{"id":20561,"date":"2023-02-01T16:04:23","date_gmt":"2023-02-01T08:04:23","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=20561"},"modified":"2023-02-01T16:35:07","modified_gmt":"2023-02-01T08:35:07","slug":"is-your-martech-under-utilized","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/is-your-martech-under-utilized\/","title":{"rendered":"B\u1ea1n c\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c n\u1ec1n t\u1ea3ng martech \u0111\u1ec3 \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p?"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft h\u00e0ng n\u0103m chi ph\u00ed b\u1ea1n b\u1ecf ra cho c\u00e1c c\u00f4ng c\u1ee5 Marketing l\u00e0 bao nhi\u00eau kh\u00f4ng? <\/span><\/p>\n

Trung b\u00ecnh chi ph\u00ed \u0111\u1ea7u t\u01b0 d\u00e0nh cho martech th\u01b0\u1eddng chi\u1ebfm 25% t\u1ed5ng ng\u00e2n s\u00e1ch cho marketing. Tuy nhi\u00ean, d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t n\u0103m 2022 c\u1ee7a Gartner Marketing Technology, c\u00e1c marketers \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng h\u1ecd ch\u1ec9 m\u1edbi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c 42% kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p martech, gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi t\u1ef7 l\u1ec7 58% trong n\u0103m 2020.<\/span><\/p>\n

 <\/p>\n

Th\u1eed th\u00e1ch khi\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u martech tr\u1edf n\u00ean kh\u00f3 kh\u0103n <\/span><\/h2>\n

Trong v\u00f2ng 10 n\u0103m qua, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y s\u1ef1 b\u00f9ng n\u1ed5 v\u1ec1 nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng martech. V\u00e0o n\u0103m 2011, Scott Brinker ph\u00e1c th\u1ea3o t\u00ecnh h\u00ecnh t\u1ed5ng quan v\u1ec1 b\u1ee9c tranh martech ch\u1ec9 bao g\u1ed3m 150 n\u1ec1n t\u1ea3ng, th\u00ec hi\u1ec7n nay, con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c l\u00ean \u0111\u1ebfn 9,932.<\/span><\/p>\n

C\u00f9ng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c, vi\u1ec7c c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 m\u1edbi c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 vi\u1ec7c \u0111\u1ec3 nh\u00e2n s\u1ef1 trong c\u00f4ng ty ti\u1ebfp thu ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft v\u1ec1 martech v\u1edbi t\u1ed1c \u0111\u1ed9 h\u1ee3p l\u00fd l\u1ea1i g\u1eb7p nhi\u1ec1u tr\u1edf ng\u1ea1i.<\/span><\/p>\n

Khi \u0111\u1ed1i di\u1ec7n v\u1edbi t\u00ecnh th\u1ebf kh\u00f3 kh\u0103n b\u1ee7a v\u00e2y nh\u01b0 v\u1eady, h\u1ea7u h\u1ebft c\u00e1c marketers \u0111\u1ec1u \u0111\u00fac r\u00fat ra 3 nguy\u00ean nh\u00e2n d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng martech, d\u1ef1a tr\u00ean b\u00e1o c\u00e1o c\u1ee7a Gartner:<\/span><\/p>\n

    \n
  1. S\u1ef1 tr\u00f9ng l\u1eb7p v\u1ec1 t\u00ednh n\u0103ng gi\u1eefa nh\u1eefng gi\u1ea3i ph\u00e1p marketing c\u00f4ng ngh\u1ec7 (30%)<\/span><\/li>\n
  2. Kh\u00f3 kh\u0103n trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng\u00a0 nh\u00e2n s\u1ef1 th\u00edch h\u1ee3p h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \/ \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 (28%)<\/span><\/li>\n
  3. S\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e1t tri\u1ec3n qu\u00e1 nhanh c\u1ee7a h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 (27%) <\/span><\/li>\n<\/ol>\n

     <\/p>\n

    \"th\u00e1ch<\/p>\n

    <\/h2>\n

    T\u1ea1i sao b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/span><\/h2>\n

