{"id":20167,"date":"2023-01-04T15:57:26","date_gmt":"2023-01-04T07:57:26","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=20167"},"modified":"2023-01-10T11:52:36","modified_gmt":"2023-01-10T03:52:36","slug":"finding-the-roi-upside-of-an-economic-downturn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/finding-the-roi-upside-of-an-economic-downturn\/","title":{"rendered":"Finding the ROI Upside of an Economic Downturn"},"content":{"rendered":"

Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth and revenue.<\/span><\/p>\n

Although it sounds extremely challenging, it is not impossible.<\/span><\/p>\n

Marketing during an economic downturn presents particular challenges. It\u2019s not a knee-jerk reaction to simply put all marketing on hold and pause advertising. On the contrary, it requires attention on operating your marketing system at optimal efficiency and making the right cuts while investing towards the future.<\/span><\/p>\n

But how do you make a start? Well, one very easy option is – talk to Ematic<\/a>!<\/span><\/p>\n

Ematic\u2019s expertise in digital optimization<\/b><\/h3>\n

Digital optimization is our day-to-day. As you may have known, Ematic offers a wide arsenal of MarTech tools and full-funnel marketing services, so that we have a high ground advantage to help any business optimize their whole digital ecosystem. Whether it’s migrating technologies to lower cost solutions, examining marketing strategies that are wasteful, taking over from high-priced agencies, or complimenting your marketing team\u2019s capacity to ensure their productivity, we have plenty of experience in systematically eliminating wasteful spend without disrupting ongoing growth plans.<\/span><\/p>\n

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The three pillars of digital optimization<\/b><\/h2>\n

For those who are interested to know more, here we summarize the three key pillars you should review to optimize your marketing system:<\/span><\/p>\n

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MarTech Stack Optimization<\/b><\/h3>\n

MarTech investments make up a quarter of marketing budgets on average. However, the latest survey from Gartner reports that marketers utilize only 42% of the breadth of capabilities available in their MarTech stack overall, down from 58% in 2020. The under-utilization means you are overspending on something unnecessary for your actual use. This problem is particularly prominent when you are using an all-in-one integrated suite. When it comes to digital system optimization, MarTech investment is an area where you can oftentimes find some fat to trim.<\/span><\/p>\n

\"martech<\/p>\n

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Ask these questions:<\/span><\/p>\n