{"id":18552,"date":"2022-11-07T10:24:44","date_gmt":"2022-11-07T02:24:44","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=18552"},"modified":"2022-11-07T11:14:57","modified_gmt":"2022-11-07T03:14:57","slug":"how-we-do-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/how-we-do-performance-marketing\/","title":{"rendered":"\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)"},"content":{"rendered":"<h4><strong>\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u505a\u300c\u6578\u4f4d\u5ee3\u544a\u300d\u5462\uff1f<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u4eca\uff0c\u5982\u679c\u60f3\u589e\u52a0\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u4e14\u6709\u6548\u7684\u65b9\u6cd5\u70ba \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u5b83\u7684\u512a\u52e2\u662f\u80fd\u627e\u5230\u5408\u9069\u7684\u53d7\u773e\u3001\u63d0\u5347\u66dd\u5149\u5ea6\u4e26\u70ba\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u6d41\u91cf\u548c\u8f49\u55ae\u6216\u540d\u55ae\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u53ef\u4ee5\u8f15\u9b06\u6e96\u78ba\u7684\u53d6\u5f97\u6578\u64da\u4e26\u8ffd\u8e64\u548c\u8a55\u4f30\u6210\u6548\uff0c\u4e14\u53ea\u9700\u5728\u9054\u5230\u76ee\u6a19\u6642\u4ed8\u8cbb\uff0c\u56e0\u6b64\u53d7\u5230\u884c\u92b7\u4eba\u54e1\u7684\u559c\u611b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5118\u7ba1\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u6703\u70ba\u54c1\u724c\uff0f\u4f01\u696d\u5e36\u4f86\u9019\u4e9b\u597d\u8655\uff0c\u4f46\u662f\uff0c\u5982\u679c\u6c92\u6709\u5b8c\u5584\u7684\u4e8b\u524d\u898f\u5283\uff0c\u4e5f\u7121\u6cd5\u78ba\u4fdd\u6700\u7d42\u80fd\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u60a8\u5fc5\u9808\u5236\u5b9a\u4e00\u5957\u5b8c\u6574\u7684\u7b56\u7565\uff0c\u4e26\u642d\u914d\u6b63\u78ba\u7684\u6578\u64da\u3001\u76f8\u5c0d\u61c9\u7684\u6e20\u9053\u548c\u5ee3\u544a\u5167\u5bb9\uff0c\u624d\u80fd\u4f7f\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5f97\u6709\u50f9\u503c\u3002<\/span><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5c0d\u65bc\u4e00\u4e9b\u54c1\u724c\uff0f\u4f01\u696d\u4f86\u8aaa\uff0c\u56e0\u5e02\u5834\u7af6\u722d\u8d8a\u4f86\u8d8a\u6fc0\u70c8\uff0c\u518d\u52a0\u4e0a\u5718\u968a\u7f3a\u4e4f\u5c08\u696d\u77e5\u8b58\u548c\u6280\u8853\uff0c\u8981\u5236\u5b9a\u51fa\u5b8c\u6574\u4e14\u6709\u6548\u7684\u7b56\u7565\u4e26\u975e\u4e00\u4ef6\u6613\u4e8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6709\u4e9b\u54c1\u724c\uff0f\u4f01\u696d\u6703\u5c0b\u6c42\u6578\u4f4d\u5ee3\u544a\u9867\u554f\u516c\u53f8\u7684\u5e6b\u52a9\uff0c\u4f46\u904e\u4e86\u4e00\u6bb5\u6642\u9593\u4ed6\u5011\u767c\u73fe\uff0c\u660e\u660e\u82b1\u4e86\u5f88\u591a\u9322\u8cb7\u5ee3\u544a\u9ede\u64ca\uff0c\u4f46\u5be6\u969b\u8f49\u55ae\u537b\u6c92\u6709\u63d0\u5347\u3002\u66f4\u53ef\u60dc\u7684\u662f\uff0c\u6709\u4e9b\u9867\u554f\u516c\u53f8\u53ea\u63d0\u4f9b\u4e00\u500b\u5ee3\u6cdb\u901a\u7528\u7684\u57fa\u790e\u5831\u8868\uff0c\u4e26\u4e0d\u6703\u9032\u4e00\u6b65\u5411\u4f60\u5206\u6790\u8868\u73fe\u6216\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6211