    Th\u1ea5t b\u1ea1i trong vi\u1ec7c n\u00e2ng c\u1ea5p nh\u1eefng n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 ho\u1eb7c t\u00ecm ra gi\u1ea3i ph\u00e1p thay th\u1ebf ti\u1ebft ki\u1ec7m chi ph\u00ed c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 c\u1ee7a ROI marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong n\u0103m 2023 khi t\u00ecnh h\u00ecnh kinh t\u1ebf hi\u1ec7n t\u1ea1i \u0111ang kh\u00f4ng h\u1ec1 h\u1ee9a h\u1eb9n. H\u1ec7 qu\u1ea3 c\u1ee7a nh\u1eefng l\u1ed7 h\u1ed5ng nh\u01b0 v\u1eady s\u1ebd c\u00e0ng mang \u0111\u1ebfn nh\u1eefng b\u1ea5t l\u1ee3i to l\u1edbn trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n b\u1ecb si\u1ebft ch\u1eb7t.<\/span><\/p>\n

     <\/p>\n

    T\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 marketing c\u1ee7a b\u1ea1n <\/span><\/h2>\n

    \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n c\u1ea7n suy x\u00e9t to\u00e0n di\u1ec7n c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng marketing v\u00e0 c\u1ed1 g\u1eafng \u0111\u1ec3 mang v\u1ec1 ROI! N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd c\u1ee7a ch\u00fang t\u00f4i b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n

     <\/p>\n

    1. Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i<\/span><\/h3>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm ra nh\u1eefng \u0111i\u1ec3m ch\u01b0a \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng h\u1ebft trong c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 m\u00ecnh \u0111ang s\u1edf h\u1eefu:<\/span><\/p>\n

      \n
    1. B\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau, li\u1ec7u ch\u00fang c\u00f3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u c\u00f4ng ty b\u1ea1n \u0111\u1ec1 ra, v\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng, ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang.<\/span><\/li>\n
    2. T\u00ednh to\u00e1n ph\u1ea7n tr\u0103m khai th\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n v\u00e0 chi ph\u00ed \u0111\u1ec3 duy tr\u00ec ch\u00fang so v\u1edbi gi\u00e1 tr\u1ecb kinh t\u1ebf mang l\u1ea1i \u0111\u1ec3 t\u1ed1i \u01b0u ROI.<\/span><\/li>\n<\/ol>\n

      T\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u00eap c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, v\u00ec th\u1ebf vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng marketing m\u1edbi v\u00e0 t\u00edch h\u1ee3p ch\u00fang s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u \u00edch l\u1ee3i. \u0110\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 s\u1ef1 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00f2ng marketing b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng marketing c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean v\u00e0 \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/span><\/p>\n

      N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean hay \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 martech t\u1ed5ng th\u1ec3 mi\u1ec5n ph\u00ed <\/span>t\u1ea1i \u0111\u00e2y<\/span><\/a>. V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n d\u1ef1a tr\u00ean h\u00e0ng ngh\u00ecn \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc \u0111\u00f3, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 thu\u1eadn l\u1ee3i nh\u1ea5t.<\/span><\/p>\n

       <\/p>\n

      2. L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p best-of-breed thay v\u00ec all-in-one<\/span><\/h3>\n

      Marketers th\u01b0\u1eddng ph\u00e2n v\u00e2n gi\u1eefa 2 gi\u1ea3i ph\u00e1p best-of-breed v\u00e0 all-in-one khi ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 marketing. C\u1ea3 2 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1eb7t l\u1ee3i v\u00e0 h\u1ea1i.<\/span><\/p>\n

      M\u1eb7c d\u00f9 \u1edf \u0110\u00f4ng Nam \u00c1, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c doanh nghi\u1ec7p nghi\u00eang v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng all-in-one v\u00ec kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c c\u00e0i \u0111\u1eb7t m\u1eb7c \u0111\u1ecbnh, nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho th\u1ea5y r\u1eb1ng nh\u1eefng doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p best-of-breed th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t k\u1ef3 v\u1ecdng ban \u0111\u1ea7u (Theo kh\u1ea3o s\u00e1t c\u1ee7a Gartner Marketing v\u00e0 Communication Technology, 2022).<\/span><\/p>\n

      M\u1ed9t gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p all-in-one v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng c\u00f3 th\u1ec3 mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 cao, nh\u01b0ng trong th\u1ef1c t\u1ebf, marketers th\u01b0\u1eddng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t nh\u00f3m nh\u1eefng t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed \u1edf nh\u1eefng t\u00ednh n\u0103ng kh\u00f4ng s\u1eed d\u1ee5ng.<\/span><\/p>\n

