{"id":19820,"date":"2022-12-30T15:33:18","date_gmt":"2022-12-30T07:33:18","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=19820"},"modified":"2024-11-22T16:19:11","modified_gmt":"2024-11-22T08:19:11","slug":"on-page-seo-la-gi","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/on-page-seo-la-gi\/","title":{"rendered":"SEO Onpage l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn SEO Onpage l\u00ean top hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi \u0111i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t trang web n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm? B\u00ed m\u1eadt n\u1eb1m ngay trong c\u00e1ch b\u1ea1n t\u1ed1i \u01b0u t\u1eebng chi ti\u1ebft tr\u00ean ch\u00ednh trang web c\u1ee7a m\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1eabn b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng m\u1eb9o hay \u0111\u1ec3 SEO Onpage<\/a> <\/strong>hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 d\u00e0ng chinh ph\u1ee5c top \u0111\u1ea7u. H\u00e3y c\u00f9ng Ematic Solutions<\/a><\/strong> t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y nh\u00e9!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

I. SEO Onpage l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

SEO Onpage<\/strong> (c\u00f2n hay \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 on-site SEO) – SEO<\/a> <\/strong>tr\u00ean trang l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn tr\u00ean trang web c\u1ee7a b\u1ea1n nh\u1eb1m t\u0103ng h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cao. Vi\u1ec7c n\u00e0y bao g\u1ed3m: n\u1ed9i dung tr\u00ean trang, nh\u00e3n ti\u00eau \u0111\u1ec1, m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft n\u1ed9i b\u1ed9,…<\/span><\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google s\u1ebd nh\u00ecn v\u00e0o t\u1eeb kho\u00e1 v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u SEO tr\u00ean trang kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 li\u1ec7u trang web \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Quan tr\u1ecdng h\u01a1n, n\u1ebfu c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm k\u1ebft lu\u1eadn trang web \u0111\u00f3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, th\u1ee9 h\u1ea1ng c\u1ee7a trang web \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/span><\/p>\n

\"seo-onpage-1\"<\/p>\n

H\u00ecnh 1. SEO Onpage l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn tr\u00ean trang web c\u1ee7a b\u1ea1n nh\u1eb1m t\u0103ng h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cao<\/span><\/em><\/p>\n

II. Chu\u1ea9n SEO l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n
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Chu\u1ea9n SEO l\u00e0 c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/a><\/strong>, c\u1ea5u tr\u00fac trang web sao cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trang web chu\u1ea9n SEO th\u01b0\u1eddng c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, t\u1ed1c \u0111\u1ed9 t\u1ea3i nhanh v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/p>\n

