{"id":18311,"date":"2022-11-02T10:06:51","date_gmt":"2022-11-02T02:06:51","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=18311"},"modified":"2022-11-02T15:32:16","modified_gmt":"2022-11-02T07:32:16","slug":"maximize-your-paid-channels-with-ematic","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/","title":{"rendered":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u300c\u6210\u6548\u600e\u9ebc\u4e00\u76f4\u90fd\u6c92\u6709\u63d0\u5347\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u5ee3\u544a\u662f\u54ea\u88e1\u51fa\u4e86\u554f\u984c\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6211\u662f\u4e0d\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u9810\u7b97\uff1f\u300d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u884c\u92b7\u9818\u57df\u4e0a\u6700\u6015\u7684\u5c31\u662f <\/span><span style=\"font-weight: 400;\">\u2014\u2014 <\/span><strong>\u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u6210\u6548\u537b\u9072\u9072\u6c92\u6709\u597d\u8f49\u3002<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u662f\u5426\u6709\u9047\u5230\u4ee5\u4e0a\u554f\u984c\u4e14\u4e0d\u77e5\u9053\u5982\u4f55\u61c9\u5c0d\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff01\u8b93\u6211\u5011\u4f86\u70ba\u5927\u5bb6\u4ecb\u7d39\u8981\u5982\u4f55\u89f8\u53ca\u9069\u5408\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u6295\u653e\u9ad8\u6548\u4e14\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u9032\u800c\u6253\u52d5\u9867\u5ba2\u5b8c\u6210\u6700\u7d42\u8f49\u63db\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u6709\u6548\u638c\u63a7\u5ee3\u544a\u9810\u7b97\u4e26\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u500b\u95dc\u9375\u8981\u7d20\uff1a<\/span><\/p>\n<ul>\n<li><strong>\u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565<\/strong><\/li>\n<li><strong>A\/B \u6e2c\u8a66<\/strong><\/li>\n<li><strong>\u5ee3\u544a\u884c\u92b7\u5206\u6790<\/strong><\/li>\n<li><strong>\u5275\u610f\u5167\u5bb9<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8b93\u6211\u5011\u7e7c\u7e8c\u63a2\u8a0e\u4ee5\u4e0a\u5e7e\u9ede\u7684\u6df1\u5165\u6d1e\u898b&gt;&gt;&gt;&gt;&gt;&gt;<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>1. \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u4eca\uff0c\u5e73\u5747\u4e00\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u81f3\u5c11\u542b\u6709 20 \u500b\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u4e92\u52d5\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64<\/span><span style=\"font-weight: 400;\">\uff0c<\/span><span style=\"font-weight: 400;\">\u60a8\u7684\u6f5b\u5728\u9867\u5ba2\u53ef\u80fd\u6703\u5728\u591a\u500b\u88dd\u7f6e\u548c\u6e20\u9053\u4e4b\u9593\u4f86\u56de\u5207\u63db\uff0c\u5982\u679c\u53ea\u5c08\u6ce8\u5728\u55ae\u4e00\u5ee3\u544a\u6e20\u9053\uff0c\u90a3\u9ebc\u5c31\u6703\u932f\u904e\u8a31\u591a\u6f5b\u5728\u8f49\u55ae\u6a5f\u6703\u3002\u9019\u4e5f\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u4e00\u500b\u5b8c\u6574\u548c\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u500b\u5168\u65b9\u9762\u7684\u7b56\u7565\u610f\u5473\u8457\u5728\u6574\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d \u2014\u2014 \u5f9e\u767c\u73fe (discovery) \u5230\u56de\u8cfc (repurchase)\uff0c\u90fd\u6709\u904b\u7528\u5230\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u5982<\/span><span style=\"font-weight: 400;\">\uff0c<\/span><span style=\"font-weight: 400;\">\u5728\u7b56\u5283\u4ed8\u8cbb\u5ee3\u544a\u6642\uff0c\u4e0d\u540c\u6d88\u8cbb\u8005\u65c5\u7a0b\u968e\u6bb5\u90fd\u6709\u5404\u81ea\u4e0d\u540c\u968e\u6bb5\u53ef\u88ab\u5438\u6536\u6216\u8005\u63a5\u53d7<\/span><span style=\"font-weight: 400;\">\u7684\u8a0a\u606f\uff0c\u518d\u642d\u914d\u5230\u9069\u5408\u7684\u6e20\u9053\u548c (\u6216) \u88dd\u7f6e\u9032\u884c\u6295\u653e\u3002\u7576\u60a8\u5be6\u65bd\u4e86\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u5f8c\uff0c\u60a8\u4e5f\u5c31\u5efa\u7acb\u8d77\u4e00\u500b\u66f4\u5feb\u901f\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\uff0c\u9032\u800c\u767c\u63ee\u5ee3\u544a\u7684\u6700\u4f73\u6f5b\u80fd\u548c\u5de8\u5927\u5f71\u97ff\u529b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>2. A\/B \u6e2c\u8a66<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5c07 A\/B \u6e2c\u8a66\u8996\u70ba\u7dda\u4e0a\u8abf\u67e5\u5c0f\u7d44\uff0c\u4ed6\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u53d7\u773e\u548c\u63d0\u4f9b\u660e\u78ba\u7684\u65b9\u5411\uff0c\u9032\u800c\u5e6b\u60a8\u7b56\u5283\u51fa\u66f4\u6e05\u695a\u8207\u53ef\u57f7\u884c\u7684 Action Item\u3002 A\/B \u6e2c\u8a66\u7684\u53e6\u4e00\u500b\u512a\u9ede\u70ba\uff0c\u60a8\u53ef\u4ee5\u6301\u7e8c\u6e2c\u8a66\u4ec0\u9ebc\u5167\u5bb9\u6210\u6548\u6700\u597d\uff0c\u4ee5\u53ca\u80fd\u5e36\u4f86\u66f4\u591a\u4e92\u52d5\u548c\u8f49\u63db\u3002\u6709\u4ef6\u4e8b\u60a8\u5fc5\u9808\u660e\u767d \u2014\u2014 \u6700\u521d\u958b\u59cb\u9032\u884c\u6e2c\u8a66\u7684\u7248\u672c\u7d55\u5c0d\u4e0d\u6703\u662f\u6700\u597d\u7684\uff01\u56e0\u70ba\u6700\u597d\u7684\u7248\u672c\u662f\u900f\u904e\u4e0d\u65b7\u6e2c\u8a66\u800c\u7522\u751f\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u85c9\u7531 A\/B \u6e2c\u8a66\uff0c\u9084\u53ef\u4ee5\u5feb\u901f\u5730\u8fa8\u8b58\u51fa\u4ec0\u9ebc\u6e9d\u901a\u89d2\u5ea6\u3001\u5167\u5bb9\u548c\u6392\u7248\u80fd\u4fc3\u767c\u66f4\u591a\u4e92\u52d5\uff0c\u9032\u800c\u6210\u529f\u964d\u4f4e\u6574\u9ad4\u7372\u5ba2\u6210\u672c\uff0c<\/span><span style=\"font-weight: 400;\">\u540c\u6642<\/span><span style=\"font-weight: 400;\">\u5e36\u4f86\u66f4\u5353\u8d8a\u7684\u5ee3\u544a\u6210\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>3. \u5ee3\u544a\u884c\u92b7\u5206\u6790<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u54c1\u724c \/ \u4f01\u696d\u5373\u53ef\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\u548c\u8a55\u4f30\u672a\u4f86\u884c\u92b7\u898f\u5283\uff0c\u4e5f\u80fd\u6709\u6548\u5730\u76e3\u63a7\u4e0d\u540c\u7528\u6236\u968e\u6bb5\u7684\u8cc7\u6599\u6578\u64da\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u9054\u6210\u5353\u8d8a\u8868\u73fe\uff0c\u60a8\u9700\u8981\u5148\u8a02\u5b9a\u300c\u76ee\u6a19\u300d\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u4e14<\/span><span style=\"font-weight: 400;\">\u601d\u8003\u8981\u5982\u4f55\u63d0\u5347\u5ee3\u544a\u6210\u6548\u6216\u5982\u4f55\u512a\u5316\u7b49\u7b49\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u78ba\u4fdd\u4e4b\u5f8c\u7b56\u7565\u548c\u57f7\u884c\u8d70\u5728\u6b63\u78ba\u65b9\u5411\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u78ba\u4fdd\u6709\u300c\u6b63\u78ba\u300d\u7684\u8ffd\u8e64\u548c\u89e3\u8b80\u6578\u64da\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u6578\u64da\u5206\u6790\u7684\u597d\u8655\u70ba\uff0c\u60a8\u80fd\u5920\u77ad\u89e3\u4ec0\u9ebc\u5167\u5bb9\u6216\u6295\u653e\u6e20\u9053\u80fd\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\uff0c\u9032\u800c\u64ec\u5b9a\u672a\u4f86\u7684\u7b56\u7565 ; \u540c\u6642\uff0c\u4e5f\u80fd\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u548c\u53cd\u994b\uff0c\u8fa8\u8b58\u51fa\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u8207 Google Ads \u4e32\u63a5\u6574\u5408\uff0c\u5efa\u7acb\u5ba2\u88fd\u518d\u884c\u92b7\u540d\u55ae\u3002\u900f\u904e Google Analytics \u7372\u53d6\u7684\u8a2a\u5ba2\u700f\u89bd\u9801\u9762\u3001\u5b8c\u6210\u4e8b\u4ef6\u6216\u4efb\u4f55\u5176\u4ed6\u81ea\u5b9a\u7fa9\u89f8\u767c\u689d\u4ef6\uff0c\u9032\u800c\u904b\u7528\u81f3 Google Ads \u4e0a\uff0c\u6210\u529f\u50cf\u53d7\u773e\u6295\u653e\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u8a0a\u606f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>4. \u5275\u610f\u5167\u5bb9<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5c31\u597d\u6bd4<\/span><span style=\"font-weight: 400;\">\u6e1b\u80a5\u662f\u9700\u8981\u900f\u904e 80% \u98f2\u98df\u548c 20% \u904b\u52d5\u4f86\u9054\u6210\uff0c\u800c\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u5247\u9700\u8981\u9760 80% \u7684\u5167\u5bb9\u548c 20% \u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c<\/span><b>\u5275\u610f\u5167\u5bb9\u662f\u6c7a\u5b9a\u5ee3\u544a\u54c1\u8cea\u548c\u6210\u6548\u7684\u95dc\u9375\uff01<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u4eca\uff0c\u5f71\u7247\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e0d\u53ef\u7f3a\u7684\u4e00\u90e8\u4efd\u3002\u56e0\u6578\u4f4d\u5a92\u9ad4\u7684\u8208\u8d77\u3001\u667a\u6167\u578b\u624b\u6a5f\u7684\u666e\u53ca\u4ee5\u53ca\u7db2\u901f\u6301\u7e8c\u7684\u9032\u6b65\uff0c\u5e36\u52d5\u4e86\u5f71\u97f3\u5ee3\u544a\u7684\u76db\u884c\uff0c\u4e5f\u6210\u70ba\u54c1\u724c \/ \u4f01\u696d\u89f8\u53ca\u7dda\u4e0a\u53d7\u773e\u6700\u6d41\u884c\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u8da8\u52e2<\/span><span style=\"font-weight: 400;\">\u4e5f\u5c07<\/span><span style=\"font-weight: 400;\">\u92b3\u4e0d\u53ef\u64cb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f71\u97f3\u5ee3\u544a\u6293\u4f4f\u7528\u6236\u773c\u7403\u7684\u5169\u500b\u4e3b\u8981\u539f\u56e0\u70ba \u2014\u2014 <strong>\u52d5\u614b\u756b\u9762<\/strong>\u548c<strong>\u8072\u97f3<\/strong>\u3002\u9019\u5169\u8005\u5728\u50b3\u9054\u8a0a\u606f\u65b9\u9762\u90fd\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\uff0c\u80fd\u63d0\u5347\u66f4\u591a\u7528\u6236\u4e92\u52d5\u548c\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3105\u3127\u5716\u7247\u6216\u6587\u5b57\u5ee3\u544a\u90fd\u9700\u8981\u4f9d\u8cf4\u6587\u6848\u3001\u6a19\u9ede\u7b26\u865f\u4f86\u5448\u73fe\u6240\u9700\u7684\u8a9e\u6c23 ; \u76f8\u8f03\u4e4b\u4e0b\uff0c\u5f71\u97f3\u5ee3\u544a\u53ea\u8981\u900f\u904e<\/span><span style=\"font-weight: 400;\">\u52d5\u614b\u756b\u9762<\/span><span style=\"font-weight: 400;\">\u548c\u8072\u97f3\uff0c\u5c31\u80fd\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u5176\u5448\u73fe\u7684\u91cf\u8eab\u5b9a\u5236\u8a0a\u606f\uff0c\u4e5f\u80fd\u8b93\u76ee\u6a19\u53d7\u773e\u66f4\u5bb9\u6613\u63a5\u6536\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u4e0d\u4f46\u7cbe\u901a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6700\u4f73\u767c\u63ee\u50f9\u503c\u548c\u5e36\u4f86\u5353\u8d8a\u6210\u6548\u7684\u9867\u554f\u516c\u53f8\u3002<\/span><\/p>\n<p><strong>\u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u52a9\u529b\uff01<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 <a href=\"https:\/\/www.ematicsolutions.com\/tw\/services\/performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/a>\uff0c\u6216\u8005\u7acb\u5373<a