{"id":3158,"date":"2021-07-23T15:00:00","date_gmt":"2021-07-23T07:00:00","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=3158"},"modified":"2022-08-23T15:49:38","modified_gmt":"2022-08-23T07:49:38","slug":"ematic-analytics-updates-facebook-google-ads","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/tw\/ematic-analytics-updates-facebook-google-ads\/","title":{"rendered":"\u66f4\u65b0\uff01Ematic Analytics Dashboard \u4e5f\u53ef\u4ee5\u89c0\u5bdf Facebook \/ Google Ads \u8868\u73fe\u8da8\u52e2\u56c9\uff01"},"content":{"rendered":"\n<p>Ematic Analytics Dashboard \u6539\u7248\u66f4\u65b0\u5566\uff01<br><br>\u9019\u4e00\u6b21\u52a0\u5165\u4e86\u5927\u5bb6\u5f15\u9838\u671f\u76fc\u7684\u300c<strong>Facebook Ads \u53ca Google Ads \u5e33\u6236\u4e32\u63a5<\/strong>\u300d\u5168\u65b0\u529f\u80fd\uff0c\u63db\u53e5\u8a71\u8aaa\uff1a<br>\u884c\u92b7\u4eba\u54e1\u7d42\u65bc\u53ef\u4ee5\u5728<strong>\u540c\u4e00\u500b\u6578\u64da\u5100\u8868\u677f\uff0c\u540c\u6642\u76e3\u770b\u4e09\u5927\u884c\u92b7\u7ba1\u9053<\/strong> (Email\u3001Facebook Ads\u3001Google Ads) \u7684\u6210\u6548\u8868\u73fe\uff01<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/em.png\" alt=\"\" class=\"wp-image-2654\" width=\"492\" height=\"284\" \/><\/figure><\/div>\n\n\n\n<p>\u5982\u679c\u4f60 \/ \u59b3\u9084\u4e0d\u77e5\u9053 Ematic Analytics Dashboard &#8211; <br><br>\u9019\u662f\u4e00\u500b\u5f37\u5927\u7684<strong>\u6574\u5408\u6578\u64da\u5100\u8868\u5e73\u53f0<\/strong>\uff0c\u53ef\u4ee5\u4e32\u63a5\u767c\u4fe1\u5e73\u53f0 (ESP) \u4ee5\u53ca Google Analytics \u6578\u64da\uff0c<strong>\u4e00\u6b21\u770b\u6e05\u6240\u6709 Email Marketing \u95dc\u9375\u6578\u64da\u6307\u6a19<\/strong>\uff0c\u5305\u62ec\uff1a\u958b\u4fe1 \/ \u958b\u4fe1\u7387 (Opens \/ Open Rate)\u3001\u9ede\u64ca \/ \u9ede\u64ca\u7387 (Clicks \/ Click Rate)\u3001\u8f49\u55ae\u7387 (Conversions \/ Conversion rate)\u3001\u6536\u76ca (Revenue) \u7b49\u7b49\u3002<br><br>\u73fe\u5728\uff0c\u9084\u5c07\u7d50\u5408 Facebook Ads \u8ddf Google Ads \u7684\u95dc\u9375\u6578\u64da\uff0c\u884c\u92b7\u4eba\u54e1\u5c07\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u76e3\u770b\u3001\u6574\u7406\u3001\u9810\u4f30\u6240\u6709\u76f8\u95dc\u6578\u64da\uff0c\u91cd\u9ede\u662f\uff1a\u53ef\u4ee5\u7528<strong>\u7c21\u55ae\u6613\u61c2\u7684\u5716\u8868<\/strong>\u5448\u73fe\uff01<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/google-blog-1.png\" alt=\"\" class=\"wp-image-2657\" width=\"498\" height=\"284\" \/><\/figure><\/div>\n\n\n\n<p><strong>&lt;Google Ads&gt; \u53ef\u6aa2\u8996\u6307\u6a19\uff1a<\/strong><\/p>\n\n\n\n<ul><li><span style=\"color:#838587\" class=\"has-inline-color\">\u9810\u7b97 (Budget)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u9ede\u64ca (Clicks)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u8f49\u55ae\u7387 (Conversion rate) \/ \u8f49\u55ae\u50f9\u503c (Conversion value) \/ \u8f49\u55ae\u6578 (Conversions)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u652f\u51fa\u6210\u672c (Cost) \/ \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost\/conversion) \/ &#8230;<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u66dd\u5149 (Impressions)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u6536\u76ca Rrevenue)<\/span><\/li><\/ul>\n\n\n\n<p><strong>&lt;Facebook Ads&gt; \u53ef\u6aa2\u8996\u6307\u6a19\uff1a<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul><li><span style=\"color:#838587\" class=\"has-inline-color\">\u6536\u76ca (Revenue)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u652f\u51fa\u6210\u672c (Cost)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u8cfc\u8cb7 (Purchse)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u89f8\u53ca (Reach)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u983b\u7387 (Frequency)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u55ae\u6b21\u9023\u7d50\u9ede\u64ca\u6210\u672c (CPC)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u4e0d\u91cd\u8907\u9023\u7d50\u9ede\u95b1\u7387 (CTR) <\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u9023\u7d50\u9801\u9762\u700f\u89bd\u91cf (Landing page view)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS)<\/span><\/li><li><span style=\"color:#838587\" class=\"has-inline-color\">&#8230;\u4ee5\u53ca\u66f4\u591a<\/span><\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>\u66f4\u68d2\u7684\u662f\uff0cEmatic Analytics Dashboard \u63d0\u4f9b\u300c\u6642\u9593\u7bc4\u570d\u6bd4\u8f03\u300d\u529f\u80fd\uff0c\u8f15\u9b06\u5275\u5efa\u6708\u5ea6 (MoM)\u3001\u5b63\u5ea6 (QoQ)\u3001\u5e74\u5ea6 (YoY) \u7e3e\u6548\u5831\u544a\u3002<br><br>\u4e5f\u53ef\u4ee5\u7528 PDF \u6216 CSV \u7684\u683c\u5f0f\uff0c\u4e00\u6b21\u8f15\u9b06\u5feb\u901f\u5730\u4e0b\u8f09\u9700\u8981\u7684\u6578\u64da\u8cc7\u6599\uff01<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/06\/fb-google-banner.png\" alt=\"Trend Analytics banner\" class=\"wp-image-2651\" width=\"720\" height=\"300\" \/><\/figure><\/div>\n\n\n\n<p>\u5982\u679c\u4f60<strong>\u5df2\u7d93\u662f Ematic \u7684\u5ba2\u6236\uff0c\u4f46\u9084\u6c92\u9ad4\u9a57\u904e Ematic Analytics Dashboard<\/strong> ?