{"id":32246,"date":"2024-10-17T16:48:10","date_gmt":"2024-10-17T08:48:10","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=32246"},"modified":"2024-10-17T16:55:46","modified_gmt":"2024-10-17T08:55:46","slug":"quan-ly-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/quan-ly-khach-hang-la-gi\/","title":{"rendered":"Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n t\u1eeb Klaviyo"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb, Email v\u00e0 SMS Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u00e0y, nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 Klaviyo cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 h\u01a1n. C\u0169ng gi\u1ed1ng nh\u01b0 Facebook v\u00e0 Google, Klaviyo th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean c\u00e1c website ecommerce, nh\u1ea5t l\u00e0 nh\u1eefng trang s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng nh\u01b0 Shopify, gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i marketing to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Klaviyo v\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n c\u00f9ng <a href=\"https:\/\/www.ematicsolutions.com\/vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ematic Solutions<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng <\/strong>l\u00e0 qu\u00e1 tr\u00ecnh theo d\u00f5i, t\u01b0\u01a1ng t\u00e1c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p. Vi\u1ec7c qu\u1ea3n l\u00fd n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u, h\u00e0nh vi mua s\u1eafm v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeFCJrn-U5vCxcrxN1msrO0xFrZWi4QPhQpyt3gnlSNQx0K8hO5uK5KlezBGUYyhcqb7Vy6upxlOsiTFk-hghwGCOXoZmybxI_zBfGEw-mlbqSZKKO4ke7Fu-l3DTEcQlMA2g5oRCf8pCg805dcOt8lK825?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"\" style=\"width:759px;height:auto\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Vai tr\u00f2 c\u1ee7a qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng trong doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ematicsolutions.com\/vn\/klaviyo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb qua email v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb chuy\u00ean d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Klaviyo:<\/p>\n\n\n\n<ul>\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb (Marketing Automation)<\/strong>: Klaviyo cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb, bao g\u1ed3m g\u1eedi email t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 khi h\u1ecd th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n (cart abandonment) ho\u1eb7c sau khi ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/li>\n\n\n\n<li><strong>Ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng (Audience Segmentation)<\/strong>: Klaviyo cho ph\u00e9p b\u1ea1n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean h\u00e0nh vi mua s\u1eafm, t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li><strong>T\u00edch h\u1ee3p d\u1ec5 d\u00e0ng (Seamless Integration)<\/strong>: Klaviyo d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u01b0 Shopify, WooCommerce, Magento, v\u00e0 BigCommerce. N\u00f3 c\u0169ng k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c nh\u01b0 Facebook Ads, Google Ads, v\u00e0 Stripe.<\/li>\n\n\n\n<li><strong>Email Marketing v\u00e0 SMS Marketing<\/strong>: Klaviyo cung c\u1ea5p c\u1ea3 ti\u1ebfp th\u1ecb qua email v\u00e0 SMS trong c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch email v\u00e0 tin nh\u1eafn v\u0103n b\u1ea3n (SMS) nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c.<\/li>\n\n\n\n<li><strong>B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch n\u00e2ng cao (Advanced Reporting &amp; Analytics)<\/strong>: Klaviyo cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb email ho\u1eb7c SMS, t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Management)<\/strong>: Klaviyo gi\u00fap theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd, pop-up, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb trang web.