{"id":20589,"date":"2023-02-02T10:30:27","date_gmt":"2023-02-02T02:30:27","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=20589"},"modified":"2023-02-02T10:31:23","modified_gmt":"2023-02-02T02:31:23","slug":"is-your-martech-under-utilized","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/is-your-martech-under-utilized\/","title":{"rendered":"\u6436\u6551\u884c\u92b7\u9810\u7b97\uff1a\u512a\u5316\u60a8\u7684 MarTech \u5de5\u5177"},"content":{"rendered":"<p>\u60a8\u6bcf\u5e74\u5728\u884c\u92b7\u5de5\u5177\u4e0a\u82b1\u8cbb\u591a\u5c11\u6210\u672c\u5462\uff1f<\/p>\n<p>\u5e73\u5747\u800c\u8a00\uff0c\u54c1\u724c \/ \u4f01\u696d\u8cfc\u8cb7 MarTech \u5de5\u5177\u5c31\u5360\u4e86\u884c\u92b7\u9810\u7b97\u7684\u56db\u5206\u4e4b\u4e00\u3002<\/p>\n<p>\u7136\u800c Gartner \u6700\u65b0\u8abf\u67e5\u986f\u793a\uff0c2022 \u5e74\u884c\u92b7\u4eba\u54e1\u5728 MarTech \u5de5\u5177\u4e2d\u50c5\u4f7f\u7528\u4e86 42\uff05 \u7684\u529f\u80fd\uff0c\u6bd4 2020 \u5e74\u7684 58 % \u9084\u4f4e\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>\u662f\u4ec0\u9ebc\u539f\u56e0\u9020\u6210 MarTech \u5de5\u5177\u672a\u88ab\u5584\u52a0\u61c9\u7528\uff1f<\/h4>\n<p>&nbsp;<\/p>\n<p>\u8fd1\u5e74\u4f86\uff0c\u884c\u92b7\u79d1\u6280\u7684\u8b70\u984c\u548c\u61c9\u7528\u5de5\u5177\u5448\u73fe\u9a5a\u4eba\u7684\u589e\u9577\uff0c\u9700\u6c42\u4e5f\u65e5\u76ca\u589e\u52a0\u3002\u7576 Scott Brinker \u5728 2011 \u5e74\u958b\u59cb\u958b\u62d3 MarTech \u9818\u57df\u6642\uff0c\u5e02\u9762\u4e0a\u53ea\u6709 150 \u7a2e\u5de5\u5177\u3002\u5982\u4eca\uff0c\u73fe\u5728 Martech \u5de5\u5177\u5df2\u9054\u5230 9,932 \u500b\u3002<\/p>\n<p>\u7136\u800c\uff0c\u73fe\u4eca Martech \u5de5\u5177\u7684\u4ecb\u9762\u8d8a\u4f86\u8d8a\u8907\u96dc\uff0c\u54c1\u724c\u548c\u4f01\u696d\u5728\u8ffd\u6c42\u6700\u65b0\u6280\u8853\u7684\u540c\u6642\uff0c\u4e5f\u9700\u8981\u78ba\u4fdd\u5167\u90e8\u5718\u968a\u64c1\u6709\u5c08\u696d\u7684 Martech \u77e5\u8b58\uff0c\u4e26\u77ad\u89e3\u5982\u4f55\u64cd\u4f5c\uff06\u61c9\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u64da Gartner \u7684\u8abf\u67e5\u7d71\u8a08\uff0c\u884c\u92b7\u4eba\u54e1\u666e\u904d\u8a8d\u70ba\u4e0b\u5217\u4e09\u9805\u662f\u963b\u7919\u4ed6\u5011\u6709\u6548\u5229\u7528 Martech \u5de5\u5177\u7684\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n<ol>\n<li><strong>\u884c\u92b7\u8207\u8edf\u9ad4\u529f\u80fd\u7684\u91cd\u758a\u9010\u6f38\u589e\u52a0<\/strong>\uff0830%\uff09<\/li>\n<li><strong>\u7f3a\u4e4f\u5c08\u696d\u4eba\u624d\u61c9\u7528\uff06\u64cd\u4f5c\u5de5\u5177<\/strong>\uff0828%\uff09<\/li>\n<li><strong>\u592a\u904e\u8907\u96dc\u7684\u884c\u92b7\u79d1\u6280\u751f\u614b\u7cfb\u7d71<\/strong>\uff0827%\uff09<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20595\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-1-300x150.