{"id":31439,"date":"2024-07-30T10:33:49","date_gmt":"2024-07-30T02:33:49","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=31439"},"modified":"2024-08-01T11:42:39","modified_gmt":"2024-08-01T03:42:39","slug":"huong-dan-chi-tiet-cac-buoc-tao-chien-dich-email-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/huong-dan-chi-tiet-cac-buoc-tao-chien-dich-email-marketing-hieu-qua\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Email Marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. \u0110\u1ec3 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, c\u1ea7n n\u1eafm v\u1eefng c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3 m\u00e0 <a href=\"https:\/\/www.ematicsolutions.com\/vn\/\">Ematic<\/a> s\u1ebd gi\u1edbi thi\u1ec7u b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Chi\u1ebfn d\u1ecbch email marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch email marketing l\u00e0 vi\u1ec7c g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o qua email \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi nh\u1eadn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"583\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-13.png\" alt=\"Chi\u1ebfn d\u1ecbch email marketing l\u00e0 g\u00ec?\" class=\"wp-image-31454\" style=\"width:690px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-13.png 1000w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-13-300x175.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-13-768x448.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>2. L\u1ee3i \u00edch c\u1ee7a marketing qua email&nbsp;<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong>: Email marketing gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed th\u1ea5p<\/strong>: So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c, email marketing c\u00f3 chi ph\u00ed kh\u00e1 th\u1ea5p nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/li>\n\n\n\n<li><strong>D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: V\u1edbi n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p, email c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi nh\u1eadn mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch email marketing h\u1ea5p <\/strong>d\u1eabn<\/h2>\n\n\n\n<p>T\u1ea1o chi\u1ebfn d\u1ecbch email marketing h\u1ea5p d\u1eabn l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft \u0111\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1. X\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Thu th\u1eadp email ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p ph\u00e1p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 form \u0111\u0103ng k\u00fd tr\u00ean website, m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n offline\/online \u0111\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 email.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd danh s\u00e1ch:<\/strong> D\u00f9ng c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 Mailchimp, HubSpot ho\u1eb7c ActiveCampaign \u0111\u1ec3 qu\u1ea3n l\u00fd danh s\u00e1ch email m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch:<\/strong> \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, ho\u1eb7c t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi b\u1ecf.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.3. D\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch ch\u1ecdn m\u1eabu Email Marketing m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Email khuy\u1ebfn m\u00e3i:<\/strong> Email n\u00e0y c\u00f3 m\u1ee5c \u0111\u00edch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi nh\u1eadn mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n\n\n\n<li><strong>Email ch\u00e0o m\u1eebng:<\/strong> G\u1eedi cho kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 ch\u00e0o m\u1eebng h\u1ecd v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Email b\u1ea3n tin (newsletter):<\/strong> C\u1eadp nh\u1eadt th\u00f4ng tin, tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch g\u1eedi email c\u1ea3m \u01a1n, kh\u1ea3o s\u00e1t, ho\u1eb7c th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.4. Thi\u1ebft k\u1ebf Email Marketing d\u1ef1a v\u00e0o Email Templates<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>S\u1eed d\u1ee5ng templates chuy\u00ean nghi\u1ec7p:<\/strong> C\u00e1c n\u1ec1n t\u1ea3ng email marketing th\u01b0\u1eddng cung c\u1ea5p c\u00e1c m\u1eabu email s\u1eb5n c\u00f3. Ch\u1ecdn m\u1eabu ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Thi\u1ebft k\u1ebf b\u1eaft m\u1eaft:<\/strong> \u0110\u1ea3m b\u1ea3o email c\u1ee7a b\u1ea1n c\u00f3 thi\u1ebft k\u1ebf thu h\u00fat, d\u1ec5 \u0111\u1ecdc v\u1edbi c\u00e1c ph\u1ea7n h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n v\u00e0 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung:<\/strong> Vi\u1ebft n\u1ed9i dung ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn, v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.5. Duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>G\u1eedi email \u0111\u00fang th\u1eddi \u0111i\u1ec3m:<\/strong> X\u00e1c \u0111\u1ecbnh th\u1eddi gian g\u1eedi email ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen \u0111\u1ecdc email c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung:<\/strong> S\u1eed d\u1ee5ng t\u00ean ri\u00eang c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 g\u1eedi n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i:<\/strong> M\u1eddi ng\u01b0\u1eddi nh\u1eadn ph\u1ea3n h\u1ed3i ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c l\u1eddi m\u1eddi tham gia kh\u1ea3o s\u00e1t.