{"id":21051,"date":"2023-02-23T16:58:46","date_gmt":"2023-02-23T08:58:46","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=21051"},"modified":"2023-02-23T18:23:04","modified_gmt":"2023-02-23T10:23:04","slug":"ask-the-experts-tips-for-marketing-channel-optimization","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/ask-the-experts-tips-for-marketing-channel-optimization\/","title":{"rendered":"Ask the experts: Tips for marketing channel optimization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The quest to effective marketing is a never-ending journey. Marketing tactics may vary depending on the company and industry, but one thing that all marketers have in common though, is the <\/span><b>desire to improve ROI from their marketing efforts.<\/b><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ematic is equipped with a broad range of digital marketing experts from <\/span><a href=\"https:\/\/www.ematicsolutions.com\/services\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ematicsolutions.com\/services\/performance-marketing\/\"><span style=\"font-weight: 400;\">performance marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ematicsolutions.com\/services\/customer-relationship-management\/\"><span style=\"font-weight: 400;\">CRM <\/span><\/a><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/www.ematicsolutions.com\/services\/content-marketing\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">. In this article, we asked our in-house consultants to share their tips and advice for effective marketing actions. Read on to know what they suggested!<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">SEO<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21757 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/SEO-300x60.png\" alt=\"SEO expert advice\" width=\"880\" height=\"176\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/SEO-300x60.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/SEO-768x154.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/SEO.png 1000w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When we talk about SEO, keyword optimization is what probably comes first into your mind. Back in the day Google used to evaluate a page\u2019s topic based 100% on keywords, and there was a lot of emphasis on using keyword-rich phrases (also known as keyword stuffing) to try ranking your content better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Google has been using intent-based search for many years, many businesses seem not to realize it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to advancements in machine learning and introduction of BERT (Bidirectional Encoder Representations from Transformers), Google understands context and intent faster and better. Looking ahead to 2023, we encourage you to move beyond the old keyword optimization techniques and start implementing a semantic SEO strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Our Tips<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research and understand intent behind keywords: <\/b><span style=\"font-weight: 400;\">Research and map keywords into clusters based on their various intents e.g. Navigational, transactional. Small tip &#8211; ChatGPT can help you group keywords based on intent, as well as some other SEO tools out there.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Build and optimize content clusters:<\/i><\/b> <span style=\"font-weight: 400;\">Put related content together into groups, and map them to the respective\u00a0 important pages. Create\u00a0 content based on the f grouped topics to show search engines the bigger picture and how important your website is.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilize Schema\/ structured data to help pass better semantic information and create better data relationships:<\/b><span style=\"font-weight: 400;\"> You can use a schema to pass context to Google that you are referring to Apple (fruit) in your content via schema without having to explain that the Apple you are talking about is the fruit in your content. Less keyword usage but enough context passed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Take a Look at Google \u201cPeople Also Ask\u201d Boxes: <\/b><i>People Also Ask<\/i> refers to the questions that searchers are asking about the keyword. Consider these related questions as a way to expand the scope of your topical content and respond to as many as you can.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-21765 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-300x142.jpg\" alt=\"SEO topic clustering\" width=\"562\" height=\"266\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-300x142.jpg 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-1024x485.jpg 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-768x363.jpg 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-1536x727.jpg 1536w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-2048x969.jpg 2048w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 What is semantic SEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Semantic SEO is the process of building more meaning and topical depth into web content. By doing so, you help Google crawlers better understand your content. You also help them see it as high-quality and thus promote it more often in the SERPs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to grow SEO in line with the latest trend? <a href=\"https:\/\/www.ematicsolutions.com\/contact\/\">Consult our SEO experts<\/a> to build a future-proof SEO strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Paid ads<\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-21756 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/PM-300x60.png\" alt=\"PM expert advice\" width=\"870\" height=\"174\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/PM-300x60.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/PM-768x154.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/PM.png 1000w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gone are the good old days of easy online advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you must be aware of, digital advertising is getting more expensive due to intense competition, and ad performance is becoming harder to measure under the growing concern about data privacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further complicating matters is the impending demise of third-party cookies, the technology that underpins many ad models. Looking ahead to 2023, performance marketers need to pivot their ad strategies to prepare for the soon-to-be cookieless world.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Our Tips<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incorporate zero-party and first-party data into your ad strategy:<\/b><span style=\"font-weight: 400;\"> Stats has shown that campaigns that leverage first-party data can boost Facebook&#8217;s custom audience match rate from 25% to as much as 80% while lowering cost per purchase by 35% (<\/span><a href=\"https:\/\/www.customerlabs.com\/blog\/how-ecommerce-stores-can-use-first-party-data-for-facebook-retargeting\/\"><span style=\"font-weight: 400;\">CustomerLabs CDP<\/span><\/a><span style=\"font-weight: 400;\">). As third party cookies begin to crumble, make sure you invest in first-party data collection and utilization for more effective ad campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Embrace contextual advertising:<\/b><span style=\"font-weight: 400;\"> For advertisers trying to employ efficient, privacy-first targeting tactics, contextual advertising is becoming a more appealing alternative. It works by matching the content of a web page with the content of an ad and does not rely on third-party data to be effective. With the phase-out of 3rd-party cookies, contextual advertising is making a new rise (again) and shouldn\u2019t be missed in your paid marketing strategy.