<\/li>\n\n\n\n<li><strong>Th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a (Personalization)<\/strong>: T\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p b\u1ea1n t\u1ea1o email ho\u1eb7c SMS d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua, gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>\u0110\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u \u0111a k\u00eanh (Multichannel Data Sync)<\/strong>: Klaviyo \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng A\/B testing<\/strong>: Klaviyo cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c bi\u1ebfn th\u1ec3 email, ti\u00eau \u0111\u1ec1, n\u1ed9i dung \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng t\u00edch h\u1ee3p v\u1edbi website th\u00f4ng qua API ho\u1eb7c m\u00e3 code tracking, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c kh\u00e1ch h\u00e0ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/p>\n\n\n\n<p>V\u1edbi Klaviyo, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ematicsolutions.com\/vn\/email-marketing-la-gi\/\">Email Mark<\/a><a href=\"https:\/\/www.ematicsolutions.com\/vn\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">eting<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng, doanh nghi\u1ec7p duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u00edch h\u1ee3p Klaviyo v\u00e0o c\u1eeda h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing t\u1ed1i \u01b0u nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 Automation Flow c\u1ee7a Email Marketing m\u00e0 b\u1ea1n n\u00ean th\u1eed v\u1edbi Klaviyo \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1 Email ch\u00e0o m\u1eebng (Welcome Flow)<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch gi\u00fap doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi ch\u00ednh l\u00e0 g\u1eedi l\u1eddi ch\u00e0o m\u1eebng n\u1ed3ng h\u1eadu, \u1ea5m \u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng.&nbsp; Theo nghi\u00ean c\u1ee9u c\u1ee7a BurgerPrint, email ch\u00e0o m\u1eebng c\u00f3 t\u1ef7 l\u1ec7 m\u1edf cao g\u1ea5p <strong>4 l\u1ea7n<\/strong> v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao g\u1ea5p 5 l\u1ea7n so v\u1edbi c\u00e1c email qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u00e0o \u0111\u00f3n nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi v\u1eeba \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch email c\u1ee7a b\u1ea1n. M\u1ed9t chu\u1ed7i ch\u00e0o m\u1eebng th\u01b0\u1eddng g\u1ed3m nhi\u1ec1u email \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng trong v\u00e0i ng\u00e0y \u0111\u1ea7u sau khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd v\u00e0 n\u00ean c\u00f3 3 email ch\u00e0o m\u1eebng c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<ul>\n<li><strong>Email 1:<\/strong> G\u1eedi ngay l\u1eadp t\u1ee9c khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn tin (subscriber). N\u1ed9i dung c\u1ee7a email n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m l\u1eddi c\u1ea3m \u01a1n, gi\u1edbi thi\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt.<\/li>\n\n\n\n<li><strong>Email 2:<\/strong> Kho\u1ea3ng 2 ng\u00e0y sau khi h\u1ecd \u0111\u0103ng k\u00fd, g\u1eedi email 2 k\u00eau g\u1ecdi like\/ follow c\u00e1c t\u00e0i kho\u1ea3n social kh\u00e1c c\u1ee7a doanh nghi\u1ec7p. Ho\u1eb7c g\u1eedi email gi\u1edbi thi\u1ec7u th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh membership&#8230;<\/li>\n\n\n\n<li><strong>Email 3: <\/strong>Kho\u1ea3ng 1 ng\u00e0y sau khi g\u1eedi email 2, h\u00e3y g\u1eedi email gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi m\u1edbi \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdQjfFtuYhHLWQ3871iLH_f09fZquKHAkbV_ZC4O_3-RvK4JbDr8BI4ZgM4YI7cpSOzXaYv27KROrRiqx0Mp0ALoNz1IC1Sj6wFbsLzM6eWFeoAbYdeqzBQL2U2Xu68qYQQ7GUdlSx2OxPI0xmJQClUFUPp?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2 Abandoned Cart Flow (Gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean)<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t mua s\u1eafm. Khi Klaviyo \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi website th\u00f4ng qua API ho\u1eb7c m\u00e3 code tracking, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c kh\u00e1ch h\u00e0ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/p>\n\n\n\n<p>M\u1ed9t chu\u1ed7i email nh\u1eafc nh\u1edf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi sau khi kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi trang m\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh giao d\u1ecbch, th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t l\u1eddi nh\u1eafc nh\u1eb9 nh\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng, k\u00e8m theo \u01b0u \u0111\u00e3i ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ho\u00e0n t\u1ea5t mua h\u00e0ng.