{"id":19437,"date":"2022-11-23T16:30:56","date_gmt":"2022-11-23T08:30:56","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=19437"},"modified":"2022-11-23T16:38:52","modified_gmt":"2022-11-23T08:38:52","slug":"what-is-martech","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/what-is-martech\/","title":{"rendered":"\u9700\u8981\u76f8\u95dc\u7d93\u9a57\u624d\u53ef\u4ee5\u52a0\u5165 Ematic \u55ce\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280 (Martech) \u4e00\u76f4\u90fd\u662f\u8fd1\u5e74\u4f86\u706b\u71b1\u7684\u8a71\u984c\u4e4b\u4e00\uff0c\u4e5f\u56e0 COVID-19 \u75ab\u60c5\u7684\u885d\u64ca\uff0c\u64f4\u5927\u4e86\u96fb\u5b50\u5546\u52d9\u3001\u98df\u7269\u5916\u9001\u3001\u7dda\u4e0a\u6559\u5b78\u7684\u5546\u6a5f\uff0c\u8d8a\u4f86\u8d8a\u591a\u54c1\u724c \/ \u4f01\u696d\u958b\u59cb\u5c0e\u5165 Martech \u5de5\u5177\uff0c\u4e5f\u56e0\u6b64\u9700\u8981\u66f4\u591a\u884c\u92b7\u79d1\u6280\u4eba\u624d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u8a31\u591a\u4eba\u5c0d Martech \u4f9d\u820a\u662f\u4e00\u77e5\u534a\u89e3\uff0c\u751a\u81f3\u53ef\u80fd\u8aa4\u4ee5\u70ba\u884c\u92b7\u79d1\u6280\u662f\u50c5\u9650\u65bc\u5de5\u7a0b\u5e2b\u7684\u9818\u57df\u548c\u5c08\u9577\uff0c\u4ee5\u70ba\u81ea\u5df1\u4ee5\u5f8c\u90fd\u4e0d\u6703\u63a5\u89f8\u5230\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5c31\u8b93\u6211\u5011<\/span><span style=\"font-weight: 400;\">\u900f\u904e\u9019\u7bc7\u6587\u7ae0<\/span><span style=\"font-weight: 400;\">\u5e6b\u52a9\u5927\u5bb6\u5f9e\u96f6\u958b\u59cb\u4e86\u89e3 <strong>Martech<\/strong> \u4ee5\u53ca\u5176<strong>\u516d\u5927\u9818\u57df<\/strong>\u7684\u7bc4\u7587\uff0c\u540c\u6642\u4e5f\u4ecb\u7d39 Ematic \u5982\u4f55<strong>\u501f\u529b Martech\uff0c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5c07\u6240\u6709\u6f5b\u80fd\u767c\u63ee\u6975\u81f4\u5427\uff01<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>\u884c\u92b7\u79d1\u6280 (Martech) \u662f\u4ec0\u9ebc\uff1f<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>\u884c\u92b7\u79d1\u6280 (Martech) \u662f\u7531\u300cMarketing\u300d\u548c\u300cTechnology\u300d\u7d44\u5408\u800c\u6210\u3002<\/p>\n<p>\u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 <strong>\u300c\u5c07\u79d1\u6280\u6280\u8853\u5c0e\u5165\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u9032\u800c\u6709\u6548\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u300d<\/strong><\/p>\n<p>\u73fe\u4eca\uff0c\u54c1\u724c\uff0f\u4f01\u696d\u8981\u5728\u832b\u832b\u4eba\u6d77\u4e2d\u627e\u5230\u6f5b\u5728\u9867\u5ba2\u6709\u5982\u5927\u6d77\u6488\u91dd\uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8981\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u5b78\u7fd2\u6108\u4f86\u6108\u591a\u7684 Martech \u5de5\u5177\uff0c\u4f8b\u5982\uff1a\u5982\u4f55\u8fa8\u8b58\u76ee\u6a19\u53d7\u773e\u3001\u8ffd\u8e64\u8f2a\u5ed3\u8207\u884c\u70ba\u548c\u512a\u5316\u884c\u92b7\u6f0f\u6597\u7b49\uff0c\u4e5f\u5fc5\u9808\u5b78\u7fd2\u5982\u4f55\u59a5\u5584\u61c9\u7528\u5de5\u5177\uff0c\u85c9\u4ee5\u52a0\u901f\u6574\u9ad4\u884c\u92b7\u9032\u5c55\u8207\u9032\u884c\u7b56\u7565\u5206\u6790\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>\u8a8d\u8b58\u884c\u92b7\u79d1\u6280 (Martech) \u516d\u5927\u9818\u57df<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u64c1\u6709\u300c\u884c\u92b7\u79d1\u6280\u4e4b\u7236\u300d\u4e4b\u7a31\u7684 Scott Brinker \u5728 2011 \u5e74\u5c31\u63d0\u51fa\u4e86 Martech \u7684\u6982\u5ff5\uff0c\u4e26\u5c07\u5176\u5206\u70ba\u516d\u5927\u9818\u57df\uff0c\u5305\u62ec\uff1a\u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)\u3001\u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\u3001\u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\u3001\u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\u3001\u6578\u64da\u61c9\u7528 (Data) \u8207\u6574\u5408\u7ba1\u7406 (Management)\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u63a2\u8a0e\u9019\u516d\u5927\u9818\u57df\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)<\/b><b>\uff1a<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u900f\u904e\u79d1\u6280\u8207\u6280\u8853\u898f\u5283\u5ee3\u544a\u7b56\u7565\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u4e14<\/span><span style=\"font-weight: 400;\">\u6295\u653e\u7cbe\u6e96\u7684\u8a0a\u606f\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002\u5305\u62ec\u95dc\u9375\u5b57\u5ee3\u544a (Pay Per Click)\u3001\u793e\u7fa4\u5ee3\u544a (Social Advertising)\u3001\u5f71\u97f3\u5ee3\u544a (Video Advertising) \u7b49\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\uff1a<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u662f\u50b3\u905e\u54c1\u724c\u50f9\u503c\u548c\u670d\u52d9\u7684\u6838\u5fc3\uff0c\u6c92\u6709\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u4e5f\u5c31\u96e3\u4ee5\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002\u5305\u62ec\u90e8\u843d\u683c\u6587\u7ae0\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing) \u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 (Email Marketing) \u3001UI \u53ca UX \u8a2d\u8a08\u7b49\u7b49\uff0c\u90fd\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u53ca\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\uff1a<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u793e\u7fa4\u7d93\u71df\u662f\u5efa\u7acb\u826f\u597d\u54c1\u724c\u540d\u8072\u7684\u91cd\u8981\u4e00\u74b0\uff0c\u80fd\u5e6b\u52a9\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4ee5\u53ca\u589e\u52a0\u4e92\u52d5\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u54c1\u724c\u53ef\u4ee5\u900f\u904e CRM (\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u6536\u96c6\u6d88\u8cbb\u8005\u540d\u55ae\u4e26\u4e86\u89e3\u5176\u884c\u70ba\u8207\u7fd2\u6163\uff0c\u9032\u800c\u64ec\u8a02\u7cbe\u6e96\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6548\u7387\u548c\u9867\u5ba2\u7684\u9ecf\u8457\u5ea6\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h5><b>\u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\uff1a\u00a0<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u7d93\u71df\u4e00\u500b\u96fb\u5546\u7db2\u7ad9\uff0c\u512a\u5316\u548c\u63d0\u5347\u71df\u904b\u6548\u80fd\u3001\u5efa\u69cb\u92b7\u552e\u81ea\u52d5\u5316\u7cfb\u7d71\u3001\u7dda\u4e0a\u91d1\u6d41\u670d\u52d9\u7b49\u90fd\u662f\u5176\u4e2d\u7684\u4e00\u74b0\u3002\u800c\u900f\u904e Martech \u6280\u8853\uff0c\u9664\u4e86\u80fd\u589e\u52a0\u92b7\u552e\u696d\u7e3e\u3001\u8655\u7406\u5ba2\u6236\u9700\u6c42\u4e4b\u5916\uff0c\u4e5f\u80fd\u63d0\u9ad8\u71df\u904b\u6548\u7387\u548c\u9748\u6d3b\u6027\u3002\u4f8b\u5982\uff1a\u96fb\u5b50\u5546\u52d9\u5e73\u53f0 (E-commerce)\u3001\u806f\u76df\u884c\u92b7 (Affiliate Marketing) \u7b49\u7b49\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u6578\u64da\u61c9\u7528 (Data)\uff1a<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6578\u64da\u662f Martech \u7684\u6838\u5fc3\u57fa\u790e\uff0c\u6240\u6709\u6578\u4f4d\u884c\u92b7\u7684\u7b56\u7565\u898f\u5283\u90fd\u9700\u4ee5\u6578\u64da\u70ba\u4f9d\u64da\uff0c\u624d\u80fd\u7cbe\u6e96\u7684\u5206\u6790\u6210\u6548\uff0c\u9032\u800c\u512a\u5316\u5ee3\u544a\u3001\u5167\u5bb9\u548c\u9867\u5ba2\u95dc\u4fc2\u7b49\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u9867\u5ba2\u8cc7\u6599\u5e73\u53f0 (Customer Data Platform, CDP)\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u6574\u5408\u7ba1\u7406 (Management)\uff1a<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u56e0\u884c\u92b7\u9700\u6c42\u8207\u7b56\u7565\u773e\u591a\uff0c\u9700\u8981\u900f\u904e\u6574\u5408\u7ba1\u7406\u5e73\u53f0\u6709\u689d\u4e0d\u7d0a\u7684\u898f\u5283\u3001\u57f7\u884c\u548c\u8a55\u4f30\u6210\u6548\uff0c<\/span><span style=\"font-weight: 400;\">\u4e0d\u50c5\u80fd<\/span><span style=\"font-weight: 400;\">\u6709\u6548\u964d\u4f4e\u8de8\u90e8\u9580\u4e4b\u9593\u7684\u6e9d\u901a\u6210\u672c\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u80fd<\/span><span style=\"font-weight: 400;\">\u8b93\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002\u5305\u62ec\uff1a\u7522\u54c1\u7ba1\u7406 (Product Management)\u3001\u654f\u6377\u7ba1\u7406 (Agile Management) \u7b49\u7b49\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>Ematic \u5728 Martech \u5b9a\u4f4d<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ematic Solutions \u662f\u4e00\u9593\u4f86\u81ea\u65b0\u52a0\u5761\u7684\u8edf\u9ad4\u65b0\u5275\u516c\u53f8\uff0c\u81f4\u529b\u65bc\u884c\u92b7\u79d1\u6280\u7684\u63a8\u5ee3\u8207\u767c\u5c55\u3002\u6211\u5011\u77ad\u89e3\u6d77\u5167\u5916\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u7684\u7279\u6027\uff0c\u4e26\u8207\u5168\u7403\u6578\u500b\u884c\u92b7\u5e73\u53f0\u5408\u4f5c\uff0c\u7acb\u5fd7\u63d0\u4f9b\u5ba2\u6236\u6700\u9069\u5408\u7684\u884c\u92b7\u5de5\u5177\u7d44\u5408\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b<\/span><span style=\"font-weight: 400;\">\u5c07\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5011\u5c0d Martech \u9818\u57df\u8fd1\u5e7e\u5e74\u7684\u770b\u6cd5\u8207\u5207\u89d2\uff0c\u4ee5\u53ca\u6211\u5011\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u9054\u6210\u5546\u696d\u76ee\u6a19\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>Ematic \u5c0d\u65bc Martech \u770b\u6cd5\u7684\u5207\u89d2<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u73fe\u4eca\uff0c\u54c1\u724c \/ \u4f01\u696d<\/span><span style=\"font-weight: 400;\">\u6709\u5404\u5f0f\u5404\u6a23<\/span><span style=\"font-weight: 400;\">\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u800c\u70ba\u4e86\u8981\u6210\u529f\u9054\u6210\u76ee\u6a19\uff0c\u6578\u4f4d\u884c\u92b7\u85cd\u5716\u4e5f\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u8c50\u5bcc\uff0c<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u61c9\u7528\u7684<\/span><span style=\"font-weight: 400;\">\u5de5\u5177\u4e5f\u56e0\u800c\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u591a\u3002\u56e0\u6b64\uff0c\u9762\u5c0d\u73fe\u4eca\u5927\u91cf\u7684\u65b0\u6e20\u9053\u548c\u5de5\u5177\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6709\u6548\u7684\u7d93\u71df\u4e00\u500b\u9ad8\u6548\u7387\u7684\u6578\u4f4d\u884c\u92b7\u751f\u614b\u5708\uff0c<\/span><span style=\"font-weight: 400;\">\u540c\u6642<\/span><span style=\"font-weight: 400;\">\u4e5f\u8981\u958b\u59cb\u601d\u8003\u8a31\u591a<\/span><span style=\"font-weight: 400;\">\u4e0d\u540c\u7684<\/span><span style=\"font-weight: 400;\">\u9762\u5411\uff0c\u50cf\u662f\u5426\u80fd\u4e32\u63a5\u6bcf\u500b\u6e20\u9053\u3001\u6bcf\u500b\u5de5\u5177\uff1f\u6216\u8005\uff0c\u662f\u5426\u6709\u5145\u88d5\u7684\u884c\u92b7\u5718\u968a\u548c<\/span><span style=\"font-weight: 400;\">\u5b8c\u5584\u7684<\/span><span style=\"font-weight: 400;\">\u67b6\u69cb\uff1f<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u4f46\u6211\u5011\u767c\u73fe\uff0c\u9019\u4e0d\u662f\u4ef6\u6613\u4e8b\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c<\/span><span style=\"font-weight: 400;\">\u5373\u4f7f<\/span><span style=\"font-weight: 400;\">\u6709\u5b8c\u7f8e\u7684\u9032\u884c\u96fb\u5b50\u5831\u884c\u92b7\uff0c\u4e5f\u5177\u5099\u5b8c\u6574\u7684<\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\"> \u7cfb\u7d71\uff0c\u4f46\u696d\u7e3e\u548c\u8868\u73fe\u537b\u9072\u9072\u6c92\u6709\u597d\u6210\u6548\u3002\u554f\u984c\u53ef\u80fd\u5728\u65bc\uff0c\u6211\u5011\u5ffd\u7565\u4e86\u5176\u4ed6\u5c64\u9762\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u8a31\u662f<\/span><span style=\"font-weight: 400;\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6216\u662f\u5167\u5bb9\u884c\u92b7 (Content Marketing) \uff0c<\/span><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c<\/span><span style=\"font-weight: 400;\">\u70ba\u4e86\u8b93<\/span><span style=\"font-weight: 400;\">\u54c1\u724c \/ \u4f01\u696d<\/span><span style=\"font-weight: 400;\">\u8655\u65bc\u9ad8\u6548\u7387\u884c\u92b7\u751f\u614b\u5708\uff0cEmatic \u7acb\u5fd7\u5354\u52a9<\/span><span style=\"font-weight: 400;\">\u6211\u5011\u7684\u5ba2\u6236<\/span><span style=\"font-weight: 400;\">\u586b\u88dc\u6280\u8853\u4e0a\u7684\u843d\u5dee\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u4e14\u5354\u52a9\u89e3\u6c7a\u9047\u5230\u7684<\/span><span style=\"font-weight: 400;\">\u56f0\u96e3\u548c\u75db\u9ede\uff0c<\/span><span style=\"font-weight: 400;\">\u5e6b\u52a9\u5176<\/span><span style=\"font-weight: 400;\">\u6210\u529f\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>Ematic \u5728 Martech \u7684\u89d2\u8272\u70ba\u4f55\u5462\uff1f<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6211\u5011\u7684\u4efb\u52d9\u662f\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5efa\u7acb\u4e00\u500b\u5b8c\u5168\u6574\u5408\u7684\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\uff0c\u4e26\u5354\u52a9\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002\u9664\u4e86\u63d0\u4f9b\u670d\u52d9\u5916\uff0c\u6211\u5011\u4e5f\u5e6b\u52a9\u5ba2\u6236\u6311\u9078\u6b63\u78ba\u548c\u5408\u9069\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002\u6211\u5011<\/span><span