6a5f\u7684\u8b77\u819a\u54c1\u724c\uff0c\u4e26\u5728\u5168\u7403\u64c1\u6709\u591a\u5bb6\u5be6\u9ad4\u5e97\u9762\u3002\u56e0\u6b64\u4ed6\u5011\u5e0c\u671b\u80fd\u6574\u5408\u7dda\u4e0a\u8207\u7dda\u4e0b\u901a\u8def\uff0c\u9032\u800c\u63a2\u7d22\u66f4\u591a\u672a\u958b\u767c\u7684\u5e02\u5834\u8207\u5546\u6a5f\u3002 &nbsp; \u6211\u5011\u662f\u5982\u4f55\u505a\u5230\u7684\uff1f &nbsp; \u6578\u64da\u652f\u6301\u7684\u53d7\u773e\u512a\u5316 \u6211\u5011\u6539\u826f\u4e86\u5e38\u614b\u6027 (Always-On) \u7684\u5ee3\u544a\u6846\u67b6\u3002 \u85c9\u7531\u7dda\u4e0a\u8207\u7dda\u4e0b\u6578\u64da\u7684\u6574\u5408\uff0c\u4ee5\u4fbf\u4e4b\u5f8c\u5728\u5c0d\u7684\u6642\u9593\uff0c\u5411\u76ee\u6a19\u9867\u5ba2\u6295\u653e\u5c0d\u7684\u8a0a\u606f\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u900f\u904e\u7d50\u5408 L&#8217;Occitane \u63d0\u4f9b\u7684\u7dda\u4e0b\u9867\u5ba2\u6578\u64da\uff0c\u4f7f\u6211\u5011\u80fd\u5728\u7dda\u4e0a\u6295\u653e\u66f4\u7cbe\u6e96\u548c\u5ba2\u88fd\u7684\u5ee3\u544a\u8a0a\u606f\u3002\u540c\u6642\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da\u7dda\u4e0b\u8cc7\u6599\uff0c\u5728\u7dda\u4e0a\u5efa\u7acb\u64c1\u6709\u985e\u4f3c\u884c\u70ba\u548c\u559c\u597d\u7684\u53d7\u773e\u3002 &nbsp; \u4fee\u6b63\u5ee3\u544a\u67b6\u69cb\u4ee5\u63d0\u9ad8\u64f4\u5c55\u6027 \u6211\u5011\u91cd\u65b0\u5efa\u69cb\u4e86\u6578\u4f4d\u5ee3\u544a\u6f0f\u6597\uff0c\u900f\u904e\u65b0\u589e\u66f4\u8a73\u7d30\u7684\u5ee3\u544a\u7d1a\u5225\uff0c\u4ee5\u52a0\u6df1\u6211\u5011 AB \u6e2c\u8a66\u7684\u6240\u6709\u53ef\u80fd\u6027\u3002\u9019\u4f7f\u6211\u5011\u80fd\u5920\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level) -&gt; \u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level) -&gt; \u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\u3002 &nbsp; Hi-iQ \u4e32\u63a5 Hi-iQ \u662f Ematic Solutions \u5c08\u9580\u70ba\u54c1\u724c \/ \u4f01\u696d\u6253\u9020\u7684\u667a\u6167\u767c\u4fe1\u512a\u5316\u5de5\u5177\uff0c\u80fd\u7cbe\u6e96\u5730\u8fa8\u8b58\u9867\u5ba2\u5728 Email \u6e20\u9053\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u3002 \u5c07 Hi-iQ \u4e32\u63a5\u65bc L&#8217;Occitane \u7684\u767c\u4fe1\u5e73\u53f0\u5167\u5f8c\uff0c\u6211\u5011\u5c31\u80fd\u627e\u51fa\u9ad8\u6d3b\u8e8d\u4e14\u6975\u6709\u6f5b\u529b\u5b8c\u6210\u8f49\u63db\u7684\u7528\u6236\u3002\u4e0b\u4e00\u6b65\u518d\u5c07\u540d\u55ae\u4e0a\u50b3\u65bc Facebook Ads\uff0c\u4e26\u8a2d\u5b9a\u5177\u5099\u985e\u4f3c\u884c\u70ba\u7684\u53d7\u773e\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u5c31\u80fd\u5728 Facebook \u4e0a\u518d\u6b21\u50cf\u53d7\u773e\u66dd\u5149\u7522\u54c1 \/ \u670d\u52d9\uff0c\u9032\u800c\u63d0\u9ad8\u6211\u5011\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) &nbsp; A\/B \u6e2c\u8a66 \u9748\u6d3b\u7684\u904b\u7528 