{"id":19677,"date":"2022-12-06T12:28:44","date_gmt":"2022-12-06T04:28:44","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=19677"},"modified":"2022-12-06T12:28:44","modified_gmt":"2022-12-06T04:28:44","slug":"why-you-need-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/why-you-need-performance-marketing\/","title":{"rendered":"\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u9019\u500b\u79d1\u6280\u548c\u6280\u8853\u4e0d\u65b7\u9032\u6b65\u7684<\/span><b>\u6578\u4f4d\u6642\u4ee3<\/b><span style=\"font-weight: 400;\">\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u5f71\u97ff\u529b\u65e5\u76ca\u589e\u5f37\uff0c\u540c\u6642\u4e5f\u6210\u70ba\u4fc3\u4f7f\u54c1\u724c \/ \u4f01\u696d\u6210\u529f\u7684\u91cd\u8981\u4e00\u74b0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u80fd\u6703\u597d\u5947\uff0c\u70ba\u4ec0\u9ebc\u5b83\u5982\u6b64\u91cd\u8981\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u6578\u4f4d\u884c\u92b7\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u826f\u597d\u7684\u6210\u6548\uff0c\u56e0\u5f9e\u5de5\u4f5c\u3001\u5b78\u7fd2\u5230\u793e\u4ea4\uff0c\u5e7e\u4e4e\u6240\u6709\u4eba\u90fd\u4ef0\u8cf4\u7db2\u8def\u7dad\u7e6b\u3002\u56e0\u6b64\uff0c\u54c1\u724c \/ \u4f01\u696d\u5982\u80fd\u5584\u7528\u5404\u7a2e\u6578\u4f4d\u884c\u92b7\u6e20\u9053\uff0c\u50b3\u905e\u95dc\u65bc\u7522\u54c1 \/ \u670d\u52d9\u6216\u4fc3\u92b7\u6d3b\u52d5\u7b49\u7b49\u7684\u8a0a\u606f\uff0c\u5c31\u80fd\u66f4\u5bb9\u6613\u5730\u5438\u5f15\u5ee3\u6cdb\u7684\u53d7\u773e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6240\u6709\u6578\u4f4d\u884c\u92b7\u65b9\u6cd5\u4e2d\uff0c\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u7d55\u5c0d\u6548\u76ca\u7684\u70ba \u2014\u2014 <strong>\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/strong>\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u60a8\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5728\u5404\u7a2e\u6e20\u9053\u4e2d\u6295\u653e\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u85c9\u6b64\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8207\u53d7\u773e\u5efa\u7acb\u826f\u597d\u7684\u4e92\u52d5\u3002\u900f\u904e\u6295\u653e\u5ee3\u544a\u548c\u5f80\u5f8c\u6536\u96c6\u7684\u6578\u64da\uff0c\u54c1\u724c \/ \u4f01\u696d\u80fd\u7372\u5f97\u66f4\u591a\u7684\u6d1e\u5bdf\u548c\u6240\u9700\u7684\u7af6\u722d\u512a\u52e2\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><b>\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5be6\u969b\u4e0a\u80fd\u5e6b\u52a9\u6211\u4ec0\u9ebc\u5462\uff1f<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u53ef\u4ee5\u5c07\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u900f\u904e\u5404\u7a2e\u884c\u92b7\u6e20\u9053\uff0c\u5206\u4eab\u54c1\u724c \/ \u4f01\u696d\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5176\u6e20\u9053\u5305\u62ec\uff1a<\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>Instagram<\/b><span style=\"font-weight: 400;\"> \u548c <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\"> \u7b49\u7b49\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u51fa\u73fe\u8b93\u5ee3\u544a\u4e0d\u518d\u4e82\u69cd\u6253\u9ce5\uff0c\u800c\u662f\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h5><b>\u63d0\u5347\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App) \u6d41\u91cf<br \/>\n<\/b><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u80fd\u5e6b\u52a9\u60a8\u9ad8\u6548\u5730\u63d0\u5347\u6d41\u91cf\u3002\u60a8\u9084\u53ef\u4ee5\u6839\u64da\u76ee\u6a19\uff0c\u6295\u653e\u5ee3\u544a\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5438\u5f15\u4ed6\u5011\u9020\u8a2a\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App)\u3002<\/span><\/p>\n<ul>\n<li>\n<h5><b>\u589e\u52a0\u7dda\u4e0a\u6216 App \u5167\u92b7\u552e\u548c\u56de\u8cfc<br \/>\n<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u60a8\u53ef\u4ee5\u6839\u64da KPI \u8a2d\u5b9a\u4e0d\u540c\u5ee3\u544a\u985e\u5225\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u80fd\u8a2d\u5b9a\u591a\u7d44\u5ee3\u544a\u985e\u5225\u548c\u8a55\u4f30\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u5e6b\u52a9\u60a8\u589e\u52a0\u66f4\u591a\u92b7\u552e\u6216\u56de\u8cfc\u6578\u3002<\/span><\/li>\n<li>\n<h5><b>\u512a\u5316\u884c\u92b7\u9810\u7b97<br \/>\n<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">\u5728\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e2d\uff0c\u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u5c31\u4e00\u5b9a\u6703\u5e36\u4f86\u826f\u597d\u6210\u6548\u7684\u55ce\uff1f\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6839\u64da\u76ee\u6a19\uff0c\u4e0d\u65b7\u5730\u8a55\u4f30\u548c\u512a\u5316\u5404\u500b\u6307\u6a19\uff0c\u4f8b\u5982\uff1a\u9ede\u64ca\u6578\u3001\u66dd\u5149\u6578\u3001\u7372\u5ba2\u6578\u7b49\u7b49\u76ee\u6a19\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u60a8\u5c07\u80fd\u6709\u6548\u5730\u5206\u914d\u5ee3\u544a\u9810\u7b97\uff0c\u540c\u6642\u5ee3\u544a\u4e5f\u80fd\u7cbe\u6e96\u7684\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\u3002<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7b56\u5283\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7b56\u7565\u6703\u9700\u8981\u8db3\u5920\u7684\u5c08\u696d\u548c\u6280\u8853\uff0c\u9019\u4e5f\u6703\u4ef0\u8cf4\u5c08\u696d\u5718\u968a\u4f86\u5354\u52a9\u5efa\u7f6e\u548c\u57f7\u884c\u3002\u800c\u6210\u529f\u7684\u95dc\u9375\u8981\u7d20\u70ba\uff0c\u4e0d\u4f46\u8981\u5c08\u6ce8\u65bc\u4e00\u500b\u76ee\u6a19\uff0c\u9084\u8981\u6301\u7e8c\u76e3\u6e2c\u6574\u500b\u884c\u92b7\u6f0f\u6597 \u2014\u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion)\uff0c\u6bcf\u500b\u5ee3\u544a\u90fd\u6709\u6b63\u78ba\u88ab\u61c9\u7528\uff0c\u4ee5\u78ba\u4fdd\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5f97\u6709\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u5e02\u9762\u4e0a\u6709\u5f88\u591a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u9867\u554f\u516c\u53f8\uff0c\u7136\u800c\u503c\u5f97\u88ab\u6ce8\u610f\u7684\u662f\uff0c\u4e26\u975e\u6240\u6709\u4eba\u90fd\u6709\u5efa\u7f6e\u5ee3\u544a\u6216\u63d0\u4f9b\u7b56\u7565\u5206\u6790\u7684\u6df1\u5ea6\u77e5\u8b58\u3002\u85c9\u6b64\uff0cEmatic \u63a8\u51fa\u4e86\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u670d\u52d9\u3002\u6211\u5011\u5c07\u5168\u529b\u5354\u52a9\u60a8\u89e3\u6c7a\u6240\u6709\u5e38\u898b\u548c\u4e0d\u5e38\u898b\u7684\u554f\u984c\uff0c\u5f9e\u800c\u5e6b\u52a9\u60a8\u7372\u53d6\u6700\u4f73\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u5168\u65b9\u9762\u512a\u5316\u60a8\u7684\u6574\u9ad4\u5ee3\u544a\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u4f8b\u5982\uff1a\u89e3\u6c7a\u8ffd\u8e64\u554f\u984c\u3001\u512a\u5316\u60a8\u7684\u6578\u64da\u67b6\u69cb\u3001\u5be6\u65bd\u5168\u6e20\u9053\u5ee3\u544a\u7b56\u7565\u4e26\u6301\u7e8c\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u7684\u95dc\u9375\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u5f9e\u7372\u5ba2 (Acquisition) \u5230\u7559\u5b58\u6578 (Retention)\uff0c\u4ee5\u53ca\u9031\u671f\u5f0f\u5be6\u65bd A \/ B \u6e2c\u8a66\uff0c\u5f9e\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u6e96\u5099\u900f\u904e<\/span><b>\u6578\u4f4d\u884c\u92b7<\/b><span style=\"font-weight: 400;\">\u958b\u555f\u54c1\u724c\u7684\u65b0\u7bc7\u7ae0\u4e86\u55ce\uff1f\u6216\u8005\u671f\u5f85\u80fd\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u548c\u5275\u9020\u66f4\u5927\u7684\u5f71\u97ff\u529b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b93 Ematic \u6210\u70ba\u60a8\u7684\u6700\u4f73\u5925\u4f34\uff01\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 <a href=\"https:\/\/www.ematicsolutions.com\/tw\/services\/performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/a>\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04<a href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\">\u514d\u8cbb\u8aee\u8a62<\/a>\uff0c\u4e00\u8d77\u8a0e\u8ad6\u60a8\u7684\u6240\u6709\u9700\u6c42\u548c\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u9019\u500b\u79d1\u6280\u548c\u6280\u8853\u4e0d\u65b7\u9032\u6b65\u7684\u6578\u4f4d\u6642\u4ee3\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u5f71\u97ff\u529b\u65e5\u76ca\u589e\u5f37\uff0c\u540c\u6642\u4e5f\u6210\u70ba\u4fc3\u4f7f\u54c1\u724c \/ \u4f01\u696d\u6210\u529f\u7684\u91cd\u8981\u4e00\u74b0\u3002 \u60a8\u53ef\u80fd\u6703\u597d\u5947\uff0c\u70ba\u4ec0\u9ebc\u5b83\u5982\u6b64\u91cd\u8981\u5462\uff1f \u9996\u5148\uff0c\u6578\u4f4d\u884c\u92b7\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u826f\u597d\u7684\u6210\u6548\uff0c\u56e0\u5f9e\u5de5\u4f5c\u3001\u5b78\u7fd2\u5230\u793e\u4ea4\uff0c\u5e7e\u4e4e\u6240\u6709\u4eba\u90fd\u4ef0\u8cf4\u7db2\u8def\u7dad\u7e6b\u3002\u56e0\u6b64\uff0c\u54c1\u724c \/ \u4f01\u696d\u5982\u80fd\u5584\u7528\u5404\u7a2e\u6578\u4f4d\u884c\u92b7\u6e20\u9053\uff0c\u50b3\u905e\u95dc\u65bc\u7522\u54c1 \/ \u670d\u52d9\u6216\u4fc3\u92b7\u6d3b\u52d5\u7b49\u7b49\u7684\u8a0a\u606f\uff0c\u5c31\u80fd\u66f4\u5bb9\u6613\u5730\u5438\u5f15\u5ee3\u6cdb\u7684\u53d7\u773e\u3002 \u5728\u6240\u6709\u6578\u4f4d\u884c\u92b7\u65b9\u6cd5\u4e2d\uff0c\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u7d55\u5c0d\u6548\u76ca\u7684\u70ba \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u60a8\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5728\u5404\u7a2e\u6e20\u9053\u4e2d\u6295\u653e\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u85c9\u6b64\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8207\u53d7\u773e\u5efa\u7acb\u826f\u597d\u7684\u4e92\u52d5\u3002\u900f\u904e\u6295\u653e\u5ee3\u544a\u548c\u5f80\u5f8c\u6536\u96c6\u7684\u6578\u64da\uff0c\u54c1\u724c \/ \u4f01\u696d\u80fd\u7372\u5f97\u66f4\u591a\u7684\u6d1e\u5bdf\u548c\u6240\u9700\u7684\u7af6\u722d\u512a\u52e2\u3002 &nbsp; &nbsp; \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5be6\u969b\u4e0a\u80fd\u5e6b\u52a9\u6211\u4ec0\u9ebc\u5462\uff1f &nbsp; \u6211\u5011\u53ef\u4ee5\u5c07\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u900f\u904e\u5404\u7a2e\u884c\u92b7\u6e20\u9053\uff0c\u5206\u4eab\u54c1\u724c \/ \u4f01\u696d\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5176\u6e20\u9053\u5305\u62ec\uff1aFacebook\u3001Instagram \u548c Google Ads \u7b49\u7b49\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u51fa\u73fe\u8b93\u5ee3\u544a\u4e0d\u518d\u4e82\u69cd\u6253\u9ce5\uff0c\u800c\u662f\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002 &nbsp; \u63d0\u5347\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App) \u6d41\u91cf \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u80fd\u5e6b\u52a9\u60a8\u9ad8\u6548\u5730\u63d0\u5347\u6d41\u91cf\u3002\u60a8\u9084\u53ef\u4ee5\u6839\u64da\u76ee\u6a19\uff0c\u6295\u653e\u5ee3\u544a\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5438\u5f15\u4ed6\u5011\u9020\u8a2a\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App)\u3002 \u589e\u52a0\u7dda\u4e0a\u6216 App \u5167\u92b7\u552e\u548c\u56de\u8cfc \u900f\u904e\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u60a8\u53ef\u4ee5\u6839\u64da KPI \u8a2d\u5b9a\u4e0d\u540c\u5ee3\u544a\u985e\u5225\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u80fd\u8a2d\u5b9a\u591a\u7d44\u5ee3\u544a\u985e\u5225\u548c\u8a55\u4f30\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u5e6b\u52a9\u60a8\u589e\u52a0\u66f4\u591a\u92b7\u552e\u6216\u56de\u8cfc\u6578\u3002 \u512a\u5316\u884c\u92b7\u9810\u7b97 \u5728\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e2d\uff0c\u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u5c31\u4e00\u5b9a\u6703\u5e36\u4f86\u826f\u597d\u6210\u6548\u7684\u55ce\uff1f\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6839\u64da\u76ee\u6a19\uff0c\u4e0d\u65b7\u5730\u8a55\u4f30\u548c\u512a\u5316\u5404\u500b\u6307\u6a19\uff0c\u4f8b\u5982\uff1a\u9ede\u64ca\u6578\u3001\u66dd\u5149\u6578\u3001\u7372\u5ba2\u6578\u7b49\u7b49\u76ee\u6a19\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u60a8\u5c07\u80fd\u6709\u6548\u5730\u5206\u914d\u5ee3\u544a\u9810\u7b97\uff0c\u540c\u6642\u5ee3\u544a\u4e5f\u80fd\u7cbe\u6e96\u7684\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\u3002 \u00a0 \u7b56\u5283\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7b56\u7565\u6703\u9700\u8981\u8db3\u5920\u7684\u5c08\u696d\u548c\u6280\u8853\uff0c\u9019\u4e5f\u6703\u4ef0\u8cf4\u5c08\u696d\u5718\u968a\u4f86\u5354\u52a9\u5efa\u7f6e\u548c\u57f7\u884c\u3002\u800c\u6210\u529f\u7684\u95dc\u9375\u8981\u7d20\u70ba\uff0c\u4e0d\u4f46\u8981\u5c08\u6ce8\u65bc\u4e00\u500b\u76ee\u6a19\uff0c\u9084\u8981\u6301\u7e8c\u76e3\u6e2c\u6574\u500b\u884c\u92b7\u6f0f\u6597 \u2014\u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion)\uff0c\u6bcf\u500b\u5ee3\u544a\u90fd\u6709\u6b63\u78ba\u88ab\u61c9\u7528\uff0c\u4ee5\u78ba\u4fdd\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5f97\u6709\u50f9\u503c\u3002 &nbsp; \u73fe\u5728\u5e02\u9762\u4e0a\u6709\u5f88\u591a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u9867\u554f\u516c\u53f8\uff0c\u7136\u800c\u503c\u5f97\u88ab\u6ce8\u610f\u7684\u662f\uff0c\u4e26\u975e\u6240\u6709\u4eba\u90fd\u6709\u5efa\u7f6e\u5ee3\u544a\u6216\u63d0\u4f9b\u7b56\u7565\u5206\u6790\u7684\u6df1\u5ea6\u77e5\u8b58\u3002\u85c9\u6b64\uff0cEmatic \u63a8\u51fa\u4e86\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u670d\u52d9\u3002\u6211\u5011\u5c07\u5168\u529b\u5354\u52a9\u60a8\u89e3\u6c7a\u6240\u6709\u5e38\u898b\u548c\u4e0d\u5e38\u898b\u7684\u554f\u984c\uff0c\u5f9e\u800c\u5e6b\u52a9\u60a8\u7372\u53d6\u6700\u4f73\u6210\u6548\u3002 \u6211\u5011\u5c07\u5168\u65b9\u9762\u512a\u5316\u60a8\u7684\u6574\u9ad4\u5ee3\u544a\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u4f8b\u5982\uff1a\u89e3\u6c7a\u8ffd\u8e64\u554f\u984c\u3001\u512a\u5316\u60a8\u7684\u6578\u64da\u67b6\u69cb\u3001\u5be6\u65bd\u5168\u6e20\u9053\u5ee3\u544a\u7b56\u7565\u4e26\u6301\u7e8c\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u7684\u95dc\u9375\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u5f9e\u7372\u5ba2 (Acquisition) \u5230\u7559\u5b58\u6578 (Retention)\uff0c\u4ee5\u53ca\u9031\u671f\u5f0f\u5be6\u65bd A \/ B \u6e2c\u8a66\uff0c\u5f9e\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\u3002 &nbsp; &nbsp; \u60a8\u6e96\u5099\u900f\u904e\u6578\u4f4d\u884c\u92b7\u958b\u555f\u54c1\u724c\u7684\u65b0\u7bc7\u7ae0\u4e86\u55ce\uff1f\u6216\u8005\u671f\u5f85\u80fd\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u548c\u5275\u9020\u66f4\u5927\u7684\u5f71\u97ff\u529b\uff1f \u8b93 Ematic \u6210\u70ba\u60a8\u7684\u6700\u4f73\u5925\u4f34\uff01\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u60a8\u7684\u6240\u6709\u9700\u6c42\u548c\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/p>\n","protected":false},"author":97,"featured_media":19678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[892],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577 - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/why-you-need-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577 - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"\u5728\u9019\u500b\u79d1\u6280\u548c\u6280\u8853\u4e0d\u65b7\u9032\u6b65\u7684\u6578\u4f4d\u6642\u4ee3\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u5f71\u97ff\u529b\u65e5\u76ca\u589e\u5f37\uff0c\u540c\u6642\u4e5f\u6210\u70ba\u4fc3\u4f7f\u54c1\u724c \/ \u4f01\u696d\u6210\u529f\u7684\u91cd\u8981\u4e00\u74b0\u3002 \u60a8\u53ef\u80fd\u6703\u597d\u5947\uff0c\u70ba\u4ec0\u9ebc\u5b83\u5982\u6b64\u91cd\u8981\u5462\uff1f 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Marketing)\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u60a8\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5728\u5404\u7a2e\u6e20\u9053\u4e2d\u6295\u653e\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u85c9\u6b64\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8207\u53d7\u773e\u5efa\u7acb\u826f\u597d\u7684\u4e92\u52d5\u3002\u900f\u904e\u6295\u653e\u5ee3\u544a\u548c\u5f80\u5f8c\u6536\u96c6\u7684\u6578\u64da\uff0c\u54c1\u724c \/ \u4f01\u696d\u80fd\u7372\u5f97\u66f4\u591a\u7684\u6d1e\u5bdf\u548c\u6240\u9700\u7684\u7af6\u722d\u512a\u52e2\u3002 &nbsp; &nbsp; \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5be6\u969b\u4e0a\u80fd\u5e6b\u52a9\u6211\u4ec0\u9ebc\u5462\uff1f &nbsp; \u6211\u5011\u53ef\u4ee5\u5c07\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u900f\u904e\u5404\u7a2e\u884c\u92b7\u6e20\u9053\uff0c\u5206\u4eab\u54c1\u724c \/ \u4f01\u696d\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5176\u6e20\u9053\u5305\u62ec\uff1aFacebook\u3001Instagram 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