href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\">\u9810\u7d04\u514d\u8cbb\u8aee\u8a62<\/a>\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u6210\u6548\u600e\u9ebc\u4e00\u76f4\u90fd\u6c92\u6709\u63d0\u5347\uff1f\u300d \u300c\u5ee3\u544a\u662f\u54ea\u88e1\u51fa\u4e86\u554f\u984c\uff1f\u300d \u300c\u6211\u662f\u4e0d\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u9810\u7b97\uff1f\u300d &nbsp; \u5728\u884c\u92b7\u9818\u57df\u4e0a\u6700\u6015\u7684\u5c31\u662f \u2014\u2014 \u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u6210\u6548\u537b\u9072\u9072\u6c92\u6709\u597d\u8f49\u3002 \u60a8\u662f\u5426\u6709\u9047\u5230\u4ee5\u4e0a\u554f\u984c\u4e14\u4e0d\u77e5\u9053\u5982\u4f55\u61c9\u5c0d\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff01\u8b93\u6211\u5011\u4f86\u70ba\u5927\u5bb6\u4ecb\u7d39\u8981\u5982\u4f55\u89f8\u53ca\u9069\u5408\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u6295\u653e\u9ad8\u6548\u4e14\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u9032\u800c\u6253\u52d5\u9867\u5ba2\u5b8c\u6210\u6700\u7d42\u8f49\u63db\u3002 &nbsp; \u70ba\u4e86\u6709\u6548\u638c\u63a7\u5ee3\u544a\u9810\u7b97\u4e26\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u500b\u95dc\u9375\u8981\u7d20\uff1a \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 A\/B \u6e2c\u8a66 \u5ee3\u544a\u884c\u92b7\u5206\u6790 \u5275\u610f\u5167\u5bb9 &nbsp; \u8b93\u6211\u5011\u7e7c\u7e8c\u63a2\u8a0e\u4ee5\u4e0a\u5e7e\u9ede\u7684\u6df1\u5165\u6d1e\u898b&gt;&gt;&gt;&gt;&gt;&gt; &nbsp; &nbsp; 1. \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 &nbsp; \u73fe\u4eca\uff0c\u5e73\u5747\u4e00\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u81f3\u5c11\u542b\u6709 20 \u500b\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u4e92\u52d5\u6578\u3002 \u56e0\u6b64\uff0c\u60a8\u7684\u6f5b\u5728\u9867\u5ba2\u53ef\u80fd\u6703\u5728\u591a\u500b\u88dd\u7f6e\u548c\u6e20\u9053\u4e4b\u9593\u4f86\u56de\u5207\u63db\uff0c\u5982\u679c\u53ea\u5c08\u6ce8\u5728\u55ae\u4e00\u5ee3\u544a\u6e20\u9053\uff0c\u90a3\u9ebc\u5c31\u6703\u932f\u904e\u8a31\u591a\u6f5b\u5728\u8f49\u55ae\u6a5f\u6703\u3002\u9019\u4e5f\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u4e00\u500b\u5b8c\u6574\u548c\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u3002 \u4e00\u500b\u5168\u65b9\u9762\u7684\u7b56\u7565\u610f\u5473\u8457\u5728\u6574\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d \u2014\u2014 \u5f9e\u767c\u73fe (discovery) \u5230\u56de\u8cfc (repurchase)\uff0c\u90fd\u6709\u904b\u7528\u5230\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002\u4f8b\u5982\uff0c\u5728\u7b56\u5283\u4ed8\u8cbb\u5ee3\u544a\u6642\uff0c\u4e0d\u540c\u6d88\u8cbb\u8005\u65c5\u7a0b\u968e\u6bb5\u90fd\u6709\u5404\u81ea\u4e0d\u540c\u968e\u6bb5\u53ef\u88ab\u5438\u6536\u6216\u8005\u63a5\u53d7\u7684\u8a0a\u606f\uff0c\u518d\u642d\u914d\u5230\u9069\u5408\u7684\u6e20\u9053\u548c (\u6216) \u88dd\u7f6e\u9032\u884c\u6295\u653e\u3002\u7576\u60a8\u5be6\u65bd\u4e86\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u5f8c\uff0c\u60a8\u4e5f\u5c31\u5efa\u7acb\u8d77\u4e00\u500b\u66f4\u5feb\u901f\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\uff0c\u9032\u800c\u767c\u63ee\u5ee3\u544a\u7684\u6700\u4f73\u6f5b\u80fd\u548c\u5de8\u5927\u5f71\u97ff\u529b\u3002 &nbsp; 2. A\/B \u6e2c\u8a66 &nbsp; \u60a8\u53ef\u4ee5\u5c07 A\/B \u6e2c\u8a66\u8996\u70ba\u7dda\u4e0a\u8abf\u67e5\u5c0f\u7d44\uff0c\u4ed6\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u53d7\u773e\u548c\u63d0\u4f9b\u660e\u78ba\u7684\u65b9\u5411\uff0c\u9032\u800c\u5e6b\u60a8\u7b56\u5283\u51fa\u66f4\u6e05\u695a\u8207\u53ef\u57f7\u884c\u7684 Action Item\u3002 A\/B \u6e2c\u8a66\u7684\u53e6\u4e00\u500b\u512a\u9ede\u70ba\uff0c\u60a8\u53ef\u4ee5\u6301\u7e8c\u6e2c\u8a66\u4ec0\u9ebc\u5167\u5bb9\u6210\u6548\u6700\u597d\uff0c\u4ee5\u53ca\u80fd\u5e36\u4f86\u66f4\u591a\u4e92\u52d5\u548c\u8f49\u63db\u3002\u6709\u4ef6\u4e8b\u60a8\u5fc5\u9808\u660e\u767d \u2014\u2014 \u6700\u521d\u958b\u59cb\u9032\u884c\u6e2c\u8a66\u7684\u7248\u672c\u7d55\u5c0d\u4e0d\u6703\u662f\u6700\u597d\u7684\uff01\u56e0\u70ba\u6700\u597d\u7684\u7248\u672c\u662f\u900f\u904e\u4e0d\u65b7\u6e2c\u8a66\u800c\u7522\u751f\u7684\u3002 \u85c9\u7531 A\/B \u6e2c\u8a66\uff0c\u9084\u53ef\u4ee5\u5feb\u901f\u5730\u8fa8\u8b58\u51fa\u4ec0\u9ebc\u6e9d\u901a\u89d2\u5ea6\u3001\u5167\u5bb9\u548c\u6392\u7248\u80fd\u4fc3\u767c\u66f4\u591a\u4e92\u52d5\uff0c\u9032\u800c\u6210\u529f\u964d\u4f4e\u6574\u9ad4\u7372\u5ba2\u6210\u672c\uff0c\u540c\u6642\u5e36\u4f86\u66f4\u5353\u8d8a\u7684\u5ee3\u544a\u6210\u6548\u3002 &nbsp; 3. \u5ee3\u544a\u884c\u92b7\u5206\u6790 &nbsp; \u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u54c1\u724c \/ \u4f01\u696d\u5373\u53ef\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\u548c\u8a55\u4f30\u672a\u4f86\u884c\u92b7\u898f\u5283\uff0c\u4e5f\u80fd\u6709\u6548\u5730\u76e3\u63a7\u4e0d\u540c\u7528\u6236\u968e\u6bb5\u7684\u8cc7\u6599\u6578\u64da\u3002 \u70ba\u4e86\u9054\u6210\u5353\u8d8a\u8868\u73fe\uff0c\u60a8\u9700\u8981\u5148\u8a02\u5b9a\u300c\u76ee\u6a19\u300d\uff0c\u4e26\u4e14\u601d\u8003\u8981\u5982\u4f55\u63d0\u5347\u5ee3\u544a\u6210\u6548\u6216\u5982\u4f55\u512a\u5316\u7b49\u7b49\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u78ba\u4fdd\u4e4b\u5f8c\u7b56\u7565\u548c\u57f7\u884c\u8d70\u5728\u6b63\u78ba\u65b9\u5411\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u78ba\u4fdd\u6709\u300c\u6b63\u78ba\u300d\u7684\u8ffd\u8e64\u548c\u89e3\u8b80\u6578\u64da\u3002 \u5ee3\u544a\u6578\u64da\u5206\u6790\u7684\u597d\u8655\u70ba\uff0c\u60a8\u80fd\u5920\u77ad\u89e3\u4ec0\u9ebc\u5167\u5bb9\u6216\u6295\u653e\u6e20\u9053\u80fd\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\uff0c\u9032\u800c\u64ec\u5b9a\u672a\u4f86\u7684\u7b56\u7565 ; \u540c\u6642\uff0c\u4e5f\u80fd\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u548c\u53cd\u994b\uff0c\u8fa8\u8b58\u51fa\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u8207 Google Ads \u4e32\u63a5\u6574\u5408\uff0c\u5efa\u7acb\u5ba2\u88fd\u518d\u884c\u92b7\u540d\u55ae\u3002\u900f\u904e Google Analytics \u7372\u53d6\u7684\u8a2a\u5ba2\u700f\u89bd\u9801\u9762\u3001\u5b8c\u6210\u4e8b\u4ef6\u6216\u4efb\u4f55\u5176\u4ed6\u81ea\u5b9a\u7fa9\u89f8\u767c\u689d\u4ef6\uff0c\u9032\u800c\u904b\u7528\u81f3 Google Ads \u4e0a\uff0c\u6210\u529f\u50cf\u53d7\u773e\u6295\u653e\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u8a0a\u606f\u3002 &nbsp; 4. \u5275\u610f\u5167\u5bb9 &nbsp; \u5c31\u597d\u6bd4\u6e1b\u80a5\u662f\u9700\u8981\u900f\u904e 80% \u98f2\u98df\u548c 20% \u904b\u52d5\u4f86\u9054\u6210\uff0c\u800c\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u5247\u9700\u8981\u9760 80% \u7684\u5167\u5bb9\u548c 20% \u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u5275\u610f\u5167\u5bb9\u662f\u6c7a\u5b9a\u5ee3\u544a\u54c1\u8cea\u548c\u6210\u6548\u7684\u95dc\u9375\uff01 \u73fe\u4eca\uff0c\u5f71\u7247\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e0d\u53ef\u7f3a\u7684\u4e00\u90e8\u4efd\u3002\u56e0\u6578\u4f4d\u5a92\u9ad4\u7684\u8208\u8d77\u3001\u667a\u6167\u578b\u624b\u6a5f\u7684\u666e\u53ca\u4ee5\u53ca\u7db2\u901f\u6301\u7e8c\u7684\u9032\u6b65\uff0c\u5e36\u52d5\u4e86\u5f71\u97f3\u5ee3\u544a\u7684\u76db\u884c\uff0c\u4e5f\u6210\u70ba\u54c1\u724c \/ \u4f01\u696d\u89f8\u53ca\u7dda\u4e0a\u53d7\u773e\u6700\u6d41\u884c\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u8da8\u52e2\u4e5f\u5c07\u92b3\u4e0d\u53ef\u64cb\u3002 \u5f71\u97f3\u5ee3\u544a\u6293\u4f4f\u7528\u6236\u773c\u7403\u7684\u5169\u500b\u4e3b\u8981\u539f\u56e0\u70ba \u2014\u2014 \u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\u3002\u9019\u5169\u8005\u5728\u50b3\u9054\u8a0a\u606f\u65b9\u9762\u90fd\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\uff0c\u80fd\u63d0\u5347\u66f4\u591a\u7528\u6236\u4e92\u52d5\u548c\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u3105\u3127\u5716\u7247\u6216\u6587\u5b57\u5ee3\u544a\u90fd\u9700\u8981\u4f9d\u8cf4\u6587\u6848\u3001\u6a19\u9ede\u7b26\u865f\u4f86\u5448\u73fe\u6240\u9700\u7684\u8a9e\u6c23 ; \u76f8\u8f03\u4e4b\u4e0b\uff0c\u5f71\u97f3\u5ee3\u544a\u53ea\u8981\u900f\u904e\u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\uff0c\u5c31\u80fd\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u5176\u5448\u73fe\u7684\u91cf\u8eab\u5b9a\u5236\u8a0a\u606f\uff0c\u4e5f\u80fd\u8b93\u76ee\u6a19\u53d7\u773e\u66f4\u5bb9\u6613\u63a5\u6536\u3002 &nbsp; &nbsp; \u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u4e0d\u4f46\u7cbe\u901a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6700\u4f73\u767c\u63ee\u50f9\u503c\u548c\u5e36\u4f86\u5353\u8d8a\u6210\u6548\u7684\u9867\u554f\u516c\u53f8\u3002 \u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u52a9\u529b\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/p>\n","protected":false},"author":97,"featured_media":18312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[474,892],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"\u300c\u6210\u6548\u600e\u9ebc\u4e00\u76f4\u90fd\u6c92\u6709\u63d0\u5347\uff1f\u300d \u300c\u5ee3\u544a\u662f\u54ea\u88e1\u51fa\u4e86\u554f\u984c\uff1f\u300d \u300c\u6211\u662f\u4e0d\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u9810\u7b97\uff1f\u300d &nbsp; \u5728\u884c\u92b7\u9818\u57df\u4e0a\u6700\u6015\u7684\u5c31\u662f \u2014\u2014 \u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u6210\u6548\u537b\u9072\u9072\u6c92\u6709\u597d\u8f49\u3002 \u60a8\u662f\u5426\u6709\u9047\u5230\u4ee5\u4e0a\u554f\u984c\u4e14\u4e0d\u77e5\u9053\u5982\u4f55\u61c9\u5c0d\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff01\u8b93\u6211\u5011\u4f86\u70ba\u5927\u5bb6\u4ecb\u7d39\u8981\u5982\u4f55\u89f8\u53ca\u9069\u5408\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u6295\u653e\u9ad8\u6548\u4e14\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u9032\u800c\u6253\u52d5\u9867\u5ba2\u5b8c\u6210\u6700\u7d42\u8f49\u63db\u3002 &nbsp; \u70ba\u4e86\u6709\u6548\u638c\u63a7\u5ee3\u544a\u9810\u7b97\u4e26\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u500b\u95dc\u9375\u8981\u7d20\uff1a \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 A\/B \u6e2c\u8a66 \u5ee3\u544a\u884c\u92b7\u5206\u6790 \u5275\u610f\u5167\u5bb9 &nbsp; \u8b93\u6211\u5011\u7e7c\u7e8c\u63a2\u8a0e\u4ee5\u4e0a\u5e7e\u9ede\u7684\u6df1\u5165\u6d1e\u898b&gt;&gt;&gt;&gt;&gt;&gt; &nbsp; &nbsp; 1. \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 &nbsp; \u73fe\u4eca\uff0c\u5e73\u5747\u4e00\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u81f3\u5c11\u542b\u6709 20 \u500b\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u4e92\u52d5\u6578\u3002 \u56e0\u6b64\uff0c\u60a8\u7684\u6f5b\u5728\u9867\u5ba2\u53ef\u80fd\u6703\u5728\u591a\u500b\u88dd\u7f6e\u548c\u6e20\u9053\u4e4b\u9593\u4f86\u56de\u5207\u63db\uff0c\u5982\u679c\u53ea\u5c08\u6ce8\u5728\u55ae\u4e00\u5ee3\u544a\u6e20\u9053\uff0c\u90a3\u9ebc\u5c31\u6703\u932f\u904e\u8a31\u591a\u6f5b\u5728\u8f49\u55ae\u6a5f\u6703\u3002\u9019\u4e5f\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u4e00\u500b\u5b8c\u6574\u548c\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u3002 \u4e00\u500b\u5168\u65b9\u9762\u7684\u7b56\u7565\u610f\u5473\u8457\u5728\u6574\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d \u2014\u2014 \u5f9e\u767c\u73fe (discovery) \u5230\u56de\u8cfc (repurchase)\uff0c\u90fd\u6709\u904b\u7528\u5230\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002\u4f8b\u5982\uff0c\u5728\u7b56\u5283\u4ed8\u8cbb\u5ee3\u544a\u6642\uff0c\u4e0d\u540c\u6d88\u8cbb\u8005\u65c5\u7a0b\u968e\u6bb5\u90fd\u6709\u5404\u81ea\u4e0d\u540c\u968e\u6bb5\u53ef\u88ab\u5438\u6536\u6216\u8005\u63a5\u53d7\u7684\u8a0a\u606f\uff0c\u518d\u642d\u914d\u5230\u9069\u5408\u7684\u6e20\u9053\u548c (\u6216) \u88dd\u7f6e\u9032\u884c\u6295\u653e\u3002\u7576\u60a8\u5be6\u65bd\u4e86\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u5f8c\uff0c\u60a8\u4e5f\u5c31\u5efa\u7acb\u8d77\u4e00\u500b\u66f4\u5feb\u901f\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\uff0c\u9032\u800c\u767c\u63ee\u5ee3\u544a\u7684\u6700\u4f73\u6f5b\u80fd\u548c\u5de8\u5927\u5f71\u97ff\u529b\u3002 &nbsp; 2. A\/B \u6e2c\u8a66 &nbsp; \u60a8\u53ef\u4ee5\u5c07 A\/B \u6e2c\u8a66\u8996\u70ba\u7dda\u4e0a\u8abf\u67e5\u5c0f\u7d44\uff0c\u4ed6\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u53d7\u773e\u548c\u63d0\u4f9b\u660e\u78ba\u7684\u65b9\u5411\uff0c\u9032\u800c\u5e6b\u60a8\u7b56\u5283\u51fa\u66f4\u6e05\u695a\u8207\u53ef\u57f7\u884c\u7684 Action Item\u3002 A\/B \u6e2c\u8a66\u7684\u53e6\u4e00\u500b\u512a\u9ede\u70ba\uff0c\u60a8\u53ef\u4ee5\u6301\u7e8c\u6e2c\u8a66\u4ec0\u9ebc\u5167\u5bb9\u6210\u6548\u6700\u597d\uff0c\u4ee5\u53ca\u80fd\u5e36\u4f86\u66f4\u591a\u4e92\u52d5\u548c\u8f49\u63db\u3002\u6709\u4ef6\u4e8b\u60a8\u5fc5\u9808\u660e\u767d \u2014\u2014 \u6700\u521d\u958b\u59cb\u9032\u884c\u6e2c\u8a66\u7684\u7248\u672c\u7d55\u5c0d\u4e0d\u6703\u662f\u6700\u597d\u7684\uff01\u56e0\u70ba\u6700\u597d\u7684\u7248\u672c\u662f\u900f\u904e\u4e0d\u65b7\u6e2c\u8a66\u800c\u7522\u751f\u7684\u3002 \u85c9\u7531 A\/B \u6e2c\u8a66\uff0c\u9084\u53ef\u4ee5\u5feb\u901f\u5730\u8fa8\u8b58\u51fa\u4ec0\u9ebc\u6e9d\u901a\u89d2\u5ea6\u3001\u5167\u5bb9\u548c\u6392\u7248\u80fd\u4fc3\u767c\u66f4\u591a\u4e92\u52d5\uff0c\u9032\u800c\u6210\u529f\u964d\u4f4e\u6574\u9ad4\u7372\u5ba2\u6210\u672c\uff0c\u540c\u6642\u5e36\u4f86\u66f4\u5353\u8d8a\u7684\u5ee3\u544a\u6210\u6548\u3002 &nbsp; 3. \u5ee3\u544a\u884c\u92b7\u5206\u6790 &nbsp; \u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u54c1\u724c \/ \u4f01\u696d\u5373\u53ef\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\u548c\u8a55\u4f30\u672a\u4f86\u884c\u92b7\u898f\u5283\uff0c\u4e5f\u80fd\u6709\u6548\u5730\u76e3\u63a7\u4e0d\u540c\u7528\u6236\u968e\u6bb5\u7684\u8cc7\u6599\u6578\u64da\u3002 \u70ba\u4e86\u9054\u6210\u5353\u8d8a\u8868\u73fe\uff0c\u60a8\u9700\u8981\u5148\u8a02\u5b9a\u300c\u76ee\u6a19\u300d\uff0c\u4e26\u4e14\u601d\u8003\u8981\u5982\u4f55\u63d0\u5347\u5ee3\u544a\u6210\u6548\u6216\u5982\u4f55\u512a\u5316\u7b49\u7b49\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u78ba\u4fdd\u4e4b\u5f8c\u7b56\u7565\u548c\u57f7\u884c\u8d70\u5728\u6b63\u78ba\u65b9\u5411\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u78ba\u4fdd\u6709\u300c\u6b63\u78ba\u300d\u7684\u8ffd\u8e64\u548c\u89e3\u8b80\u6578\u64da\u3002 \u5ee3\u544a\u6578\u64da\u5206\u6790\u7684\u597d\u8655\u70ba\uff0c\u60a8\u80fd\u5920\u77ad\u89e3\u4ec0\u9ebc\u5167\u5bb9\u6216\u6295\u653e\u6e20\u9053\u80fd\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\uff0c\u9032\u800c\u64ec\u5b9a\u672a\u4f86\u7684\u7b56\u7565 ; \u540c\u6642\uff0c\u4e5f\u80fd\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u548c\u53cd\u994b\uff0c\u8fa8\u8b58\u51fa\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u8207 Google Ads \u4e32\u63a5\u6574\u5408\uff0c\u5efa\u7acb\u5ba2\u88fd\u518d\u884c\u92b7\u540d\u55ae\u3002\u900f\u904e Google Analytics \u7372\u53d6\u7684\u8a2a\u5ba2\u700f\u89bd\u9801\u9762\u3001\u5b8c\u6210\u4e8b\u4ef6\u6216\u4efb\u4f55\u5176\u4ed6\u81ea\u5b9a\u7fa9\u89f8\u767c\u689d\u4ef6\uff0c\u9032\u800c\u904b\u7528\u81f3 Google Ads \u4e0a\uff0c\u6210\u529f\u50cf\u53d7\u773e\u6295\u653e\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u8a0a\u606f\u3002 &nbsp; 4. \u5275\u610f\u5167\u5bb9 &nbsp; \u5c31\u597d\u6bd4\u6e1b\u80a5\u662f\u9700\u8981\u900f\u904e 80% \u98f2\u98df\u548c 20% \u904b\u52d5\u4f86\u9054\u6210\uff0c\u800c\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u5247\u9700\u8981\u9760 80% \u7684\u5167\u5bb9\u548c 20% \u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u5275\u610f\u5167\u5bb9\u662f\u6c7a\u5b9a\u5ee3\u544a\u54c1\u8cea\u548c\u6210\u6548\u7684\u95dc\u9375\uff01 \u73fe\u4eca\uff0c\u5f71\u7247\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e0d\u53ef\u7f3a\u7684\u4e00\u90e8\u4efd\u3002\u56e0\u6578\u4f4d\u5a92\u9ad4\u7684\u8208\u8d77\u3001\u667a\u6167\u578b\u624b\u6a5f\u7684\u666e\u53ca\u4ee5\u53ca\u7db2\u901f\u6301\u7e8c\u7684\u9032\u6b65\uff0c\u5e36\u52d5\u4e86\u5f71\u97f3\u5ee3\u544a\u7684\u76db\u884c\uff0c\u4e5f\u6210\u70ba\u54c1\u724c \/ \u4f01\u696d\u89f8\u53ca\u7dda\u4e0a\u53d7\u773e\u6700\u6d41\u884c\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u8da8\u52e2\u4e5f\u5c07\u92b3\u4e0d\u53ef\u64cb\u3002 \u5f71\u97f3\u5ee3\u544a\u6293\u4f4f\u7528\u6236\u773c\u7403\u7684\u5169\u500b\u4e3b\u8981\u539f\u56e0\u70ba \u2014\u2014 \u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\u3002\u9019\u5169\u8005\u5728\u50b3\u9054\u8a0a\u606f\u65b9\u9762\u90fd\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\uff0c\u80fd\u63d0\u5347\u66f4\u591a\u7528\u6236\u4e92\u52d5\u548c\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u3105\u3127\u5716\u7247\u6216\u6587\u5b57\u5ee3\u544a\u90fd\u9700\u8981\u4f9d\u8cf4\u6587\u6848\u3001\u6a19\u9ede\u7b26\u865f\u4f86\u5448\u73fe\u6240\u9700\u7684\u8a9e\u6c23 ; \u76f8\u8f03\u4e4b\u4e0b\uff0c\u5f71\u97f3\u5ee3\u544a\u53ea\u8981\u900f\u904e\u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\uff0c\u5c31\u80fd\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u5176\u5448\u73fe\u7684\u91cf\u8eab\u5b9a\u5236\u8a0a\u606f\uff0c\u4e5f\u80fd\u8b93\u76ee\u6a19\u53d7\u773e\u66f4\u5bb9\u6613\u63a5\u6536\u3002 &nbsp; &nbsp; \u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u4e0d\u4f46\u7cbe\u901a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6700\u4f73\u767c\u63ee\u50f9\u503c\u548c\u5e36\u4f86\u5353\u8d8a\u6210\u6548\u7684\u9867\u554f\u516c\u53f8\u3002 \u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u52a9\u529b\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T02:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T07:32:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Dang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Dang\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\"},\"author\":{\"name\":\"Tony Dang\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/7d0bc6388c8703bd538ea6498ad9f99e\"},\"headline\":\"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f\",\"datePublished\":\"2022-11-02T02:06:51+00:00\",\"dateModified\":\"2022-11-02T07:32:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\"},\"wordCount\":53,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png\",\"keywords\":[\"New Service Announcement\",\"performance marketing\"],\"articleSection\":[\"Taiwan\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\",\"name\":\"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png\",\"datePublished\":\"2022-11-02T02:06:51+00:00\",\"dateModified\":\"2022-11-02T07:32:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage\",\"url\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png\",\"contentUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png\",\"width\":1920,\"height\":1080,\"caption\":\"Stop-wasting-your-budget\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ematicsolutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#website\",\"url\":\"https:\/\/www.ematicsolutions.com\/\",\"name\":\"Ematic Solutions\",\"description\":\"Marketing Technology Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ematicsolutions.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\",\"name\":\"Ematic Solutions\",\"url\":\"https:\/\/www.ematicsolutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg\",\"contentUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg\",\"width\":3996,\"height\":1372,\"caption\":\"Ematic Solutions\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/7d0bc6388c8703bd538ea6498ad9f99e\",\"name\":\"Tony Dang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91b6134c632f2f4814610e1735280e3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91b6134c632f2f4814610e1735280e3f?s=96&d=mm&r=g\",\"caption\":\"Tony Dang\"},\"url\":\"https:\/\/www.ematicsolutions.com\/author\/tony-dang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/","og_locale":"en_US","og_type":"article","og_title":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions","og_description":"\u300c\u6210\u6548\u600e\u9ebc\u4e00\u76f4\u90fd\u6c92\u6709\u63d0\u5347\uff1f\u300d \u300c\u5ee3\u544a\u662f\u54ea\u88e1\u51fa\u4e86\u554f\u984c\uff1f\u300d \u300c\u6211\u662f\u4e0d\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u9810\u7b97\uff1f\u300d &nbsp; \u5728\u884c\u92b7\u9818\u57df\u4e0a\u6700\u6015\u7684\u5c31\u662f \u2014\u2014 \u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u6210\u6548\u537b\u9072\u9072\u6c92\u6709\u597d\u8f49\u3002 \u60a8\u662f\u5426\u6709\u9047\u5230\u4ee5\u4e0a\u554f\u984c\u4e14\u4e0d\u77e5\u9053\u5982\u4f55\u61c9\u5c0d\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff01\u8b93\u6211\u5011\u4f86\u70ba\u5927\u5bb6\u4ecb\u7d39\u8981\u5982\u4f55\u89f8\u53ca\u9069\u5408\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u6295\u653e\u9ad8\u6548\u4e14\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u9032\u800c\u6253\u52d5\u9867\u5ba2\u5b8c\u6210\u6700\u7d42\u8f49\u63db\u3002 &nbsp; \u70ba\u4e86\u6709\u6548\u638c\u63a7\u5ee3\u544a\u9810\u7b97\u4e26\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u500b\u95dc\u9375\u8981\u7d20\uff1a \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 A\/B \u6e2c\u8a66 \u5ee3\u544a\u884c\u92b7\u5206\u6790 \u5275\u610f\u5167\u5bb9 &nbsp; \u8b93\u6211\u5011\u7e7c\u7e8c\u63a2\u8a0e\u4ee5\u4e0a\u5e7e\u9ede\u7684\u6df1\u5165\u6d1e\u898b&gt;&gt;&gt;&gt;&gt;&gt; &nbsp; &nbsp; 1. \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 &nbsp; \u73fe\u4eca\uff0c\u5e73\u5747\u4e00\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u81f3\u5c11\u542b\u6709 