<br>\u90a3\u53ef\u4e0d\u884c\uff01\u8d95\u5feb\u806f\u7e6b\u4f60\u7684 CSM\uff0c\u6211\u5011\u96a8\u6642\u63d0\u4f9b\u5354\u52a9\u3002<br><br>\u5982\u679c\u4f60<strong>\u9084\u6c92\u4f7f\u7528\u904e<\/strong> Ematic \u6216\u6211\u5011\u5408\u4f5c\u5e73\u53f0\u5925\u4f34\u7684\u4efb\u4e00\u9805\u7522\u54c1\uff0c\u4f46<strong>\u5f88\u60f3\u9ad4\u9a57 Ematic Analytics Dashboard<\/strong> \u7684\u4fbf\u5229\u529f\u80fd &#8211;  <br>\u90a3\u5c31\u5feb\u5feb\u806f\u7e6b\u6211\u5011\u7684\u9867\u554f\u5718\u968a\u5427\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.ematicsolutions.com\/tw\/contact\/\" target=\"_blank\">https:\/\/www.ematicsolutions.com\/tw\/contact\/ <\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ematic Analytics Dashboard \u6539\u7248\u66f4\u65b0\u5566\uff01 \u9019\u4e00\u6b21\u52a0\u5165\u4e86\u5927\u5bb6\u5f15\u9838\u671f\u76fc\u7684\u300cFacebook Ads \u53ca Google Ads \u5e33\u6236\u4e32\u63a5\u300d\u5168\u65b0\u529f\u80fd\uff0c\u63db\u53e5\u8a71\u8aaa\uff1a\u884c\u92b7\u4eba\u54e1\u7d42\u65bc\u53ef\u4ee5\u5728\u540c\u4e00\u500b\u6578\u64da\u5100\u8868\u677f\uff0c\u540c\u6642\u76e3\u770b\u4e09\u5927\u884c\u92b7\u7ba1\u9053 (Email\u3001Facebook Ads\u3001Google Ads) \u7684\u6210\u6548\u8868\u73fe\uff01 \u5982\u679c\u4f60 \/ \u59b3\u9084\u4e0d\u77e5\u9053 Ematic Analytics Dashboard &#8211; \u9019\u662f\u4e00\u500b\u5f37\u5927\u7684\u6574\u5408\u6578\u64da\u5100\u8868\u5e73\u53f0\uff0c\u53ef\u4ee5\u4e32\u63a5\u767c\u4fe1\u5e73\u53f0 (ESP) \u4ee5\u53ca Google Analytics \u6578\u64da\uff0c\u4e00\u6b21\u770b\u6e05\u6240\u6709 Email Marketing \u95dc\u9375\u6578\u64da\u6307\u6a19\uff0c\u5305\u62ec\uff1a\u958b\u4fe1 \/ \u958b\u4fe1\u7387 (Opens \/ Open Rate)\u3001\u9ede\u64ca \/ \u9ede\u64ca\u7387 (Clicks \/ Click Rate)\u3001\u8f49\u55ae\u7387 (Conversions \/ Conversion rate)\u3001\u6536\u76ca (Revenue) \u7b49\u7b49\u3002 \u73fe\u5728\uff0c\u9084\u5c07\u7d50\u5408 Facebook Ads \u8ddf Google Ads \u7684\u95dc\u9375\u6578\u64da\uff0c\u884c\u92b7\u4eba\u54e1\u5c07\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u76e3\u770b\u3001\u6574\u7406\u3001\u9810\u4f30\u6240\u6709\u76f8\u95dc\u6578\u64da\uff0c\u91cd\u9ede\u662f\uff1a\u53ef\u4ee5\u7528\u7c21\u55ae\u6613\u61c2\u7684\u5716\u8868\u5448\u73fe\uff01 &lt;Google Ads&gt; \u53ef\u6aa2\u8996\u6307\u6a19\uff1a \u9810\u7b97 (Budget) \u9ede\u64ca (Clicks) \u8f49\u55ae\u7387 (Conversion rate) \/ \u8f49\u55ae\u50f9\u503c (Conversion value) \/ \u8f49\u55ae\u6578 (Conversions) \u652f\u51fa\u6210\u672c (Cost) \/ \u6bcf\u6b21\u8f49\u63db\u6210\u672c (Cost\/conversion) \/ &#8230; \u66dd\u5149 (Impressions) \u6536\u76ca Rrevenue) &lt;Facebook Ads&gt; \u53ef\u6aa2\u8996\u6307\u6a19\uff1a \u6536\u76ca (Revenue) \u652f\u51fa\u6210\u672c (Cost) \u8cfc\u8cb7 (Purchse) \u89f8\u53ca (Reach) \u983b\u7387 (Frequency) \u55ae\u6b21\u9023\u7d50\u9ede\u64ca\u6210\u672c (CPC) \u4e0d\u91cd\u8907\u9023\u7d50\u9ede\u95b1\u7387 (CTR) \u9023\u7d50\u9801\u9762\u700f\u89bd\u91cf (Landing page view) \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) &#8230;\u4ee5\u53ca\u66f4\u591a \u66f4\u68d2\u7684\u662f\uff0cEmatic Analytics Dashboard \u63d0\u4f9b\u300c\u6642\u9593\u7bc4\u570d\u6bd4\u8f03\u300d\u529f\u80fd\uff0c\u8f15\u9b06\u5275\u5efa\u6708\u5ea6 (MoM)\u3001\u5b63\u5ea6 (QoQ)\u3001\u5e74\u5ea6 (YoY) \u7e3e\u6548\u5831\u544a\u3002 \u4e5f\u53ef\u4ee5\u7528 PDF \u6216 CSV \u7684\u683c\u5f0f\uff0c\u4e00\u6b21\u8f15\u9b06\u5feb\u901f\u5730\u4e0b\u8f09\u9700\u8981\u7684\u6578\u64da\u8cc7\u6599\uff01 \u5982\u679c\u4f60\u5df2\u7d93\u662f Ematic \u7684\u5ba2\u6236\uff0c\u4f46\u9084\u6c92\u9ad4\u9a57\u904e Ematic Analytics Dashboard ?\u90a3\u53ef\u4e0d\u884c\uff01\u8d95\u5feb\u806f\u7e6b\u4f60\u7684 CSM\uff0c\u6211\u5011\u96a8\u6642\u63d0\u4f9b\u5354\u52a9\u3002 \u5982\u679c\u4f60\u9084\u6c92\u4f7f\u7528\u904e Ematic \u6216\u6211\u5011\u5408\u4f5c\u5e73\u53f0\u5925\u4f34\u7684\u4efb\u4e00\u9805\u7522\u54c1\uff0c\u4f46\u5f88\u60f3\u9ad4\u9a57 Ematic Analytics Dashboard \u7684\u4fbf\u5229\u529f\u80fd &#8211; \u90a3\u5c31\u5feb\u5feb\u806f\u7e6b\u6211\u5011\u7684\u9867\u554f\u5718\u968a\u5427\uff1ahttps:\/\/www.ematicsolutions.com\/tw\/contact\/<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[172],"tags":[742,744,746,680,748,684],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u66f4\u65b0\uff01Ematic Analytics Dashboard \u4e5f\u53ef\u4ee5\u89c0\u5bdf Facebook \/ Google Ads \u8868\u73fe\u8da8\u52e2\u56c9\uff01 - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/tw\/ematic-analytics-updates-facebook-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u66f4\u65b0\uff01Ematic Analytics Dashboard \u4e5f\u53ef\u4ee5\u89c0\u5bdf Facebook \/ Google Ads \u8868\u73fe\u8da8\u52e2\u56c9\uff01 - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"Ematic Analytics Dashboard \u6539\u7248\u66f4\u65b0\u5566\uff01 \u9019\u4e00\u6b21\u52a0\u5165\u4e86\u5927\u5bb6\u5f15\u9838\u671f\u76fc\u7684\u300cFacebook Ads \u53ca Google Ads \u5e33\u6236\u4e32\u63a5\u300d\u5168\u65b0\u529f\u80fd\uff0c\u63db\u53e5\u8a71\u8aaa\uff1a\u884c\u92b7\u4eba\u54e1\u7d42\u65bc\u53ef\u4ee5\u5728\u540c\u4e00\u500b\u6578\u64da\u5100\u8868\u677f\uff0c\u540c\u6642\u76e3\u770b\u4e09\u5927\u884c\u92b7\u7ba1\u9053 (Email\u3001Facebook Ads\u3001Google Ads) \u7684\u6210\u6548\u8868\u73fe\uff01 \u5982\u679c\u4f60 \/ \u59b3\u9084\u4e0d\u77e5\u9053 Ematic Analytics Dashboard &#8211; \u9019\u662f\u4e00\u500b\u5f37\u5927\u7684\u6574\u5408\u6578\u64da\u5100\u8868\u5e73\u53f0\uff0c\u53ef\u4ee5\u4e32\u63a5\u767c\u4fe1\u5e73\u53f0 (ESP) \u4ee5\u53ca Google Analytics \u6578\u64da\uff0c\u4e00\u6b21\u770b\u6e05\u6240\u6709 Email Marketing \u95dc\u9375\u6578\u64da\u6307\u6a19\uff0c\u5305\u62ec\uff1a\u958b\u4fe1 \/ \u958b\u4fe1\u7387 (Opens \/ Open Rate)\u3001\u9ede\u64ca \/ \u9ede\u64ca\u7387 (Clicks \/ Click Rate)\u3001\u8f49\u55ae\u7387 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