{"id":30869,"date":"2024-05-14T18:32:01","date_gmt":"2024-05-14T10:32:01","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=30869"},"modified":"2025-01-15T17:54:59","modified_gmt":"2025-01-15T09:54:59","slug":"klaviyo-la-gi","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/klaviyo-la-gi\/","title":{"rendered":"Klaviyo l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p Email Marketing hi\u1ec7u qu\u1ea3\u00a0"},"content":{"rendered":"\n

Klaviyo <\/strong>l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb qua email v\u00e0 SMS m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t Klaviyo l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi Em<\/strong><\/a>atic Solutions<\/strong><\/a> t\u1ea1i Vi\u1ec7t Nam. Khi k\u1ebft h\u1ee3p Klaviyo l\u00e0 m\u1ed9t tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email marketing. D\u01b0\u1edbi \u0111\u00e2y, c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Klaviyo l\u00e0 g\u00ec<\/a><\/strong> nha!<\/p>\n\n\n\n

1. Klaviyo l\u00e0 g\u00ec? <\/strong><\/h2>\n\n\n\n

Klaviyo l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing qua email m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng xuy\u00ean l\u1ef1a ch\u1ecdn. N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho kh\u00e1ch h\u00e0ng th\u00f4ng qua email, SMS, th\u00f4ng b\u00e1o \u1ee9ng d\u1ee5ng v\u00e0 trang web. E<\/a>mail marketing<\/a> <\/strong>c\u1ee7a Klaviyo th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c website ecommerce, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c website x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng nh\u01b0 Shopify \u0111\u1ec3 gi\u00fap ch\u1ee7 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i marketing to\u00e0n di\u1ec7n. Ch\u00fang ta s\u1ebd n\u00f3i th\u00eam v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 sau.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3 – Klaviyo \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi thu v\u1ec1 h\u01a1n 3.7 t\u1ef7 \u0111\u00f4 la doanh thu ch\u1ec9 trong n\u0103m v\u1eeba qua. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc, c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng nh\u01b0 v\u1eady, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao trung b\u00ecnh m\u1ed7i ng\u00e0y c\u00f3 67 th\u01b0\u01a1ng hi\u1ec7u chuy\u1ec3n sang s\u1eed d\u1ee5ng Klaviyo.<\/p>\n\n\n

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\"Klaviyo<\/figure><\/div>\n\n\n

H\u00ecnh 1. Gi\u1ea3i ph\u00e1p Klaviyo t\u1ea1i Ematic Solutions<\/em><\/p>\n\n\n\n

Klaviyo gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi c\u00e1c h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. Klaviyo cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch sau:<\/p>\n\n\n\n

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  1. Website overlay\/popup<\/strong>: Klaviyo cung c\u1ea5p tr\u00ecnh c\u00e1c m\u1eabu popup, website overlay \u0111a d\u1ea1ng, d\u1ec5 d\u00e0ng set up m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh, gi\u00fap b\u1ea1n thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n
  2. Ph\u00e2n chi ti\u1ebft c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i database c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean th\u00f4ng tin, h\u00e0nh vi c\u00e1 nh\u00e2n, ph\u1ee5c v\u1ee5 cho t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c c\u1ee5 th\u1ec3.<\/li>\n\n\n\n
  3. Khoa h\u1ecdc d\u1eef li\u1ec7u<\/strong>: \u00a0Klaviyo t\u1ef1 \u0111\u1ed9ng d\u1ef1 \u0111o\u00e1n c\u00e1c ph\u00e2n t\u00edch quan tr\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n gi\u1edbi t\u00ednh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u1ee9c n\u0103ng AI c\u1ee7a Klaviyo \u0111\u1ec3 t\u1ea1o email template, t\u1ea1o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c report t\u1ed5ng h\u1ee3p hay chuy\u00ean bi\u1ec7t m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/li>\n\n\n\n
  4. T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>: Flow Builder c\u1ee7a Klaviyo cho ph\u00e9p b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh giao ti\u1ebfp th\u00f4ng qua c\u00e1c m\u1eabu c\u00f3 s\u1eb5n, gi\u00fap b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 trong danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean \u0111a k\u00eanh (email, sms, mobile push\u2026)<\/li>\n<\/ol>\n\n\n\n

    2. 9 l\u00fd do n\u00ean l\u1ef1a ch\u1ecdn Klaviyo<\/strong><\/h2>\n\n\n\n

    C\u00f3 nhi\u1ec1u l\u00fd do m\u00e0 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Klaviyo, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