style=\"font-weight: 400;\">\u4e0d\u50c5<\/span><span style=\"font-weight: 400;\">\u662f\u5ba2\u6236\u7684\u5c08\u696d\u9867\u554f\uff0c\u4e5f\u662f\u4ed6\u5011\u7684\u5b88\u9580\u54e1\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u6709\u5c07\u8fd1 100 \u591a\u4f4d<\/span><span style=\"font-weight: 400;\">\u6280\u8853<\/span><span style=\"font-weight: 400;\">\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u9084\u6703\u6301\u7e8c\u5c0b\u627e\u6700\u65b0\u7a4e\u4e14\u6700\u9177\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u6211\u5011\u4e5f\u6703\u5229\u7528\u9019\u4efd\u5c08\u696d\uff0c\u4ee5\u53ca\u5f9e\u6bcf\u4e00\u500b<\/span><span style=\"font-weight: 400;\">\u6280\u8853<\/span><span style=\"font-weight: 400;\">\u5408\u4f5c\u5925\u4f34\u8eab\u4e0a\u6240\u5b78\u5230\u7684\u77e5\u8b58\u8207\u7d93\u9a57\uff0c\u70ba\u66f4\u591a\u4f01\u696d\u54c1\u724c\u63d0\u4f9b\u5b8c\u6574\u4e00\u689d\u9f8d\u7684\u670d\u52d9\uff0c\u5e6b\u52a9\u54c1\u724c\uff0f\u4f01\u696d\u9762\u5c0d\u66f4\u5ee3\u95ca\u7684\u6578\u4f4d\u884c\u92b7\u6311\u6230\uff0c\u4e26\u6709\u6548\u63d0\u4f9b\u8cc7\u6e90\u8207\u5354\u52a9\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>Ematic \u7684\u7406\u5ff5<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u770b\u5b8c\u4ee5\u4e0a\u95dc\u65bc Martech \u7684\u4ecb\u7d39<\/span><span style=\"font-weight: 400;\">\u4ee5\u53ca<\/span><span style=\"font-weight: 400;\">Ematic \u7684\u5b9a\u4f4d\u548c\u5207\u89d2\u5f8c\uff0c\u4f60 \/ \u59b3\u662f\u5426\u5fc3\u4e2d\u6709\u8e66\u51fa\u66f4\u591a\u60f3\u6cd5\u548c\u8feb\u4e0d\u53ca\u5f85\u60f3\u52a0\u5165 Martech \u7522\u696d\u6210\u70ba\u9818\u57df\u5148\u92d2\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6216\u5176\u5be6\u4f60 \/ \u59b3\u5df2\u7d93\u5177\u5099\u5de5\u4f5c\u7d93\u9a57\uff0c\u4f46\u9084\u60f3\u591a\u77ad\u89e3\u66f4\u591a\u5143\u3001\u8de8\u7522\u696d\u7684\u751f\u614b\u8207\u77e5\u8b58\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u524d\uff0c\u6211\u5011\u6b63\u5728<\/span><span style=\"font-weight: 400;\">\u62db\u52df<\/span><span style=\"font-weight: 400;\">\u6a6b\u8de8 Ematic \u6240\u6709\u6838\u5fc3\u670d\u52d9\u9818\u57df\u7684\u5c08\u5bb6\uff0c\u5305\u62ec\uff1a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing)\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u8f49\u63db\u7387\u512a\u5316 (CRO)\u3001\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406 (CRM)\u3001\u6578\u64da\u5206\u6790 (Analytics)\uff0c\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9 (E-commerce)\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60 \/ \u59b3\u5c0d <\/span><span style=\"font-weight: 400;\">Martech<\/span><span style=\"font-weight: 400;\"> \u9818\u57df\u5145\u6eff\u71b1\u60c5\uff0c\u6216\u8005\u66fe\u7d93\u64cd\u4f5c\u904e<\/span><span style=\"font-weight: 400;\">\u76f8\u95dc\u5de5\u5177<\/span><span style=\"font-weight: 400;\">\u4e26\u60f3\u8981\u6301\u7e8c\u947d\u7814 \uff0cEmatic \u975e\u5e38\u6b61\u8fce\u4e0d\u540c\u7522\u696d\u548c\u9818\u57df\u7684\u5c08\u696d\u4eba\u624d\uff0c\u4e00\u8d77\u70ba\u6211\u5011\u7684\u5ba2\u6236\u5275\u9020\u51fa\u7121\u9650\u7684\u6f5b\u80fd\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Martech \u4e4b\u7236 Scott Brinker<\/strong> \u66fe\u8aaa\u904e\uff1a\u300c\u7a2e\u985e\u6108\u4f86\u6108\u591a\u7684\u6578\u64da\u5c31\u50cf\u6cb9\u5f69\uff0c<\/span><b>\u800c\u62ff\u756b\u7b46\u7684\u4eba\u624d\u662f\u6700\u91cd\u8981\u7684<\/b><span style=\"font-weight: 400;\">\u3002\u300d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.104.com.tw\/company\/1a2x6bkr5c?jobsource=company_job\">\u5feb\u4f86\u770b\u770b<\/a>\u6709\u54ea\u4e9b\u9069\u5408\u4f60 \/ \u59b3\u7684\u8077\u7f3a\u5427\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u92b7\u79d1\u6280 (Martech) \u4e00\u76f4\u90fd\u662f\u8fd1\u5e74\u4f86\u706b\u71b1\u7684\u8a71\u984c\u4e4b\u4e00\uff0c\u4e5f\u56e0 COVID-19 \u75ab\u60c5\u7684\u885d\u64ca\uff0c\u64f4\u5927\u4e86\u96fb\u5b50\u5546\u52d9\u3001\u98df\u7269\u5916\u9001\u3001\u7dda\u4e0a\u6559\u5b78\u7684\u5546\u6a5f\uff0c\u8d8a\u4f86\u8d8a\u591a\u54c1\u724c \/ \u4f01\u696d\u958b\u59cb\u5c0e\u5165 Martech \u5de5\u5177\uff0c\u4e5f\u56e0\u6b64\u9700\u8981\u66f4\u591a\u884c\u92b7\u79d1\u6280\u4eba\u624d\u3002 \u4f46\u662f\uff0c\u8a31\u591a\u4eba\u5c0d Martech \u4f9d\u820a\u662f\u4e00\u77e5\u534a\u89e3\uff0c\u751a\u81f3\u53ef\u80fd\u8aa4\u4ee5\u70ba\u884c\u92b7\u79d1\u6280\u662f\u50c5\u9650\u65bc\u5de5\u7a0b\u5e2b\u7684\u9818\u57df\u548c\u5c08\u9577\uff0c\u4ee5\u70ba\u81ea\u5df1\u4ee5\u5f8c\u90fd\u4e0d\u6703\u63a5\u89f8\u5230\u3002 \u56e0\u6b64\uff0c\u5c31\u8b93\u6211\u5011\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u5e6b\u52a9\u5927\u5bb6\u5f9e\u96f6\u958b\u59cb\u4e86\u89e3 Martech \u4ee5\u53ca\u5176\u516d\u5927\u9818\u57df\u7684\u7bc4\u7587\uff0c\u540c\u6642\u4e5f\u4ecb\u7d39 Ematic \u5982\u4f55\u501f\u529b Martech\uff0c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5c07\u6240\u6709\u6f5b\u80fd\u767c\u63ee\u6975\u81f4\u5427\uff01 &nbsp; &nbsp; \u884c\u92b7\u79d1\u6280 (Martech) \u662f\u4ec0\u9ebc\uff1f &nbsp; \u884c\u92b7\u79d1\u6280 (Martech) \u662f\u7531\u300cMarketing\u300d\u548c\u300cTechnology\u300d\u7d44\u5408\u800c\u6210\u3002 \u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u300c\u5c07\u79d1\u6280\u6280\u8853\u5c0e\u5165\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u9032\u800c\u6709\u6548\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u300d \u73fe\u4eca\uff0c\u54c1\u724c\uff0f\u4f01\u696d\u8981\u5728\u832b\u832b\u4eba\u6d77\u4e2d\u627e\u5230\u6f5b\u5728\u9867\u5ba2\u6709\u5982\u5927\u6d77\u6488\u91dd\uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8981\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u5b78\u7fd2\u6108\u4f86\u6108\u591a\u7684 Martech \u5de5\u5177\uff0c\u4f8b\u5982\uff1a\u5982\u4f55\u8fa8\u8b58\u76ee\u6a19\u53d7\u773e\u3001\u8ffd\u8e64\u8f2a\u5ed3\u8207\u884c\u70ba\u548c\u512a\u5316\u884c\u92b7\u6f0f\u6597\u7b49\uff0c\u4e5f\u5fc5\u9808\u5b78\u7fd2\u5982\u4f55\u59a5\u5584\u61c9\u7528\u5de5\u5177\uff0c\u85c9\u4ee5\u52a0\u901f\u6574\u9ad4\u884c\u92b7\u9032\u5c55\u8207\u9032\u884c\u7b56\u7565\u5206\u6790\u3002 &nbsp; &nbsp; \u8a8d\u8b58\u884c\u92b7\u79d1\u6280 (Martech) \u516d\u5927\u9818\u57df &nbsp; \u64c1\u6709\u300c\u884c\u92b7\u79d1\u6280\u4e4b\u7236\u300d\u4e4b\u7a31\u7684 Scott Brinker \u5728 2011 \u5e74\u5c31\u63d0\u51fa\u4e86 Martech \u7684\u6982\u5ff5\uff0c\u4e26\u5c07\u5176\u5206\u70ba\u516d\u5927\u9818\u57df\uff0c\u5305\u62ec\uff1a\u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)\u3001\u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\u3001\u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\u3001\u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\u3001\u6578\u64da\u61c9\u7528 (Data) \u8207\u6574\u5408\u7ba1\u7406 (Management)\u3002 \u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u63a2\u8a0e\u9019\u516d\u5927\u9818\u57df\u5427\uff01 &nbsp; \u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)\uff1a \u900f\u904e\u79d1\u6280\u8207\u6280\u8853\u898f\u5283\u5ee3\u544a\u7b56\u7565\uff0c\u4e26\u4e14\u6295\u653e\u7cbe\u6e96\u7684\u8a0a\u606f\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002\u5305\u62ec\u95dc\u9375\u5b57\u5ee3\u544a (Pay Per Click)\u3001\u793e\u7fa4\u5ee3\u544a (Social Advertising)\u3001\u5f71\u97f3\u5ee3\u544a (Video Advertising) \u7b49\u3002 &nbsp; \u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\uff1a \u5167\u5bb9\u662f\u50b3\u905e\u54c1\u724c\u50f9\u503c\u548c\u670d\u52d9\u7684\u6838\u5fc3\uff0c\u6c92\u6709\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u4e5f\u5c31\u96e3\u4ee5\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002\u5305\u62ec\u90e8\u843d\u683c\u6587\u7ae0\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing) \u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 (Email Marketing) \u3001UI \u53ca UX \u8a2d\u8a08\u7b49\u7b49\uff0c\u90fd\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u53ca\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002 &nbsp; \u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\uff1a \u793e\u7fa4\u7d93\u71df\u662f\u5efa\u7acb\u826f\u597d\u54c1\u724c\u540d\u8072\u7684\u91cd\u8981\u4e00\u74b0\uff0c\u80fd\u5e6b\u52a9\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4ee5\u53ca\u589e\u52a0\u4e92\u52d5\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u54c1\u724c\u53ef\u4ee5\u900f\u904e CRM (\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u6536\u96c6\u6d88\u8cbb\u8005\u540d\u55ae\u4e26\u4e86\u89e3\u5176\u884c\u70ba\u8207\u7fd2\u6163\uff0c\u9032\u800c\u64ec\u8a02\u7cbe\u6e96\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6548\u7387\u548c\u9867\u5ba2\u7684\u9ecf\u8457\u5ea6\u3002 &nbsp; \u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\uff1a\u00a0 \u7d93\u71df\u4e00\u500b\u96fb\u5546\u7db2\u7ad9\uff0c\u512a\u5316\u548c\u63d0\u5347\u71df\u904b\u6548\u80fd\u3001\u5efa\u69cb\u92b7\u552e\u81ea\u52d5\u5316\u7cfb\u7d71\u3001\u7dda\u4e0a\u91d1\u6d41\u670d\u52d9\u7b49\u90fd\u662f\u5176\u4e2d\u7684\u4e00\u74b0\u3002\u800c\u900f\u904e Martech \u6280\u8853\uff0c\u9664\u4e86\u80fd\u589e\u52a0\u92b7\u552e\u696d\u7e3e\u3001\u8655\u7406\u5ba2\u6236\u9700\u6c42\u4e4b\u5916\uff0c\u4e5f\u80fd\u63d0\u9ad8\u71df\u904b\u6548\u7387\u548c\u9748\u6d3b\u6027\u3002\u4f8b\u5982\uff1a\u96fb\u5b50\u5546\u52d9\u5e73\u53f0 (E-commerce)\u3001\u806f\u76df\u884c\u92b7 (Affiliate Marketing) \u7b49\u7b49\u3002 &nbsp; \u6578\u64da\u61c9\u7528 (Data)\uff1a \u6578\u64da\u662f Martech \u7684\u6838\u5fc3\u57fa\u790e\uff0c\u6240\u6709\u6578\u4f4d\u884c\u92b7\u7684\u7b56\u7565\u898f\u5283\u90fd\u9700\u4ee5\u6578\u64da\u70ba\u4f9d\u64da\uff0c\u624d\u80fd\u7cbe\u6e96\u7684\u5206\u6790\u6210\u6548\uff0c\u9032\u800c\u512a\u5316\u5ee3\u544a\u3001\u5167\u5bb9\u548c\u9867\u5ba2\u95dc\u4fc2\u7b49\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u9867\u5ba2\u8cc7\u6599\u5e73\u53f0 (Customer Data Platform, CDP)\u3002 &nbsp; \u6574\u5408\u7ba1\u7406 (Management)\uff1a \u56e0\u884c\u92b7\u9700\u6c42\u8207\u7b56\u7565\u773e\u591a\uff0c\u9700\u8981\u900f\u904e\u6574\u5408\u7ba1\u7406\u5e73\u53f0\u6709\u689d\u4e0d\u7d0a\u7684\u898f\u5283\u3001\u57f7\u884c\u548c\u8a55\u4f30\u6210\u6548\uff0c\u4e0d\u50c5\u80fd\u6709\u6548\u964d\u4f4e\u8de8\u90e8\u9580\u4e4b\u9593\u7684\u6e9d\u901a\u6210\u672c\uff0c\u4e5f\u80fd\u8b93\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002\u5305\u62ec\uff1a\u7522\u54c1\u7ba1\u7406 (Product Management)\u3001\u654f\u6377\u7ba1\u7406 (Agile Management) \u7b49\u7b49\u3002 &nbsp; &nbsp; Ematic \u5728 Martech \u5b9a\u4f4d &nbsp; Ematic Solutions \u662f\u4e00\u9593\u4f86\u81ea\u65b0\u52a0\u5761\u7684\u8edf\u9ad4\u65b0\u5275\u516c\u53f8\uff0c\u81f4\u529b\u65bc\u884c\u92b7\u79d1\u6280\u7684\u63a8\u5ee3\u8207\u767c\u5c55\u3002\u6211\u5011\u77ad\u89e3\u6d77\u5167\u5916\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u7684\u7279\u6027\uff0c\u4e26\u8207\u5168\u7403\u6578\u500b\u884c\u92b7\u5e73\u53f0\u5408\u4f5c\uff0c\u7acb\u5fd7\u63d0\u4f9b\u5ba2\u6236\u6700\u9069\u5408\u7684\u884c\u92b7\u5de5\u5177\u7d44\u5408\u3002 \u4ee5\u4e0b\u5c07\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5011\u5c0d Martech \u9818\u57df\u8fd1\u5e7e\u5e74\u7684\u770b\u6cd5\u8207\u5207\u89d2\uff0c\u4ee5\u53ca\u6211\u5011\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u9054\u6210\u5546\u696d\u76ee\u6a19\uff1a &nbsp; Ematic \u5c0d\u65bc Martech \u770b\u6cd5\u7684\u5207\u89d2 \u73fe\u4eca\uff0c\u54c1\u724c \/ \u4f01\u696d\u6709\u5404\u5f0f\u5404\u6a23\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u800c\u70ba\u4e86\u8981\u6210\u529f\u9054\u6210\u76ee\u6a19\uff0c\u6578\u4f4d\u884c\u92b7\u85cd\u5716\u4e5f\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u8c50\u5bcc\uff0c\u53ef\u4ee5\u61c9\u7528\u7684\u5de5\u5177\u4e5f\u56e0\u800c\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u591a\u3002\u56e0\u6b64\uff0c\u9762\u5c0d\u73fe\u4eca\u5927\u91cf\u7684\u65b0\u6e20\u9053\u548c\u5de5\u5177\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6709\u6548\u7684\u7d93\u71df\u4e00\u500b\u9ad8\u6548\u7387\u7684\u6578\u4f4d\u884c\u92b7\u751f\u614b\u5708\uff0c\u540c\u6642\u4e5f\u8981\u958b\u59cb\u601d\u8003\u8a31\u591a\u4e0d\u540c\u7684\u9762\u5411\uff0c\u50cf\u662f\u5426\u80fd\u4e32\u63a5\u6bcf\u500b\u6e20\u9053\u3001\u6bcf\u500b\u5de5\u5177\uff1f\u6216\u8005\uff0c\u662f\u5426\u6709\u5145\u88d5\u7684\u884c\u92b7\u5718\u968a\u548c\u5b8c\u5584\u7684\u67b6\u69cb\uff1f \u4f46\u6211\u5011\u767c\u73fe\uff0c\u9019\u4e0d\u662f\u4ef6\u6613\u4e8b\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5373\u4f7f\u6709\u5b8c\u7f8e\u7684\u9032\u884c\u96fb\u5b50\u5831\u884c\u92b7\uff0c\u4e5f\u5177\u5099\u5b8c\u6574\u7684CRM \u7cfb\u7d71\uff0c\u4f46\u696d\u7e3e\u548c\u8868\u73fe\u537b\u9072\u9072\u6c92\u6709\u597d\u6210\u6548\u3002\u554f\u984c\u53ef\u80fd\u5728\u65bc\uff0c\u6211\u5011\u5ffd\u7565\u4e86\u5176\u4ed6\u5c64\u9762\uff0c\u4e5f\u8a31\u662f\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6216\u662f\u5167\u5bb9\u884c\u92b7 (Content Marketing) \uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8b93\u54c1\u724c \/ \u4f01\u696d\u8655\u65bc\u9ad8\u6548\u7387\u884c\u92b7\u751f\u614b\u5708\uff0cEmatic \u7acb\u5fd7\u5354\u52a9\u6211\u5011\u7684\u5ba2\u6236\u586b\u88dc\u6280\u8853\u4e0a\u7684\u843d\u5dee\uff0c\u4e26\u4e14\u5354\u52a9\u89e3\u6c7a\u9047\u5230\u7684\u56f0\u96e3\u548c\u75db\u9ede\uff0c\u5e6b\u52a9\u5176\u6210\u529f\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002 &nbsp; Ematic \u5728 Martech \u7684\u89d2\u8272\u70ba\u4f55\u5462\uff1f \u6211\u5011\u7684\u4efb\u52d9\u662f\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5efa\u7acb\u4e00\u500b\u5b8c\u5168\u6574\u5408\u7684\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\uff0c\u4e26\u5354\u52a9\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002\u9664\u4e86\u63d0\u4f9b\u670d\u52d9\u5916\uff0c\u6211\u5011\u4e5f\u5e6b\u52a9\u5ba2\u6236\u6311\u9078\u6b63\u78ba\u548c\u5408\u9069\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002\u6211\u5011\u4e0d\u50c5\u662f\u5ba2\u6236\u7684\u5c08\u696d\u9867\u554f\uff0c\u4e5f\u662f\u4ed6\u5011\u7684\u5b88\u9580\u54e1\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u6709\u5c07\u8fd1 100 \u591a\u4f4d\u6280\u8853\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u9084\u6703\u6301\u7e8c\u5c0b\u627e\u6700\u65b0\u7a4e\u4e14\u6700\u9177\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002 \u7576\u7136\uff0c\u6211\u5011\u4e5f\u6703\u5229\u7528\u9019\u4efd\u5c08\u696d\uff0c\u4ee5\u53ca\u5f9e\u6bcf\u4e00\u500b\u6280\u8853\u5408\u4f5c\u5925\u4f34\u8eab\u4e0a\u6240\u5b78\u5230\u7684\u77e5\u8b58\u8207\u7d93\u9a57\uff0c\u70ba\u66f4\u591a\u4f01\u696d\u54c1\u724c\u63d0\u4f9b\u5b8c\u6574\u4e00\u689d\u9f8d\u7684\u670d\u52d9\uff0c\u5e6b\u52a9\u54c1\u724c\uff0f\u4f01\u696d\u9762\u5c0d\u66f4\u5ee3\u95ca\u7684\u6578\u4f4d\u884c\u92b7\u6311\u6230\uff0c\u4e26\u6709\u6548\u63d0\u4f9b\u8cc7\u6e90\u8207\u5354\u52a9\u3002 &nbsp; &nbsp; Ematic \u7684\u7406\u5ff5 &nbsp; \u770b\u5b8c\u4ee5\u4e0a\u95dc\u65bc Martech \u7684\u4ecb\u7d39\u4ee5\u53caEmatic \u7684\u5b9a\u4f4d\u548c\u5207\u89d2\u5f8c\uff0c\u4f60 \/ \u59b3\u662f\u5426\u5fc3\u4e2d\u6709\u8e66\u51fa\u66f4\u591a\u60f3\u6cd5\u548c\u8feb\u4e0d\u53ca\u5f85\u60f3\u52a0\u5165 Martech \u7522\u696d\u6210\u70ba\u9818\u57df\u5148\u92d2\uff1f \u6216\u5176\u5be6\u4f60 \/ \u59b3\u5df2\u7d93\u5177\u5099\u5de5\u4f5c\u7d93\u9a57\uff0c\u4f46\u9084\u60f3\u591a\u77ad\u89e3\u66f4\u591a\u5143\u3001\u8de8\u7522\u696d\u7684\u751f\u614b\u8207\u77e5\u8b58\uff1f &nbsp; \u76ee\u524d\uff0c\u6211\u5011\u6b63\u5728\u62db\u52df\u6a6b\u8de8 Ematic \u6240\u6709\u6838\u5fc3\u670d\u52d9\u9818\u57df\u7684\u5c08\u5bb6\uff0c\u5305\u62ec\uff1a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing)\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u8f49\u63db\u7387\u512a\u5316 (CRO)\u3001\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406 (CRM)\u3001\u6578\u64da\u5206\u6790 (Analytics)\uff0c\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9 (E-commerce)\u3002 \u5982\u679c\u4f60 \/ \u59b3\u5c0d Martech \u9818\u57df\u5145\u6eff\u71b1\u60c5\uff0c\u6216\u8005\u66fe\u7d93\u64cd\u4f5c\u904e\u76f8\u95dc\u5de5\u5177\u4e26\u60f3\u8981\u6301\u7e8c\u947d\u7814 \uff0cEmatic \u975e\u5e38\u6b61\u8fce\u4e0d\u540c\u7522\u696d\u548c\u9818\u57df\u7684\u5c08\u696d\u4eba\u624d\uff0c\u4e00\u8d77\u70ba\u6211\u5011\u7684\u5ba2\u6236\u5275\u9020\u51fa\u7121\u9650\u7684\u6f5b\u80fd\uff01 Martech \u4e4b\u7236 Scott Brinker \u66fe\u8aaa\u904e\uff1a\u300c\u7a2e\u985e\u6108\u4f86\u6108\u591a\u7684\u6578\u64da\u5c31\u50cf\u6cb9\u5f69\uff0c\u800c\u62ff\u756b\u7b46\u7684\u4eba\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u300d &nbsp; \u5feb\u4f86\u770b\u770b\u6709\u54ea\u4e9b\u9069\u5408\u4f60 \/ \u59b3\u7684\u8077\u7f3a\u5427\uff01<\/p>\n","protected":false},"author":97,"featured_media":19438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[798,696,800],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9700\u8981\u76f8\u95dc\u7d93\u9a57\u624d\u53ef\u4ee5\u52a0\u5165 Ematic \u55ce\uff1f - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/what-is-martech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9700\u8981\u76f8\u95dc\u7d93\u9a57\u624d\u53ef\u4ee5\u52a0\u5165 Ematic \u55ce\uff1f - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"\u884c\u92b7\u79d1\u6280 (Martech) \u4e00\u76f4\u90fd\u662f\u8fd1\u5e74\u4f86\u706b\u71b1\u7684\u8a71\u984c\u4e4b\u4e00\uff0c\u4e5f\u56e0 COVID-19 \u75ab\u60c5\u7684\u885d\u64ca\uff0c\u64f4\u5927\u4e86\u96fb\u5b50\u5546\u52d9\u3001\u98df\u7269\u5916\u9001\u3001\u7dda\u4e0a\u6559\u5b78\u7684\u5546\u6a5f\uff0c\u8d8a\u4f86\u8d8a\u591a\u54c1\u724c \/ \u4f01\u696d\u958b\u59cb\u5c0e\u5165 Martech \u5de5\u5177\uff0c\u4e5f\u56e0\u6b64\u9700\u8981\u66f4\u591a\u884c\u92b7\u79d1\u6280\u4eba\u624d\u3002 \u4f46\u662f\uff0c\u8a31\u591a\u4eba\u5c0d Martech \u4f9d\u820a\u662f\u4e00\u77e5\u534a\u89e3\uff0c\u751a\u81f3\u53ef\u80fd\u8aa4\u4ee5\u70ba\u884c\u92b7\u79d1\u6280\u662f\u50c5\u9650\u65bc\u5de5\u7a0b\u5e2b\u7684\u9818\u57df\u548c\u5c08\u9577\uff0c\u4ee5\u70ba\u81ea\u5df1\u4ee5\u5f8c\u90fd\u4e0d\u6703\u63a5\u89f8\u5230\u3002 \u56e0\u6b64\uff0c\u5c31\u8b93\u6211\u5011\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u5e6b\u52a9\u5927\u5bb6\u5f9e\u96f6\u958b\u59cb\u4e86\u89e3 Martech \u4ee5\u53ca\u5176\u516d\u5927\u9818\u57df\u7684\u7bc4\u7587\uff0c\u540c\u6642\u4e5f\u4ecb\u7d39 Ematic \u5982\u4f55\u501f\u529b Martech\uff0c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5c07\u6240\u6709\u6f5b\u80fd\u767c\u63ee\u6975\u81f4\u5427\uff01 &nbsp; &nbsp; \u884c\u92b7\u79d1\u6280 (Martech) \u662f\u4ec0\u9ebc\uff1f &nbsp; \u884c\u92b7\u79d1\u6280 (Martech) \u662f\u7531\u300cMarketing\u300d\u548c\u300cTechnology\u300d\u7d44\u5408\u800c\u6210\u3002 \u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u300c\u5c07\u79d1\u6280\u6280\u8853\u5c0e\u5165\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u9032\u800c\u6709\u6548\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u300d \u73fe\u4eca\uff0c\u54c1\u724c\uff0f\u4f01\u696d\u8981\u5728\u832b\u832b\u4eba\u6d77\u4e2d\u627e\u5230\u6f5b\u5728\u9867\u5ba2\u6709\u5982\u5927\u6d77\u6488\u91dd\uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8981\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u5b78\u7fd2\u6108\u4f86\u6108\u591a\u7684 Martech \u5de5\u5177\uff0c\u4f8b\u5982\uff1a\u5982\u4f55\u8fa8\u8b58\u76ee\u6a19\u53d7\u773e\u3001\u8ffd\u8e64\u8f2a\u5ed3\u8207\u884c\u70ba\u548c\u512a\u5316\u884c\u92b7\u6f0f\u6597\u7b49\uff0c\u4e5f\u5fc5\u9808\u5b78\u7fd2\u5982\u4f55\u59a5\u5584\u61c9\u7528\u5de5\u5177\uff0c\u85c9\u4ee5\u52a0\u901f\u6574\u9ad4\u884c\u92b7\u9032\u5c55\u8207\u9032\u884c\u7b56\u7565\u5206\u6790\u3002 &nbsp; &nbsp; \u8a8d\u8b58\u884c\u92b7\u79d1\u6280 (Martech) \u516d\u5927\u9818\u57df &nbsp; \u64c1\u6709\u300c\u884c\u92b7\u79d1\u6280\u4e4b\u7236\u300d\u4e4b\u7a31\u7684 Scott Brinker \u5728 2011 \u5e74\u5c31\u63d0\u51fa\u4e86 Martech \u7684\u6982\u5ff5\uff0c\u4e26\u5c07\u5176\u5206\u70ba\u516d\u5927\u9818\u57df\uff0c\u5305\u62ec\uff1a\u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)\u3001\u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\u3001\u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\u3001\u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\u3001\u6578\u64da\u61c9\u7528 (Data) \u8207\u6574\u5408\u7ba1\u7406 (Management)\u3002 \u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u63a2\u8a0e\u9019\u516d\u5927\u9818\u57df\u5427\uff01 &nbsp; \u5ee3\u544a\u8207\u63a8\u5ee3 (Advertising &amp; Promotion)\uff1a \u900f\u904e\u79d1\u6280\u8207\u6280\u8853\u898f\u5283\u5ee3\u544a\u7b56\u7565\uff0c\u4e26\u4e14\u6295\u653e\u7cbe\u6e96\u7684\u8a0a\u606f\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002\u5305\u62ec\u95dc\u9375\u5b57\u5ee3\u544a (Pay Per Click)\u3001\u793e\u7fa4\u5ee3\u544a (Social Advertising)\u3001\u5f71\u97f3\u5ee3\u544a (Video Advertising) \u7b49\u3002 &nbsp; \u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\uff1a \u5167\u5bb9\u662f\u50b3\u905e\u54c1\u724c\u50f9\u503c\u548c\u670d\u52d9\u7684\u6838\u5fc3\uff0c\u6c92\u6709\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u4e5f\u5c31\u96e3\u4ee5\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002\u5305\u62ec\u90e8\u843d\u683c\u6587\u7ae0\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing) \u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 (Email Marketing) \u3001UI \u53ca UX \u8a2d\u8a08\u7b49\u7b49\uff0c\u90fd\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u53ca\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002 &nbsp; \u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\uff1a \u793e\u7fa4\u7d93\u71df\u662f\u5efa\u7acb\u826f\u597d\u54c1\u724c\u540d\u8072\u7684\u91cd\u8981\u4e00\u74b0\uff0c\u80fd\u5e6b\u52a9\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4ee5\u53ca\u589e\u52a0\u4e92\u52d5\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u54c1\u724c\u53ef\u4ee5\u900f\u904e CRM (\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u6536\u96c6\u6d88\u8cbb\u8005\u540d\u55ae\u4e26\u4e86\u89e3\u5176\u884c\u70ba\u8207\u7fd2\u6163\uff0c\u9032\u800c\u64ec\u8a02\u7cbe\u6e96\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6548\u7387\u548c\u9867\u5ba2\u7684\u9ecf\u8457\u5ea6\u3002 &nbsp; \u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\uff1a\u00a0 \u7d93\u71df\u4e00\u500b\u96fb\u5546\u7db2\u7ad9\uff0c\u512a\u5316\u548c\u63d0\u5347\u71df\u904b\u6548\u80fd\u3001\u5efa\u69cb\u92b7\u552e\u81ea\u52d5\u5316\u7cfb\u7d71\u3001\u7dda\u4e0a\u91d1\u6d41\u670d\u52d9\u7b49\u90fd\u662f\u5176\u4e2d\u7684\u4e00\u74b0\u3002\u800c\u900f\u904e Martech \u6280\u8853\uff0c\u9664\u4e86\u80fd\u589e\u52a0\u92b7\u552e\u696d\u7e3e\u3001\u8655\u7406\u5ba2\u6236\u9700\u6c42\u4e4b\u5916\uff0c\u4e5f\u80fd\u63d0\u9ad8\u71df\u904b\u6548\u7387\u548c\u9748\u6d3b\u6027\u3002\u4f8b\u5982\uff1a\u96fb\u5b50\u5546\u52d9\u5e73\u53f0 (E-commerce)\u3001\u806f\u76df\u884c\u92b7 (Affiliate Marketing) \u7b49\u7b49\u3002 &nbsp; \u6578\u64da\u61c9\u7528 (Data)\uff1a \u6578\u64da\u662f Martech \u7684\u6838\u5fc3\u57fa\u790e\uff0c\u6240\u6709\u6578\u4f4d\u884c\u92b7\u7684\u7b56\u7565\u898f\u5283\u90fd\u9700\u4ee5\u6578\u64da\u70ba\u4f9d\u64da\uff0c\u624d\u80fd\u7cbe\u6e96\u7684\u5206\u6790\u6210\u6548\uff0c\u9032\u800c\u512a\u5316\u5ee3\u544a\u3001\u5167\u5bb9\u548c\u9867\u5ba2\u95dc\u4fc2\u7b49\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u9867\u5ba2\u8cc7\u6599\u5e73\u53f0 (Customer Data Platform, CDP)\u3002 &nbsp; \u6574\u5408\u7ba1\u7406 (Management)\uff1a \u56e0\u884c\u92b7\u9700\u6c42\u8207\u7b56\u7565\u773e\u591a\uff0c\u9700\u8981\u900f\u904e\u6574\u5408\u7ba1\u7406\u5e73\u53f0\u6709\u689d\u4e0d\u7d0a\u7684\u898f\u5283\u3001\u57f7\u884c\u548c\u8a55\u4f30\u6210\u6548\uff0c\u4e0d\u50c5\u80fd\u6709\u6548\u964d\u4f4e\u8de8\u90e8\u9580\u4e4b\u9593\u7684\u6e9d\u901a\u6210\u672c\uff0c\u4e5f\u80fd\u8b93\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002\u5305\u62ec\uff1a\u7522\u54c1\u7ba1\u7406 (Product Management)\u3001\u654f\u6377\u7ba1\u7406 (Agile Management) \u7b49\u7b49\u3002 &nbsp; &nbsp; Ematic \u5728 Martech \u5b9a\u4f4d &nbsp; Ematic Solutions \u662f\u4e00\u9593\u4f86\u81ea\u65b0\u52a0\u5761\u7684\u8edf\u9ad4\u65b0\u5275\u516c\u53f8\uff0c\u81f4\u529b\u65bc\u884c\u92b7\u79d1\u6280\u7684\u63a8\u5ee3\u8207\u767c\u5c55\u3002\u6211\u5011\u77ad\u89e3\u6d77\u5167\u5916\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u7684\u7279\u6027\uff0c\u4e26\u8207\u5168\u7403\u6578\u500b\u884c\u92b7\u5e73\u53f0\u5408\u4f5c\uff0c\u7acb\u5fd7\u63d0\u4f9b\u5ba2\u6236\u6700\u9069\u5408\u7684\u884c\u92b7\u5de5\u5177\u7d44\u5408\u3002 \u4ee5\u4e0b\u5c07\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5011\u5c0d Martech \u9818\u57df\u8fd1\u5e7e\u5e74\u7684\u770b\u6cd5\u8207\u5207\u89d2\uff0c\u4ee5\u53ca\u6211\u5011\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u9054\u6210\u5546\u696d\u76ee\u6a19\uff1a &nbsp; Ematic \u5c0d\u65bc Martech \u770b\u6cd5\u7684\u5207\u89d2 \u73fe\u4eca\uff0c\u54c1\u724c \/ \u4f01\u696d\u6709\u5404\u5f0f\u5404\u6a23\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u800c\u70ba\u4e86\u8981\u6210\u529f\u9054\u6210\u76ee\u6a19\uff0c\u6578\u4f4d\u884c\u92b7\u85cd\u5716\u4e5f\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u8c50\u5bcc\uff0c\u53ef\u4ee5\u61c9\u7528\u7684\u5de5\u5177\u4e5f\u56e0\u800c\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u591a\u3002\u56e0\u6b64\uff0c\u9762\u5c0d\u73fe\u4eca\u5927\u91cf\u7684\u65b0\u6e20\u9053\u548c\u5de5\u5177\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6709\u6548\u7684\u7d93\u71df\u4e00\u500b\u9ad8\u6548\u7387\u7684\u6578\u4f4d\u884c\u92b7\u751f\u614b\u5708\uff0c\u540c\u6642\u4e5f\u8981\u958b\u59cb\u601d\u8003\u8a31\u591a\u4e0d\u540c\u7684\u9762\u5411\uff0c\u50cf\u662f\u5426\u80fd\u4e32\u63a5\u6bcf\u500b\u6e20\u9053\u3001\u6bcf\u500b\u5de5\u5177\uff1f\u6216\u8005\uff0c\u662f\u5426\u6709\u5145\u88d5\u7684\u884c\u92b7\u5718\u968a\u548c\u5b8c\u5584\u7684\u67b6\u69cb\uff1f \u4f46\u6211\u5011\u767c\u73fe\uff0c\u9019\u4e0d\u662f\u4ef6\u6613\u4e8b\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5373\u4f7f\u6709\u5b8c\u7f8e\u7684\u9032\u884c\u96fb\u5b50\u5831\u884c\u92b7\uff0c\u4e5f\u5177\u5099\u5b8c\u6574\u7684CRM \u7cfb\u7d71\uff0c\u4f46\u696d\u7e3e\u548c\u8868\u73fe\u537b\u9072\u9072\u6c92\u6709\u597d\u6210\u6548\u3002\u554f\u984c\u53ef\u80fd\u5728\u65bc\uff0c\u6211\u5011\u5ffd\u7565\u4e86\u5176\u4ed6\u5c64\u9762\uff0c\u4e5f\u8a31\u662f\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6216\u662f\u5167\u5bb9\u884c\u92b7 (Content Marketing) \uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8b93\u54c1\u724c \/ \u4f01\u696d\u8655\u65bc\u9ad8\u6548\u7387\u884c\u92b7\u751f\u614b\u5708\uff0cEmatic \u7acb\u5fd7\u5354\u52a9\u6211\u5011\u7684\u5ba2\u6236\u586b\u88dc\u6280\u8853\u4e0a\u7684\u843d\u5dee\uff0c\u4e26\u4e14\u5354\u52a9\u89e3\u6c7a\u9047\u5230\u7684\u56f0\u96e3\u548c\u75db\u9ede\uff0c\u5e6b\u52a9\u5176\u6210\u529f\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002 &nbsp; Ematic \u5728 Martech \u7684\u89d2\u8272\u70ba\u4f55\u5462\uff1f \u6211\u5011\u7684\u4efb\u52d9\u662f\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5efa\u7acb\u4e00\u500b\u5b8c\u5168\u6574\u5408\u7684\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\uff0c\u4e26\u5354\u52a9\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002\u9664\u4e86\u63d0\u4f9b\u670d\u52d9\u5916\uff0c\u6211\u5011\u4e5f\u5e6b\u52a9\u5ba2\u6236\u6311\u9078\u6b63\u78ba\u548c\u5408\u9069\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002\u6211\u5011\u4e0d\u50c5\u662f\u5ba2\u6236\u7684\u5c08\u696d\u9867\u554f\uff0c\u4e5f\u662f\u4ed6\u5011\u7684\u5b88\u9580\u54e1\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u6709\u5c07\u8fd1 100 \u591a\u4f4d\u6280\u8853\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u9084\u6703\u6301\u7e8c\u5c0b\u627e\u6700\u65b0\u7a4e\u4e14\u6700\u9177\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002 \u7576\u7136\uff0c\u6211\u5011\u4e5f\u6703\u5229\u7528\u9019\u4efd\u5c08\u696d\uff0c\u4ee5\u53ca\u5f9e\u6bcf\u4e00\u500b\u6280\u8853\u5408\u4f5c\u5925\u4f34\u8eab\u4e0a\u6240\u5b78\u5230\u7684\u77e5\u8b58\u8207\u7d93\u9a57\uff0c\u70ba\u66f4\u591a\u4f01\u696d\u54c1\u724c\u63d0\u4f9b\u5b8c\u6574\u4e00\u689d\u9f8d\u7684\u670d\u52d9\uff0c\u5e6b\u52a9\u54c1\u724c\uff0f\u4f01\u696d\u9762\u5c0d\u66f4\u5ee3\u95ca\u7684\u6578\u4f4d\u884c\u92b7\u6311\u6230\uff0c\u4e26\u6709\u6548\u63d0\u4f9b\u8cc7\u6e90\u8207\u5354\u52a9\u3002 &nbsp; &nbsp; Ematic \u7684\u7406\u5ff5 &nbsp; \u770b\u5b8c\u4ee5\u4e0a\u95dc\u65bc Martech \u7684\u4ecb\u7d39\u4ee5\u53caEmatic \u7684\u5b9a\u4f4d\u548c\u5207\u89d2\u5f8c\uff0c\u4f60 \/ \u59b3\u662f\u5426\u5fc3\u4e2d\u6709\u8e66\u51fa\u66f4\u591a\u60f3\u6cd5\u548c\u8feb\u4e0d\u53ca\u5f85\u60f3\u52a0\u5165 Martech \u7522\u696d\u6210\u70ba\u9818\u57df\u5148\u92d2\uff1f \u6216\u5176\u5be6\u4f60 \/ 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Advertising)\u3001\u5f71\u97f3\u5ee3\u544a (Video Advertising) \u7b49\u3002 &nbsp; \u5167\u5bb9\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57 (Content &amp; Experience)\uff1a \u5167\u5bb9\u662f\u50b3\u905e\u54c1\u724c\u50f9\u503c\u548c\u670d\u52d9\u7684\u6838\u5fc3\uff0c\u6c92\u6709\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u4e5f\u5c31\u96e3\u4ee5\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002\u5305\u62ec\u90e8\u843d\u683c\u6587\u7ae0\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing) \u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 (Email Marketing) \u3001UI \u53ca UX \u8a2d\u8a08\u7b49\u7b49\uff0c\u90fd\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u53ca\u6574\u9ad4\u884c\u92b7\u6210\u6548\u3002 &nbsp; \u793e\u7fa4\u95dc\u4fc2 (Social &amp; Relationships)\uff1a \u793e\u7fa4\u7d93\u71df\u662f\u5efa\u7acb\u826f\u597d\u54c1\u724c\u540d\u8072\u7684\u91cd\u8981\u4e00\u74b0\uff0c\u80fd\u5e6b\u52a9\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4ee5\u53ca\u589e\u52a0\u4e92\u52d5\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u54c1\u724c\u53ef\u4ee5\u900f\u904e CRM (\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406) \u7cfb\u7d71\uff0c\u6536\u96c6\u6d88\u8cbb\u8005\u540d\u55ae\u4e26\u4e86\u89e3\u5176\u884c\u70ba\u8207\u7fd2\u6163\uff0c\u9032\u800c\u64ec\u8a02\u7cbe\u6e96\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6548\u7387\u548c\u9867\u5ba2\u7684\u9ecf\u8457\u5ea6\u3002 &nbsp; \u5546\u696d\u8207\u92b7\u552e (Commerce &amp; Sales)\uff1a\u00a0 \u7d93\u71df\u4e00\u500b\u96fb\u5546\u7db2\u7ad9\uff0c\u512a\u5316\u548c\u63d0\u5347\u71df\u904b\u6548\u80fd\u3001\u5efa\u69cb\u92b7\u552e\u81ea\u52d5\u5316\u7cfb\u7d71\u3001\u7dda\u4e0a\u91d1\u6d41\u670d\u52d9\u7b49\u90fd\u662f\u5176\u4e2d\u7684\u4e00\u74b0\u3002\u800c\u900f\u904e Martech \u6280\u8853\uff0c\u9664\u4e86\u80fd\u589e\u52a0\u92b7\u552e\u696d\u7e3e\u3001\u8655\u7406\u5ba2\u6236\u9700\u6c42\u4e4b\u5916\uff0c\u4e5f\u80fd\u63d0\u9ad8\u71df\u904b\u6548\u7387\u548c\u9748\u6d3b\u6027\u3002\u4f8b\u5982\uff1a\u96fb\u5b50\u5546\u52d9\u5e73\u53f0 (E-commerce)\u3001\u806f\u76df\u884c\u92b7 (Affiliate Marketing) \u7b49\u7b49\u3002 &nbsp; \u6578\u64da\u61c9\u7528 (Data)\uff1a \u6578\u64da\u662f Martech \u7684\u6838\u5fc3\u57fa\u790e\uff0c\u6240\u6709\u6578\u4f4d\u884c\u92b7\u7684\u7b56\u7565\u898f\u5283\u90fd\u9700\u4ee5\u6578\u64da\u70ba\u4f9d\u64da\uff0c\u624d\u80fd\u7cbe\u6e96\u7684\u5206\u6790\u6210\u6548\uff0c\u9032\u800c\u512a\u5316\u5ee3\u544a\u3001\u5167\u5bb9\u548c\u9867\u5ba2\u95dc\u4fc2\u7b49\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u9867\u5ba2\u8cc7\u6599\u5e73\u53f0 (Customer Data Platform, CDP)\u3002 &nbsp; \u6574\u5408\u7ba1\u7406 (Management)\uff1a \u56e0\u884c\u92b7\u9700\u6c42\u8207\u7b56\u7565\u773e\u591a\uff0c\u9700\u8981\u900f\u904e\u6574\u5408\u7ba1\u7406\u5e73\u53f0\u6709\u689d\u4e0d\u7d0a\u7684\u898f\u5283\u3001\u57f7\u884c\u548c\u8a55\u4f30\u6210\u6548\uff0c\u4e0d\u50c5\u80fd\u6709\u6548\u964d\u4f4e\u8de8\u90e8\u9580\u4e4b\u9593\u7684\u6e9d\u901a\u6210\u672c\uff0c\u4e5f\u80fd\u8b93\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002\u5305\u62ec\uff1a\u7522\u54c1\u7ba1\u7406 (Product Management)\u3001\u654f\u6377\u7ba1\u7406 (Agile Management) \u7b49\u7b49\u3002 &nbsp; &nbsp; Ematic \u5728 Martech \u5b9a\u4f4d &nbsp; Ematic Solutions \u662f\u4e00\u9593\u4f86\u81ea\u65b0\u52a0\u5761\u7684\u8edf\u9ad4\u65b0\u5275\u516c\u53f8\uff0c\u81f4\u529b\u65bc\u884c\u92b7\u79d1\u6280\u7684\u63a8\u5ee3\u8207\u767c\u5c55\u3002\u6211\u5011\u77ad\u89e3\u6d77\u5167\u5916\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u7684\u7279\u6027\uff0c\u4e26\u8207\u5168\u7403\u6578\u500b\u884c\u92b7\u5e73\u53f0\u5408\u4f5c\uff0c\u7acb\u5fd7\u63d0\u4f9b\u5ba2\u6236\u6700\u9069\u5408\u7684\u884c\u92b7\u5de5\u5177\u7d44\u5408\u3002 \u4ee5\u4e0b\u5c07\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5011\u5c0d Martech \u9818\u57df\u8fd1\u5e7e\u5e74\u7684\u770b\u6cd5\u8207\u5207\u89d2\uff0c\u4ee5\u53ca\u6211\u5011\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u9054\u6210\u5546\u696d\u76ee\u6a19\uff1a &nbsp; Ematic \u5c0d\u65bc Martech \u770b\u6cd5\u7684\u5207\u89d2 \u73fe\u4eca\uff0c\u54c1\u724c \/ \u4f01\u696d\u6709\u5404\u5f0f\u5404\u6a23\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u800c\u70ba\u4e86\u8981\u6210\u529f\u9054\u6210\u76ee\u6a19\uff0c\u6578\u4f4d\u884c\u92b7\u85cd\u5716\u4e5f\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u8c50\u5bcc\uff0c\u53ef\u4ee5\u61c9\u7528\u7684\u5de5\u5177\u4e5f\u56e0\u800c\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u591a\u3002\u56e0\u6b64\uff0c\u9762\u5c0d\u73fe\u4eca\u5927\u91cf\u7684\u65b0\u6e20\u9053\u548c\u5de5\u5177\uff0c\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6709\u6548\u7684\u7d93\u71df\u4e00\u500b\u9ad8\u6548\u7387\u7684\u6578\u4f4d\u884c\u92b7\u751f\u614b\u5708\uff0c\u540c\u6642\u4e5f\u8981\u958b\u59cb\u601d\u8003\u8a31\u591a\u4e0d\u540c\u7684\u9762\u5411\uff0c\u50cf\u662f\u5426\u80fd\u4e32\u63a5\u6bcf\u500b\u6e20\u9053\u3001\u6bcf\u500b\u5de5\u5177\uff1f\u6216\u8005\uff0c\u662f\u5426\u6709\u5145\u88d5\u7684\u884c\u92b7\u5718\u968a\u548c\u5b8c\u5584\u7684\u67b6\u69cb\uff1f \u4f46\u6211\u5011\u767c\u73fe\uff0c\u9019\u4e0d\u662f\u4ef6\u6613\u4e8b\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u5373\u4f7f\u6709\u5b8c\u7f8e\u7684\u9032\u884c\u96fb\u5b50\u5831\u884c\u92b7\uff0c\u4e5f\u5177\u5099\u5b8c\u6574\u7684CRM \u7cfb\u7d71\uff0c\u4f46\u696d\u7e3e\u548c\u8868\u73fe\u537b\u9072\u9072\u6c92\u6709\u597d\u6210\u6548\u3002\u554f\u984c\u53ef\u80fd\u5728\u65bc\uff0c\u6211\u5011\u5ffd\u7565\u4e86\u5176\u4ed6\u5c64\u9762\uff0c\u4e5f\u8a31\u662f\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6216\u662f\u5167\u5bb9\u884c\u92b7 (Content Marketing) \uff0c\u56e0\u6b64\uff0c\u70ba\u4e86\u8b93\u54c1\u724c \/ \u4f01\u696d\u8655\u65bc\u9ad8\u6548\u7387\u884c\u92b7\u751f\u614b\u5708\uff0cEmatic \u7acb\u5fd7\u5354\u52a9\u6211\u5011\u7684\u5ba2\u6236\u586b\u88dc\u6280\u8853\u4e0a\u7684\u843d\u5dee\uff0c\u4e26\u4e14\u5354\u52a9\u89e3\u6c7a\u9047\u5230\u7684\u56f0\u96e3\u548c\u75db\u9ede\uff0c\u5e6b\u52a9\u5176\u6210\u529f\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002 &nbsp; Ematic \u5728 Martech \u7684\u89d2\u8272\u70ba\u4f55\u5462\uff1f \u6211\u5011\u7684\u4efb\u52d9\u662f\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5efa\u7acb\u4e00\u500b\u5b8c\u5168\u6574\u5408\u7684\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\uff0c\u4e26\u5354\u52a9\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002\u9664\u4e86\u63d0\u4f9b\u670d\u52d9\u5916\uff0c\u6211\u5011\u4e5f\u5e6b\u52a9\u5ba2\u6236\u6311\u9078\u6b63\u78ba\u548c\u5408\u9069\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002\u6211\u5011\u4e0d\u50c5\u662f\u5ba2\u6236\u7684\u5c08\u696d\u9867\u554f\uff0c\u4e5f\u662f\u4ed6\u5011\u7684\u5b88\u9580\u54e1\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u6709\u5c07\u8fd1 100 \u591a\u4f4d\u6280\u8853\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u9084\u6703\u6301\u7e8c\u5c0b\u627e\u6700\u65b0\u7a4e\u4e14\u6700\u9177\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\u3002 \u7576\u7136\uff0c\u6211\u5011\u4e5f\u6703\u5229\u7528\u9019\u4efd\u5c08\u696d\uff0c\u4ee5\u53ca\u5f9e\u6bcf\u4e00\u500b\u6280\u8853\u5408\u4f5c\u5925\u4f34\u8eab\u4e0a\u6240\u5b78\u5230\u7684\u77e5\u8b58\u8207\u7d93\u9a57\uff0c\u70ba\u66f4\u591a\u4f01\u696d\u54c1\u724c\u63d0\u4f9b\u5b8c\u6574\u4e00\u689d\u9f8d\u7684\u670d\u52d9\uff0c\u5e6b\u52a9\u54c1\u724c\uff0f\u4f01\u696d\u9762\u5c0d\u66f4\u5ee3\u95ca\u7684\u6578\u4f4d\u884c\u92b7\u6311\u6230\uff0c\u4e26\u6709\u6548\u63d0\u4f9b\u8cc7\u6e90\u8207\u5354\u52a9\u3002 &nbsp; &nbsp; Ematic \u7684\u7406\u5ff5 &nbsp; \u770b\u5b8c\u4ee5\u4e0a\u95dc\u65bc Martech \u7684\u4ecb\u7d39\u4ee5\u53caEmatic \u7684\u5b9a\u4f4d\u548c\u5207\u89d2\u5f8c\uff0c\u4f60 \/ \u59b3\u662f\u5426\u5fc3\u4e2d\u6709\u8e66\u51fa\u66f4\u591a\u60f3\u6cd5\u548c\u8feb\u4e0d\u53ca\u5f85\u60f3\u52a0\u5165 Martech \u7522\u696d\u6210\u70ba\u9818\u57df\u5148\u92d2\uff1f \u6216\u5176\u5be6\u4f60 \/ \u59b3\u5df2\u7d93\u5177\u5099\u5de5\u4f5c\u7d93\u9a57\uff0c\u4f46\u9084\u60f3\u591a\u77ad\u89e3\u66f4\u591a\u5143\u3001\u8de8\u7522\u696d\u7684\u751f\u614b\u8207\u77e5\u8b58\uff1f &nbsp; \u76ee\u524d\uff0c\u6211\u5011\u6b63\u5728\u62db\u52df\u6a6b\u8de8 Ematic \u6240\u6709\u6838\u5fc3\u670d\u52d9\u9818\u57df\u7684\u5c08\u5bb6\uff0c\u5305\u62ec\uff1a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3001\u5167\u5bb9\u884c\u92b7 (Content Marketing)\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u8f49\u63db\u7387\u512a\u5316 (CRO)\u3001\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406 (CRM)\u3001\u6578\u64da\u5206\u6790 (Analytics)\uff0c\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9 (E-commerce)\u3002 \u5982\u679c\u4f60 \/ \u59b3\u5c0d Martech \u9818\u57df\u5145\u6eff\u71b1\u60c5\uff0c\u6216\u8005\u66fe\u7d93\u64cd\u4f5c\u904e\u76f8\u95dc\u5de5\u5177\u4e26\u60f3\u8981\u6301\u7e8c\u947d\u7814 \uff0cEmatic \u975e\u5e38\u6b61\u8fce\u4e0d\u540c\u7522\u696d\u548c\u9818\u57df\u7684\u5c08\u696d\u4eba\u624d\uff0c\u4e00\u8d77\u70ba\u6211\u5011\u7684\u5ba2\u6236\u5275\u9020\u51fa\u7121\u9650\u7684\u6f5b\u80fd\uff01 Martech \u4e4b\u7236 Scott Brinker \u66fe\u8aaa\u904e\uff1a\u300c\u7a2e\u985e\u6108\u4f86\u6108\u591a\u7684\u6578\u64da\u5c31\u50cf\u6cb9\u5f69\uff0c\u800c\u62ff\u756b\u7b46\u7684\u4eba\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u300d &nbsp; \u5feb\u4f86\u770b\u770b\u6709\u54ea\u4e9b\u9069\u5408\u4f60 \/ \u59b3\u7684\u8077\u7f3a\u5427\uff01","og_url":"https:\/\/www.ematicsolutions.com\/tw\/what-is-martech\/","og_site_name":"Ematic Solutions","article_published_time":"2022-11-23T08:30:56+00:00","article_modified_time":"2022-11-23T08:38:52+00:00","og_image":[{"width":2084,"height":2084,"url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/1122-blog.png","type":"image\/png"}],"author":"Tony Dang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tony 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