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-1-300x150.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-1-1024x512.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-1-768x384.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-1.png 1066w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\u9019\u5c0d\u60a8\u4f86\u8aaa\u91cd\u8981\u55ce\uff1f<\/h4>\n<p>&nbsp;<\/p>\n<p>\u672a\u80fd\u5145\u5206\u61c9\u7528\u5de5\u5177\u6216\u627e\u5230\u66f4\u7d93\u6fdf\u5be6\u60e0\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u53ef\u80fd\u6703\u5927\u5927\u964d\u4f4e\u60a8\u7684\u884c\u92b7\u5831\u916c\u7387 (ROI)\uff0c\u5c24\u5176\u662f\u5728 2023 \u5e74\u7d93\u6fdf\u524d\u666f\u4e0d\u660e\u3001\u9810\u7b97\u548c\u8cc7\u6e90\u6e1b\u7e2e\u7684\u60c5\u6cc1\u4e0b\uff0c\u9020\u6210\u7684\u5f71\u97ff\u6050\u6015\u66f4\u4e0d\u6a02\u89c0\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>\u5584\u52a0\u904b\u7528\u60a8\u7684 Martech \u5de5\u5177<\/h4>\n<p>&nbsp;<\/p>\n<p>\u662f\u6642\u5019\u958b\u59cb\u8a55\u4f30\u60a8\u73fe\u6709\u7684 MarTech \u5de5\u5177\uff0c\u4ee5\u7372\u5f97\u66f4\u9ad8\u7684\u884c\u92b7\u5831\u916c\u7387 (ROI)\uff01<\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u77e5\u9053\u5982\u4f55\u958b\u59cb\u6216\u6b63\u5728\u5c0b\u627e\u6700\u4f73\u65b9\u6cd5\uff0c\u4e0d\u59a8\u4f86\u807d\u807d\u6211\u5011\u7684\u5efa\u8b70\uff1a<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h5>1. \u5b8c\u6574\u5be9\u67e5\u8207\u8a55\u4f30\u60a8\u7684 MarTech \u5de5\u5177<\/h5>\n<p>&nbsp;<\/p>\n<p>\u7b2c\u4e00\u6b65\u4e14\u975e\u5e38\u91cd\u8981\u7684\u662f\uff0c\u8a55\u4f30\u60a8\u76ee\u524d\u6240\u7f3a\u7684\u8cc7\u6e90\u4e26\u5b9a\u671f\u9032\u884c\u6aa2\u67e5\u3002\u60a8\u61c9\u8a72:<\/p>\n<p>a) \u958b\u59cb\u8a55\u4f30\u60a8\u73fe\u6709\u7684\u5de5\u5177\uff0c\u4f8b\u5982\u5b83\u5011\u5982\u4f55\u758a\u52a0\u61c9\u7528\uff1f\u662f\u5426\u80fd\u5e6b\u52a9\u60a8\u9054\u6210\u884c\u92b7\u76ee\u6a19\u548c\u9700\u6c42\uff1f\u4ee5\u53ca\u60a8\u7684\u5718\u968a\u4f7f\u7528\u6216\u4e0d\u4f7f\u7528\u5b83\u5011\u7684\u539f\u56e0\u70ba\u4f55\uff1f<\/p>\n<p>b) \u8a08\u7b97\u5e73\u53f0 \/ \u5de5\u5177\u7684\u4f7f\u7528\u7387\u548c\u6210\u672c\uff0c\u4ee5\u8a55\u4f30\u5b83\u5011\u662f\u5426\u80fd\u7522\u751f\u76f8\u5c0d\u50f9\u503c\uff0c\u4e26\u8ffd\u8e64\u60a8\u7684 Martech \u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5546\u696d\u76ee\u6a19\u6703\u96a8\u8457\u6642\u9593\u6539\u8b8a\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u958b\u59cb\u5c0b\u627e\u80fd\u5e6b\u52a9\u60a8\u9054\u6210\u76ee\u6a19\u7684\u6700\u4f73\u5de5\u5177\uff0c\u4e26\u78ba\u4fdd\u5b83\u5011\u4e4b\u9593\u7684\u6574\u5408\u662f\u6d41\u66a2\u7684\u3002\u6211\u5011\u4e5f\u767c\u73fe\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u884c\u92b7\u5718\u968a\uff0c\u958b\u59cb\u66f4\u983b\u7e41\u548c\u5b9a\u671f\u7684\u8a55\u4f30\u4ed6\u5011\u7684\u884c\u92b7\u79d1\u6280\u7d44\u5408\uff0c\u4ee5\u78ba\u4fdd\u4e0d\u932f\u5931\u4efb\u4f55\u6709\u52a9\u65bc\u63d0\u9ad8\u884c\u92b7 ROI \u7684\u6a5f\u6703\uff01<\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u77e5\u9053\u5982\u4f55\u958b\u59cb\u8a55\u4f30\u73fe\u6709\u5de5\u5177\uff0c\u6216\u8a31\u53ef\u4ee5\u8003\u616e\u6211\u5011<strong><a href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\">\u514d\u8cbb\u7684 Martech \u5be9\u67e5<\/a><\/strong>\u3002\u501f\u52a9\u6211\u5011\u5728\u6578\u5343\u500b Martech \u5de5\u5177\u5be9\u67e5\u4e2d\u7d2f\u7a4d\u7684\u7d93\u9a57\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u5feb\u901f\u7684\u9054\u6210\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h5>2. \u9078\u64c7\u55ae\u9805\u512a\u52e2\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u6574\u5408\u5957\u4ef6<\/h5>\n<p>&nbsp;<\/p>\n<p>\u884c\u92b7\u4eba\u54e1\u5728\u9078\u64c7\u884c\u92b7\u79d1\u6280\u5de5\u5177\u6642\uff0c\u5c0d\u65bc\u8981\u9078\u64c7\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u6216\u6574\u5408\u5957\u4ef6 (All-in-One Suite) \u9677\u5165\u5169\u96e3\u3002<\/p>\n<p>\u4f46\u9019\u5169\u8005\u5404\u81ea\u90fd\u6709\u5176\u512a\u9ede\u548c\u7f3a\u9ede\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u96d6\u7136\u6211\u5011\u767c\u73fe\u53f0\u7063\u7684\u54c1\u724c \/ \u4f01\u696d\u56e0\u8f03\u6ce8\u91cd\u65b9\u4fbf\u7ba1\u7406\uff0c\u50be\u5411\u4f7f\u7528\u591a\u529f\u80fd\u7684\u5e73\u53f0\u3002\u4f46\u6839\u64da Gartner \u5728 2022 \u5e74\u7684\u7814\u7a76\u767c\u73fe\uff0c\u9078\u64c7\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u7684\u54c1\u724c\uff0c\u6703\u6709\u66f4\u9ad8\u7684\u6a5f\u7387\u9054\u5230\u8d85\u904e\u9810\u671f\u7684\u6210\u6548\u3002<\/p>\n<p>\u6574\u5408\u5957\u4ef6 (All-in-One Suite) \u53ef\u80fd\u807d\u8d77\u4f86\u5f88\u5f37\u5927\uff0c\u56e0\u70ba\u5b83\u63d0\u4f9b\u4e86\u8a31\u591a\u529f\u80fd\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u884c\u92b7\u4eba\u54e1\u7d93\u5e38\u767c\u73fe\u81ea\u5df1\u53ea\u4f7f\u7528\u4e86\u4e00\u5c0f\u90e8\u5206\u529f\u80fd\uff0c\u7136\u800c\u537b\u7121\u6cd5\u5373\u7701\u672a\u4f7f\u7528\u7684\u5e73\u53f0\u6210\u672c\u3002<\/p>\n<p>\u76f8\u8f03\u65bc\u88ab\u56f0\u5728\u4e00\u500b\u4e0d\u9748\u6d3b\u7684\u55ae\u4e00\u5e73\u53f0\u4e0a\uff0c\u5176\u9700\u8981\u82b1\u8cbb\u60a8\u5927\u91cf\u7684\u6642\u9593\u898f\u5283\u3001\u7c4c\u5099\u8cc7\u6e90\u548c\u66f4\u6539 ; \u8003\u616e\u4f7f\u7528\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u4f86\u69cb\u5efa\u6700\u9069\u5408\u60a8\u7684 Martech \u751f\u614b\u7cfb\u7d71\uff0c\u5f9e\u800c\u80fd\u4f7f\u60a8\u80fd\u66f4\u52a0\u9748\u6d3b\u7684\u61c9\u8b8a\u7d93\u6fdf\u5e36\u4f86\u7684\u8b8a\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20599\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-3-300x150.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-3-300x150.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-3-1024x512.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-3-768x384.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-3.png 1066w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h5>3. \u8f49\u79fb\u5e73\u53f0\uff06\u5de5\u5177\u4e0d\u61c9\u8a72\u6210\u70ba\u60a8\u6210\u529f\u7684\u963b\u7919<\/h5>\n<p>&nbsp;<\/p>\n<p>\u8a31\u591a\u54c1\u724c \/ \u4f01\u696d\u5c0d\u65bc\u8a55\u4f30\u65b0\u7684 Martech \u5de5\u5177\u4fdd\u6301\u8457\u6d88\u6975\u7684\u614b\u5ea6\uff0c\u4e0d\u662f\u56e0\u70ba\u4ed6\u5011\u5c0d\u73fe\u6709\u89e3\u6c7a\u65b9\u6848\u611f\u5230 100 \uff05 \u6eff\u610f\uff0c\u800c\u662f\u56e0\u70ba\u8f49\u79fb\u548c\u91cd\u65b0\u5b78\u7fd2\u4e00\u500b\u65b0\u5e73\u53f0\u82b1\u8cbb\u4ed6\u5011\u66f4\u591a\u7684\u7cbe\u529b\u3002<\/p>\n<p>\u7576\u8f49\u79fb\u81f3\u65b0\u5e73\u53f0\u6642\uff0c\u6578\u64da\u907a\u5931\u3001\u9023\u7d50\u5931\u6557\u548c\u6240\u9700\u7684\u5de5\u7a0b\u6642\u9593\u7b49\u554f\u984c\uff0c\u5e38\u5e38\u662f\u6700\u4ee4\u4eba\u64d4\u5fc3\u7684\u3002\u7279\u5225\u662f\u5c0d\u65bc\u7f3a\u4e4f\u5de5\u7a0b\u8cc7\u6e90\u6216\u9677\u65bc\u4e0d\u6613\u8207\u5176\u4ed6\u89e3\u6c7a\u65b9\u6848\u6574\u5408\u7684\u50b3\u7d71\u54c1\u724c \/ \u4f01\u696d\u4f86\u8aaa\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5343\u842c\u4e0d\u8981\u8b93\u8f49\u79fb\u5e73\u53f0\u7684\u56f0\u96e3\u963b\u7919\u60a8\u627e\u5230\u66f4\u6709\u6548\u7684\u5de5\u5177\uff01\u56e0\u70ba\u8f49\u79fb\u7684\u75db\u82e6\u662f\u77ed\u671f\u7684\uff0c\u4f46\u5176\u5e36\u4f86\u7684\u6548\u76ca\u53ef\u80fd\u662f\u9577\u671f\u7684\u3002\u5982\u679c\u8f49\u79fb\u6216\u6574\u5408\u5e73\u53f0\u662f\u60a8\u76ee\u524d\u9047\u5230\u7684\u74f6\u9838\uff0c\u4e0d\u7528\u64d4\u5fc3\uff01Ematic Solutions \u53ef\u4ee5\u4f5c\u70ba\u60a8\u5805\u56fa\u7684\u5de5\u7a0b\u5718\u968a\uff0c\u80fd\u70ba\u60a8\u63d0\u4f9b\u6280\u8853\u76f8\u95dc\u652f\u63f4\u548c\u5efa\u8b70\u3002<\/p>\n<p>\u6211\u5011\u5df2\u7d93\u5b8c\u6210\u4e86\u6578\u5343\u6b21\u7684\u5e73\u53f0\u8f49\u79fb\u3002\u6211\u5011\u53ef\u4ee5\u63d0\u4f9b\u60a8\u5be6\u969b\u7684\u5de5\u7a0b\u652f\u63f4\u548c\u7b56\u7565\u898f\u5283\uff0c\u4f86\u5e6b\u52a9\u60a8\u5e73\u7a69\u7684\u8f49\u79fb\u548c\u6574\u5408\u5e73\u53f0\uff0c\u5f9e\u800c\u4f7f\u60a8\u7684 