\u5011\u6642\u5e38\u807d\u5230\u5e02\u9762\u4e0a\u54c1\u724c\u7684\u75db\u9ede\u70ba\uff1a<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\uff1a\u300c\u82b1\u4e86\u5168\u90e8\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u4f46\u6210\u6548\u537b\u4e0d\u4f73\uff01\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff1a\u300c\u5e6b\u5fd9\u4ee3\u64cd\u5ee3\u544a\u7684\u9867\u554f\u516c\u53f8\u53ea\u8a2d\u5b9a\u57fa\u672c\u4e14\u4e0d\u6b63\u78ba\u7684\u8ffd\u8e64\uff0c\u4f7f\u6211\u5011\u7121\u6cd5\u6aa2\u8996\u771f\u6b63\u7684\u8f49\u63db\u7387\u548c\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff1a\u300c\u5148\u524d\u5408\u4f5c\u7684\u6578\u4f4d\u5ee3\u544a\u9867\u554f\u516c\u53f8\u4e0d\u50c5\u53ea\u63d0\u4f9b\u5ee3\u6cdb\u901a\u7528\u7684\u57fa\u790e\u5831\u8868\uff0c\u751a\u81f3\u4e0d\u6703\u63d0\u51fa\u512a\u5316\u5efa\u8b70\u3002\u300d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u64c7\u4e00\u5bb6\u597d\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u9867\u554f\u516c\u53f8\uff0c\u61c9\u8003\u91cf\u4ed6\u5011\u662f\u5426\u5177\u5099<strong>\u6b63\u78ba\u8a2d\u7f6e\u8207\u8ffd\u8e64\u6578\u64da\u3001\u5be6\u65bd\u5b8c\u6574\u7684\u5168\u6e20\u9053\u548c\u8de8\u6e20\u9053\u7b56\u7565\u7684\u5c08\u696d\u77e5\u8b58<\/strong>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><strong>\u5411\u60a8\u4ecb\u7d39 Ematic \u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u670d\u52d9<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Ematic\uff0c\u6211\u5011\u8a8d\u70ba\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6210\u529f\u7684\u95dc\u9375\u70ba \u2014\u2014 <strong>\u6578\u64da<\/strong>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u975e\u5e38\u91cd\u8996\u8ffd\u8e64\u3001A\/B \u6e2c\u8a66\u548c\u6578\u64da\u5206\u6790\u3002\u6211\u5011\u76f8\u4fe1\u60a8\u7684\u6578\u64da\u662f\u6700\u6709\u50f9\u503c\u7684\u884c\u92b7\u8cc7\u6e90\uff0c\u6839\u64da\u624b\u908a\u6b63\u78ba\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5efa\u7acb\u6301\u7e8c\u589e\u9577\u548c\u53ef\u8907\u9a57\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\u4ee5\u53ca\u5176\u884c\u70ba\uff0c\u6295\u653e\u4ed6\u5011\u53ef\u80fd\u611f\u8208\u8da3\u7684\u8a0a\u606f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>\u6211\u5011\u7684\u65b9\u91dd<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u6703\u78ba\u4fdd\u6240\u6709\u6578\u4f4d\u5ee3\u544a\u65c5\u7a0b \u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion) \u2014 \u90fd\u9054\u5230\u6700\u5927\u512a\u5316 \u3002\u8207\u50b3\u7d71\u65b9\u6cd5\u4e0d\u540c\u7684\u662f\uff0c\u6211\u5011\u63a1\u7528<\/span><b>\u300c\u654f\u6377\u6210\u9577\u300d<\/b><span style=\"font-weight: 400;\">\u884c\u92b7\u4f86\u512a\u5316\u6574\u500b\u65c5\u7a0b\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u6578\u4f4d\u5ee3\u544a\u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\uff0c\u4e26\u4e14\u6301\u7e8c\u9032\u884c\u512a\u5316\uff0c\u9032\u800c\u5927\u5e45\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u548c\u5be6\u73fe\u60a8\u7684\u5546\u696d\u76ee\u6a19\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u5168\u65b9\u9762\u7b56\u7565<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u78ba\u4fdd\u6578\u4f4d\u5ee3\u544a\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5 \u2014 \u5f9e\u767c\u73fe (Discovery) \u5230\u56de\u8cfc (Repurchase) \u2014 \u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\u4e26\u6301\u7e8c\u5730\u88ab\u512a\u5316\u3002\u9664\u4e86\u5354\u52a9\u60a8\u5236\u5b9a\u5168\u6e20\u9053\u7684\u7b56\u7565\uff0c\u540c\u6642\uff0c\u4e5f\u6703\u5354\u52a9\u60a8\u6253\u9020\u6d41\u66a2\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u5305\u542b\u78ba\u4fdd\u5728\u63a8\u5ee3\u6f0f\u6597\u4e0a\u5c64\u6642\u53ef\u4ee5\u8207\u6f0f\u6597\u7684\u4e0b\u5c64\u4fdd\u6301\u826f\u597d\u4e26\u6709\u6548\u7387\u7684\u5e73\u8861\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u6578\u64da\u8ffd\u8e64\u548c\u7b2c\u4e00\u65b9\u8cc7\u6599\u61c9\u7528<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u300c\u6b63\u78ba\u300d\u7684\u6578\u64da\u8ffd\u8e64\u4e26\u4e14\u5584\u52a0\u61c9\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u662f\u6211\u5011\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7684\u6838\u5fc3\u95dc\u9375\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5728\u958b\u59cb\u4e0b\u4efb\u4f55\u5ee3\u544a\u4e4b\u524d\uff0c\u9996\u5148\uff0c\u6211\u5011\u6703\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\uff0fApp \u4e0a\u7684\u7528\u6236\u6578\u64da\u6709\u6210\u529f\u5730\u88ab\u8ffd\u8e64\u548c\u8a18\u9304\u3001Facebook Pixels \u548c Google Tag Manager \u6709\u59a5\u5584\u4e26\u6b63\u78ba\u7684\u4e32\u63a5\u6574\u5408\uff0c\u4ee5\u53ca\u6578\u64da\u6709\u6b63\u5e38\u7684\u5728\u6574\u500b\u6578\u4f4d\u751f\u614b\u5708\u4e2d\u50b3\u8f38\u548c\u6d41\u52d5\uff0c\u9032\u800c\u4f7f\u6211\u5011\u80fd\u5920\u8a55\u4f30\u548c\u512a\u5316\u6574\u9ad4\u8868\u73fe\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u6240\u6709\u4e8b\u4ef6\u90fd\u6709\u5b8c\u5584\u8ffd\u8e64\uff0c\u5354\u52a9\u60a8\u4e86\u89e3\u51fa\u5408\u9069\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u5e36\u9818\u60a8\u7372\u5f97\u597d\u53c8\u7a69\u5b9a\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u5b8c\u6574 A\/B \u6e2c\u8a66<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level)\u3001\u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level)\u3001\u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u6709\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u80fd\u6709\u6548\u964d\u4f4e\u7372\u5ba2 (Acquisition) \u6210\u672c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u6df1\u5ea6\u5831\u8868<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u63d0\u4f9b\u5ba2\u88fd\u5316\u5831\u8868\uff0c\u60a8\u53ef\u4ee5\u96a8\u6642\u76e3\u63a7\u3001\u9032\u884c\u5206\u773e\u6216\u6df1\u5165\u7814\u7a76\u5176\u6578\u64da\u8cc7\u6599\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u6703\u5b9a\u671f\u63d0\u4f9b\u9031\u6216\u6708\u6b21\u7684\u5831\u544a\uff0c\u5354\u52a9\u60a8\u4e86\u89e3\u5ee3\u544a\u6d1e\u5bdf\uff0c\u4e26\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u548c\u5f8c\u7e8c\u57f7\u884c\u6b65\u9a5f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u55ce\uff1f\u53c8\u6216\u8005\u5e0c\u671b\u52a0\u5feb\u8f49\u55ae\u904e\u7a0b\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8b93 