20 \u500b\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u4e92\u52d5\u6578\u3002 \u56e0\u6b64\uff0c\u60a8\u7684\u6f5b\u5728\u9867\u5ba2\u53ef\u80fd\u6703\u5728\u591a\u500b\u88dd\u7f6e\u548c\u6e20\u9053\u4e4b\u9593\u4f86\u56de\u5207\u63db\uff0c\u5982\u679c\u53ea\u5c08\u6ce8\u5728\u55ae\u4e00\u5ee3\u544a\u6e20\u9053\uff0c\u90a3\u9ebc\u5c31\u6703\u932f\u904e\u8a31\u591a\u6f5b\u5728\u8f49\u55ae\u6a5f\u6703\u3002\u9019\u4e5f\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u4e00\u500b\u5b8c\u6574\u548c\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u3002 \u4e00\u500b\u5168\u65b9\u9762\u7684\u7b56\u7565\u610f\u5473\u8457\u5728\u6574\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d \u2014\u2014 \u5f9e\u767c\u73fe (discovery) \u5230\u56de\u8cfc (repurchase)\uff0c\u90fd\u6709\u904b\u7528\u5230\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002\u4f8b\u5982\uff0c\u5728\u7b56\u5283\u4ed8\u8cbb\u5ee3\u544a\u6642\uff0c\u4e0d\u540c\u6d88\u8cbb\u8005\u65c5\u7a0b\u968e\u6bb5\u90fd\u6709\u5404\u81ea\u4e0d\u540c\u968e\u6bb5\u53ef\u88ab\u5438\u6536\u6216\u8005\u63a5\u53d7\u7684\u8a0a\u606f\uff0c\u518d\u642d\u914d\u5230\u9069\u5408\u7684\u6e20\u9053\u548c (\u6216) \u88dd\u7f6e\u9032\u884c\u6295\u653e\u3002\u7576\u60a8\u5be6\u65bd\u4e86\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u5f8c\uff0c\u60a8\u4e5f\u5c31\u5efa\u7acb\u8d77\u4e00\u500b\u66f4\u5feb\u901f\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\uff0c\u9032\u800c\u767c\u63ee\u5ee3\u544a\u7684\u6700\u4f73\u6f5b\u80fd\u548c\u5de8\u5927\u5f71\u97ff\u529b\u3002 &nbsp; 2. A\/B \u6e2c\u8a66 &nbsp; \u60a8\u53ef\u4ee5\u5c07 A\/B \u6e2c\u8a66\u8996\u70ba\u7dda\u4e0a\u8abf\u67e5\u5c0f\u7d44\uff0c\u4ed6\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u53d7\u773e\u548c\u63d0\u4f9b\u660e\u78ba\u7684\u65b9\u5411\uff0c\u9032\u800c\u5e6b\u60a8\u7b56\u5283\u51fa\u66f4\u6e05\u695a\u8207\u53ef\u57f7\u884c\u7684 Action Item\u3002 A\/B \u6e2c\u8a66\u7684\u53e6\u4e00\u500b\u512a\u9ede\u70ba\uff0c\u60a8\u53ef\u4ee5\u6301\u7e8c\u6e2c\u8a66\u4ec0\u9ebc\u5167\u5bb9\u6210\u6548\u6700\u597d\uff0c\u4ee5\u53ca\u80fd\u5e36\u4f86\u66f4\u591a\u4e92\u52d5\u548c\u8f49\u63db\u3002\u6709\u4ef6\u4e8b\u60a8\u5fc5\u9808\u660e\u767d \u2014\u2014 \u6700\u521d\u958b\u59cb\u9032\u884c\u6e2c\u8a66\u7684\u7248\u672c\u7d55\u5c0d\u4e0d\u6703\u662f\u6700\u597d\u7684\uff01\u56e0\u70ba\u6700\u597d\u7684\u7248\u672c\u662f\u900f\u904e\u4e0d\u65b7\u6e2c\u8a66\u800c\u7522\u751f\u7684\u3002 \u85c9\u7531 A\/B \u6e2c\u8a66\uff0c\u9084\u53ef\u4ee5\u5feb\u901f\u5730\u8fa8\u8b58\u51fa\u4ec0\u9ebc\u6e9d\u901a\u89d2\u5ea6\u3001\u5167\u5bb9\u548c\u6392\u7248\u80fd\u4fc3\u767c\u66f4\u591a\u4e92\u52d5\uff0c\u9032\u800c\u6210\u529f\u964d\u4f4e\u6574\u9ad4\u7372\u5ba2\u6210\u672c\uff0c\u540c\u6642\u5e36\u4f86\u66f4\u5353\u8d8a\u7684\u5ee3\u544a\u6210\u6548\u3002 &nbsp; 3. \u5ee3\u544a\u884c\u92b7\u5206\u6790 &nbsp; \u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u54c1\u724c \/ \u4f01\u696d\u5373\u53ef\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\u548c\u8a55\u4f30\u672a\u4f86\u884c\u92b7\u898f\u5283\uff0c\u4e5f\u80fd\u6709\u6548\u5730\u76e3\u63a7\u4e0d\u540c\u7528\u6236\u968e\u6bb5\u7684\u8cc7\u6599\u6578\u64da\u3002 \u70ba\u4e86\u9054\u6210\u5353\u8d8a\u8868\u73fe\uff0c\u60a8\u9700\u8981\u5148\u8a02\u5b9a\u300c\u76ee\u6a19\u300d\uff0c\u4e26\u4e14\u601d\u8003\u8981\u5982\u4f55\u63d0\u5347\u5ee3\u544a\u6210\u6548\u6216\u5982\u4f55\u512a\u5316\u7b49\u7b49\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u78ba\u4fdd\u4e4b\u5f8c\u7b56\u7565\u548c\u57f7\u884c\u8d70\u5728\u6b63\u78ba\u65b9\u5411\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u78ba\u4fdd\u6709\u300c\u6b63\u78ba\u300d\u7684\u8ffd\u8e64\u548c\u89e3\u8b80\u6578\u64da\u3002 \u5ee3\u544a\u6578\u64da\u5206\u6790\u7684\u597d\u8655\u70ba\uff0c\u60a8\u80fd\u5920\u77ad\u89e3\u4ec0\u9ebc\u5167\u5bb9\u6216\u6295\u653e\u6e20\u9053\u80fd\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\uff0c\u9032\u800c\u64ec\u5b9a\u672a\u4f86\u7684\u7b56\u7565 ; \u540c\u6642\uff0c\u4e5f\u80fd\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u548c\u53cd\u994b\uff0c\u8fa8\u8b58\u51fa\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u8207 Google Ads \u4e32\u63a5\u6574\u5408\uff0c\u5efa\u7acb\u5ba2\u88fd\u518d\u884c\u92b7\u540d\u55ae\u3002\u900f\u904e Google Analytics \u7372\u53d6\u7684\u8a2a\u5ba2\u700f\u89bd\u9801\u9762\u3001\u5b8c\u6210\u4e8b\u4ef6\u6216\u4efb\u4f55\u5176\u4ed6\u81ea\u5b9a\u7fa9\u89f8\u767c\u689d\u4ef6\uff0c\u9032\u800c\u904b\u7528\u81f3 Google Ads \u4e0a\uff0c\u6210\u529f\u50cf\u53d7\u773e\u6295\u653e\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u8a0a\u606f\u3002 &nbsp; 4. \u5275\u610f\u5167\u5bb9 &nbsp; \u5c31\u597d\u6bd4\u6e1b\u80a5\u662f\u9700\u8981\u900f\u904e 80% \u98f2\u98df\u548c 20% \u904b\u52d5\u4f86\u9054\u6210\uff0c\u800c\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u5247\u9700\u8981\u9760 80% \u7684\u5167\u5bb9\u548c 20% \u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u5275\u610f\u5167\u5bb9\u662f\u6c7a\u5b9a\u5ee3\u544a\u54c1\u8cea\u548c\u6210\u6548\u7684\u95dc\u9375\uff01 \u73fe\u4eca\uff0c\u5f71\u7247\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e0d\u53ef\u7f3a\u7684\u4e00\u90e8\u4efd\u3002\u56e0\u6578\u4f4d\u5a92\u9ad4\u7684\u8208\u8d77\u3001\u667a\u6167\u578b\u624b\u6a5f\u7684\u666e\u53ca\u4ee5\u53ca\u7db2\u901f\u6301\u7e8c\u7684\u9032\u6b65\uff0c\u5e36\u52d5\u4e86\u5f71\u97f3\u5ee3\u544a\u7684\u76db\u884c\uff0c\u4e5f\u6210\u70ba\u54c1\u724c \/ \u4f01\u696d\u89f8\u53ca\u7dda\u4e0a\u53d7\u773e\u6700\u6d41\u884c\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u8da8\u52e2\u4e5f\u5c07\u92b3\u4e0d\u53ef\u64cb\u3002 \u5f71\u97f3\u5ee3\u544a\u6293\u4f4f\u7528\u6236\u773c\u7403\u7684\u5169\u500b\u4e3b\u8981\u539f\u56e0\u70ba \u2014\u2014 \u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\u3002\u9019\u5169\u8005\u5728\u50b3\u9054\u8a0a\u606f\u65b9\u9762\u90fd\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\uff0c\u80fd\u63d0\u5347\u66f4\u591a\u7528\u6236\u4e92\u52d5\u548c\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u3105\u3127\u5716\u7247\u6216\u6587\u5b57\u5ee3\u544a\u90fd\u9700\u8981\u4f9d\u8cf4\u6587\u6848\u3001\u6a19\u9ede\u7b26\u865f\u4f86\u5448\u73fe\u6240\u9700\u7684\u8a9e\u6c23 ; \u76f8\u8f03\u4e4b\u4e0b\uff0c\u5f71\u97f3\u5ee3\u544a\u53ea\u8981\u900f\u904e\u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\uff0c\u5c31\u80fd\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u5176\u5448\u73fe\u7684\u91cf\u8eab\u5b9a\u5236\u8a0a\u606f\uff0c\u4e5f\u80fd\u8b93\u76ee\u6a19\u53d7\u773e\u66f4\u5bb9\u6613\u63a5\u6536\u3002 &nbsp; &nbsp; \u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u4e0d\u4f46\u7cbe\u901a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6700\u4f73\u767c\u63ee\u50f9\u503c\u548c\u5e36\u4f86\u5353\u8d8a\u6210\u6548\u7684\u9867\u554f\u516c\u53f8\u3002 \u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u52a9\u529b\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01","og_url":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/","og_site_name":"Ematic Solutions","article_published_time":"2022-11-02T02:06:51+00:00","article_modified_time":"2022-11-02T07:32:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","type":"image\/png"}],"author":"Tony Dang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tony Dang"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#article","isPartOf":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/"},"author":{"name":"Tony Dang","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/7d0bc6388c8703bd538ea6498ad9f99e"},"headline":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f","datePublished":"2022-11-02T02:06:51+00:00","dateModified":"2022-11-02T07:32:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/"},"wordCount":53,"commentCount":0,"publisher":{"@id":"https:\/\/www.ematicsolutions.com\/#organization"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","keywords":["New Service Announcement","performance marketing"],"articleSection":["Taiwan"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/","url":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/","name":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions","isPartOf":{"@id":"https:\/\/www.ematicsolutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","datePublished":"2022-11-02T02:06:51+00:00","dateModified":"2022-11-02T07:32:16+00:00","breadcrumb":{"@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#primaryimage","url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","contentUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","width":1920,"height":1080,"caption":"Stop-wasting-your-budget"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ematicsolutions.com\/"},{"@type":"ListItem","position":2,"name":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.ematicsolutions.com\/#website","url":"https:\/\/www.ematicsolutions.com\/","name":"Ematic Solutions","description":"Marketing Technology Solutions","publisher":{"@id":"https:\/\/www.ematicsolutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ematicsolutions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ematicsolutions.com\/#organization","name":"Ematic Solutions","url":"https:\/\/www.ematicsolutions.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg","contentUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg","width":3996,"height":1372,"caption":"Ematic Solutions"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/7d0bc6388c8703bd538ea6498ad9f99e","name":"Tony Dang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91b6134c632f2f4814610e1735280e3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91b6134c632f2f4814610e1735280e3f?s=96&d=mm&r=g","caption":"Tony Dang"},"url":"https:\/\/www.ematicsolutions.com\/author\/tony-dang\/"}]}},"lang":"tw","translations":{"tw":18311},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/18311"}],"collection":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/comments?post=18311"}],"version-history":[{"count":13,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/18311\/revisions"}],"predecessor-version":[{"id":18357,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/18311\/revisions\/18357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/media\/18312"}],"wp:attachment":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/media?parent=18311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/categories?post=18311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/tags?post=18311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}