{"version":"1.0","provider_name":"Ematic Solutions","provider_url":"https:\/\/www.ematicsolutions.com","title":"\u8eb2\u4e0d\u6389\u7684\u7d93\u6fdf\u8870\u9000\uff1a\u512a\u5316\u884c\u92b7\u5831\u916c\u7387\u53ef\u4ee5\u9019\u6a23\u505a\uff01 - Ematic Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Zd0E4FXeIU\"><a href=\"https:\/\/www.ematicsolutions.com\/tw\/finding-the-roi-upside-of-an-economic-downturn\/\">\u8eb2\u4e0d\u6389\u7684\u7d93\u6fdf\u8870\u9000\uff1a\u512a\u5316\u884c\u92b7\u5831\u916c\u7387\u53ef\u4ee5\u9019\u6a23\u505a\uff01<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ematicsolutions.com\/tw\/finding-the-roi-upside-of-an-economic-downturn\/embed\/#?secret=Zd0E4FXeIU\" width=\"600\" height=\"338\" title=\"&#8220;\u8eb2\u4e0d\u6389\u7684\u7d93\u6fdf\u8870\u9000\uff1a\u512a\u5316\u884c\u92b7\u5831\u916c\u7387\u53ef\u4ee5\u9019\u6a23\u505a\uff01&#8221; &#8212; Ematic Solutions\" data-secret=\"Zd0E4FXeIU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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&nbsp; 2. \u512a\u5316\u60a8\u7684\u884c\u92b7\u6e20\u9053 &nbsp; \u5927\u591a\u6578\u54c1\u724c \/ \u4f01\u696d\u90fd\u6709\u7d93\u71df\u591a\u500b\u884c\u92b7\u6e20\u9053\u3002\u7136\u800c\uff0c\u5373\u4f7f\u6211\u5011\u6709\u5728\u5404\u500b\u6e20\u9053\u4e2d\u983b\u7e41\u5730\u8207\u9867\u5ba2\u6e9d\u901a\u3001\u50b3\u905e\u54c1\u724c\u8a0a\u606f\u7b49\u7b49\uff0c\u537b\u4e0d\u4ee3\u8868\u8457\u6211\u5011\u6709\u6700\u5927\u512a\u5316\u6bcf\u500b\u884c\u92b7\u6e20\u9053\u3002\u6709\u6642\u60a8\u6703\u767c\u73fe\u60a8\u4e00\u76f4\u5c0d\u540c\u4e00\u7fa4\u53d7\u773e\u50b3\u905e\u76f8\u540c\u8a0a\u606f\uff1b\u6709\u6642\uff0c\u60a8\u6703\u767c\u73fe\u4ed8\u8cbb\u6e20\u9053\u610f\u5916\u5730\u5f71\u97ff\u5230\u81ea\u7136\u6e20\u9053\u7684\u8868\u73fe\uff0c\u9019\u662f\u5728 SEO \u548c \u5ee3\u544a\u6295\u653e\u4e2d\u7684\u5e38\u898b\u932f\u8aa4\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u96a8\u8457\u7b2c\u4e09\u65b9 Cookie \u7684\u6d88\u5931\u548c\u6578\u64da\u96b1\u79c1\u8b70\u984c\uff0c\u9010\u6f38\u964d\u4f4e\u4e86\u7db2\u7ad9\u6d41\u91cf\u7684\u7cbe\u6e96\u5ea6\uff0c\u4e5f\u4f7f\u6295\u653e\u5ee3\u544a\u8b8a\u5f97\u66f4\u52a0\u56f0\u96e3\u3001\u6210\u672c\u66f4\u9ad8\u3002 &nbsp; \u60a8\u53ef\u4ee5\u601d\u8003\u4ee5\u4e0b\u554f\u984c\uff1a \u60a8\u7684\u884c\u92b7\u6e20\u9053\u662f\u7531\u4e0d\u540c\u5718\u968a\u7368\u7acb\u7d93\u71df\uff0c\u6216\u662f\u7d71\u4e00\u7ba1\u7406\u5462\uff1f \u60a8\u662f\u5426\u6709\u6210\u529f\u6355\u6349\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u5c07\u5176\u79fb\u52d5\u5230\u66f4\u4e0b\u4e00\u5c64\u7684\u884c\u92b7\u6f0f\u6597\uff1f \u60a8\u662f\u5426\u767c\u73fe\u4ed8\u8cbb\u5ee3\u544a\u5c64\u7d1a\u4f7f\u7528\u6027\u5225\u3001\u5730\u5340\u6216\u8208\u8da3\u7684\u6578\u64da\uff0c\u6210\u6548\u9010\u6f38\u6e1b\u5f31\uff1f \u60a8\u662f\u5426\u6709\u4f7f\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u63d0\u5347\u60a8\u7684\u884c\u92b7\u7b56\u7565\u5462\uff1f &nbsp; \u6211\u5011\u5efa\u8b70\u60a8\uff1a \u5efa\u7acb\u6578\u64da\u5eab\uff0c\u4e26\u6301\u7e8c\u6536\u96c6\u3001\u5206\u6790\u4f86\u4e86\u89e3\u60a8\u7684\u884c\u92b7\u6210\u6548\u6b78\u56e0 \u5236\u5b9a\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u4e3b\u7684\u8de8\u6e20\u9053\u3001\u6574\u5408\u884c\u92b7\u7b56\u7565 \u52a0\u5f37\u73fe\u6709\u95dc\u4fc2\u4e26\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6 &nbsp; &nbsp; 3. \u512a\u5316\u60a8\u7684\u5718\u968a\u8cc7\u6e90 &nbsp; \u7576\u7d93\u6fdf\u666f\u6c23\u4e0d\u597d\u6642\uff0c\u6d88\u8cbb\u8cb7\u6c23\u5f80\u5f80\u6703\u4e0b\u964d\u3002\u9700\u6c42\u7684\u6e1b\u5c11\u5c0e\u81f4\u5546\u696d\u601d\u7dad\u7684\u6539\u8b8a\u5f9e\u300c\u5feb\u901f\u63a8\u9032\u300d\u8f49\u8b8a\u70ba\u300c\u4fdd\u6301\u5c08\u6ce8\u300d\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u884c\u92b7\u4e3b\u7ba1\u9700\u8981\u63a1\u53d6\u5b8f\u89c0\u7684\u89d2\u5ea6\u8a55\u4f30\u5167\u90e8\u5718\u968a\u7684\u4eba\u529b\u8cc7\u6e90\u914d\u7f6e\uff0c\u800c\u4e0d\u662f\u70ba\u4e86\u907f\u514d\u984d\u5916\u7684\u4eba\u529b\u6210\u672c\uff0c\u5728\u5c1a\u672a\u8a55\u4f30\u524d\u5c31\u8b93\u73fe\u6709\u5718\u968a\u505a\u66f4\u591a\u5de5\u4f5c\u3002\u9019\u53ef\u80fd\u6703\u5c07\u5718\u968a\u5fd9\u65bc\u5728\u5927\u91cf\u7684\u7463\u4e8b\u4e2d\uff0c\u8b93\u4ed6\u5011\u6c92\u6709\u8db3\u5920\u7684\u6642\u9593\u53bb\u5275\u9020\u66f4\u591a\u50f9\u503c\uff0c\u4e5f\u6703\u963b\u7919\u54c1\u724c\u6210\u9577\u7684\u6a5f\u6703\u3002 &nbsp; \u60a8\u53ef\u4ee5\u601d\u8003\u4ee5\u4e0b\u554f\u984c\uff1a \u70ba\u4e86\u63a8\u52d5\u54c1\u724c\u6210\u9577\uff0c\u60a8\u7684\u4e09\u5927\u7b56\u7565\u70ba\u4f55\uff1f \u60a8\u80fd\u5426\u80fd\u654f\u6377\u5730\u8abf\u52d5\u5718\u968a\u914d\u7f6e\uff0c\u540c\u6642\u7dad\u6301\u65e5\u5e38\u71df\u904b\uff1f &nbsp; \u6211\u5011\u5efa\u8b70\u60a8\uff1a \u63a1\u7528\u654f\u6377\u65b9\u6cd5\uff0c\u9019\u80fd\u5c07\u6d41\u7a0b\u7c21\u5316\u4e26\u66f4\u5feb\u901f\u5730\u63d0\u4f9b\u54c1\u724c\u50f9\u503c\u4ee5\u53ca\u5c07\u7e2e\u6e1b\u82b1\u8cbb\u3002 \u5b9a\u671f\u6aa2\u8996\u5718\u968a\u8cc7\u6e90\u3001\u6280\u80fd\u3001\u751f\u7522\u529b\u4ee5\u53ca\u5718\u968a\u72c0\u6cc1\u3002 \u7cbe\u7c21\u5718\u968a\u4efb\u52d9\uff0c\u4f7f\u4ed6\u5011\u80fd\u5c08\u6ce8\u65bc\u66f4\u91cd\u8981\u7684\u4e8b\u4e0a ; \u540c\u6642\u63d0\u4f9b\u8db3\u5920\u7684\u652f\u63f4\uff0c\u907f\u514d\u5718\u968a\u5fd9\u65bc\u5728\u5927\u91cf\u7684\u7463\u4e8b\u4e2d\u3002 &nbsp; \u5718\u968a\u8cc7\u6e90\u512a\u5316\u7bc4\u4f8b\uff1aUniqlo &nbsp; Uniqlo \u5728\u6bcf\u500b\u71df\u904b\u7684\u570b\u5bb6\u90fd\u6709\u7cbe\u7c21\u7684\u6578\u4f4d\u884c\u92b7\u5718\u968a\u3002\u5f9e\u4e00\u958b\u59cb\uff0c\u4ed6\u5011\u5c31\u660e\u767d\u8058\u8acb\u5916\u90e8\u5c08\u5bb6\u4f86\u586b\u88dc\u5167\u90e8\u5718\u968a\u6b20\u7f3a\u7684\u8cc7\u6e90\u548c\u77e5\u8b58\uff0c\u80fd\u70ba\u4ed6\u5011\u5e36\u4f86\u7121\u9650\u7684\u50f9\u503c\u3002 \u83f2\u5f8b\u8cd3 Uniqlo \u5728 2018 \u5e74\u958b\u59cb\u8207 Ematic \u5408\u4f5c\uff0c\u6211\u5011\u5e6b\u5fd9\u7ba1\u7406\u548c\u512a\u5316\u4ed6\u5011\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\uff0c\u6210\u529f\u70ba\u5167\u90e8\u5718\u968a\u7bc0\u7701\u6578\u767e\u5c0f\u6642\u7684\u57f7\u884c\u6642\u9593\u3002\u56e0\u96d9\u65b9\u6109\u5feb\u7684\u5408\u4f5c\uff0c\u6211\u5011\u5f88\u5feb\u5c31\u5c07\u670d\u52d9\u9032\u5165\u5230\u5176\u4ed6\u6771\u5357\u4e9e\u5e02\u5834\uff0c\u4f8b\u5982\u5370\u5c3c\u548c\u8d8a\u5357\u3002 &nbsp; &nbsp; \u8b93\u6211\u5011\u6210\u70ba\u60a8\u6578\u4f4d\u884c\u92b7\u7684\u5f97\u529b\u52a9\u624b\uff01 &nbsp; \u5e6b\u52a9\u60a8\u6700\u5927\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387 (ROI) \u662f\u6211\u5011\u7684\u4e3b\u8981\u76ee\u6a19\uff01\u6211\u5011\u81f4\u529b\u65bc\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u5728\u4e0d\u589e\u52a0\u6210\u672c\u7684\u60c5\u6cc1\u4e0b\uff0c\u66f4\u6709\u6548\u5730\u904b\u7528 MarTech \u5de5\u5177\u548c\u5176\u4ed6\u884c\u92b7\u670d\u52d9\u3002 \u5728\u63a5\u4e0b\u4f86\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u6703\u66f4\u6df1\u5165\u5730\u8ac7\u8ad6\u6578\u4f4d\u512a\u5316\u7684\u4e09\u5927\u91cd\u9ede\u3002 \u7b49\u4e0d\u53ca\u4e86\u55ce\uff1f\u53ef\u4ee5\u73fe\u5728\u5c31\u8207 Ematic \u806f\u7e6b\uff01\u6211\u5011\u5f88\u6a02\u610f\u5e6b\u52a9\u60a8\u6aa2\u8996\u8207\u4e86\u89e3\u76ee\u524d\u60c5\u6cc1\uff0c\u66f4\u68d2\u7684\u662f \u2014\u2014 \u5b8c\u5168\u514d\u8cbb\uff01 &nbsp; \u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62"}