      Thay v\u00ec t\u1ef1 gi\u1edbi h\u1ea1n m\u00ecnh trong m\u1ed9t n\u1ec1n t\u1ea3ng all-in-one kh\u00f4ng linh ho\u1ea1t v\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t, khi\u1ebfn cho vi\u1ec7c thay \u0111\u1ed5i g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 ngu\u1ed3n l\u1ef1c, quy tr\u00ecnh, th\u00ec gi\u1ea3i ph\u00e1p best-of breed c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i martech d\u1ec5 d\u00e0ng v\u00e0 cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd linh ho\u1ea1t, d\u1ec5 th\u00edch nghi v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i kinh t\u1ebf.<\/span><\/p>\n

       <\/p>\n

      \"T\u1ea7n<\/p>\n

       <\/p>\n

      \u0110\u1ecdc th\u00eam: <\/i><\/b>Growth Stack Series #2 \u2013 HOW TO develop a strategy for your Growth Stack<\/i><\/b><\/a><\/p>\n

       <\/p>\n

      3. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u00f4ng n\u00ean l\u00e0 g\u00e1nh n\u1eb7ng<\/span><\/h3>\n

      R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 marketing m\u1edbi, kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd 100% h\u00e0i l\u00f2ng v\u1edbi gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i, m\u00e0 b\u1edfi v\u00ec vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0 ti\u1ebfp thu l\u1ea1i ki\u1ebfn th\u1ee9c v\u1ec1 n\u1ec1n t\u1ea3ng m\u1edbi c\u00f3 th\u1ec3 tr\u1edf n\u00ean qu\u00e1 s\u1ee9c.<\/span><\/p>\n

      N\u1ed7i s\u1ee3 \u0111\u00e1nh m\u1ea5t d\u1eef li\u1ec7u, thi\u1ebfu k\u1ebft n\u1ed1i v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p thi\u1ebft khi b\u00e0n \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i n\u1ec1n t\u1ea3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt hay m\u1eafc k\u1eb9t trong nh\u1eefng h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p l\u1ed7i th\u1eddi v\u00e0 g\u1eb7p kh\u00f3 kh\u0103n khi t\u00edch h\u1ee3p v\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p kh\u00e1c.<\/span><\/p>\n

      \u0110\u1eebng \u0111\u1ec3 b\u1ecb c\u1ea3n tr\u1edf b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng \u0111\u00e1ng k\u1ec3 tr\u00ean khi kh\u00e1m ph\u00e1 nh\u1eefng n\u1ec1n t\u1ea3ng hi\u1ec7u qu\u1ea3 cao h\u01a1n – Vi\u1ec7c kh\u00f3 kh\u0103n khi chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 t\u1ea1m th\u1eddi nh\u01b0ng k\u1ebft qu\u1ea3 \u0111em l\u1ea1i s\u1ebd c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng d\u00e0i h\u1ea1n. N\u1ebfu nh\u01b0 b\u1ea1n \u0111ang ch\u1eadt v\u1eadt v\u1edbi vi\u1ec7c th\u1ef1c thi, c\u00f4ng ty martech v\u1edbi ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 nh\u01b0 Ematic Solutions<\/a> c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 team k\u1ef9 thu\u1eadt cho b\u1ea1n.<\/span><\/p>\n

      T\u1ea1i Ematic Solutions, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u cho h\u00e0ng ng\u00e0n n\u1ec1n t\u1ea3ng – Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \/ t\u00edch h\u1ee3p tr\u01a1n tru b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 \u0111\u1ec1 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eebng b\u01b0\u1edbc s\u1eed d\u1ee5ng thu\u1ea7n th\u1ee5c v\u00e0 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/span><\/p>\n

       <\/p>\n

      4. H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u1ec3 v\u00e1 k\u00edn l\u1ed7 h\u1ed5ng v\u1ec1 ngu\u1ed3n l\u1ef1c <\/span><\/h3>\n

      Tuy n\u1ec1n t\u1ea3ng c\u00f3 t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, tr\u00ean l\u00fd thuy\u1ebft, c\u00f4ng ngh\u1ec7 s\u1ebd kh\u00f4ng bao gi\u1edd mang v\u1ec1 ROI kh\u1ea3 quan tr\u00ean th\u1ef1c t\u1ebf n\u1ebfu ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i (hay \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh) kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn n\u00f3. L\u1ed7 h\u1ed5ng v\u1ec1 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 marketing.<\/span><\/p>\n