<\/p>\n\n\n\n<p>Tin nh\u1eafn nh\u1eafc nh\u1edf v\u1ec1 gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ec3 l\u1ea1i trong gi\u1ecf h\u00e0ng, ngay trong n\u1ed9i dung tin nh\u1eafn. Quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng nh\u1eafc nh\u1edf gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean c\u1ee7a Klaviyo \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n kh\u1ed1i n\u1ed9i dung \u0111\u1ed9ng, \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo t\u1eebng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>Kh\u1ed1i n\u1ed9i dung n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng l\u1eb7p l\u1ea1i cho t\u1eebng s\u1ea3n ph\u1ea9m n\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u m\u00f3n trong gi\u1ecf h\u00e0ng. Trong m\u1ed9t s\u1ed1 c\u00e1c email m\u1eabu, n\u00fat &#8220;Quay l\u1ea1i gi\u1ecf h\u00e0ng&#8221; s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi kh\u1ed1i n\u1ed9i dung, d\u1eabn kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd. V\u00ec th\u1ebf, li\u00ean k\u1ebft \u0111\u1ec3 quay l\u1ea1i gi\u1ecf h\u00e0ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o t\u00edch h\u1ee3p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Email nh\u1eafc nh\u1edf gi\u1ecf h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu h\u1ed3i t\u1edbi 15-20% doanh thu t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ecb b\u1ecf qu\u00ean trong gi\u1ecf h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf6YbkJ1hipxVOnSXAXg7WdF_Pw5unuJAm7G90NHa4Ew5PiXmoQSTsXRV7aqB0L_TgaHMEBTV1RleCOCE9UI0PGyE6apUqgCOT-wJ8_wS7blXAiErH0tlju0mYinP4-wba9iaIeryYxrZZ7jZwQLSM6S3Xj?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"Abandoned Cart Flow (Gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean)\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3.3 T\u00e1i k\u00edch ho\u1ea1t kh\u00e1ch h\u00e0ng (Win-back)<\/strong><\/h3>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay ch\u1ee7 y\u1ebfu 80% \u0111\u1ebfn t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 ch\u1ec9 20% t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi. V\u1eady n\u00ean chi\u1ebfn d\u1ecbch n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e2u kh\u00f4ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c mua h\u00e0ng. M\u1ee5c ti\u00eau l\u00e0 thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i mua s\u1eafm.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<p>N\u1ed9i dung email c\u00f3 th\u1ec3 bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul>\n<li>L\u1eddi m\u1eddi tr\u1edf l\u1ea1i v\u1edbi \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/li>\n\n\n\n<li>C\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi&nbsp;<\/li>\n\n\n\n<li>Th\u00f4ng tin v\u1ec1 nh\u1eefng l\u1ee3i \u00edch khi ti\u1ebfp t\u1ee5c mua s\u1eafm v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdoDO4jGsC6a3u-MZba1dc1q3HkgsZkNTsbzwZW5USZ-2p-CEF4x99m8d1SObn2Y9rCy02lLUopJXOiKjhGt1E595mxDKnd7NrBpfURWGsznG6djVRAnm1dU71TfO7eX7h45iPtDRX0Yry3Qgkmrb6uOcA?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"T\u00e1i k\u00edch ho\u1ea1t kh\u00e1ch h\u00e0ng (Win-back)\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>4. C\u00e1c b\u01b0\u1edbc qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00f4ng qua Email Marketing<\/strong><\/h2>\n\n\n\n<p>Klaviyo n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb qua email m\u1ea1nh m\u1ebd, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp c\u00e1c chu\u1ed7i email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, nh\u1eafc nh\u1edf v\u1ec1 gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean ho\u1eb7c t\u00e1i k\u00edch ho\u1ea1t nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. H\u1ec7 th\u1ed1ng k\u00e9o th\u1ea3 ti\u1ec7n l\u1ee3i gi\u00fap vi\u1ec7c thi\u1ebft k\u1ebf email tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, Klaviyo c\u00f3 h\u01a1n 100 m\u1eabu email c\u00f3 s\u1eb5n v\u1edbi \u0111a d\u1ea1ng ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung nh\u01b0 b\u1ea3n tin, email ch\u00e0o m\u1eebng, m\u1eabu v\u1ec1 c\u00e1c theo theme c\u1ee7a d\u1ecbp l\u1ec5 hay ch\u00fac m\u1eebng sinh nh\u1eadt,&#8230; B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c m\u1eabu email c\u1eadp nh\u1eadt h\u00e0nh tr\u00ecnh \u0111\u01a1n h\u00e0ng nh\u01b0 nh\u01b0 th\u00f4ng b\u00e1o tr\u1ea1ng th\u00e1i s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng, c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng h\u00e0ng t\u1ed3n, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n,\u2026<\/p>\n\n\n\n<p>Klaviyo c\u0169ng cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 email h\u1ea5p d\u1eabn d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. D\u00f2ng ti\u00eau \u0111\u1ec1 l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi nh\u1eadn email nh\u00ecn th\u1ea5y, v\u00ec v\u1eady n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf email c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXciY-TSh96L-P2dKbHqyNwe2kVhTzmDPglzK7V2S6U06bcGqeEIMvm679FK-jSQsr5c0XygCQpiwGXVEG07EYUKkzmCVSJJYTgpgmJDVY55_nER9adfCZIxPSLGOd1JfG0QCPlkrgEuMbFeLkXFhS24XkHo?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"C\u00e1c b\u01b0\u1edbc qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00f4ng qua Email Marketing\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng qua Email Marketing<\/strong><\/h2>\n\n\n\n<p>V\u1ec1 \u01b0u \u0111i\u1ec3m, n\u1ec1n t\u1ea3ng Klaviyo cung c\u1ea5p \u0111a d\u1ea1ng ti\u1ec7n \u00edch gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0: S\u1eed d\u1ee5ng CDP \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c h\u01a1n; h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a email, k\u1ebft h\u1ee3p ph\u00e2n t\u00edch v\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch; cung c\u1ea5p \u0111a d\u1ea1ng nhi\u1ec1u m\u1eabu email c\u00f3 s\u1eb5n, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ef1 s\u00e1ng t\u1ea1o c\u00e1c m\u1eabu email c\u1ee7a ri\u00eang m\u00ecnh; cung c\u1ea5p n\u1ed9i dung \u0111\u1ed9ng; v\u00e0 theo d\u00f5i qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh vi duy\u1ec7t web.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 Klaviyo mong mu\u1ed1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng email\/SMS \u0111\u01b0\u1ee3c g\u1eedi kh\u00e1c nhau.<\/p>\n\n\n\n<ul>\n<li><strong>G\u00f3i email: <\/strong>Klaviyo mi\u1ec5n ph\u00ed cho t\u1ed1i \u0111a 250 \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean. B\u1eaft \u0111\u1ea7u \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 th\u1ee9 251, Klaviyo s\u1ebd thu ph\u00ed $20\/th\u00e1ng.<\/li>\n\n\n\n<li><strong>G\u00f3i email &amp; SMS:<\/strong> Klaviyo mi\u1ec5n ph\u00ed cho t\u1ed1i \u0111a 250 \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean. B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 th\u1ee9 251, Klaviyo s\u1ebd thu ph\u00ed $35\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcbbgKrYkqXjtZ99lB0Px24495OyEnEyAxax_pjDFjUUQYb-trmVmHBKeK6ctYubQtlp0pnpnv0PlScyMwf_Ox6b0yPDwM591ZrEonetHhBr8SXkmtqwtFnY0bE5zzp4l2sAIfHP3PnraGCynpqfWRFh4Su?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng qua Email Marketing\" style=\"width:740px;height:auto\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng khi qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.1&nbsp; \u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh b\u1ea3o m\u1eadt th\u00f4ng tin<\/strong><\/h3>\n\n\n\n<p>B\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a. Doanh nghi\u1ec7p c\u1ea7n tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 GDPR (General Data Protection Regulation) \u1edf ch\u00e2u \u00c2u ho\u1eb7c CCPA (California Consumer Privacy Act) \u1edf M\u1ef9, \u0111\u1ec3 tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd v\u00e0 b\u1ea3o v\u1ec7 uy t\u00edn. Kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00f3 quy\u1ec1n t\u1eeb ch\u1ed1i ho\u1eb7c r\u00fat l\u1ea1i s\u1ef1 \u0111\u1ed3ng \u00fd b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Vi\u1ec7c thi\u1ebft l\u1eadp quy tr\u00ecnh b\u1ea3o m\u1eadt ch\u1eb7t ch\u1ebd v\u00e0 minh b\u1ea1ch v\u1ec1 c\u00e1ch th\u1ee9c l\u01b0u tr\u1eef, x\u1eed l\u00fd th\u00f4ng tin l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.2&nbsp; C\u1eadp nh\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean<\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, t\u1eeb th\u00f4ng tin li\u00ean l\u1ea1c cho \u0111\u1ebfn s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u mua s\u1eafm. Doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 l\u00e0m m\u1edbi d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 c\u00e1ch c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c form kh\u1ea3o s\u00e1t, chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u m\u1edbi. S\u1ef1 ch\u00ednh x\u00e1c v\u00e0 