{"id":20306,"date":"2023-01-10T17:50:15","date_gmt":"2023-01-10T09:50:15","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=20306"},"modified":"2025-03-22T14:11:43","modified_gmt":"2025-03-22T06:11:43","slug":"finding-the-roi-upside-of-an-economic-downturn","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/","title":{"rendered":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">ROI (Return on Investment) l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing. Hi\u1ec3u r\u00f5 ROI l\u00e0 g\u00ec kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh th\u00f4ng minh. Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e1c gi\u1ea3i ph\u00e1p t\u1eeb <\/span><span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/\" target=\"_blank\" rel=\"noopener\"><b>Ematic Solutions<\/b><\/a><\/span><span style=\"font-weight: 400;\"> gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ROI b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>1. ROI l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">ROI (Return on Investment) l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o ph\u1ed5 bi\u1ebfn trong kinh doanh, t\u00e0i ch\u00ednh v\u00e0 marketing, gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch ho\u1eb7c d\u1ef1 \u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ch\u1ec9 s\u1ed1 ROI c\u00e0ng cao, doanh nghi\u1ec7p c\u00e0ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u. Ng\u01b0\u1ee3c l\u1ea1i, ROI th\u1ea5p c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u1ea7n t\u1ed1i \u01b0u l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-34229 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/roi-la-gi-300x188.jpg\" alt=\"ROI l\u00e0 g\u00ec\" width=\"673\" height=\"422\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/roi-la-gi-300x188.jpg 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/roi-la-gi.jpg 666w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><i><span style=\"font-weight: 400;\">ROI (Return on Investment) \u0111\u00e1nh gi\u00e1 m\u1ee9c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Kh\u00f4ng c\u00f3 m\u1ee9c ROI c\u1ed1 \u0111\u1ecbnh \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;t\u1ed1t&#8221; cho m\u1ecdi doanh nghi\u1ec7p, v\u00ec \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1, chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn r\u1ee7i ro. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n tham kh\u1ea3o bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t:<\/b><span style=\"font-weight: 400;\"> ROI l\u00fd t\u01b0\u1edfng th\u01b0\u1eddng l\u00e0 5:1 (t\u1ee9c l\u1ee3i nhu\u1eadn g\u1ea5p 5 l\u1ea7n chi ph\u00ed).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Ng\u00e0nh \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh:<\/b><span style=\"font-weight: 400;\"> ROI trung b\u00ecnh kho\u1ea3ng 7%\/n\u0103m (sau khi \u0111i\u1ec1u ch\u1ec9nh y\u1ebfu t\u1ed1 l\u1ea1m ph\u00e1t).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Chi\u1ebfn d\u1ecbch marketing:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t ROI d\u01b0\u01a1ng c\u00f3 ngh\u0129a l\u00e0 chi\u1ebfn d\u1ecbch \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb, nh\u01b0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 m\u00f4 h\u00ecnh kinh doanh.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>2. C\u00e1ch t\u00ednh ROI cho doanh nghi\u1ec7p<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">ROI (Return on Investment) trong marketing gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0. C\u00f4ng th\u1ee9c t\u00ednh nh\u01b0 sau:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>ROI Marketing = L\u1ee3i nhu\u1eadn r\u00f2ng \/ Chi ph\u00ed \u0111\u1ea7u t\u01b0 = (T\u1ed5ng doanh thu \u2013 Chi ph\u00ed Marketing) \/ Chi ph\u00ed Marketing \u00d7 100<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u00ednh ROI d\u1ef1a tr\u00ean <\/span><b>Customer Lifetime Value (CLV)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n:<\/span><\/span><\/p>\n<table style=\"width: 99.9004%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>CLV = (T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n) \/ (1 + T\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u : T\u1ef7 l\u1ec7 duy tr\u00ec)<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\"><strong>V\u00ed d\u1ee5<\/strong>: N\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch marketing t\u1ed1n 50 tri\u1ec7u \u0111\u1ed3ng v\u00e0 t\u1ea1o ra doanh thu 250 tri\u1ec7u \u0111\u1ed3ng, ROI s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><b>ROI = (250 &#8211; 50) \/ 50 \u00d7 100 = 400%<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">ROI cao cho th\u1ea5y chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, nh\u01b0ng doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t th\u00eam y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed d\u00e0i h\u1ea1n v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>3. \u00dd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 ROI trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Trong b\u1ed1i c\u1ea3nh b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb, ch\u1ec9 s\u1ed1 ROI (Return on Investment) gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a v\u1ed1n \u0111\u1ea7u t\u01b0<\/b><span style=\"font-weight: 400;\">: ROI l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh.<\/span><\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng l\u00e3i su\u1ea5t vay<\/b><span style=\"font-weight: 400;\">: ROI c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng thanh to\u00e1n l\u00e3i vay c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu ch\u1ec9 s\u1ed1 ROI \u0111\u1ea1t 20% trong khi l\u00e3i su\u1ea5t vay l\u00e0 10%, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ee7 kh\u1ea3 n\u0103ng tr\u1ea3 l\u00e3i m\u00e0 c\u00f2n c\u00f3 th\u1ec3 thu v\u1ec1 l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3.<\/span><\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng \u0111\u00f2n b\u1ea9y t\u00e0i ch\u00ednh<\/b><span style=\"font-weight: 400;\">: Th\u00f4ng qua ROI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng v\u1ed1n vay. Vi\u1ec7c t\u1eadn d\u1ee5ng \u0111\u00f2n b\u1ea9y t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn nh\u01b0ng c\u0169ng k\u00e9o theo r\u1ee7i ro. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch c\u1ea9n th\u1eadn gi\u1eefa l\u1ee3i \u00edch v\u00e0 nguy c\u01a1 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh huy \u0111\u1ed9ng v\u1ed1n.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\" wp-image-34233 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI-300x156.png\" alt=\"\u00dd ngh\u0129a ch\u1ec9 s\u1ed1 ROI\" width=\"657\" height=\"342\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI-300x156.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI-768x400.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png 863w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/span><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><i><span style=\"font-weight: 400;\">ROI c\u00f2n gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng sinh l\u1eddi c\u1ee7a d\u1ef1 \u00e1n<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh \u0111\u01a1n thu\u1ea7n, ROI c\u00f2n gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng sinh l\u1eddi c\u1ee7a d\u1ef1 \u00e1n. C\u1ee5 th\u1ec3, ROI c\u00f3 nh\u1eefng \u00fd ngh\u0129a quan tr\u1ecdng nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">ROI d\u01b0\u01a1ng v\u00e0 cao: Cho th\u1ea5y kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n chi ph\u00ed b\u1ecf ra, gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">ROI \u00e2m: Ph\u1ea3n \u00e1nh s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 trong vi\u1ec7c s\u1eed d\u1ee5ng v\u1ed1n, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>C\u00f4ng c\u1ee5 so s\u00e1nh hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0<\/b><span style=\"font-weight: 400;\">: ROI l\u00e0 ch\u1ec9 s\u1ed1 gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c d\u1ef1 \u00e1n, chi\u1ebfn d\u1ecbch hay c\u00e1c k\u00eanh \u0111\u1ea7u t\u01b0 kh\u00e1c nhau. D\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh n\u00ean ti\u1ebfp t\u1ee5c, m\u1edf r\u1ed9ng hay d\u1eebng l\u1ea1i m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3<\/b><span style=\"font-weight: 400;\">: ROI kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eebng d\u1ef1 \u00e1n m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch. N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n c\u00f3 ROI cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t gia t\u0103ng v\u1ed1n \u0111\u1ea7u t\u01b0. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ROI th\u1ea5p ho\u1eb7c \u00e2m, c\u1ea7n xem x\u00e9t c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4. C\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI b\u1eb1ng Customer Lifetime Value (CLV)<\/b><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao ch\u1ec9 s\u1ed1 ROI ch\u00ednh l\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (Customer Lifetime Value &#8211; CLV). Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed marketing m\u00e0 c\u00f2n gia t\u0103ng l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. <\/span><span style=\"font-weight: 400;\">C\u00e1ch t\u1ed1i \u01b0u ROI th\u00f4ng qua CLV<\/span><\/span><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4.1. T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 quay l\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4.2. Gia t\u0103ng gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c upsell (b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n) v\u00e0 cross-sell (b\u00e1n k\u00e8m s\u1ea3n ph\u1ea9m li\u00ean quan).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Cung c\u1ea5p c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n h\u01a1n.<\/span><b><br \/>\n<\/b><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4.3. C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1eadp trung v\u00e0o c\u00e1c k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao thay v\u00ec d\u00e0n tr\u1ea3i ng\u00e2n s\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o ROI \u0111\u1ea1t m\u1ee9c t\u1ed1i \u01b0u<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Vi\u1ec7c t\u00ednh to\u00e1n doanh thu, chi ph\u00ed v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01a1n gi\u1ea3n. \u0110\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 ROI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 <\/span><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/vn\/cach-cai-dat-ga4\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, CRM, ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng CLV \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u00f3m l\u1ea1i, t\u1eadp trung v\u00e0o CLV gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng ROI m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1ea1o ra l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5. Ematic Solutions \u2013 Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u ROI to\u00e0n di\u1ec7n<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a ROI (Return on Investment) l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch. Ematic Solutions cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 chuy\u00ean s\u00e2u nh\u1eb1m c\u1ea3i thi\u1ec7n ROI tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh, t\u1eeb SEO, Performance Marketing, CRM \u0111\u1ebfn Social Media Marketing.<\/span><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5.1. SEO \u2013 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/b><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">SEO kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Th\u00f4ng qua <\/span><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/services\/seo\/\" target=\"_blank\" rel=\"noopener\">d\u1ecbch v\u1ee5 SEO<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, Ematic Solutions gi\u00fap doanh nghi\u1ec7p:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n lo\u1ea1i t\u1eeb kh\u00f3a theo \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, t\u1eadp trung v\u00e0o Semantic SEO \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung theo ng\u1eef c\u1ea3nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u nh\u00f3m n\u1ed9i dung (Content Clustering), li\u00ean k\u1ebft c\u00e1c trang quan tr\u1ecdng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 uy