    2.1 Klaviyo c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng nh\u1ea5t cho c\u00e1c E-commerce<\/strong><\/h3>\n\n\n\n

    M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a Klaviyo l\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u. Klaviyo cung c\u1ea5p d\u1eef li\u1ec7u h\u1eefu \u00edch v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

    Klaviyo h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng c\u00e1c lu\u1ed3ng email automation \u0111a d\u1ea1ng, hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c doanh nghi\u1ec7p ecommerce, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng h\u00e0nh vi c\u1ee5 th\u1ec3, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch marketing chuy\u00ean bi\u1ec7t cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n

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    \"9<\/figure><\/div>\n\n\n

    H\u00ecnh 2. Klaviyo c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng nh\u1ea5t cho c\u00e1c E-commerce<\/em><\/p>\n\n\n\n

    2.2 Klaviyo \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho Shopify<\/strong><\/h3>\n\n\n\n

    Klaviyo v\u00e0 Shopif<\/a>y <\/a>ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 c\u00f9ng nhau, v\u00ec Klaviyo l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u00e0nh cho Shopify, v\u00e0 vi\u1ec7c t\u00edch h\u1ee3p hai n\u1ec1n t\u1ea3ng n\u00e0y th\u1ef1c s\u1ef1 ch\u1ec9 m\u1ea5t v\u00e0i ph\u00fat. <\/p>\n\n\n\n

    D\u00f2ng email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a Shopify, v\u00ec v\u1eady ngay c\u1ea3 khi b\u1ea1n \u0111ang ng\u1ee7, email c\u1ee7a b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

    \u0110\u1eb7c bi\u1ec7t, Ematic v\u1eeba l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Shopify v\u00e0 Klaviyo, v\u00ec v\u1eady khi l\u00e0m vi\u1ec7c c\u00f9ng Ematic b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u nh\u1ea5t. <\/p>\n\n\n\n

    B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c email automation nh\u01b0 gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean (abandoned cart email), c\u00e1c chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng tr\u00ean \u0111a k\u00eanh ch\u1ec9 trong v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    H\u00ecnh 3. Klaviyo v\u00e0 Shopify <\/a>ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 c\u00f9ng nha<\/em><\/p>\n\n\n\n

    2.3 Klaviyo c\u00f3 nhi\u1ec1u t\u00edch h\u1ee3p<\/strong><\/h3>\n\n\n\n

    N\u00f3i v\u1ec1 t\u00edch h\u1ee3p, ngo\u00e0i Shopify, Klaviyo g\u1ea7n nh\u01b0 t\u00edch h\u1ee3p v\u1edbi m\u1ecdi n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u1ee9ng d\u1ee5ng m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n. Klaviyo c\u00f3 h\u01a1n 200+ t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, c\u00f4ng c\u1ee5 SMS, ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra, c\u00f4ng c\u1ee5 \u0111\u0103ng k\u00fd, thanh to\u00e1n v\u00e0 g\u1ea7n nh\u01b0 b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o b\u1ea1n c\u00f3 trong h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

    2.4 Klaviyo ph\u00f9 h\u1ee3p h\u01a1n Mailchimp cho E-commerce<\/strong><\/h3>\n\n\n\n

    Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Mailchimp m\u1ed9t v\u00e0i l\u1ea7n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111ang h\u1ecfi – t\u1ea1i sao Klaviyo t\u1ed1t h\u01a1n Mailchimp nhi\u1ec1u nh\u01b0 v\u1eady? Klaviyo t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u01a1n Mailchimp n\u00ean n\u00e0ng t\u1ea3ng n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng \u0111\u00fang \u0111\u1eafn t\u1eeb s\u1edbm trong khi Mailchimp kh\u00f4ng cung c\u1ea5p t\u00edch h\u1ee3p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n

    Theo d\u1eef li\u1ec7u c\u1ee7a Klaviyo – h\u01a1n 20.000 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 chuy\u1ec3n t\u1eeb Mailchimp sang Klaviyo.<\/p>\n\n\n

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    \"\"<\/figure><\/div>\n\n\n

    H\u00ecnh 4. Klaviyo vs Mailchimp<\/em><\/p>\n\n\n\n

    2.5 Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n<\/strong><\/h3>\n\n\n\n