      Nh\u01b0ng \u0111\u1eebng s\u1ee3 h\u00e3i, h\u00e3y c\u00f9ng \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 t\u01b0\u1edfng ch\u1eebng kh\u00f3 nh\u1eb1n n\u00e0y! V\u1edbi s\u1ef1 gia t\u0103ng ch\u00f3ng m\u1eb7t c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng marketing m\u1edbi v\u00e0 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, vi\u1ec7c \u0111\u00f2i h\u1ecfi nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 ph\u1ea3i lu\u00f4n b\u00e1m s\u00e1t v\u1edbi th\u00f4ng tin l\u00e0 kh\u00f4ng tho\u1ea3 \u0111\u00e1ng b\u1edfi h\u1ecd c\u0169ng ph\u1ea3i t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eefng nhi\u1ec7m v\u1ee5 kh\u00e1c m\u00e0 h\u1ecd c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh.<\/span><\/p>\n

      M\u1eb7t kh\u00e1c, c\u00f4ng ty t\u01b0 v\u1ea5n marketing v\u00e0 c\u00f4ng ngh\u1ec7 nh\u01b0 Ematic Solutions<\/a> c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u1ec1 t\u00ednh kinh t\u1ebf theo quy m\u00f4 (economies of scale) trong vi\u1ec7c ti\u1ebfp nh\u1eadn th\u00f4ng tin \u0111a n\u1ec1n t\u1ea3ng v\u00e0 l\u0129nh v\u1ef1c, \u0111i\u1ec1u m\u00e0 g\u1ea7n nh\u01b0 kh\u00f3 c\u00f3 th\u1ec3 x\u1ea3y ra \u1edf nh\u1eefng team in-house. Vi\u1ec7c nh\u1eadn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u1eefng chuy\u00ean gia cho team c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn, c\u00e0i \u0111\u1eb7t, thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng v\u00e0 n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng th\u00f4ng tin v\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap team in-house d\u1ec5 d\u00e0ng n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng martech ph\u1ee9c t\u1ea1p hi\u1ec7n nay.<\/span><\/p>\n

      Theo b\u00e1o c\u00e1o \u2018State of Martech 2021\u2019, 18% marketers c\u00f3 kinh nghi\u1ec7m v\u1eabn c\u00f3 xu h\u01b0\u1edbng h\u1ee3p t\u00e1c v\u1edbi agency hay \u0111\u1ed1i t\u00e1c ngo\u00e0i \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

       <\/p>\n

      T\u1ed1i \u01b0u ho\u00e1 tr\u1ecdn b\u1ed9 martech \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/span><\/h2>\n

      T\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng martech l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu cho th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Ch\u00fang t\u00f4i \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 thu ho\u1ea1ch \u0111\u01b0\u1ee3c v\u1ed1n ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 kinh nghi\u1ec7m phong ph\u00fa v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng martech, h\u01a1n th\u1ebf n\u1eefa, c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i s\u1ebd lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n theo nhu c\u1ea7u v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi.<\/span><\/p>\n

      \"Martech<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Trung b\u00ecnh chi ph\u00ed \u0111\u1ea7u t\u01b0 d\u00e0nh cho martech th\u01b0\u1eddng chi\u1ebfm 25% t\u1ed5ng ng\u00e2n s\u00e1ch cho marketing. Tuy nhi\u00ean, d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t n\u0103m 2022 c\u1ee7a Gartner Marketing Technology, c\u00e1c marketers \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng h\u1ecd ch\u1ec9 m\u1edbi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c 42% kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p martech, gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi t\u1ef7 l\u1ec7 58% trong n\u0103m 2020. <\/p>\n","protected":false},"author":35,"featured_media":20586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[1201],"acf":[],"yoast_head":"\nB\u1ea1n c\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c n\u1ec1n t\u1ea3ng martech \u0111\u1ec3 \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p? - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"Theo Gartner Marketing Technology, c\u00e1c marketers ch\u1ec9 m\u1edbi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c 42% kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p martech. T\u00ecm hi\u1ec3u th\u00eam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/is-your-martech-under-utilized\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea1n c\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c n\u1ec1n t\u1ea3ng martech \u0111\u1ec3 \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p? - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"Theo Gartner Marketing Technology, c\u00e1c marketers ch\u1ec9 m\u1edbi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c 42% kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p martech. 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