{"id":2327,"date":"2021-06-14T09:20:47","date_gmt":"2021-06-14T01:20:47","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=2327"},"modified":"2021-06-17T15:46:40","modified_gmt":"2021-06-17T07:46:40","slug":"150m-for-amplitude-at-a-whopping-4b-valuation","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/","title":{"rendered":"$150M for Amplitude at a whopping $4b valuation"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/amplitude-4.png\" alt=\"\" class=\"wp-image-2380\" width=\"720\" height=\"300\"\/><\/figure><\/div>\n\n\n\n<p>The martech and analytics space remains quite hot with the latest announcement by <a href=\"https:\/\/amplitude.com\/\">Amplitude<\/a> of $150M in funding that quadrupled their valuation from their previous round last year: https:\/\/www.bloomberg.com\/news\/articles\/2021-06-09\/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8<\/p>\n\n\n\n<p>While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor <a href=\"https:\/\/mixpanel.com\/\">Mixpanel<\/a> on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that&#8217;s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https:\/\/www.bloomberg.com\/news\/articles\/2021-06-09\/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that&#8217;s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[18,4,16,17,19],"tags":[45,37,36,27,44],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>$150M for Amplitude at a whopping $4b valuation - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$150M for Amplitude at a whopping $4b valuation - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https:\/\/www.bloomberg.com\/news\/articles\/2021-06-09\/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that&#8217;s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T01:20:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T07:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/amplitude-4.png\" \/>\n<meta name=\"author\" content=\"Hai Do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hai Do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\"},\"author\":{\"name\":\"Hai Do\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89\"},\"headline\":\"$150M for Amplitude at a whopping $4b valuation\",\"datePublished\":\"2021-06-14T01:20:47+00:00\",\"dateModified\":\"2021-06-17T07:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\"},\"wordCount\":132,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/amplitude-4.png\",\"keywords\":[\"Amplitude\",\"fundraising\",\"martech\",\"Mixpanel\",\"sequoia\"],\"articleSection\":[\"Australia\",\"Global\",\"Malaysia\",\"Philippines\",\"Singapore\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/150m-for-amplitude-at-a-whopping-4b-valuation\/\",\"name\":\"$150M for Amplitude at a whopping $4b valuation - 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