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21764 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-300x142.jpg\" alt=\"contextual ads vs behavioral ads \" width=\"632\" height=\"299\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-300x142.jpg 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-1024x485.jpg 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-768x363.jpg 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-1536x727.jpg 1536w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/EMATIC-Banner-2240x1060lArtboard-1-copy-2048x969.jpg 2048w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>What is first-party data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First-party data is the data you collect directly from your customers with consent, such as their purchase histories and website browsing behaviors, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>What is contextual advertising<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Contextual advertising matches the content of a web page with the content of an ad by using AI and deep-learning algorithms. It informs advertisers about what users are currently interested in rather than relying on past behavior, and thus does not rely on third-party data. It also offers the audience an enhanced user experience by discovering ads related to the content they are reading.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wish to maintain or even improve your advertisement ROAs? <a href=\"https:\/\/www.ematicsolutions.com\/contact\/\">Consult our performance marketing experts<\/a> to build an effective ad strategy in the post-cookie world.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">CRM<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21755 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/CRM-300x60.png\" alt=\"CRM expert advice\" width=\"875\" height=\"175\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/CRM-300x60.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/CRM-768x154.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/CRM.png 1000w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The last few years have seen a lot of buzz around personalization, as if it were the only aspect of CRM that mattered. But before we talk about those high-cost, low ROI optimization techniques that require too much investment,\u00a0 technical resources, implementation time and ongoing management, we want to bring your focus back to the foundations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, CRM is a meticulous system of engagement. The key to your CRM success first and and foremost lies in being able to execute on data and orchestrate the system effectively and flawlessly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Our Tips<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grow your database consciously: <\/b><span style=\"font-weight: 400;\">If your subscriber database is small, no matter how advanced your CRM program is, it will not move the needle. There are numerous tools and tactics available to help you grow your subscriber base (<\/span><a href=\"https:\/\/www.ematicsolutions.com\/contact\/\"><span style=\"font-weight: 400;\">get some tips from us<\/span><\/a><span style=\"font-weight: 400;\">), but you need to recognize that database growth is as important as your other engagement metrics and proactively grow it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain data hygiene and metric health: <\/b><span style=\"font-weight: 400;\">Clean and centralized data is the first step in successful inboxing. It is reported that data deteriorates by an average of more than 30% a year. Your consumers might alter their residences, email addresses, hobbies, or enter into a new life stage at any time. Without adequate data synchronization to your CRM, it can lead to ineffective communication or even harming your domain\u2019s reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blast campaigns are still the cash cows:<\/b><span style=\"font-weight: 400;\"> While segmentation and personalization sounds more fancy, blast messages still represent 65-90% of your revenue\/ engagement opportunity. If you could, keep your mailing frequency of blast emails to 2-3 times a week in order to vigorously test and optimize.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Maintaining a precise CRM system and keeping your data up to date is a never-ending struggle. <a href=\"https:\/\/www.ematicsolutions.com\/contact\/\">Consult our CRM experts<\/a> to get your CRM off the ground.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Social media marketing<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21758 aligncenter\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/Social-Media-300x60.png\" alt=\"SM expert advice\" width=\"895\" height=\"179\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/Social-Media-300x60.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/Social-Media-768x154.png 768w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2023\/02\/Social-Media.png 1000w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media is one of the most vigorous and fast-paced fields of digital marketing. With so much content competing for attention across various social media platforms, both marketers and consumers are feeling overwhelmed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, today\u2019s audience is looking for more meaningful connections to the brands. Simply being entertaining and creative is no longer sufficient to engage your audience on social media. Brand persona and authenticity will be the key components to your social marketing strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Our Tips<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be authentic:<\/b><span style=\"font-weight: 400;\"> In an era where people are bombarded with countless advertisements and marketing messages every day, consumers are looking for brands that feel genuine, trustworthy, and relatable. However, authenticity is not simply a matter of being transparent or sharing unscripted content. It requires a deep understanding of what resonates with your target audience and what values they care about.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthen \u201cedutainment\u201d content as social media rises as the new search engine:<\/b><span style=\"font-weight: 400;\"> We used to think of social media marketing as &#8220;push marketing,&#8221; with the primary goal of attracting attention, but that perception has changed. However, nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google&#8217;s internal data. Create &#8220;edutainment&#8221; content that is not only entertaining but educational and optimize them for search will help you gain a lot more new traffic and potentially beat the &#8220;death of organic reach&#8221;.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A good social content strategy can help you stand out in the highly competitive social landscape. <a href=\"https:\/\/www.ematicsolutions.com\/contact\/\">Consult with our social media experts<\/a> to create an engaging relationship with your social audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Connecting the dots<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s a lot that can be done to boost marketing performance! We hope the tips on the essential marketing pillars we offer here will give you some inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you lack sufficient team resources or domain knowledge to drive the significant growth you desire, our entire arsenal of digital marketing consultants is at your disposal.\u00a0 We are experts in full-funnel marketing optimization and are here to help you with issues you encounter at every level and on any channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ematicsolutions.com\/contact\/\">Contact us<\/a> today to see how we can assist you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The quest to effective marketing is a never-ending journey. Marketing tactics may vary depending on the company and industry, but one thing that all marketers have in common though, is the desire to improve ROI from their marketing efforts.<\/p>\n","protected":false},"author":35,"featured_media":21759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ask the experts: Tips for marketing channel optimization - Ematic Solutions<\/title>\n<meta name=\"description\" content=\"We consulted our experts for advice on digital marketing optimization tips, covering SEO, performance marketing, CRM, and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/ask-the-experts-tips-for-marketing-channel-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask the experts: Tips for marketing channel optimization - 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