A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u6709\u6548\u512a\u5316\u5ee3\u544a\u8868\u73fe\u3002 \u6211\u5011\u6e2c\u8a66\u7684\u95dc\u9375\u65b9\u6cd5\u70ba\uff0c\u4e86\u89e3\u4ec0\u9ebc\u8a9e\u8a00\u6216\u8a0a\u606f\u6700\u80fd\u8b93\u4e0d\u540c\u8208\u8da3\u3001\u8655\u65bc\u4e0d\u540c\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u548c\u7522\u54c1\u8a8d\u77e5\u5ea6\u7684\u9867\u5ba2\u7522\u751f\u5171\u9cf4\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u7537\u5973\u7528\u6236\u4e0a\uff0c\u6839\u64da\u7d71\u8a08\u767c\u73fe\u7537\u6027\u4e00\u822c\u90fd\u559c\u6b61\u660e\u78ba\u7684\u8a0a\u606f\uff0c\u80fd\u8b93\u4ed6\u5011\u80fd\u5feb\u901f\u7372\u5f97\u89e3\u6c7a\u65b9\u6848\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5c0d\u525b\u63a5\u89f8\u7684\u5973\u6027\u7528\u6236\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u601d\u8003\u8a72\u5982\u4f55\u50b3\u905e\u6bcf\u500b\u7522\u54c1\u7684\u50f9\u503c\u3002 \u800c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u900f\u904e\u7576\u5730 KOL \u7684\u5f71\u97ff\u529b\uff0c\u5728\u50f9\u503c\u89c0\u548c\u65e5\u5e38\u4fdd\u990a\u7fd2\u6163\u4e0a\u6210\u529f\u8207\u53d7\u773e\u7522\u751f\u826f\u597d\u7684\u5171\u9cf4\u3002 &nbsp; \u6700\u7d42\u6210\u6548 &nbsp; +100% \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) | -55% \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion) | +230% \u5be6\u9ad4\u5e97\u9762\u9867\u5ba2\u6d41\u91cf (footfall in stores) &nbsp; &nbsp; \u6210\u529f\u6848\u4f8b\uff1aBigpay &nbsp; Bigpay \u662f\u99ac\u4f86\u897f\u4e9e\u6700\u5927\u7684\u65b0\u5f0f\u9280\u884c (Challenger Bank) \u4e4b\u4e00\uff0c\u6700\u5927\u7279\u8272\u70ba\u5176\u63a8\u51fa\u7684\u96fb\u5b50\u9322\u5305\u9644\u5e36\u4e86\u4e00\u5f35\u80fd\u5728\u5168\u7403\u5404\u5730\u4f7f\u7528\u7684\u9810\u4ed8\u5361\u3002 BigPay \u7576\u6642\u9047\u5230\u7684\u6311\u6230\u70ba\uff0c\u56e0\u96a8\u8457\u6642\u9593\u4e0d\u65b7\u589e\u52a0\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4f7f\u5f97\u5ee3\u544a\u9810\u7b97\u4e0d\u8db3\u3002\u56e0\u6b64\uff0cBigPay \u5c0b\u6c42\u4e86 Ematic \u7684\u5354\u52a9\uff0c\u671f\u671b\u80fd\u5728\u7dad\u6301\u4f4e\u4e14\u53ef\u63a7\u5236\u7684\u55ae\u6b21\u7372\u5ba2\u6210\u672c (Cost Per Acquisition) \u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u9032\u800c\u9054\u5230\u66f4\u597d\u7684\u6210\u6548\u8868\u73fe\u3002 &nbsp; \u6211\u5011\u662f\u5982\u4f55\u505a\u5230\u7684\uff1f &nbsp; \u300c\u512a\u5316\u300d\u6578\u64da\u8ffd\u8e64 \u6211\u5011\u6703\u5b9a\u671f\u6aa2\u67e5\u6240\u6709\u4e8b\u4ef6\u662f\u5426\u6709\u6b63\u78ba\u8ffd\u8e64\u8207\u4e32\u63a5\uff0c\u4ee5\u53ca\u78ba\u4fdd\u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u90fd\u6709\u6b63\u78ba\u7684\u5efa\u7acb\u3002\u900f\u904e\u4ee5\u4e0a\u6d41\u7a0b\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u8fa8\u8b58\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4ee5\u53ca\u80fd\u6709\u6548\u5206\u6790\u54ea\u91cc\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u9810\u7b97\u3002 &nbsp; \u5927\u898f\u6a21 A\/B \u6e2c\u8a66 \u70ba\u4e86\u80fd\u66f4\u5feb\u901f\u7684\u512a\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u6211\u5011\u6703\u5be6\u65bd\u5927\u898f\u6a21 A\/B \u6e2c\u8a66\u3002 \u900f\u904e A\/B \u6e2c\u8a66\uff0c\u6211\u5011\u4fbf\u80fd\u5feb\u901f\u5730\u627e\u5230\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u4e86\u89e3\u662f\u4ec0\u9ebc\u662f\u4ec0\u9ebc\u8b8a\u56e0\u6216\u89d2\u5ea6\u5f71\u97ff\u5230\u5ee3\u544a\u8868\u73fe\uff0c\u9032\u800c\u5e6b\u52a9 Bigpay \u964d\u4f4e\u6574\u9ad4\u7684\u7372\u5ba2\u6210\u672c\u3002 &nbsp; \u5be6\u65bd\u300c\u5b8c\u6574\u7684\u300d\u5ee3\u544a\u6f0f\u6597\u67b6\u69cb \u6211\u5011\u6703\u5728\u6240\u6709\u884c\u92b7\u6e20\u9053\u4e2d\uff0c\u5efa\u7acb\u53ef\u64f4\u5c55\u7684\u5ee3\u544a\u7d50\u69cb\uff0c\u9032\u800c\u66f4\u6709\u6548\u7684\u63a7\u5236\u9810\u7b97\u3002 \u70ba\u4e86\u9054\u6210\u66f4\u591a\u8f49\u63db\uff0c\u6211\u5011\u5c07 Bigpay \u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u6700\u4f73\u512a\u5316\u3002\u900f\u904e\u6295\u653e\u5f71\u7247\u5ee3\u544a\u4f86\u63d0\u9ad8\u77e5\u540d\u5ea6\u3001\u50b3\u905e\u500b\u4eba\u5316\u8a0a\u606f\u4ee5\u4fc3\u9032\u9867\u5ba2\u53c3\u8207\u5ea6\uff0c\u4ee5\u53ca\u5c07\u66f4\u591a\u5fc3\u601d\u653e\u5728\u9ad8\u6f5b\u529b\u7684\u9867\u5ba2\u4f86\u7372\u5f97\u66f4\u591a\u8f49\u63db\u3002 &nbsp; \u5f71\u97f3\u5ee3\u544a\u7b56\u7565 \u900f\u904e\u8c50\u5bcc\u7684\u5a92\u9ad4\u6a23\u5f0f\u548c\u52d5\u614b\u5716\u7247\uff0c\u80fd\u6210\u529f\u5438\u5f15\u66f4\u591a\u6ce8\u610f\u529b\u3001\u50b3\u905e\u91cd\u8981\u7684\u54c1\u724c\u8a0a\u606f\uff0c\u4ee5\u53ca\u80fd\u63d0\u5347\u5ee3\u544a\u56de\u60f3 (Ad Recall)\u3001\u54c1\u724c\u5370\u8c61 (brand impression) \u548c\u8cfc\u8cb7\u610f\u9858 (buying intent) \u7684\u6574\u9ad4\u6548\u7387\u3002 &nbsp; \u6700\u7d42\u6210\u6548 &nbsp; +70% \u8f49\u63db\u7387 (Conversion) | -30% \u6bcf\u6b21\u4e0b\u8f09\u6210\u672c (Cost per install) | -45% \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion) &nbsp; &nbsp; \u95b1\u8b80\u5b8c\u4ee5\u4e0a\u7684\u6210\u529f\u6848\u4f8b\u5206\u4eab\uff0c\u60a8\u4f7f\u5426\u6709\u66f4\u4f73\u4e86\u89e3 Ematic \u5c07\u5982\u4f55\u512a\u5316\u54c1\u724c \/ \u4f01\u696d\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\uff0c\u5982\u4f55\u63d0\u5347\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)\u3002 &nbsp; \u6709\u8208\u8da3\u4e86\u89e3\u66f4\u591a\u55ce\uff1f \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/p>\n","protected":false},"author":97,"featured_media":18139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[474,892],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6211\u5011\u662f\u5982\u4f55\u5e6b\u52a9\u5ba2\u6236\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff1f - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/how-ematic-help-companies-optimize-their-roas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6211\u5011\u662f\u5982\u4f55\u5e6b\u52a9\u5ba2\u6236\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff1f - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"Ematic \u63a8\u51fa\u6700\u65b0\u670d\u52d9\uff01\u800c\u4e14\u662f\u54c1\u724c \/ \u4f01\u696d\u4e0d\u53ef\u5ffd\u8996\u7684 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e8b\u5be6\u4e0a\uff0c\u6211\u5011\u63d0\u4f9b\u6b64\u670d\u52d9\u5df2\u7d93\u8d85\u904e\u4e09\u5e74\u4e86\uff0c\u53ea\u4e0d\u904e\u662f\u7531\u6211\u5011\u7684\u5b50\u516c\u53f8 Elixus 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\u63d0\u4f9b\u7684\u7dda\u4e0b\u9867\u5ba2\u6578\u64da\uff0c\u4f7f\u6211\u5011\u80fd\u5728\u7dda\u4e0a\u6295\u653e\u66f4\u7cbe\u6e96\u548c\u5ba2\u88fd\u7684\u5ee3\u544a\u8a0a\u606f\u3002\u540c\u6642\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da\u7dda\u4e0b\u8cc7\u6599\uff0c\u5728\u7dda\u4e0a\u5efa\u7acb\u64c1\u6709\u985e\u4f3c\u884c\u70ba\u548c\u559c\u597d\u7684\u53d7\u773e\u3002 &nbsp; \u4fee\u6b63\u5ee3\u544a\u67b6\u69cb\u4ee5\u63d0\u9ad8\u64f4\u5c55\u6027 \u6211\u5011\u91cd\u65b0\u5efa\u69cb\u4e86\u6578\u4f4d\u5ee3\u544a\u6f0f\u6597\uff0c\u900f\u904e\u65b0\u589e\u66f4\u8a73\u7d30\u7684\u5ee3\u544a\u7d1a\u5225\uff0c\u4ee5\u52a0\u6df1\u6211\u5011 AB \u6e2c\u8a66\u7684\u6240\u6709\u53ef\u80fd\u6027\u3002\u9019\u4f7f\u6211\u5011\u80fd\u5920\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level) -&gt; \u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level) -&gt; \u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\u3002 &nbsp; Hi-iQ \u4e32\u63a5 Hi-iQ \u662f Ematic Solutions \u5c08\u9580\u70ba\u54c1\u724c \/ \u4f01\u696d\u6253\u9020\u7684\u667a\u6167\u767c\u4fe1\u512a\u5316\u5de5\u5177\uff0c\u80fd\u7cbe\u6e96\u5730\u8fa8\u8b58\u9867\u5ba2\u5728 Email \u6e20\u9053\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u3002 \u5c07 Hi-iQ \u4e32\u63a5\u65bc L&#8217;Occitane \u7684\u767c\u4fe1\u5e73\u53f0\u5167\u5f8c\uff0c\u6211\u5011\u5c31\u80fd\u627e\u51fa\u9ad8\u6d3b\u8e8d\u4e14\u6975\u6709\u6f5b\u529b\u5b8c\u6210\u8f49\u63db\u7684\u7528\u6236\u3002\u4e0b\u4e00\u6b65\u518d\u5c07\u540d\u55ae\u4e0a\u50b3\u65bc Facebook Ads\uff0c\u4e26\u8a2d\u5b9a\u5177\u5099\u985e\u4f3c\u884c\u70ba\u7684\u53d7\u773e\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u5c31\u80fd\u5728 Facebook \u4e0a\u518d\u6b21\u50cf\u53d7\u773e\u66dd\u5149\u7522\u54c1 \/ \u670d\u52d9\uff0c\u9032\u800c\u63d0\u9ad8\u6211\u5011\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) &nbsp; A\/B \u6e2c\u8a66 \u9748\u6d3b\u7684\u904b\u7528 A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u6709\u6548\u512a\u5316\u5ee3\u544a\u8868\u73fe\u3002 \u6211\u5011\u6e2c\u8a66\u7684\u95dc\u9375\u65b9\u6cd5\u70ba\uff0c\u4e86\u89e3\u4ec0\u9ebc\u8a9e\u8a00\u6216\u8a0a\u606f\u6700\u80fd\u8b93\u4e0d\u540c\u8208\u8da3\u3001\u8655\u65bc\u4e0d\u540c\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u548c\u7522\u54c1\u8a8d\u77e5\u5ea6\u7684\u9867\u5ba2\u7522\u751f\u5171\u9cf4\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u7537\u5973\u7528\u6236\u4e0a\uff0c\u6839\u64da\u7d71\u8a08\u767c\u73fe\u7537\u6027\u4e00\u822c\u90fd\u559c\u6b61\u660e\u78ba\u7684\u8a0a\u606f\uff0c\u80fd\u8b93\u4ed6\u5011\u80fd\u5feb\u901f\u7372\u5f97\u89e3\u6c7a\u65b9\u6848\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5c0d\u525b\u63a5\u89f8\u7684\u5973\u6027\u7528\u6236\uff0c\u54c1\u724c \/ 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\u63d0\u4f9b\u7684\u7dda\u4e0b\u9867\u5ba2\u6578\u64da\uff0c\u4f7f\u6211\u5011\u80fd\u5728\u7dda\u4e0a\u6295\u653e\u66f4\u7cbe\u6e96\u548c\u5ba2\u88fd\u7684\u5ee3\u544a\u8a0a\u606f\u3002\u540c\u6642\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da\u7dda\u4e0b\u8cc7\u6599\uff0c\u5728\u7dda\u4e0a\u5efa\u7acb\u64c1\u6709\u985e\u4f3c\u884c\u70ba\u548c\u559c\u597d\u7684\u53d7\u773e\u3002 &nbsp; \u4fee\u6b63\u5ee3\u544a\u67b6\u69cb\u4ee5\u63d0\u9ad8\u64f4\u5c55\u6027 \u6211\u5011\u91cd\u65b0\u5efa\u69cb\u4e86\u6578\u4f4d\u5ee3\u544a\u6f0f\u6597\uff0c\u900f\u904e\u65b0\u589e\u66f4\u8a73\u7d30\u7684\u5ee3\u544a\u7d1a\u5225\uff0c\u4ee5\u52a0\u6df1\u6211\u5011 AB \u6e2c\u8a66\u7684\u6240\u6709\u53ef\u80fd\u6027\u3002\u9019\u4f7f\u6211\u5011\u80fd\u5920\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level) -&gt; \u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level) -&gt; \u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\u3002 &nbsp; Hi-iQ \u4e32\u63a5 Hi-iQ \u662f Ematic Solutions \u5c08\u9580\u70ba\u54c1\u724c \/ \u4f01\u696d\u6253\u9020\u7684\u667a\u6167\u767c\u4fe1\u512a\u5316\u5de5\u5177\uff0c\u80fd\u7cbe\u6e96\u5730\u8fa8\u8b58\u9867\u5ba2\u5728 Email \u6e20\u9053\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u3002 \u5c07 Hi-iQ \u4e32\u63a5\u65bc L&#8217;Occitane \u7684\u767c\u4fe1\u5e73\u53f0\u5167\u5f8c\uff0c\u6211\u5011\u5c31\u80fd\u627e\u51fa\u9ad8\u6d3b\u8e8d\u4e14\u6975\u6709\u6f5b\u529b\u5b8c\u6210\u8f49\u63db\u7684\u7528\u6236\u3002\u4e0b\u4e00\u6b65\u518d\u5c07\u540d\u55ae\u4e0a\u50b3\u65bc Facebook Ads\uff0c\u4e26\u8a2d\u5b9a\u5177\u5099\u985e\u4f3c\u884c\u70ba\u7684\u53d7\u773e\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u5c31\u80fd\u5728 Facebook \u4e0a\u518d\u6b21\u50cf\u53d7\u773e\u66dd\u5149\u7522\u54c1 \/ \u670d\u52d9\uff0c\u9032\u800c\u63d0\u9ad8\u6211\u5011\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) &nbsp; A\/B \u6e2c\u8a66 \u9748\u6d3b\u7684\u904b\u7528 A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u6709\u6548\u512a\u5316\u5ee3\u544a\u8868\u73fe\u3002 \u6211\u5011\u6e2c\u8a66\u7684\u95dc\u9375\u65b9\u6cd5\u70ba\uff0c\u4e86\u89e3\u4ec0\u9ebc\u8a9e\u8a00\u6216\u8a0a\u606f\u6700\u80fd\u8b93\u4e0d\u540c\u8208\u8da3\u3001\u8655\u65bc\u4e0d\u540c\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u548c\u7522\u54c1\u8a8d\u77e5\u5ea6\u7684\u9867\u5ba2\u7522\u751f\u5171\u9cf4\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u7537\u5973\u7528\u6236\u4e0a\uff0c\u6839\u64da\u7d71\u8a08\u767c\u73fe\u7537\u6027\u4e00\u822c\u90fd\u559c\u6b61\u660e\u78ba\u7684\u8a0a\u606f\uff0c\u80fd\u8b93\u4ed6\u5011\u80fd\u5feb\u901f\u7372\u5f97\u89e3\u6c7a\u65b9\u6848\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5c0d\u525b\u63a5\u89f8\u7684\u5973\u6027\u7528\u6236\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u601d\u8003\u8a72\u5982\u4f55\u50b3\u905e\u6bcf\u500b\u7522\u54c1\u7684\u50f9\u503c\u3002 \u800c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u900f\u904e\u7576\u5730 KOL \u7684\u5f71\u97ff\u529b\uff0c\u5728\u50f9\u503c\u89c0\u548c\u65e5\u5e38\u4fdd\u990a\u7fd2\u6163\u4e0a\u6210\u529f\u8207\u53d7\u773e\u7522\u751f\u826f\u597d\u7684\u5171\u9cf4\u3002 &nbsp; \u6700\u7d42\u6210\u6548 &nbsp; +100% \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) | -55% \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion) | +230% \u5be6\u9ad4\u5e97\u9762\u9867\u5ba2\u6d41\u91cf (footfall in stores) &nbsp; &nbsp; \u6210\u529f\u6848\u4f8b\uff1aBigpay &nbsp; Bigpay \u662f\u99ac\u4f86\u897f\u4e9e\u6700\u5927\u7684\u65b0\u5f0f\u9280\u884c (Challenger Bank) \u4e4b\u4e00\uff0c\u6700\u5927\u7279\u8272\u70ba\u5176\u63a8\u51fa\u7684\u96fb\u5b50\u9322\u5305\u9644\u5e36\u4e86\u4e00\u5f35\u80fd\u5728\u5168\u7403\u5404\u5730\u4f7f\u7528\u7684\u9810\u4ed8\u5361\u3002 BigPay \u7576\u6642\u9047\u5230\u7684\u6311\u6230\u70ba\uff0c\u56e0\u96a8\u8457\u6642\u9593\u4e0d\u65b7\u589e\u52a0\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4f7f\u5f97\u5ee3\u544a\u9810\u7b97\u4e0d\u8db3\u3002\u56e0\u6b64\uff0cBigPay \u5c0b\u6c42\u4e86 Ematic \u7684\u5354\u52a9\uff0c\u671f\u671b\u80fd\u5728\u7dad\u6301\u4f4e\u4e14\u53ef\u63a7\u5236\u7684\u55ae\u6b21\u7372\u5ba2\u6210\u672c (Cost Per Acquisition) \u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u9032\u800c\u9054\u5230\u66f4\u597d\u7684\u6210\u6548\u8868\u73fe\u3002 &nbsp; \u6211\u5011\u662f\u5982\u4f55\u505a\u5230\u7684\uff1f &nbsp; \u300c\u512a\u5316\u300d\u6578\u64da\u8ffd\u8e64 \u6211\u5011\u6703\u5b9a\u671f\u6aa2\u67e5\u6240\u6709\u4e8b\u4ef6\u662f\u5426\u6709\u6b63\u78ba\u8ffd\u8e64\u8207\u4e32\u63a5\uff0c\u4ee5\u53ca\u78ba\u4fdd\u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u90fd\u6709\u6b63\u78ba\u7684\u5efa\u7acb\u3002\u900f\u904e\u4ee5\u4e0a\u6d41\u7a0b\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u8fa8\u8b58\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4ee5\u53ca\u80fd\u6709\u6548\u5206\u6790\u54ea\u91cc\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u9810\u7b97\u3002 &nbsp; \u5927\u898f\u6a21 A\/B \u6e2c\u8a66 \u70ba\u4e86\u80fd\u66f4\u5feb\u901f\u7684\u512a\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u6211\u5011\u6703\u5be6\u65bd\u5927\u898f\u6a21 A\/B \u6e2c\u8a66\u3002 \u900f\u904e A\/B \u6e2c\u8a66\uff0c\u6211\u5011\u4fbf\u80fd\u5feb\u901f\u5730\u627e\u5230\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u4e86\u89e3\u662f\u4ec0\u9ebc\u662f\u4ec0\u9ebc\u8b8a\u56e0\u6216\u89d2\u5ea6\u5f71\u97ff\u5230\u5ee3\u544a\u8868\u73fe\uff0c\u9032\u800c\u5e6b\u52a9 Bigpay \u964d\u4f4e\u6574\u9ad4\u7684\u7372\u5ba2\u6210\u672c\u3002 &nbsp; \u5be6\u65bd\u300c\u5b8c\u6574\u7684\u300d\u5ee3\u544a\u6f0f\u6597\u67b6\u69cb \u6211\u5011\u6703\u5728\u6240\u6709\u884c\u92b7\u6e20\u9053\u4e2d\uff0c\u5efa\u7acb\u53ef\u64f4\u5c55\u7684\u5ee3\u544a\u7d50\u69cb\uff0c\u9032\u800c\u66f4\u6709\u6548\u7684\u63a7\u5236\u9810\u7b97\u3002 \u70ba\u4e86\u9054\u6210\u66f4\u591a\u8f49\u63db\uff0c\u6211\u5011\u5c07 Bigpay \u81ea\u8a02\u7684\u5ee3\u544a\u53d7\u773e\u6700\u4f73\u512a\u5316\u3002\u900f\u904e\u6295\u653e\u5f71\u7247\u5ee3\u544a\u4f86\u63d0\u9ad8\u77e5\u540d\u5ea6\u3001\u50b3\u905e\u500b\u4eba\u5316\u8a0a\u606f\u4ee5\u4fc3\u9032\u9867\u5ba2\u53c3\u8207\u5ea6\uff0c\u4ee5\u53ca\u5c07\u66f4\u591a\u5fc3\u601d\u653e\u5728\u9ad8\u6f5b\u529b\u7684\u9867\u5ba2\u4f86\u7372\u5f97\u66f4\u591a\u8f49\u63db\u3002 &nbsp; \u5f71\u97f3\u5ee3\u544a\u7b56\u7565 \u900f\u904e\u8c50\u5bcc\u7684\u5a92\u9ad4\u6a23\u5f0f\u548c\u52d5\u614b\u5716\u7247\uff0c\u80fd\u6210\u529f\u5438\u5f15\u66f4\u591a\u6ce8\u610f\u529b\u3001\u50b3\u905e\u91cd\u8981\u7684\u54c1\u724c\u8a0a\u606f\uff0c\u4ee5\u53ca\u80fd\u63d0\u5347\u5ee3\u544a\u56de\u60f3 (Ad Recall)\u3001\u54c1\u724c\u5370\u8c61 (brand impression) \u548c\u8cfc\u8cb7\u610f\u9858 (buying intent) \u7684\u6574\u9ad4\u6548\u7387\u3002 &nbsp; \u6700\u7d42\u6210\u6548 &nbsp; +70% \u8f49\u63db\u7387 (Conversion) | -30% \u6bcf\u6b21\u4e0b\u8f09\u6210\u672c (Cost per install) | -45% \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost per conversion) &nbsp; &nbsp; \u95b1\u8b80\u5b8c\u4ee5\u4e0a\u7684\u6210\u529f\u6848\u4f8b\u5206\u4eab\uff0c\u60a8\u4f7f\u5426\u6709\u66f4\u4f73\u4e86\u89e3 Ematic \u5c07\u5982\u4f55\u512a\u5316\u54c1\u724c \/ \u4f01\u696d\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\uff0c\u5982\u4f55\u63d0\u5347\u6574\u9ad4\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 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