{"id":4888,"date":"2021-11-11T11:42:21","date_gmt":"2021-11-11T03:42:21","guid":{"rendered":"https:\/\/www.ematicsolutions.com\/?p=4888"},"modified":"2023-01-31T17:33:31","modified_gmt":"2023-01-31T09:33:31","slug":"topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan","status":"publish","type":"post","link":"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/","title":{"rendered":"TOPENLAND: L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 M\u1ed8T C\u00d4NG TY PROPTECH H\u00c0NG \u0110\u1ea6U C\u00d3 TH\u1ec2 X\u00c2Y D\u1ef0NG \u0110\u01af\u1ee2C M\u1ed8T M\u00d4 H\u00ccNH T\u0102NG TR\u01af\u1edeNG \u0110\u1ea0T CHU\u1ea8N?"},"content":{"rendered":"\r\n
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Topenland Vi\u1ec7t Nam<\/span><\/strong>– c\u00f4ng ty ti\u00ean phong v\u1ec1 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 b\u1ea5t \u0111\u1ed9ng s\u1ea3n s\u1eed d\u1ee5ng Big Data v\u00e0 AI, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham gia v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c mua – b\u00e1n – m\u00f4i gi\u1edbi – \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/span><\/p>\r\n\r\n\r\n\r\n

S\u1ee9 m\u1ec7nh c\u1ee7a Topenland l\u00e0 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u00e0 x\u00f3a b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/span><\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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  • V\u1ec1 ng\u01b0\u1eddi d\u00f9ng:<\/span> <\/strong>Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u1ec1n t\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a Topenland d\u00e0nh cho t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau: ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n, nh\u00e0 m\u00f4i gi\u1edbi, nh\u00e0 \u0111\u1ea7u t\u01b0… V\u00ec th\u1ebf h\u1ecd c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb khi h\u1ecd c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u1ea9n danh. T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng khi b\u1ea1n kh\u00f4ng bi\u1ebft h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111ang \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5” v\u1eady: t\u1ed1n chi ph\u00ed nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

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    • V\u1ec1 s\u1ea3n ph\u1ea9m:<\/span> <\/strong>\u0111\u00e2y l\u00e0 1 s\u1ea3n ph\u1ea9m ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y, m\u1ed9t n\u1ec1n t\u1ea3ng \u201call- in- one” d\u00e0nh cho cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u mua, b\u00e1n, hay \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00ednh v\u00ec th\u1ebf Topenland c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

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      • Ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9:<\/span><\/strong> C\u00f2n thi\u1ebfu kinh nghi\u1ec7m v\u00e0 ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

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        • C\u1ea7n m\u1ed9t bu\u1ed5i demo to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing: <\/span><\/strong>tr\u00e1nh vi\u1ec7c tri\u1ec3n khai c\u00e1c bu\u1ed5i demo ri\u00eang l\u1ebb v\u1edbi m\u1ed7i n\u1ec1n t\u1ea3ng, Topenland c\u1ea7n c\u00f3 1 bu\u1ed5i demo k\u1ebft h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 n\u1eafm r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd t\u00edch h\u1ee3p, ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhau nh\u01b0 th\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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          Sau khi tham kh\u1ea3o v\u00e0 trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, Topenland quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Ematic Solutions l\u00e0m \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a h\u1ecd. Trong su\u1ed1t qu\u00e1 tr\u00ecnh, Ematic \u0111\u00e3:<\/span><\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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          • H\u1ed7 tr\u1ee3 li\u00ean h\u1ec7, \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 kh\u00e1c nhau m\u1ed9t c\u00e1ch kh\u00e1ch quan d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a Topenland v\u00e0 \u0111\u00e1p \u1ee9ng c\u1ea3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd.<\/span><\/li>\r\n
          • H\u1ed7 tr\u1ee3 th\u1ecfa thu\u1eadn v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00ed ph\u00ed \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 mang l\u1ea1i cho Topenland nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u00f3 l\u1ee3i nh\u1ea5t v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00f3.<\/span><\/li>\r\n
          • K\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i demo Growth Stack to\u00e0n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m c\u1ee7a Topenland.<\/span><\/li>\r\n
          • H\u1ed7 tr\u1ee3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd v\u00e0 quy tr\u00ecnh thanh to\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ed1c t\u1ebf.<\/span><\/li>\r\n