Martech \u751f\u614b\u7cfb\u7d71\u9054\u5230\u6700\u7406\u60f3\u7684\u72c0\u614b\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h5>4. \u900f\u904e\u6551\u63f4\u5718\u968a\u4f86\u586b\u88dc\u60a8\u6240\u7f3a\u8cc7\u6e90<\/h5>\n<p>&nbsp;<\/p>\n<p>\u7121\u8ad6\u5de5\u5177\u6709\u591a\u597d\u3001\u591a\u5148\u9032\uff0c\u5982\u679c\u60a8\u7121\u6cd5\u6709\u6548\u904b\u7528\u548c\u638c\u63e1\uff0c\u884c\u92b7 ROI \u5c31\u4e5f\u7121\u6cd5\u6709\u6240\u6210\u9577\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5167\u90e8\u4eba\u624d\u548c\u6280\u80fd\u7684\u7f3a\u4e4f\u4e5f\u662f\u963b\u7919\u60a8\u9054\u6210\u826f\u597d\u884c\u92b7 ROI \u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n<p>\u7136\u800c\u96a8\u8457\u884c\u92b7\u5de5\u5177\u4e0d\u65b7\u5730\u6e67\u9032\uff0c\u8981\u6c42\u5718\u968a\u59cb\u7d42\u4fdd\u6301\u77e5\u8b58\u6c34\u5e73\u662f\u6709\u9ede\u4e0d\u73fe\u5be6\u7684\uff0c\u56e0\u70ba\u4ed6\u5011\u9084\u9700\u5c08\u6ce8\u5728\u5176\u4ed6\u64c5\u9577\u7684\u9818\u57df\u3002<\/p>\n<p>\u597d\u6d88\u606f\u662f\uff0cEmatic Solutions \u5728\u77e5\u8b58\u7d2f\u7a4d\u65b9\u9762\u5177\u6709<strong>\u300c\u898f\u6a21\u6027\u300d<\/strong>\u7684\u512a\u52e2\uff0c\u9019\u662f\u5167\u90e8\u5718\u968a\u5f80\u5f80\u7f3a\u4e4f\u7684\u3002\u6211\u5011\u80fd\u5e6b\u52a9\u60a8\u7684\u5718\u968a\u9032\u884c\u5c08\u6848\u555f\u52d5\u3001\u5e73\u53f0\u6f14\u793a\u548c\u63d0\u4f9b\u884c\u92b7\u5e02\u5834\u7684\u6700\u65b0\u8cc7\u8a0a\uff0c\u9019\u6a23\u6703\u66f4\u5bb9\u6613\u8b93\u60a8\u7684\u5167\u90e8\u5718\u968a\u5feb\u901f\u5438\u6536\u77e5\u8b58\u548c\u6280\u80fd\uff0c\u4e26\u6210\u529f\u5728\u8907\u96dc\u7684 Martech \u4e16\u754c\u4e2d\u7ad9\u7a69\u8173\u8ddf\u3002<\/p>\n<p>\u6839\u64da 2021 \u5e74 Martech \u5831\u544a\u7d71\u8a08\uff0c18% \u7684\u8cc7\u6df1\u884c\u92b7\u4eba\u54e1\u6b63\u5728\u4f7f\u7528\u5916\u5305\u5718\u968a\u6216\u9867\u554f\u516c\u53f8\u4f86\u63d0\u5347\u5167\u90e8\u5718\u968a\u7684\u77e5\u8b58\u548c\u6280\u80fd\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>\u512a\u5316\u4f60\u7684 Martech \u5de5\u5177\uff0c\u5f9e\u800c\u8d70\u5411\u6210\u529f\u4e4b\u8def<\/h4>\n<p>&nbsp;<\/p>\n<p>\u6709\u6548\u61c9\u7528\u884c\u92b7\u5de5\u5177\u5c0d\u65bc\u60a8\u7684\u6578\u4f4d\u884c\u92b7\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u6211\u5011\u5728\u6578\u767e\u7a2e Martech \u5de5\u5177\u4e0a\u7d2f\u7a4d\u4e86\u76f8\u95dc\u77e5\u8b58\uff0c\u4e26\u671f\u671b\u80fd\u70ba\u60a8\u63d0\u4f9b\u6700\u4f73\u7684\u89e3\u6c7a\u65b9\u6848\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.ematicsolutions.com\/tw\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-20597\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-2-300x150.