m\u1edbi m\u1ebb c\u1ee7a th\u00f4ng tin gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.3 X\u00e2y d\u1ef1ng l\u00f2ng tin<\/strong><\/h3>\n\n\n\n<p>L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. \u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin, doanh nghi\u1ec7p c\u1ea7n giao ti\u1ebfp ch\u00e2n th\u00e0nh, minh b\u1ea1ch v\u00e0 \u0111\u1ea3m b\u1ea3o cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00fang nh\u01b0 cam k\u1ebft, gi\u1ea3i quy\u1ebft th\u1eafc m\u1eafc v\u00e0 ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t hay h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng c\u0169ng l\u00e0 nh\u1eefng c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u00e0 gia t\u0103ng s\u1ef1 tin c\u1eady t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.4 Tr\u00e1nh g\u1eedi qu\u00e1 nhi\u1ec1u email<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 Email Marketing l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, vi\u1ec7c g\u1eedi qu\u00e1 nhi\u1ec1u email c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i v\u00e0 d\u1eabn \u0111\u1ebfn h\u1ee7y \u0111\u0103ng k\u00fd. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp <strong>l\u1ecbch g\u1eedi email h\u1ee3p l\u00fd<\/strong> d\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung email h\u1ea5p d\u1eabn, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Tr\u01b0\u1edbc khi g\u1eedi b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch email n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cho ng\u01b0\u1eddi nh\u1eadn thay v\u00ec ch\u1ec9 mang t\u00ednh qu\u1ea3ng b\u00e1 \u0111\u01a1n thu\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.5 Ph\u00e2n t\u00edch v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/strong><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1 tr\u00ecnh t\u0129nh m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Klaviyo \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch email, \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeYqj1fERwVKB-r27CfirkoVvE4AFLmqoZOwwRBpv783DlGl4nGoV6sz-i7mx7GxleXFtCJjY2iDB8GzCCKpDVcxHMVw24RN5P_2hcEPr06W-b_PXaaYfLHo9NGdX5xxFjonuLOd9m4J7jEAHK8gV9eJssV?key=hQ7hWKNpzphQ7MJ4jXfMTQ\" alt=\"Ph\u00e2n t\u00edch v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c\"\/><\/figure>\n\n\n\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n\n\n\n<ul>\n<li>Website: <a href=\"https:\/\/www.ematicsolutions.com\/\">https:\/\/www.ematicsolutions.com\/<\/a>&nbsp;<\/li>\n\n\n\n<li>Email: vngrowth@ematicsolutions.com<\/li>\n\n\n\n<li>Hotline: (+84)28 6285 6838<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1ch Klaviyo t\u1ef1 \u0111\u1ed9ng h\u00f3a Email v\u00e0 SMS Marketing, t\u00edch h\u1ee3p v\u1edbi Shopify \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00f9ng Ematic Solutions t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/p>\n","protected":false},"author":108,"featured_media":32248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n t\u1eeb Klaviyo<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch Klaviyo t\u1ef1 \u0111\u1ed9ng h\u00f3a Email v\u00e0 SMS Marketing, t\u00edch h\u1ee3p v\u1edbi Shopify \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00f9ng Ematic Solutions t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/quan-ly-khach-hang-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n t\u1eeb Klaviyo\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch Klaviyo t\u1ef1 \u0111\u1ed9ng h\u00f3a Email v\u00e0 SMS Marketing, t\u00edch h\u1ee3p v\u1edbi Shopify \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00f9ng Ematic Solutions t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/vn\/quan-ly-khach-hang-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T08:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T08:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2024\/10\/quan-ly-khach-hang.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fairuz Daffa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fairuz Daffa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/quan-ly-khach-hang-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/quan-ly-khach-hang-la-gi\/\"},\"author\":{\"name\":\"Fairuz Daffa\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/8ba98498d89509114b7386bd44720be5\"},\"headline\":\"Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? 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