          • \u0110\u00f3ng vai tr\u00f2 l\u00e0 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u00ednh d\u1ef1 \u00e1n c\u1ee7a Topenland, gi\u00fap h\u1ecd k\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed3ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n.<\/span><\/li>\r\n
          • Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 b\u1ea3o tr\u00ec trong su\u1ed1t th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng; \u0111\u1ed3ng th\u1eddi Ematic lu\u00f4n \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng Growth Stack c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a Topenland \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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            T\u1ea1i sao Ematic l\u1ea1i l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0y?<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

            Gi\u1ea3i ph\u00e1p \u201cbest of breed” gi\u00fap Topenland linh ho\u1ea1t h\u01a1n trong vi\u1ec7c th\u00eam m\u1edbi, thay th\u1ebf ho\u1eb7c lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng c\u1ee5\/ n\u1ec1n t\u1ea3ng n\u00e0o m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng Growth Stack. H\u1ec7 th\u1ed1ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0a ra \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n, bao g\u1ed3m BI( Business Intelligent), \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed9i ng\u0169 Marketing v\u00e0 T\u0103ng tr\u01b0\u1edfng:<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

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            • Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a m\u1ed7i m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch tri\u1ec3n khai.<\/span><\/li>\r\n
            • X\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng 360\u00b0 v\u00e0 retargeting h\u1ecd \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m h\u1ecd \u0111i qua th\u00f4ng qua k\u00eanh m\u00e0 h\u1ecd th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c<\/span><\/li>\r\n
            • Cung c\u1ea5p cho Topenland nh\u1eefng ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3 thuy\u1ebft c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng m\u1edbi.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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              Th\u00f4ng qua vi\u1ec7c ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m c\u1ea7u n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng, Ematic \u0111\u00e3 gi\u00fap Topenland \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c 3 th\u00e1ng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n (d\u1ef1a tr\u00ean ti\u1ebfn \u0111\u1ed9 hi\u1ec7n t\u1ea1i) so v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd c\u1ea7n b\u1ecf ra n\u1ebfu t\u1ef1 tri\u1ec3n khai.<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

              Th\u00f4ng qua m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a Ematic, Topenland \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ph\u00ed tri\u1ec3n khai, 20% chi ph\u00ed n\u1ec1n t\u1ea3ng v\u00e0 60% ph\u00ed h\u1ed7 tr\u1ee3 h\u00e0ng th\u00e1ng so v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp th\u1ecfa thu\u1eadn v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng.<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

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              Topenland Vi\u1ec7t Nam– c\u00f4ng ty ti\u00ean phong v\u1ec1 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 b\u1ea5t \u0111\u1ed9ng s\u1ea3n s\u1eed d\u1ee5ng Big Data v\u00e0 AI, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham gia v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c mua – b\u00e1n – m\u00f4i gi\u1edbi – \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. S\u1ee9 m\u1ec7nh c\u1ee7a Topenland l\u00e0 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u00e0 x\u00f3a b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u1ec1 ng\u01b0\u1eddi d\u00f9ng: Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u1ec1n t\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a Topenland d\u00e0nh cho t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau: ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n, nh\u00e0 m\u00f4i gi\u1edbi, nh\u00e0 \u0111\u1ea7u t\u01b0… V\u00ec th\u1ebf h\u1ecd c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb khi h\u1ecd c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u1ea9n danh. T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng khi b\u1ea1n kh\u00f4ng bi\u1ebft h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111ang \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5” v\u1eady: t\u1ed1n chi ph\u00ed nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1eb7t ra.   V\u1ec1 s\u1ea3n ph\u1ea9m: \u0111\u00e2y l\u00e0 1 s\u1ea3n ph\u1ea9m ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y, m\u1ed9t n\u1ec1n t\u1ea3ng \u201call- in- one” d\u00e0nh cho cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u mua, b\u00e1n, hay \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00ednh v\u00ec th\u1ebf Topenland c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.   Ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9: C\u00f2n thi\u1ebfu kinh nghi\u1ec7m v\u00e0 ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing tr\u00ean th\u1ecb tr\u01b0\u1eddng.   C\u1ea7n m\u1ed9t bu\u1ed5i demo to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing: tr\u00e1nh vi\u1ec7c tri\u1ec3n khai c\u00e1c bu\u1ed5i demo ri\u00eang l\u1ebb v\u1edbi m\u1ed7i n\u1ec1n t\u1ea3ng, Topenland c\u1ea7n c\u00f3 1 bu\u1ed5i demo k\u1ebft h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 n\u1eafm r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd t\u00edch h\u1ee3p, ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhau nh\u01b0 th\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi.     Sau khi tham kh\u1ea3o v\u00e0 trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, Topenland quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Ematic Solutions l\u00e0m \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a h\u1ecd. Trong su\u1ed1t qu\u00e1 tr\u00ecnh, Ematic \u0111\u00e3: H\u1ed7 tr\u1ee3 li\u00ean h\u1ec7, \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 kh\u00e1c nhau m\u1ed9t c\u00e1ch kh\u00e1ch quan d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a Topenland v\u00e0 \u0111\u00e1p \u1ee9ng c\u1ea3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd. H\u1ed7 tr\u1ee3 th\u1ecfa thu\u1eadn v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00ed ph\u00ed \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 mang l\u1ea1i cho Topenland nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u00f3 l\u1ee3i nh\u1ea5t v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00f3. K\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i demo Growth Stack to\u00e0n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m c\u1ee7a Topenland. H\u1ed7 tr\u1ee3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd v\u00e0 quy tr\u00ecnh thanh to\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ed1c t\u1ebf. \u0110\u00f3ng vai tr\u00f2 l\u00e0 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u00ednh d\u1ef1 \u00e1n c\u1ee7a Topenland, gi\u00fap h\u1ecd k\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed3ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n. Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 b\u1ea3o tr\u00ec trong su\u1ed1t th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng; \u0111\u1ed3ng th\u1eddi Ematic lu\u00f4n \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng Growth Stack c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a Topenland \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau. T\u1ea1i sao Ematic l\u1ea1i l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0y? Gi\u1ea3i ph\u00e1p \u201cbest of breed” gi\u00fap Topenland linh ho\u1ea1t h\u01a1n trong vi\u1ec7c th\u00eam m\u1edbi, thay th\u1ebf ho\u1eb7c lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng c\u1ee5\/ n\u1ec1n t\u1ea3ng n\u00e0o m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng Growth Stack. H\u1ec7 th\u1ed1ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0a ra \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n, bao g\u1ed3m BI( Business Intelligent), \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed9i ng\u0169 Marketing v\u00e0 T\u0103ng tr\u01b0\u1edfng: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a m\u1ed7i m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch tri\u1ec3n khai. X\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng 360\u00b0 v\u00e0 retargeting h\u1ecd \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m h\u1ecd \u0111i qua th\u00f4ng qua k\u00eanh m\u00e0 h\u1ecd th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c Cung c\u1ea5p cho Topenland nh\u1eefng ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3 thuy\u1ebft c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng m\u1edbi. Th\u00f4ng qua vi\u1ec7c ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m c\u1ea7u n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng, Ematic \u0111\u00e3 gi\u00fap Topenland \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c 3 th\u00e1ng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n (d\u1ef1a tr\u00ean ti\u1ebfn \u0111\u1ed9 hi\u1ec7n t\u1ea1i) so v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd c\u1ea7n b\u1ecf ra n\u1ebfu t\u1ef1 tri\u1ec3n khai. Th\u00f4ng qua m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a Ematic, Topenland \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ph\u00ed tri\u1ec3n khai, 20% chi ph\u00ed n\u1ec1n t\u1ea3ng v\u00e0 60% ph\u00ed h\u1ed7 tr\u1ee3 h\u00e0ng th\u00e1ng so v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp th\u1ecfa thu\u1eadn v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng.  <\/p>\n","protected":false},"author":35,"featured_media":11227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[176],"tags":[590],"acf":[],"yoast_head":"\nTOPENLAND: L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 M\u1ed8T C\u00d4NG TY PROPTECH H\u00c0NG \u0110\u1ea6U C\u00d3 TH\u1ec2 X\u00c2Y D\u1ef0NG \u0110\u01af\u1ee2C M\u1ed8T M\u00d4 H\u00ccNH T\u0102NG TR\u01af\u1edeNG \u0110\u1ea0T CHU\u1ea8N? - Ematic Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOPENLAND: L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 M\u1ed8T C\u00d4NG TY PROPTECH H\u00c0NG \u0110\u1ea6U C\u00d3 TH\u1ec2 X\u00c2Y D\u1ef0NG \u0110\u01af\u1ee2C M\u1ed8T M\u00d4 H\u00ccNH T\u0102NG TR\u01af\u1edeNG \u0110\u1ea0T CHU\u1ea8N? - Ematic Solutions\" \/>\n<meta property=\"og:description\" content=\"Topenland Vi\u1ec7t Nam– c\u00f4ng ty ti\u00ean phong v\u1ec1 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 b\u1ea5t \u0111\u1ed9ng s\u1ea3n s\u1eed d\u1ee5ng Big Data v\u00e0 AI, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham gia v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c mua – b\u00e1n – m\u00f4i gi\u1edbi – \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. S\u1ee9 m\u1ec7nh c\u1ee7a Topenland l\u00e0 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u00e0 x\u00f3a b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u1ec1 ng\u01b0\u1eddi d\u00f9ng: Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u1ec1n t\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a Topenland d\u00e0nh cho t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau: ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n, nh\u00e0 m\u00f4i gi\u1edbi, nh\u00e0 \u0111\u1ea7u t\u01b0… V\u00ec th\u1ebf h\u1ecd c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb khi h\u1ecd c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u1ea9n danh. T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng khi b\u1ea1n kh\u00f4ng bi\u1ebft h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111ang \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5” v\u1eady: t\u1ed1n chi ph\u00ed nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1eb7t ra.   V\u1ec1 s\u1ea3n ph\u1ea9m: \u0111\u00e2y l\u00e0 1 s\u1ea3n ph\u1ea9m ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y, m\u1ed9t n\u1ec1n t\u1ea3ng \u201call- in- one” d\u00e0nh cho cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u mua, b\u00e1n, hay \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00ednh v\u00ec th\u1ebf Topenland c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.   Ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9: C\u00f2n thi\u1ebfu kinh nghi\u1ec7m v\u00e0 ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing tr\u00ean th\u1ecb tr\u01b0\u1eddng.   C\u1ea7n m\u1ed9t bu\u1ed5i demo to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing: tr\u00e1nh vi\u1ec7c tri\u1ec3n khai c\u00e1c bu\u1ed5i demo ri\u00eang l\u1ebb v\u1edbi m\u1ed7i n\u1ec1n t\u1ea3ng, Topenland c\u1ea7n c\u00f3 1 bu\u1ed5i demo k\u1ebft h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 n\u1eafm r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd t\u00edch h\u1ee3p, ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhau nh\u01b0 th\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi.     Sau khi tham kh\u1ea3o v\u00e0 trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, Topenland quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Ematic Solutions l\u00e0m \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a h\u1ecd. Trong su\u1ed1t qu\u00e1 tr\u00ecnh, Ematic \u0111\u00e3: H\u1ed7 tr\u1ee3 li\u00ean h\u1ec7, \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 kh\u00e1c nhau m\u1ed9t c\u00e1ch kh\u00e1ch quan d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a Topenland v\u00e0 \u0111\u00e1p \u1ee9ng c\u1ea3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd. H\u1ed7 tr\u1ee3 th\u1ecfa thu\u1eadn v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00ed ph\u00ed \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 mang l\u1ea1i cho Topenland nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u00f3 l\u1ee3i nh\u1ea5t v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00f3. K\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i demo Growth Stack to\u00e0n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m c\u1ee7a Topenland. H\u1ed7 tr\u1ee3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd v\u00e0 quy tr\u00ecnh thanh to\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ed1c t\u1ebf. \u0110\u00f3ng vai tr\u00f2 l\u00e0 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u00ednh d\u1ef1 \u00e1n c\u1ee7a Topenland, gi\u00fap h\u1ecd k\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed3ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n. Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 b\u1ea3o tr\u00ec trong su\u1ed1t th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng; \u0111\u1ed3ng th\u1eddi Ematic lu\u00f4n \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng Growth Stack c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a Topenland \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau. T\u1ea1i sao Ematic l\u1ea1i l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0y? Gi\u1ea3i ph\u00e1p \u201cbest of breed” gi\u00fap Topenland linh ho\u1ea1t h\u01a1n trong vi\u1ec7c th\u00eam m\u1edbi, thay th\u1ebf ho\u1eb7c lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng c\u1ee5\/ n\u1ec1n t\u1ea3ng n\u00e0o m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng Growth Stack. H\u1ec7 th\u1ed1ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0a ra \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n, bao g\u1ed3m BI( Business Intelligent), \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed9i ng\u0169 Marketing v\u00e0 T\u0103ng tr\u01b0\u1edfng: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a m\u1ed7i m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch tri\u1ec3n khai. X\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng 360\u00b0 v\u00e0 retargeting h\u1ecd \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m h\u1ecd \u0111i qua th\u00f4ng qua k\u00eanh m\u00e0 h\u1ecd th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c Cung c\u1ea5p cho Topenland nh\u1eefng ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3 thuy\u1ebft c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng m\u1edbi. Th\u00f4ng qua vi\u1ec7c ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m c\u1ea7u n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng, Ematic \u0111\u00e3 gi\u00fap Topenland \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c 3 th\u00e1ng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n (d\u1ef1a tr\u00ean ti\u1ebfn \u0111\u1ed9 hi\u1ec7n t\u1ea1i) so v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd c\u1ea7n b\u1ecf ra n\u1ebfu t\u1ef1 tri\u1ec3n khai. Th\u00f4ng qua m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a Ematic, Topenland \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ph\u00ed tri\u1ec3n khai, 20% chi ph\u00ed n\u1ec1n t\u1ea3ng v\u00e0 60% ph\u00ed h\u1ed7 tr\u1ee3 h\u00e0ng th\u00e1ng so v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp th\u1ecfa thu\u1eadn v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\" \/>\n<meta property=\"og:site_name\" content=\"Ematic Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T03:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T09:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/11\/blog-topenlan-case-study-vnm-01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"694\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hai Do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hai Do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\"},\"author\":{\"name\":\"Hai Do\",\"@id\":\"https:\/\/www.ematicsolutions.com\/#\/schema\/person\/96ef61eedd3f4c22d5b99737da7cbd89\"},\"headline\":\"TOPENLAND: L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 M\u1ed8T C\u00d4NG TY PROPTECH H\u00c0NG \u0110\u1ea6U C\u00d3 TH\u1ec2 X\u00c2Y D\u1ef0NG \u0110\u01af\u1ee2C M\u1ed8T M\u00d4 H\u00ccNH T\u0102NG TR\u01af\u1edeNG \u0110\u1ea0T CHU\u1ea8N?\",\"datePublished\":\"2021-11-11T03:42:21+00:00\",\"dateModified\":\"2023-01-31T09:33:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\"},\"wordCount\":1385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/11\/blog-topenlan-case-study-vnm-01-1.png\",\"keywords\":[\"Case Study\"],\"articleSection\":[\"Vietnam\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\",\"url\":\"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/\",\"name\":\"TOPENLAND: L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 M\u1ed8T C\u00d4NG TY PROPTECH H\u00c0NG \u0110\u1ea6U C\u00d3 TH\u1ec2 X\u00c2Y D\u1ef0NG \u0110\u01af\u1ee2C M\u1ed8T M\u00d4 H\u00ccNH T\u0102NG TR\u01af\u1edeNG \u0110\u1ea0T CHU\u1ea8N? 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S\u1ee9 m\u1ec7nh c\u1ee7a Topenland l\u00e0 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u00e0 x\u00f3a b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u1ec1 ng\u01b0\u1eddi d\u00f9ng: Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u1ec1n t\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a Topenland d\u00e0nh cho t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau: ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n, nh\u00e0 m\u00f4i gi\u1edbi, nh\u00e0 \u0111\u1ea7u t\u01b0… V\u00ec th\u1ebf h\u1ecd c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb khi h\u1ecd c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u1ea9n danh. T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng khi b\u1ea1n kh\u00f4ng bi\u1ebft h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111ang \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5” v\u1eady: t\u1ed1n chi ph\u00ed nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1eb7t ra.   V\u1ec1 s\u1ea3n ph\u1ea9m: \u0111\u00e2y l\u00e0 1 s\u1ea3n ph\u1ea9m ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y, m\u1ed9t n\u1ec1n t\u1ea3ng \u201call- in- one” d\u00e0nh cho cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u mua, b\u00e1n, hay \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00ednh v\u00ec th\u1ebf Topenland c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.   Ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9: C\u00f2n thi\u1ebfu kinh nghi\u1ec7m v\u00e0 ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing tr\u00ean th\u1ecb tr\u01b0\u1eddng.   