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.6. Tr\u00e1nh vi ph\u1ea1m c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Email&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Tr\u00e1nh b\u1ecb \u0111\u00e1nh d\u1ea5u spam:<\/strong> \u0110\u1ea3m b\u1ea3o email c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 email marketing nh\u01b0 CAN-SPAM Act, bao g\u1ed3m vi\u1ec7c c\u00f3 li\u00ean k\u1ebft h\u1ee7y \u0111\u0103ng k\u00fd r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 ho\u1eb7c n\u1ed9i dung l\u1eeba \u0111\u1ea3o.<\/li>\n\n\n\n<li><strong>Ki\u1ec3m tra danh s\u00e1ch email:<\/strong> Lo\u1ea1i b\u1ecf c\u00e1c \u0111\u1ecba ch\u1ec9 email kh\u00f4ng h\u1ee3p l\u1ec7 ho\u1eb7c kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 tr\u00e1nh t\u1ef7 l\u1ec7 bounce cao.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.7. Ki\u1ec3m tra l\u1ed7i tr\u01b0\u1edbc khi g\u1eedi<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Ki\u1ec3m tra ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p:<\/strong> \u0110\u1ea3m b\u1ea3o n\u1ed9i dung email kh\u00f4ng c\u00f3 l\u1ed7i ch\u00ednh t\u1ea3 ho\u1eb7c ng\u1eef ph\u00e1p.<\/li>\n\n\n\n<li><strong>Ki\u1ec3m tra li\u00ean k\u1ebft:<\/strong> \u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft trong email ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang.<\/li>\n\n\n\n<li><strong>Xem tr\u01b0\u1edbc email:<\/strong> Xem tr\u01b0\u1edbc email tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng email kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec3n th\u1ecb \u0111\u00fang.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.8. Ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3:<\/strong> T\u1ea1o ra c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a email v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 v\u1ec1 ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh, n\u1ed9i dung v\u00e0 th\u1eddi gian g\u1eedi.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c bi\u1ebfn th\u1ec3 v\u00e0 ch\u1ecdn ra phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"826\" height=\"487\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-2.png\" alt=\"\" class=\"wp-image-31443\" style=\"width:633px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-2.png 826w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-2-300x177.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-2-768x453.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3.9. Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Thi\u1ebft k\u1ebf linh ho\u1ea1t:<\/strong> \u0110\u1ea3m b\u1ea3o email c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u1ea3 m\u00e1y t\u00ednh v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u1eb9 v\u00e0 v\u0103n b\u1ea3n ng\u1eafn g\u1ecdn \u0111\u1ec3 t\u1ea3i nhanh tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.10. T\u1ea1o Mini Game T\u1eb7ng Qu\u00e0 \u0110\u1ec3 Thu Th\u1eadp Danh S\u00e1ch Email<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Thi\u1ebft k\u1ebf mini game:<\/strong> T\u1ea1o ra c\u00e1c tr\u00f2 ch\u01a1i \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1ea5p d\u1eabn m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tham gia \u0111\u1ec3 nh\u1eadn qu\u00e0 t\u1eb7ng ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng b\u00e1 mini game:<\/strong> S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, trang web v\u00e0 c\u00e1c k\u00eanh marketing kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 mini game v\u00e0 thu th\u1eadp email t\u1eeb ng\u01b0\u1eddi ch\u01a1i.<\/li>\n\n\n\n<li><strong>Ch\u0103m s\u00f3c danh s\u00e1ch email m\u1edbi:<\/strong> G\u1eedi email ch\u00e0o m\u1eebng v\u00e0 ti\u1ebfp t\u1ee5c duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi tham gia mini game.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1ec1 th\u00f4ng s\u1ed1 khi \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch Email Marketing<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.1. T\u1ef7 l\u1ec7 g\u1eedi (Delivered Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"742\" height=\"151\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-3.png\" alt=\"T\u1ef7 l\u1ec7 g\u1eedi (Delivered Rate)\" class=\"wp-image-31444\" style=\"width:467px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-3.png 742w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-3-300x61.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c g\u1eedi email. M\u1ed9t t\u1ef7 l\u1ec7 g\u1eedi cao cho th\u1ea5y h\u1ec7 th\u1ed1ng g\u1eedi email c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 danh s\u00e1ch email c\u1ee7a b\u1ea1n ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.2. T\u1ef7 l\u1ec7 m\u1edf (Open Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn m\u1edf email.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"157\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-6.png\" alt=\" T\u1ef7 l\u1ec7 m\u1edf (Open Rate)\" class=\"wp-image-31447\" style=\"width:459px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-6.png 728w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-6-300x65.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ti\u00eau \u0111\u1ec1 email v\u00e0 m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ed1i v\u1edbi n\u1ed9i dung email c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4<\/strong>.