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-2-300x150.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-2-1024x512.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-2-768x384.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/TW-2.png 1066w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u6bcf\u5e74\u5728\u884c\u92b7\u5de5\u5177\u4e0a\u82b1\u8cbb\u591a\u5c11\u6210\u672c\u5462\uff1f \u5e73\u5747\u800c\u8a00\uff0c\u54c1\u724c \/ \u4f01\u696d\u8cfc\u8cb7 MarTech \u5de5\u5177\u5c31\u5360\u4e86\u884c\u92b7\u9810\u7b97\u7684\u56db\u5206\u4e4b\u4e00\u3002 \u7136\u800c Gartner \u6700\u65b0\u8abf\u67e5\u986f\u793a\uff0c2022 \u5e74\u884c\u92b7\u4eba\u54e1\u5728 MarTech \u5de5\u5177\u4e2d\u50c5\u4f7f\u7528\u4e86 42\uff05 \u7684\u529f\u80fd\uff0c\u6bd4 2020 \u5e74\u7684 58 % \u9084\u4f4e\u3002 &nbsp; &nbsp; \u662f\u4ec0\u9ebc\u539f\u56e0\u9020\u6210 MarTech \u5de5\u5177\u672a\u88ab\u5584\u52a0\u61c9\u7528\uff1f &nbsp; \u8fd1\u5e74\u4f86\uff0c\u884c\u92b7\u79d1\u6280\u7684\u8b70\u984c\u548c\u61c9\u7528\u5de5\u5177\u5448\u73fe\u9a5a\u4eba\u7684\u589e\u9577\uff0c\u9700\u6c42\u4e5f\u65e5\u76ca\u589e\u52a0\u3002\u7576 Scott Brinker \u5728 2011 \u5e74\u958b\u59cb\u958b\u62d3 MarTech \u9818\u57df\u6642\uff0c\u5e02\u9762\u4e0a\u53ea\u6709 150 \u7a2e\u5de5\u5177\u3002\u5982\u4eca\uff0c\u73fe\u5728 Martech \u5de5\u5177\u5df2\u9054\u5230 9,932 \u500b\u3002 \u7136\u800c\uff0c\u73fe\u4eca Martech \u5de5\u5177\u7684\u4ecb\u9762\u8d8a\u4f86\u8d8a\u8907\u96dc\uff0c\u54c1\u724c\u548c\u4f01\u696d\u5728\u8ffd\u6c42\u6700\u65b0\u6280\u8853\u7684\u540c\u6642\uff0c\u4e5f\u9700\u8981\u78ba\u4fdd\u5167\u90e8\u5718\u968a\u64c1\u6709\u5c08\u696d\u7684 Martech \u77e5\u8b58\uff0c\u4e26\u77ad\u89e3\u5982\u4f55\u64cd\u4f5c\uff06\u61c9\u7528\u3002 &nbsp; \u6839\u64da Gartner \u7684\u8abf\u67e5\u7d71\u8a08\uff0c\u884c\u92b7\u4eba\u54e1\u666e\u904d\u8a8d\u70ba\u4e0b\u5217\u4e09\u9805\u662f\u963b\u7919\u4ed6\u5011\u6709\u6548\u5229\u7528 Martech \u5de5\u5177\u7684\u4e3b\u8981\u539f\u56e0\uff1a \u884c\u92b7\u8207\u8edf\u9ad4\u529f\u80fd\u7684\u91cd\u758a\u9010\u6f38\u589e\u52a0\uff0830%\uff09 \u7f3a\u4e4f\u5c08\u696d\u4eba\u624d\u61c9\u7528\uff06\u64cd\u4f5c\u5de5\u5177\uff0828%\uff09 \u592a\u904e\u8907\u96dc\u7684\u884c\u92b7\u79d1\u6280\u751f\u614b\u7cfb\u7d71\uff0827%\uff09 &nbsp; &nbsp; \u9019\u5c0d\u60a8\u4f86\u8aaa\u91cd\u8981\u55ce\uff1f &nbsp; \u672a\u80fd\u5145\u5206\u61c9\u7528\u5de5\u5177\u6216\u627e\u5230\u66f4\u7d93\u6fdf\u5be6\u60e0\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u53ef\u80fd\u6703\u5927\u5927\u964d\u4f4e\u60a8\u7684\u884c\u92b7\u5831\u916c\u7387 (ROI)\uff0c\u5c24\u5176\u662f\u5728 2023 \u5e74\u7d93\u6fdf\u524d\u666f\u4e0d\u660e\u3001\u9810\u7b97\u548c\u8cc7\u6e90\u6e1b\u7e2e\u7684\u60c5\u6cc1\u4e0b\uff0c\u9020\u6210\u7684\u5f71\u97ff\u6050\u6015\u66f4\u4e0d\u6a02\u89c0\u3002 &nbsp; &nbsp; \u5584\u52a0\u904b\u7528\u60a8\u7684 Martech \u5de5\u5177 &nbsp; \u662f\u6642\u5019\u958b\u59cb\u8a55\u4f30\u60a8\u73fe\u6709\u7684 MarTech \u5de5\u5177\uff0c\u4ee5\u7372\u5f97\u66f4\u9ad8\u7684\u884c\u92b7\u5831\u916c\u7387 (ROI)\uff01 \u5982\u679c\u60a8\u4e0d\u77e5\u9053\u5982\u4f55\u958b\u59cb\u6216\u6b63\u5728\u5c0b\u627e\u6700\u4f73\u65b9\u6cd5\uff0c\u4e0d\u59a8\u4f86\u807d\u807d\u6211\u5011\u7684\u5efa\u8b70\uff1a &nbsp; &nbsp; 1. \u5b8c\u6574\u5be9\u67e5\u8207\u8a55\u4f30\u60a8\u7684 MarTech \u5de5\u5177 &nbsp; \u7b2c\u4e00\u6b65\u4e14\u975e\u5e38\u91cd\u8981\u7684\u662f\uff0c\u8a55\u4f30\u60a8\u76ee\u524d\u6240\u7f3a\u7684\u8cc7\u6e90\u4e26\u5b9a\u671f\u9032\u884c\u6aa2\u67e5\u3002\u60a8\u61c9\u8a72: a) \u958b\u59cb\u8a55\u4f30\u60a8\u73fe\u6709\u7684\u5de5\u5177\uff0c\u4f8b\u5982\u5b83\u5011\u5982\u4f55\u758a\u52a0\u61c9\u7528\uff1f\u662f\u5426\u80fd\u5e6b\u52a9\u60a8\u9054\u6210\u884c\u92b7\u76ee\u6a19\u548c\u9700\u6c42\uff1f\u4ee5\u53ca\u60a8\u7684\u5718\u968a\u4f7f\u7528\u6216\u4e0d\u4f7f\u7528\u5b83\u5011\u7684\u539f\u56e0\u70ba\u4f55\uff1f b) \u8a08\u7b97\u5e73\u53f0 \/ \u5de5\u5177\u7684\u4f7f\u7528\u7387\u548c\u6210\u672c\uff0c\u4ee5\u8a55\u4f30\u5b83\u5011\u662f\u5426\u80fd\u7522\u751f\u76f8\u5c0d\u50f9\u503c\uff0c\u4e26\u8ffd\u8e64\u60a8\u7684 Martech \u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002 &nbsp; \u5546\u696d\u76ee\u6a19\u6703\u96a8\u8457\u6642\u9593\u6539\u8b8a\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u958b\u59cb\u5c0b\u627e\u80fd\u5e6b\u52a9\u60a8\u9054\u6210\u76ee\u6a19\u7684\u6700\u4f73\u5de5\u5177\uff0c\u4e26\u78ba\u4fdd\u5b83\u5011\u4e4b\u9593\u7684\u6574\u5408\u662f\u6d41\u66a2\u7684\u3002\u6211\u5011\u4e5f\u767c\u73fe\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u884c\u92b7\u5718\u968a\uff0c\u958b\u59cb\u66f4\u983b\u7e41\u548c\u5b9a\u671f\u7684\u8a55\u4f30\u4ed6\u5011\u7684\u884c\u92b7\u79d1\u6280\u7d44\u5408\uff0c\u4ee5\u78ba\u4fdd\u4e0d\u932f\u5931\u4efb\u4f55\u6709\u52a9\u65bc\u63d0\u9ad8\u884c\u92b7 ROI \u7684\u6a5f\u6703\uff01 \u5982\u679c\u60a8\u4e0d\u77e5\u9053\u5982\u4f55\u958b\u59cb\u8a55\u4f30\u73fe\u6709\u5de5\u5177\uff0c\u6216\u8a31\u53ef\u4ee5\u8003\u616e\u6211\u5011\u514d\u8cbb\u7684 Martech \u5be9\u67e5\u3002\u501f\u52a9\u6211\u5011\u5728\u6578\u5343\u500b Martech \u5de5\u5177\u5be9\u67e5\u4e2d\u7d2f\u7a4d\u7684\u7d93\u9a57\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u5feb\u901f\u7684\u9054\u6210\u6210\u6548\u3002 &nbsp; &nbsp; 2. \u9078\u64c7\u55ae\u9805\u512a\u52e2\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u6574\u5408\u5957\u4ef6 &nbsp; \u884c\u92b7\u4eba\u54e1\u5728\u9078\u64c7\u884c\u92b7\u79d1\u6280\u5de5\u5177\u6642\uff0c\u5c0d\u65bc\u8981\u9078\u64c7\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u6216\u6574\u5408\u5957\u4ef6 (All-in-One Suite) \u9677\u5165\u5169\u96e3\u3002 \u4f46\u9019\u5169\u8005\u5404\u81ea\u90fd\u6709\u5176\u512a\u9ede\u548c\u7f3a\u9ede\u3002 &nbsp; \u96d6\u7136\u6211\u5011\u767c\u73fe\u53f0\u7063\u7684\u54c1\u724c \/ \u4f01\u696d\u56e0\u8f03\u6ce8\u91cd\u65b9\u4fbf\u7ba1\u7406\uff0c\u50be\u5411\u4f7f\u7528\u591a\u529f\u80fd\u7684\u5e73\u53f0\u3002\u4f46\u6839\u64da Gartner \u5728 2022 \u5e74\u7684\u7814\u7a76\u767c\u73fe\uff0c\u9078\u64c7\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u7684\u54c1\u724c\uff0c\u6703\u6709\u66f4\u9ad8\u7684\u6a5f\u7387\u9054\u5230\u8d85\u904e\u9810\u671f\u7684\u6210\u6548\u3002 \u6574\u5408\u5957\u4ef6 (All-in-One Suite) \u53ef\u80fd\u807d\u8d77\u4f86\u5f88\u5f37\u5927\uff0c\u56e0\u70ba\u5b83\u63d0\u4f9b\u4e86\u8a31\u591a\u529f\u80fd\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u884c\u92b7\u4eba\u54e1\u7d93\u5e38\u767c\u73fe\u81ea\u5df1\u53ea\u4f7f\u7528\u4e86\u4e00\u5c0f\u90e8\u5206\u529f\u80fd\uff0c\u7136\u800c\u537b\u7121\u6cd5\u5373\u7701\u672a\u4f7f\u7528\u7684\u5e73\u53f0\u6210\u672c\u3002 \u76f8\u8f03\u65bc\u88ab\u56f0\u5728\u4e00\u500b\u4e0d\u9748\u6d3b\u7684\u55ae\u4e00\u5e73\u53f0\u4e0a\uff0c\u5176\u9700\u8981\u82b1\u8cbb\u60a8\u5927\u91cf\u7684\u6642\u9593\u898f\u5283\u3001\u7c4c\u5099\u8cc7\u6e90\u548c\u66f4\u6539 ; \u8003\u616e\u4f7f\u7528\u55ae\u9805\u512a\u52e2\u8edf\u9ad4 (Best of Breed) \u4f86\u69cb\u5efa\u6700\u9069\u5408\u60a8\u7684 Martech \u751f\u614b\u7cfb\u7d71\uff0c\u5f9e\u800c\u80fd\u4f7f\u60a8\u80fd\u66f4\u52a0\u9748\u6d3b\u7684\u61c9\u8b8a\u7d93\u6fdf\u5e36\u4f86\u7684\u8b8a\u5316\u3002 &nbsp; &nbsp; &nbsp; &nbsp; 3. \u8f49\u79fb\u5e73\u53f0\uff06\u5de5\u5177\u4e0d\u61c9\u8a72\u6210\u70ba\u60a8\u6210\u529f\u7684\u963b\u7919 &nbsp; \u8a31\u591a\u54c1\u724c \/ \u4f01\u696d\u5c0d\u65bc\u8a55\u4f30\u65b0\u7684 Martech \u5de5\u5177\u4fdd\u6301\u8457\u6d88\u6975\u7684\u614b\u5ea6\uff0c\u4e0d\u662f\u56e0\u70ba\u4ed6\u5011\u5c0d\u73fe\u6709\u89e3\u6c7a\u65b9\u6848\u611f\u5230 100 \uff05 \u6eff\u610f\uff0c\u800c\u662f\u56e0\u70ba\u8f49\u79fb\u548c\u91cd\u65b0\u5b78\u7fd2\u4e00\u500b\u65b0\u5e73\u53f0\u82b1\u8cbb\u4ed6\u5011\u66f4\u591a\u7684\u7cbe\u529b\u3002 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