Sau \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 chu\u1ea9n SEO trong b\u00e0i vi\u1ebft m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/b><\/span><\/td>\nH\u1ea1ng M\u1ee5c<\/b><\/span><\/td>\nG\u1ee3i \u00dd T\u1ed1i \u01afu C\u00e1c Y\u1ebfu T\u1ed1 SEO Trong B\u00e0i Vi\u1ebft<\/b><\/span><\/td>\n<\/tr>\n
1<\/b><\/span><\/td>\nSearch Intent<\/b><\/span><\/a><\/td>\n– Hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau c\u00e1c t\u1eeb kh\u00f3a<\/span><\/td>\n<\/tr>\n
2<\/b><\/span><\/td>\nKeyword<\/b><\/span><\/td>\n– X\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a ch\u00ednh, bao qu\u00e1t ch\u1ee7 \u0111\u1ec1, c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao nh\u1ea5t.<\/span><\/td>\n<\/tr>\n
– S\u1eed d\u1ee5ng nhi\u1ec1u t\u1eeb kh\u00f3a ph\u1ee5 li\u00ean quan, t\u1eeb kh\u00f3a d\u00e0i.<\/span><\/td>\n<\/tr>\n
3<\/b><\/span><\/td>\nTitle<\/b><\/span><\/td>\n– Kho\u1ea3ng 10 ch\u1eef, 55 – 60 k\u00fd t\u1ef1.<\/span><\/td>\n<\/tr>\n
– T\u1eeb kh\u00f3a ch\u00ednh \u1edf \u0111\u1ea7u c\u00e2u.<\/span><\/td>\n<\/tr>\n
4<\/b><\/span><\/td>\nDescription<\/b><\/span><\/td>\n– Kho\u1ea3ng 30 ch\u1eef, 155 – 160 k\u00fd t\u1ef1.<\/span><\/td>\n<\/tr>\n
– C\u00f3 ch\u1ee9a Keyword ch\u00ednh.<\/span><\/td>\n<\/tr>\n
– N\u1ed9i dung bao qu\u00e1t, t\u00f3m t\u1eaft b\u00e0i vi\u1ebft.<\/span><\/td>\n<\/tr>\n
– N\u00ean ch\u1ee9a c\u00e1c c\u00e2u m\u1eddi g\u1ecdi.<\/span><\/td>\n<\/tr>\n
5<\/b><\/span><\/td>\nHeading<\/b><\/span><\/td>\n– M\u1ee5c ti\u00eau ch\u00ednh (Title, Heading 1) \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1eb1ng c\u00e1c m\u1ee5c nh\u1ecf (Heading 2, Heading 3, …).<\/span><\/td>\n<\/tr>\n
– C\u00e1c Heading n\u00ean ch\u1ee9a Keyword li\u00ean quan t\u1edbi b\u00e0i vi\u1ebft.<\/span><\/td>\n<\/tr>\n
– M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, bao qu\u00e1t v\u1ea5n \u0111\u1ec1.<\/span><\/td>\n<\/tr>\n
6<\/b><\/span><\/td>\nBody Content<\/b><\/span><\/td>\n– \u0110o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e0i vi\u1ebft c\u1ea7n ch\u1ee9a t\u1eeb kh\u00f3a<\/span><\/td>\n<\/tr>\n
– N\u1ed9i dung m\u1edbi ho\u00e0n to\u00e0n, m\u1ed7i \u0111o\u1ea1n trong b\u00e0i vi\u1ebft d\u00e0i kho\u1ea3ng 3 d\u00f2ng.<\/span><\/td>\n<\/tr>\n
– Ch\u1ee9a nhi\u1ec1u bi\u1ebfn th\u1ec3 c\u1ee7a t\u1eeb kh\u00f3a ch\u00ednh. Kho\u1ea3ng 100 ch\u1eef n\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh ho\u1eb7c t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u0111\u1ed3ng.<\/span><\/td>\n<\/tr>\n
– Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng b\u1eb1ng thu\u1ed9c t\u00ednh b\u00f4i \u0111\u1eadm (strong), in nghi\u00eang (italic) \u0111\u1ec3 t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt.<\/span><\/td>\n<\/tr>\n
7<\/b><\/span><\/td>\nImage<\/b><\/span><\/td>\n– T\u00ean file h\u00ecnh tr\u00ean m\u00e1y t\u00ednh c\u1ea7n m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a h\u00ecnh \u1ea3nh, m\u00f4 t\u1ea3 k\u1ef9 c\u00e0ng. V\u00ed d\u1ee5: black-puppy.jpg.<\/span><\/td>\n<\/tr>\n
– Th\u1ebb Alt text: T\u01b0\u01a1ng t\u1ef1 c\u00e1ch \u0111\u1eb7t t\u00ean file h\u00ecnh (c\u00f3 th\u1ec3 b\u1ecf d\u1ea5u “-“).<\/span><\/td>\n<\/tr>\n
– N\u00e9n h\u00ecnh \u1ea3nh, gi\u1ea3m dung l\u01b0\u1ee3ng \u1ea3nh tr\u01b0\u1edbc khi t\u1ea3i l\u00ean.<\/span><\/td>\n<\/tr>\n
8<\/b><\/span><\/td>\nInternal link<\/b><\/span><\/td>\n– T\u1eeb 3-5 Internal link m\u1ed7i b\u00e0i.<\/span><\/td>\n<\/tr>\n
– S\u1eed d\u1ee5ng c\u00fa ph\u00e1p “site:domain.com + <t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u00e0i>” \u0111\u1ec3 t\u00ecm b\u00e0i vi\u1ebft li\u00ean quan tr\u00ean Website.<\/span><\/td>\n<\/tr>\n
– Ch\u00e8n internal link v\u00e0o c\u00e1c b\u00e0i \u0111\u00e3 ch\u1ecdn, ph\u00f9 h\u1ee3p ng\u1eef c\u1ea3nh.<\/span><\/td>\n<\/tr>\n
– Th\u1ee9 t\u1ef1 ch\u00e8n internal link \u01b0u ti\u00ean t\u1eeb \u0111\u1ea7u b\u00e0i – cu\u1ed1i b\u00e0i.<\/span><\/td>\n<\/tr>\n
– \u01afu ti\u00ean internal link \u0111\u1ebfn c\u00e1c trang s\u1ea3n ph\u1ea9m.<\/span><\/td>\n<\/tr>\n
9<\/b><\/span><\/td>\nExternal link<\/b><\/span><\/td>\n– Link ngu\u1ed3n \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u ch\u00ednh th\u1ed1ng d\u1eabn ch\u1ee9ng trong b\u00e0i.<\/span><\/td>\n<\/tr>\n
– C\u00e1c th\u00f4ng tin v\u1ec1 ch\u1ea5t h\u00f3a h\u1ecdc, ch\u1ea5t dinh d\u01b0\u1ee1ng, t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u1ea5t \u0111\u1ed1i v\u1edbi c\u01a1 th\u1ec3 ng\u01b0\u1eddi, hay c\u00e1c k\u1ebft lu\u1eadn li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, s\u1ed1 li\u1ec7u khoa h\u1ecdc – th\u1ed1ng k\u00ea th\u00ec ph\u1ea3i d\u1eabn ngu\u1ed3n th\u00f4ng tin g\u1ed1c t\u1eeb c\u00e1c trang web – t\u1ed5 ch\u1ee9c ch\u00ednh th\u1ed1ng.<\/span><\/td>\n<\/tr>\n
10<\/b><\/span><\/td>\nURL<\/b><\/span><\/td>\n– C\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh.<\/span><\/td>\n<\/tr>\n
– N\u00ean ng\u1eafn g\u1ecdn bao qu\u00e1t n\u1ed9i dung b\u00e0i vi\u1ebft.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

III. T\u1ea1i sao SEO Onpage l\u1ea1i quan tr\u1ecdng?<\/b><\/span><\/h2>\n

SEO Onpage quan tr\u1ecdng v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed9t trang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t gi\u00fap:<\/span><\/p>\n