<strong>3. T\u1ef7 l\u1ec7 nh\u1ea5p (Click-through Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn nh\u1ea5p v\u00e0o \u00edt nh\u1ea5t m\u1ed9t li\u00ean k\u1ebft trong email.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"126\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-5.png\" alt=\"T\u1ef7 l\u1ec7 nh\u1ea5p (Click-through Rate)\" class=\"wp-image-31446\" style=\"width:491px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-5.png 754w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-5-300x50.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung email trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.4. T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"139\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-12.png\" alt=\"T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate)\" class=\"wp-image-31453\" style=\"width:507px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-12.png 742w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-12-300x56.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng danh s\u00e1ch email v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng g\u1eedi email c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.5. T\u1ef7 l\u1ec7 gia t\u0103ng danh s\u00e1ch (List Growth Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a danh s\u00e1ch email theo th\u1eddi gian.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1237\" height=\"164\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-1.png\" alt=\" T\u1ef7 l\u1ec7 gia t\u0103ng danh s\u00e1ch (List Growth Rate)\" class=\"wp-image-31442\" style=\"width:596px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-1.png 1237w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-1-300x40.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-1-1024x136.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-1-768x102.png 768w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a danh s\u00e1ch email v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.6. Khi\u1ebfu n\u1ea1i v\u1ec1 th\u01b0 r\u00e1c (Spam Complaint Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn \u0111\u00e1nh d\u1ea5u email c\u1ee7a b\u1ea1n l\u00e0 th\u01b0 r\u00e1c.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"119\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image.png\" alt=\" Khi\u1ebfu n\u1ea1i v\u1ec1 th\u01b0 r\u00e1c (Spam Complaint Rate)\" class=\"wp-image-31441\" style=\"width:542px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image.png 883w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-300x40.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-768x104.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi n\u1ed9i dung email c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.7. T\u1ef7 l\u1ec7 chuy\u1ec3n ti\u1ebfp\/chia s\u1ebb email (Forward Rate \/ Email Sharing)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn chuy\u1ec3n ti\u1ebfp email ho\u1eb7c chia s\u1ebb qua c\u00e1c k\u00eanh x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"123\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-4.png\" alt=\"T\u1ef7 l\u1ec7 chuy\u1ec3n ti\u1ebfp\/chia s\u1ebb email (Forward Rate \/ Email Sharing)\" class=\"wp-image-31445\" style=\"width:583px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-4.png 1215w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-4-300x30.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-4-1024x104.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-4-768x78.png 768w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a n\u1ed9i dung email v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi n\u1ed9i dung \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.8. Engagement Over Time<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi email theo th\u1eddi gian.<\/li>\n\n\n\n<li>\u00dd ngh\u0129a: Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ng\u01b0\u1eddi nh\u1eadn t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n theo th\u1eddi gian, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec ho\u1eb7c c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.9. T\u1ef7 l\u1ec7 m\u1edf email tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (Mobile Open Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email \u0111\u01b0\u1ee3c m\u1edf tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"114\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-7.png\" alt=\"T\u1ef7 l\u1ec7 m\u1edf email tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (Mobile Open Rate)\" class=\"wp-image-31448\" style=\"width:623px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-7.png 935w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-7-300x37.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-7-768x94.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a email cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.10. Doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd (Revenue per Subscriber)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: S\u1ed1 ti\u1ec1n trung b\u00ecnh ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"131\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-9.png\" alt=\"Doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd (Revenue per Subscriber)\" class=\"wp-image-31451\" style=\"width:664px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-9.png 999w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-9-300x39.