t\u00edn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Schema Markup) \u0111\u1ec3 gi\u00fap Google hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung trang web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1eadn d\u1ee5ng m\u1ee5c &#8220;M\u1ecdi ng\u01b0\u1eddi c\u0169ng h\u1ecfi&#8221; \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-34234 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/dich-vu-SEO-Ematic-Soluitons-300x169.jpg\" alt=\"d\u1ecbch v\u1ee5 SEO Ematic Soluitons\" width=\"639\" height=\"360\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/dich-vu-SEO-Ematic-Soluitons-300x169.jpg 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/dich-vu-SEO-Ematic-Soluitons-1024x576.jpg 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/dich-vu-SEO-Ematic-Soluitons-768x432.jpg 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/dich-vu-SEO-Ematic-Soluitons.jpg 1366w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><i><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 SEO c\u1ee7a Ematic Solutions l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/span><\/i><\/span><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5.2. Performance Marketing \u2013 Qu\u1ea3ng c\u00e1o hi\u1ec7u su\u1ea5t<\/b><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/services\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">Performance Marketing<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed v\u00e0 t\u1ed1i \u0111a h\u00f3a t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n. Ematic Solutions h\u1ed7 tr\u1ee3:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1eadn d\u1ee5ng zero-party v\u00e0 first-party data \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o, n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u1ee8ng d\u1ee5ng qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh (Contextual Advertising) thay th\u1ebf cookie b\u00ean th\u1ee9 ba, gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o theo ch\u1ec9 s\u1ed1 CPA, ROI, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5.3. CRM \u2013 Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/services\/customer-relationship-management\/\" target=\"_blank\" rel=\"noopener\">D\u1ecbch v\u1ee5 CRM<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ROI qua:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u00f3 ch\u1ee7 \u0111\u00edch, m\u1edf r\u1ed9ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Duy tr\u00ec \u0111\u1ed9 s\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a d\u1eef li\u1ec7u, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5.4. Social Media Marketing \u2013 Ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34235 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/social-media-la-gi-300x158.png\" alt=\"d\u1ecbch v\u1ee5 Social Marketing\" width=\"671\" height=\"353\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/social-media-la-gi-300x158.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/social-media-la-gi-768x404.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/social-media-la-gi.png 1024w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><i><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 Social Media c\u1ee7a Ematic Solutions l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/span><\/i><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/services\/content-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o doanh thu. Ematic Solutions gi\u00fap doanh nghi\u1ec7p:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">X\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00e2n th\u1ef1c, t\u0103ng t\u00ednh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ph\u00e1t tri\u1ec3n n\u1ed9i dung &#8220;gi\u00e1o d\u1ee5c &#8211; gi\u1ea3i tr\u00ed&#8221;, t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm tr\u00ean TikTok, Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 v\u1edbi <\/span><span style=\"color: #008080;\"><strong><a style=\"color: #008080;\" href=\"https:\/\/www.ematicsolutions.com\/\" target=\"_blank\" rel=\"noopener\">Ematic Solutions<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap t\u1ed1i \u01b0u h\u00f3a ROI cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/span><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Th\u00f4ng tin li\u00ean h\u1ec7:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Website:<\/b><a href=\"https:\/\/www.ematicsolutions.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.ematicsolutions.com\/<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Email:<\/b><span style=\"font-weight: 400;\"> vngrowth@ematicsolutions.com<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Hotline:<\/b><span style=\"font-weight: 400;\"> (+84)28 6285 6838<\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o v\u1ec1 m\u1ed9t cu\u1ed9c suy tho\u00e1i \u0111ang xu\u1ea5t hi\u1ec7n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau ti\u1ebft ki\u1ec7m h\u01a1n \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi l\u1ea1m ph\u00e1t v\u00e0 l\u00e3i su\u1ea5t cao h\u01a1n, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng \u0111ang d\u1ea7n c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n \u0111\u00e3 v\u00e0 \u0111ang, ho\u1eb7c s\u1ebd s\u1edbm ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c, khi\u1ebfn cho vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. \u0110\u1ecdc b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u ba tr\u1ee5 c\u1ed9t gi\u00fap t\u1ed1i \u01b0u h\u00f3a ROI ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf.<\/p>\n","protected":false},"author":35,"featured_media":34233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[578,1384,604,908],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T09:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-22T06:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"863\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hai Do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hai Do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\"},\"author\":{\"name\":\"Hai Do\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89\"},\"headline\":\"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p\",\"datePublished\":\"2023-01-10T09:50:15+00:00\",\"dateModified\":\"2025-03-22T06:11:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\"},\"wordCount\":2673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png\",\"keywords\":[\"#SEO\",\"Digital Marketing\",\"Ematic Solutions\",\"performance marketing\"],\"articleSection\":[\"Vietnam\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\",\"name\":\"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png\",\"datePublished\":\"2023-01-10T09:50:15+00:00\",\"dateModified\":\"2025-03-22T06:11:43+00:00\",\"description\":\"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage\",\"url\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png\",\"contentUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png\",\"width\":863,\"height\":450,\"caption\":\"ROI l\u00e0 g\u00ec\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ematicsolutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#website\",\"url\":\"https:\/\/www.ematicsolutions.com\/\",\"name\":\"Ematic Solutions\",\"description\":\"Marketing Technology Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ematicsolutions.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\",\"name\":\"Ematic Solutions\",\"url\":\"https:\/\/www.ematicsolutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg\",\"contentUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg\",\"width\":3996,\"height\":1372,\"caption\":\"Ematic Solutions\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89\",\"name\":\"Hai Do\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ff1befc1832d7741d91f5aa91ea2c0c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ff1befc1832d7741d91f5aa91ea2c0c7?s=96&d=mm&r=g\",\"caption\":\"Hai Do\"},\"url\":\"https:\/\/www.ematicsolutions.com\/author\/hai-doematicsolutions-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p","description":"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/","og_locale":"en_US","og_type":"article","og_title":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p","og_description":"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.","og_url":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/","og_site_name":"Ematic Solutions","article_published_time":"2023-01-10T09:50:15+00:00","article_modified_time":"2025-03-22T06:11:43+00:00","og_image":[{"width":863,"height":450,"url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png","type":"image\/png"}],"author":"Hai Do","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hai Do","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#article","isPartOf":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/"},"author":{"name":"Hai Do","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89"},"headline":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p","datePublished":"2023-01-10T09:50:15+00:00","dateModified":"2025-03-22T06:11:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/"},"wordCount":2673,"commentCount":0,"publisher":{"@id":"https:\/\/www.ematicsolutions.com\/#organization"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png","keywords":["#SEO","Digital Marketing","Ematic Solutions","performance marketing"],"articleSection":["Vietnam"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/","url":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/","name":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p","isPartOf":{"@id":"https:\/\/www.ematicsolutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png","datePublished":"2023-01-10T09:50:15+00:00","dateModified":"2025-03-22T06:11:43+00:00","description":"ROI l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh ROI, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong kinh doanh v\u00e0 marketing, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u ROI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p.","breadcrumb":{"@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#primaryimage","url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png","contentUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/01\/y-nghia-ROI.png","width":863,"height":450,"caption":"ROI l\u00e0 g\u00ec"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ematicsolutions.com\/vn\/finding-the-roi-upside-of-an-economic-downturn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ematicsolutions.com\/"},{"@type":"ListItem","position":2,"name":"ROI l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh ROI v\u00e0 \u00fd ngh\u0129a cho doanh nghi\u1ec7p"}]},{"@type":"WebSite","@id":"https:\/\/www.ematicsolutions.com\/#website","url":"https:\/\/www.ematicsolutions.com\/","name":"Ematic Solutions","description":"Marketing Technology Solutions","publisher":{"@id":"https:\/\/www.ematicsolutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ematicsolutions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ematicsolutions.com\/#organization","name":"Ematic Solutions","url":"https:\/\/www.ematicsolutions.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg","contentUrl":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/09\/ematicsolutions-newlogo-202106.svg","width":3996,"height":1372,"caption":"Ematic Solutions"},"image":{"@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89","name":"Hai Do","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ff1befc1832d7741d91f5aa91ea2c0c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff1befc1832d7741d91f5aa91ea2c0c7?s=96&d=mm&r=g","caption":"Hai Do"},"url":"https:\/\/www.ematicsolutions.com\/author\/hai-doematicsolutions-com\/"}]}},"lang":"vn","translations":{"vn":20306},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/20306"}],"collection":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/comments?post=20306"}],"version-history":[{"count":16,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/20306\/revisions"}],"predecessor-version":[{"id":34237,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/posts\/20306\/revisions\/34237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/media\/34233"}],"wp:attachment":[{"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/media?parent=20306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/categories?post=20306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ematicsolutions.com\/wp-json\/wp\/v2\/tags?post=20306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}