    Klaviyo c\u00f3 t\u00ednh n\u0103ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n k\u1ebft h\u1ee3p khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 h\u1ecdc m\u00e1y \u0111\u1ec3 mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin cho b\u1ea1n t\u1eeb d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a Klaviyo kh\u00f4ng ch\u1ec9 n\u00f3i cho b\u1ea1n bi\u1ebft gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 t\u1ed5ng Life time value c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n Life time value c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai, ng\u00e0y \u0111\u1eb7t h\u00e0ng ti\u1ebfp theo \u01b0\u1edbc l\u01b0\u1ee3ng, nguy c\u01a1 churn v\u00e0 th\u1eadm ch\u00ed gi\u1edbi t\u00ednh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

    M\u1eb9o: mu\u1ed1n c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c email marketing c\u1ee7a b\u1ea1n? H\u00e3y xem h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c qua email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

    2.6 D\u1ec5 d\u00e0ng t\u1ea1o b\u00e1o c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh<\/strong><\/h3>\n\n\n\n

    B\u1ea1n c\u00f3 th\u1ec3 nh\u00f3m d\u1eef li\u1ec7u ho\u1eb7c l\u1ecdc ch\u00fang d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau. Klaviyo c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p r\u00fat d\u1eef li\u1ec7u t\u1eeb email, SMS, bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n ho\u1eb7c c\u00e1c t\u00edch h\u1ee3p t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 b\u1ea5t k\u1ef3 ai \u1edf gi\u1eefa.<\/p>\n\n\n\n

    V\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n so s\u00e1nh c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, Klaviyo c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng so s\u00e1nh m\u1ee9c ti\u00eau chu\u1ea9n so s\u00e1nh s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi trung b\u00ecnh ng\u00e0nh. N\u00f3 c\u0169ng cho b\u1ea1n bi\u1ebft KPI n\u00e0o c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng k\u00e9m so v\u1edbi trung b\u00ecnh ng\u00e0nh.<\/p>\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n

    H\u00ecnh 5. Klaviyo c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o b\u00e1o c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh<\/em><\/p>\n\n\n\n

    2.7 Klaviyo l\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p cho s\u1ef1 ph\u00e1t tri\u1ec3n<\/strong><\/h3>\n\n\n\n

    Klaviyo gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n qua vi\u1ec7c cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft. T\u1eeb nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 th\u1ea5y l\u00e0m vi\u1ec7c v\u1edbi h\u00e0ng ch\u1ee5c doanh nghi\u1ec7p, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng Klaviyo c\u00f3 t\u1ef7 l\u1ec7 giao h\u00e0ng, t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 click v\u00e0 doanh thu cao h\u01a1n. Klaviyo c\u00f3 m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng g\u1eedi email m\u1ea1nh m\u1ebd so v\u1edbi c\u00e1c c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a email kh\u00e1c.<\/p>\n\n\n\n

    2.8 Ti\u1ebfp th\u1ecb qua SMS + t\u1ea1o ra leads<\/strong><\/h3>\n\n\n\n

    Ngo\u00e0i email, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd v\u00e0 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua SMS c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Klaviyo. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t cho k\u1ef3 ngh\u1ec9 v\u00e0 g\u1eedi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i qua email, m\u1ed9t tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 m\u1ed9t app push. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c lu\u1ed3ng v\u1edbi c\u1ea3 ba k\u00eanh v\u00e0 thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc x\u00e1c \u0111\u1ecbnh c\u00e1i g\u00ec s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi v\u00e0 khi n\u00e0o.<\/p>\n\n\n\n

    2.9 Ph\u00e2n \u0111o\u1ea1n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00f9y ch\u1ec9nh<\/strong><\/h3>\n\n\n\n

    Klaviyo cung c\u1ea5p m\u1ed9t s\u1ed1 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00edch h\u1ee3p gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n thu\u00ea m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia ho\u1eb7c \u0111\u1ed1i t\u00e1c d\u1ecbch v\u1ee5 email marketing. N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c lu\u1ed3ng email t\u1ed1t h\u01a1n, c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 email giao d\u1ecbch.<\/p>\n\n\n\n

    3. Email Marketing Campaigns b\u1ea1n n\u00ean th\u1eed<\/strong><\/h2>\n\n\n\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua SMS ti\u1ebfp theo c\u1ee7a b\u1ea1n tr\u00ean Klaviyo.<\/p>\n\n\n\n

    G\u1eedi m\u1ed9t tin nh\u1eafn ch\u00e0o m\u1eebng<\/strong><\/h3>\n\n\n\n

    \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ec9 l\u00e0 tin nh\u1eafn v\u0103n b\u1ea3n ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c tin nh\u1eafn ti\u1ebfp th\u1ecb qua email \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