C\u1ea7n m\u1ed9t bu\u1ed5i demo to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 marketing: tr\u00e1nh vi\u1ec7c tri\u1ec3n khai c\u00e1c bu\u1ed5i demo ri\u00eang l\u1ebb v\u1edbi m\u1ed7i n\u1ec1n t\u1ea3ng, Topenland c\u1ea7n c\u00f3 1 bu\u1ed5i demo k\u1ebft h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 n\u1eafm r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd t\u00edch h\u1ee3p, ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhau nh\u01b0 th\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi.     Sau khi tham kh\u1ea3o v\u00e0 trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, Topenland quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Ematic Solutions l\u00e0m \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a h\u1ecd. Trong su\u1ed1t qu\u00e1 tr\u00ecnh, Ematic \u0111\u00e3: H\u1ed7 tr\u1ee3 li\u00ean h\u1ec7, \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 kh\u00e1c nhau m\u1ed9t c\u00e1ch kh\u00e1ch quan d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a Topenland v\u00e0 \u0111\u00e1p \u1ee9ng c\u1ea3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd. H\u1ed7 tr\u1ee3 th\u1ecfa thu\u1eadn v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00ed ph\u00ed \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 mang l\u1ea1i cho Topenland nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u00f3 l\u1ee3i nh\u1ea5t v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00f3. K\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i demo Growth Stack to\u00e0n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m c\u1ee7a Topenland. H\u1ed7 tr\u1ee3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd v\u00e0 quy tr\u00ecnh thanh to\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ed1c t\u1ebf. \u0110\u00f3ng vai tr\u00f2 l\u00e0 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u00ednh d\u1ef1 \u00e1n c\u1ee7a Topenland, gi\u00fap h\u1ecd k\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed3ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n. Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 b\u1ea3o tr\u00ec trong su\u1ed1t th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng; \u0111\u1ed3ng th\u1eddi Ematic lu\u00f4n \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng Growth Stack c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a Topenland \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau. T\u1ea1i sao Ematic l\u1ea1i l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0y? Gi\u1ea3i ph\u00e1p \u201cbest of breed” gi\u00fap Topenland linh ho\u1ea1t h\u01a1n trong vi\u1ec7c th\u00eam m\u1edbi, thay th\u1ebf ho\u1eb7c lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng c\u1ee5\/ n\u1ec1n t\u1ea3ng n\u00e0o m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng Growth Stack. H\u1ec7 th\u1ed1ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0a ra \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n, bao g\u1ed3m BI( Business Intelligent), \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed9i ng\u0169 Marketing v\u00e0 T\u0103ng tr\u01b0\u1edfng: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a m\u1ed7i m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch tri\u1ec3n khai. X\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng 360\u00b0 v\u00e0 retargeting h\u1ecd \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m h\u1ecd \u0111i qua th\u00f4ng qua k\u00eanh m\u00e0 h\u1ecd th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c Cung c\u1ea5p cho Topenland nh\u1eefng ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3 thuy\u1ebft c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng m\u1edbi. Th\u00f4ng qua vi\u1ec7c ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m c\u1ea7u n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng, Ematic \u0111\u00e3 gi\u00fap Topenland \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c 3 th\u00e1ng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n (d\u1ef1a tr\u00ean ti\u1ebfn \u0111\u1ed9 hi\u1ec7n t\u1ea1i) so v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd c\u1ea7n b\u1ecf ra n\u1ebfu t\u1ef1 tri\u1ec3n khai. Th\u00f4ng qua m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a Ematic, Topenland \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ph\u00ed tri\u1ec3n khai, 20% chi ph\u00ed n\u1ec1n t\u1ea3ng v\u00e0 60% ph\u00ed h\u1ed7 tr\u1ee3 h\u00e0ng th\u00e1ng so v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp th\u1ecfa thu\u1eadn v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng.  ","og_url":"https:\/\/www.ematicsolutions.com\/vn\/topenland-lam-the-nao-de-mot-cong-ty-proptech-hang-dau-co-the-xay-dung-duoc-mot-mo-hinh-tang-truong-dat-chuan\/","og_site_name":"Ematic Solutions","article_published_time":"2021-11-11T03:42:21+00:00","article_modified_time":"2023-01-31T09:33:31+00:00","og_image":[{"width":694,"height":360,"url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2021\/11\/blog-topenlan-case-study-vnm-01-1.png","type":"image\/png"}],"author":"Hai Do","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hai Do","Est. reading time":"6 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