Ematic \u5e6b\u52a9\u60a8\uff01\u6211\u5011\u5c07\u904b\u7528\u300c\u654f\u6377\u300d\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u65b9\u6cd5\uff0c\u5f15\u5c0e\u60a8\u8d70\u5411\u6210\u529f\u7684\u9053\u8def\uff0c\u4e26\u767c\u63ee\u5176\u5b8c\u6574\u4e14\u5f37\u800c\u6709\u529b\u7684\u6f5b\u80fd\uff01<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 <a href=\"https:\/\/www.ematicsolutions.com\/tw\/services\/performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/a>\uff0c\u6216\u8005\u7acb\u5373<a href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\">\u9810\u7d04\u514d\u8cbb\u8aee\u8a62<\/a>\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u505a\u300c\u6578\u4f4d\u5ee3\u544a\u300d\u5462\uff1f &nbsp; \u73fe\u4eca\uff0c\u5982\u679c\u60f3\u589e\u52a0\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u4e14\u6709\u6548\u7684\u65b9\u6cd5\u70ba \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u5b83\u7684\u512a\u52e2\u662f\u80fd\u627e\u5230\u5408\u9069\u7684\u53d7\u773e\u3001\u63d0\u5347\u66dd\u5149\u5ea6\u4e26\u70ba\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u6d41\u91cf\u548c\u8f49\u55ae\u6216\u540d\u55ae\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) 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Ematic\uff0c\u6211\u5011\u8a8d\u70ba\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6210\u529f\u7684\u95dc\u9375\u70ba \u2014\u2014 \u6578\u64da\u3002 \u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u975e\u5e38\u91cd\u8996\u8ffd\u8e64\u3001A\/B \u6e2c\u8a66\u548c\u6578\u64da\u5206\u6790\u3002\u6211\u5011\u76f8\u4fe1\u60a8\u7684\u6578\u64da\u662f\u6700\u6709\u50f9\u503c\u7684\u884c\u92b7\u8cc7\u6e90\uff0c\u6839\u64da\u624b\u908a\u6b63\u78ba\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5efa\u7acb\u6301\u7e8c\u589e\u9577\u548c\u53ef\u8907\u9a57\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\u4ee5\u53ca\u5176\u884c\u70ba\uff0c\u6295\u653e\u4ed6\u5011\u53ef\u80fd\u611f\u8208\u8da3\u7684\u8a0a\u606f\u3002 &nbsp; &nbsp; \u6211\u5011\u7684\u65b9\u91dd &nbsp; \u6211\u5011\u6703\u78ba\u4fdd\u6240\u6709\u6578\u4f4d\u5ee3\u544a\u65c5\u7a0b \u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion) \u2014 \u90fd\u9054\u5230\u6700\u5927\u512a\u5316 \u3002\u8207\u50b3\u7d71\u65b9\u6cd5\u4e0d\u540c\u7684\u662f\uff0c\u6211\u5011\u63a1\u7528\u300c\u654f\u6377\u6210\u9577\u300d\u884c\u92b7\u4f86\u512a\u5316\u6574\u500b\u65c5\u7a0b\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u6578\u4f4d\u5ee3\u544a\u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\uff0c\u4e26\u4e14\u6301\u7e8c\u9032\u884c\u512a\u5316\uff0c\u9032\u800c\u5927\u5e45\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u548c\u5be6\u73fe\u60a8\u7684\u5546\u696d\u76ee\u6a19\u3002 &nbsp; \u5168\u65b9\u9762\u7b56\u7565 \u6211\u5011\u5c07\u78ba\u4fdd\u6578\u4f4d\u5ee3\u544a\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5 \u2014 \u5f9e\u767c\u73fe (Discovery) \u5230\u56de\u8cfc (Repurchase) \u2014 \u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\u4e26\u6301\u7e8c\u5730\u88ab\u512a\u5316\u3002\u9664\u4e86\u5354\u52a9\u60a8\u5236\u5b9a\u5168\u6e20\u9053\u7684\u7b56\u7565\uff0c\u540c\u6642\uff0c\u4e5f\u6703\u5354\u52a9\u60a8\u6253\u9020\u6d41\u66a2\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u5305\u542b\u78ba\u4fdd\u5728\u63a8\u5ee3\u6f0f\u6597\u4e0a\u5c64\u6642\u53ef\u4ee5\u8207\u6f0f\u6597\u7684\u4e0b\u5c64\u4fdd\u6301\u826f\u597d\u4e26\u6709\u6548\u7387\u7684\u5e73\u8861\u3002 &nbsp; \u6578\u64da\u8ffd\u8e64\u548c\u7b2c\u4e00\u65b9\u8cc7\u6599\u61c9\u7528 \u300c\u6b63\u78ba\u300d\u7684\u6578\u64da\u8ffd\u8e64\u4e26\u4e14\u5584\u52a0\u61c9\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u662f\u6211\u5011\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7684\u6838\u5fc3\u95dc\u9375\u3002 \u5728\u958b\u59cb\u4e0b\u4efb\u4f55\u5ee3\u544a\u4e4b\u524d\uff0c\u9996\u5148\uff0c\u6211\u5011\u6703\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\uff0fApp \u4e0a\u7684\u7528\u6236\u6578\u64da\u6709\u6210\u529f\u5730\u88ab\u8ffd\u8e64\u548c\u8a18\u9304\u3001Facebook Pixels \u548c Google Tag Manager \u6709\u59a5\u5584\u4e26\u6b63\u78ba\u7684\u4e32\u63a5\u6574\u5408\uff0c\u4ee5\u53ca\u6578\u64da\u6709\u6b63\u5e38\u7684\u5728\u6574\u500b\u6578\u4f4d\u751f\u614b\u5708\u4e2d\u50b3\u8f38\u548c\u6d41\u52d5\uff0c\u9032\u800c\u4f7f\u6211\u5011\u80fd\u5920\u8a55\u4f30\u548c\u512a\u5316\u6574\u9ad4\u8868\u73fe\u3002 \u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u6240\u6709\u4e8b\u4ef6\u90fd\u6709\u5b8c\u5584\u8ffd\u8e64\uff0c\u5354\u52a9\u60a8\u4e86\u89e3\u51fa\u5408\u9069\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u5e36\u9818\u60a8\u7372\u5f97\u597d\u53c8\u7a69\u5b9a\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)\u3002 &nbsp; \u5b8c\u6574 A\/B \u6e2c\u8a66 \u6211\u5011\u5c07\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level)\u3001\u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level)\u3001\u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u6709\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u80fd\u6709\u6548\u964d\u4f4e\u7372\u5ba2 (Acquisition) \u6210\u672c\u3002 &nbsp; \u6df1\u5ea6\u5831\u8868 \u6211\u5011\u5c07\u63d0\u4f9b\u5ba2\u88fd\u5316\u5831\u8868\uff0c\u60a8\u53ef\u4ee5\u96a8\u6642\u76e3\u63a7\u3001\u9032\u884c\u5206\u773e\u6216\u6df1\u5165\u7814\u7a76\u5176\u6578\u64da\u8cc7\u6599\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u6703\u5b9a\u671f\u63d0\u4f9b\u9031\u6216\u6708\u6b21\u7684\u5831\u544a\uff0c\u5354\u52a9\u60a8\u4e86\u89e3\u5ee3\u544a\u6d1e\u5bdf\uff0c\u4e26\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u548c\u5f8c\u7e8c\u57f7\u884c\u6b65\u9a5f\u3002 &nbsp; &nbsp; \u60f3\u8981\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u55ce\uff1f\u53c8\u6216\u8005\u5e0c\u671b\u52a0\u5feb\u8f49\u55ae\u904e\u7a0b\uff1f &nbsp; \u8b93 Ematic \u5e6b\u52a9\u60a8\uff01\u6211\u5011\u5c07\u904b\u7528\u300c\u654f\u6377\u300d\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u65b9\u6cd5\uff0c\u5f15\u5c0e\u60a8\u8d70\u5411\u6210\u529f\u7684\u9053\u8def\uff0c\u4e26\u767c\u63ee\u5176\u5b8c\u6574\u4e14\u5f37\u800c\u6709\u529b\u7684\u6f5b\u80fd\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01<\/p>\n","protected":false},"author":97,"featured_media":18553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[474,892],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/how-we-do-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u505a\u300c\u6578\u4f4d\u5ee3\u544a\u300d\u5462\uff1f &nbsp; \u73fe\u4eca\uff0c\u5982\u679c\u60f3\u589e\u52a0\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u4e14\u6709\u6548\u7684\u65b9\u6cd5\u70ba \u2014\u2014 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Ematic\uff0c\u6211\u5011\u8a8d\u70ba\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6210\u529f\u7684\u95dc\u9375\u70ba \u2014\u2014 \u6578\u64da\u3002 \u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u975e\u5e38\u91cd\u8996\u8ffd\u8e64\u3001A\/B \u6e2c\u8a66\u548c\u6578\u64da\u5206\u6790\u3002\u6211\u5011\u76f8\u4fe1\u60a8\u7684\u6578\u64da\u662f\u6700\u6709\u50f9\u503c\u7684\u884c\u92b7\u8cc7\u6e90\uff0c\u6839\u64da\u624b\u908a\u6b63\u78ba\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5efa\u7acb\u6301\u7e8c\u589e\u9577\u548c\u53ef\u8907\u9a57\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\u4ee5\u53ca\u5176\u884c\u70ba\uff0c\u6295\u653e\u4ed6\u5011\u53ef\u80fd\u611f\u8208\u8da3\u7684\u8a0a\u606f\u3002 &nbsp; &nbsp; \u6211\u5011\u7684\u65b9\u91dd &nbsp; \u6211\u5011\u6703\u78ba\u4fdd\u6240\u6709\u6578\u4f4d\u5ee3\u544a\u65c5\u7a0b \u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion) \u2014 \u90fd\u9054\u5230\u6700\u5927\u512a\u5316 \u3002\u8207\u50b3\u7d71\u65b9\u6cd5\u4e0d\u540c\u7684\u662f\uff0c\u6211\u5011\u63a1\u7528\u300c\u654f\u6377\u6210\u9577\u300d\u884c\u92b7\u4f86\u512a\u5316\u6574\u500b\u65c5\u7a0b\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u6578\u4f4d\u5ee3\u544a\u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\uff0c\u4e26\u4e14\u6301\u7e8c\u9032\u884c\u512a\u5316\uff0c\u9032\u800c\u5927\u5e45\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u548c\u5be6\u73fe\u60a8\u7684\u5546\u696d\u76ee\u6a19\u3002 &nbsp; \u5168\u65b9\u9762\u7b56\u7565 \u6211\u5011\u5c07\u78ba\u4fdd\u6578\u4f4d\u5ee3\u544a\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5 \u2014 \u5f9e\u767c\u73fe (Discovery) \u5230\u56de\u8cfc (Repurchase) \u2014 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\u5e6b\u52a9\u60a8\uff01\u6211\u5011\u5c07\u904b\u7528\u300c\u654f\u6377\u300d\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u65b9\u6cd5\uff0c\u5f15\u5c0e\u60a8\u8d70\u5411\u6210\u529f\u7684\u9053\u8def\uff0c\u4e26\u767c\u63ee\u5176\u5b8c\u6574\u4e14\u5f37\u800c\u6709\u529b\u7684\u6f5b\u80fd\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/tw\/how-we-do-performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T02:24:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T03:14:57+00:00\" \/>\n<meta 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