    H\u00e3y nh\u1edb, n\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p n\u00f3 v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p th\u00f4ng \u0111i\u1ec7p v\u00e0 b\u1ea1n \u0111\u00e3 xem x\u00e9t th\u1eddi gian g\u1eedi tin nh\u1eafn email c\u1ee7a m\u00ecnh trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

    G\u1eedi m\u1ed9t l\u1eddi nh\u1eafc qua SMS cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec<\/strong><\/h3>\n\n\n\n

    B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t tin nh\u1eafn email nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u00e3 \u0111\u1ec3 l\u1ea1i m\u1ed9t m\u1ee5c trong gi\u1ecf h\u00e0ng, khi b\u1ea1n c\u00f3 m\u1ed9t khuy\u1ebfn m\u00e3i \u0111ang di\u1ec5n ra, ho\u1eb7c cho h\u1ecd bi\u1ebft r\u1eb1ng m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u1eafp x\u1ea3y ra.<\/p>\n\n\n\n

    S\u1eed d\u1ee5ng email nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 khuy\u1ebfn m\u00e3i \u0111ang di\u1ec5n ra l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u1edf trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

    G\u1eedi m\u1ed9t l\u1eddi c\u1ea3m \u01a1n<\/strong><\/h3>\n\n\n\n

    Ai \u0111\u00f3 v\u1eeba m\u1edbi mua h\u00e0ng g\u1ea7n \u0111\u00e2y ch\u01b0a? H\u1ecd v\u1eeba m\u1edbi \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin c\u1ee7a b\u1ea1n ch\u01b0a? H\u1ecd \u0111\u00e3 tham gia v\u00e0o m\u1ed9t cu\u1ed9c thi ch\u01b0a?<\/p>\n\n\n\n

    V\u1edbi Klaviyo, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t tin nh\u1eafn ho\u1eb7c email c\u1ea3m \u01a1n sau khi m\u1ed9t kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh m\u1ed9t trong nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y. H\u00e3y nh\u1edb, vi\u1ec7c g\u1eedi m\u1ed9t l\u1eddi c\u1ea3m \u01a1n \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ed1t, nh\u01b0ng k\u1ebft h\u1ee3p \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 t\u1ed1t h\u01a1n.<\/p>\n\n\n

    \n
    \"Gi\u1ea3i<\/figure><\/div>\n\n\n

    4. Gi\u1ea3i ph\u00e1p Email Marketing Klaviyo t\u1ea1i Ematic<\/strong><\/h2>\n\n\n\n

    Gi\u1ea3i ph\u00e1p Email Marketing Klaviyo t\u1ea1i Ematic mang \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua email c\u1ee7a h\u1ecd. Ematic, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Klaviyo, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111a d\u1ea1ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email ti\u1ebfp th\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eeb vi\u1ec7c t\u1ea1o n\u1ed9i dung \u0111\u1ebfn vi\u1ec7c theo d\u00f5i hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n

      \n
    1. T\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/strong>: Klaviyo cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a c\u00e1c email ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, bao g\u1ed3m l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh vi tr\u00ean trang web, v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
    2. T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>: Ematic t\u00edch h\u1ee3p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a Klaviyo \u0111\u1ec3 t\u1ea1o ra c\u00e1c lu\u1ed3ng email t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c lu\u1ed3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a bao g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 g\u1eedi email ch\u00e0o m\u1eebng, nh\u1eafc nh\u1edf v\u1ec1 gi\u1ecf h\u00e0ng b\u1ecf l\u1ea1i, v\u00e0 chi\u1ebfn d\u1ecbch sau mua h\u00e0ng.<\/li>\n\n\n\n
    3. Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong>: Gi\u1ea3i ph\u00e1p Email Marketing Klaviyo t\u1ea1i Ematic cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
    4. T\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c<\/strong>: D\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch, Ematic h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Email Marketing li\u00ean t\u1ee5c. C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n

      T\u00f3m l\u1ea1i, gi\u1ea3i ph\u00e1p Email Marketing Klaviyo t\u1ea1i Ematic l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c CRM<\/a> <\/strong>v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n\n\n

      >> Xem th\u00eam: D\u1ecbch v\u1ee5 SEO t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p uy t\u00edn<\/a><\/em><\/strong><\/p>\n\n\n\n

      Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n\n\n\n