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-9-768x101.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.11. L\u1ee3i nhu\u1eadn t\u1eeb email (Email Campaign Profitability)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch email so v\u1edbi chi ph\u00ed b\u1ecf ra.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"67\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-10.png\" alt=\"L\u1ee3i nhu\u1eadn t\u1eeb email (Email Campaign Profitability)\" class=\"wp-image-31450\" style=\"width:737px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-10.png 1074w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-10-300x19.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-10-1024x64.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-10-768x48.png 768w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch email marketing.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.12. T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn h\u1ee7y \u0111\u0103ng k\u00fd t\u1eeb danh s\u00e1ch email.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"115\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-11.png\" alt=\"T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe Rate)\" class=\"wp-image-31452\" style=\"width:468px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-11.png 804w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-11-300x43.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-11-768x110.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi n\u1ed9i dung email c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.13. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n sau khi nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email (mua h\u00e0ng, \u0111\u0103ng k\u00fd, t\u1ea3i v\u1ec1, v.v.).<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"120\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-15.png\" alt=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)\" class=\"wp-image-31456\" style=\"width:577px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-15.png 923w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-15-300x39.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-15-768x100.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: T\u1ef7 l\u1ec7 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a email trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.14. T\u1ef7 su\u1ea5t sinh l\u1eddi ROI (Return on Investment)<\/strong><\/h4>\n\n\n\n<ul>\n<li>\u0110\u1ecbnh ngh\u0129a: L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra cho chi\u1ebfn d\u1ecbch email marketing.<\/li>\n\n\n\n<li>C\u00f4ng th\u1ee9c:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"136\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-14.png\" alt=\"T\u1ef7 su\u1ea5t sinh l\u1eddi ROI (Return on Investment)\" class=\"wp-image-31455\" style=\"width:667px;height:auto\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-14.png 1093w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-14-300x37.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-14-1024x127.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-14-768x96.png 768w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>\u00dd ngh\u0129a: Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a chi\u1ebfn d\u1ecbch email marketing.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email marketing, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3 v\u1edbi Klaviyo t\u1ea1i Ematic<\/strong><\/h2>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p Email Marketing <a href=\"https:\/\/www.ematicsolutions.com\/vn\/klaviyo-la-gi\/\">Klaviyo<\/a> t\u1ea1i Ematic mang \u0111\u1ebfn cho doanh nghi\u1ec7p m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua email. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Klaviyo, Ematic gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email marketing ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eeb c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1069\" height=\"498\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-8.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3 v\u1edbi Klaviyo t\u1ea1i Ematic\" class=\"wp-image-31449\" srcset=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-8.png 1069w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-8-300x140.png 300w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-8-1024x477.png 1024w, https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/07\/image-8-768x358.png 768w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><\/figure>\n\n\n\n<p>H\u00e3y tr\u1ea3i nghi\u1ec7m gi\u1ea3i ph\u00e1p Email Marketing Klaviyo t\u1ea1i Ematic ngay h\u00f4m nay! Nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 m\u1ea1nh m\u1ebd \u2013 gi\u1ea3i ph\u00e1p Email Marketing c\u1ee7a Ematic v\u1edbi Klaviyo l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u \u0111\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n. Tham kh\u1ea3o d\u1ecbch v\u1ee5 t\u1ea1i Ematic ngay \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a Email Marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n","protected":false},"author":108,"featured_media":31440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Email Marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng. 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