{"version":"1.0","provider_name":"Ematic Solutions","provider_url":"https:\/\/www.ematicsolutions.com","title":"\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff1a\u5225\u53ea\u82b1\u9322\u8cb7\u5ee3\u544a\u9ede\u64ca - Ematic Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2LYaZBNMnb\"><a href=\"https:\/\/www.ematicsolutions.com\/tw\/how-ematic-does-performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff1a\u5225\u53ea\u82b1\u9322\u8cb7\u5ee3\u544a\u9ede\u64ca<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ematicsolutions.com\/tw\/how-ematic-does-performance-marketing\/embed\/#?secret=2LYaZBNMnb\" width=\"600\" height=\"338\" title=\"&#8220;\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff1a\u5225\u53ea\u82b1\u9322\u8cb7\u5ee3\u544a\u9ede\u64ca&#8221; &#8212; Ematic Solutions\" data-secret=\"2LYaZBNMnb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/10\/TW-Why-Are-We-Launching-Performance-Marketing.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"\u54c1\u724c \/ \u4f01\u696d\u5982\u679c\u5e0c\u671b\u63d0\u5347\u77e5\u540d\u5ea6\u3001\u5efa\u7acb\u826f\u597d\u7684\u8072\u8b7d\uff0c\u4e26\u4ee5\u6709\u6548\u7387\u4e14\u7269\u8d85\u6240\u503c\u7684\u65b9\u5f0f\u9054\u6210\u696d\u7e3e\uff0c\u9996\u5148\u60f3\u5230\u4e14\u6700\u9069\u5408\u7684\u89e3\u6c7a\u65b9\u6848\u5373\u662f \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u3002\u4f46\u662f\uff0c\u591a\u6578\u884c\u92b7\u4eba\u54e1\u7d93\u5e38\u5728\u521d\u671f\u898f\u5283\u65b9\u91dd\u6642\u4fbf\u5ffd\u7565\u8a31\u591a\u7d30\u7bc0\uff0c\u9032\u800c\u4f7f\u5f97\u4ed6\u5011\u5728\u6700\u7d42\u57f7\u884c\u65b9\u5411\u4e26\u6c92\u6709\u90a3\u9ebc\u7684\u6b63\u78ba\u548c\u6709\u6548\u3002 \u5728\u8207\u4f86\u81ea\u5404\u570b\u7684\u884c\u92b7\u4eba\u54e1\u4ea4\u6d41\u5f8c\uff0c\u6211\u5011\u767c\u73fe\u5927\u591a\u6578\u54c1\u724c \/ \u4f01\u696d\u5728\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e0a\u9072\u9072\u90fd\u6c92\u6709\u7372\u5f97\u826f\u597d\u7684\u6210\u6548\u3002\u800c\u539f\u56e0\u5728\u65bc \u2014\u2014 \u4f7f\u7528\u6578\u64da\u548c\u5206\u6790\u7684\u65b9\u5f0f\u3002\u5176\u4e2d\uff0c\u8981\u627e\u5230\u6b63\u78ba\u7684\u6578\u64da\u9ede (Data point) \u662f\u9805\u6975\u6709\u6311\u6230\u7684\u4e8b\u60c5\uff0c\u82e5\u7f3a\u4e4f\u4e86\u95dc\u9375\u7684\u6578\u64da\u9ede\uff0c\u5247\u96e3\u4ee5\u6709\u6548\u5730\u6aa2\u8996\u6574\u9ad4\u8868\u73fe\u3002 \u56e0\u6b64\uff0cEmatic \u63a8\u51fa\u4e86\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u670d\u52d9\uff0c\u7acb\u5fd7\u5354\u52a9\u54c1\u724c \/ \u4f01\u696d\u66f4\u6709\u6548\u7387\u7684\u57f7\u884c\u6578\u64da\u8ffd\u8e64\u53ca\u5206\u6790\u6210\u6548\uff0c\u4ee5\u9054\u5230\u6700\u7d42\u7684\u5546\u696d\u76ee\u6a19\u3002 &nbsp; &nbsp; \u5982\u4f55\u6709\u6548\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5462\uff1f &nbsp; \u6578\u64da\u5206\u6790\uff06\u8ffd\u8e64 \u5728\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e2d \uff0c\u5177\u5099\u7cbe\u6e96\u7684\u6578\u64da\u8ffd\u8e64\u8207\u6210\u6548\u5206\u6790\u662f\u81f3\u95dc\u91cd\u8981\u7684\u5169\u9ede\u3002\u6211\u5011\u7684\u76ee\u6a19\u662f\u5354\u52a9\u54c1\u724c \/ \u4f01\u696d\u7372\u5f97\u826f\u597d\u7684\u6210\u6548\uff0c\u70ba\u6b64\uff0c\u6211\u5011\u6703\u5148\u4e86\u89e3\u5ba2\u6236\u76ee\u524d\u7684\u75db\u9ede\u3001\u7f3a\u4e4f\u54ea\u65b9\u9762\u7684\u5354\u52a9\uff0c\u4ee5\u53ca\u662f\u5426\u7f3a\u4e4f\u4e86\u5b8c\u5584\u7684\u8ffd\u8e64\uff0c\u9032\u800c\u5c0e\u81f4\u9677\u5165\u4e0d\u77e5\u5982\u4f55\u5206\u6790\u6578\u64da\u7684\u74f6\u9838\u4e2d\u3002 \u5982\u679c\u7f3a\u4e4f\u5b8c\u5584\u7684\u6578\u64da\u8ffd\u8e64\uff0c\u600e\u9ebc\u8fa6\uff1f \u4e0d\u7528\u64d4\u5fc3\uff01Ematic \u6703\u78ba\u4fdd\u60a8\u5728\u6240\u6709\u884c\u92b7\u6e20\u9053\u4e2d\uff0c\u6578\u64da\u90fd\u6709\u5b8c\u6574\u7684\u8ffd\u8e64\u548c\u61c9\u7528 \u2014\u2014 \u9019\u4e5f\u662f\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u6210\u529f\u7684\u95dc\u9375\uff01 &nbsp; \u4e86\u89e3\u300c\u6b63\u78ba\u7684\u6578\u64da\u300d \u770b\u5230\u9019\u88e1\uff0c\u4f60\u6703\u4e0d\u6703\u5f88\u60f3\u77e5\u9053\u4ec0\u9ebc\u624d\u662f \u300c\u6b63\u78ba\u7684\u6578\u64da\u300d\uff1f \u5728\u5927\u591a\u8cc7\u6599\u90fd\u80fd\u89f8\u624b\u53ef\u53ca\u7684\u60c5\u6cc1\u4e0b\uff0c\u884c\u92b7\u4eba\u54e1\u5f88\u5bb9\u6613\u82b1\u4e0a\u6578\u5929\u5206\u6790\u6210\u6548\u548c\u6578\u64da\uff0c\u5c0e\u81f4\u5ef6\u9072\u4e86\u66f4\u591a\u91cd\u8981\u7684\u4e8b\u3002\u4f46\u662f\uff0c\u8981\u600e\u9ebc\u78ba\u8a8d\u6211\u5011\u67e5\u770b\u7684\u8cc7\u6599\u662f\u6b63\u78ba\u7684\u5462\uff1f\u5982\u679c\u662f\u6b63\u78ba\u7684\uff0c\u53c8\u8981\u5982\u4f55\u5584\u52a0\u61c9\u7528\u5462\uff1f Ematic \u5c07\u5354\u52a9\u54c1\u724c\uff0f\u4f01\u696d\u627e\u51fa\u76f4\u63a5\u76f8\u95dc\u4e14\u6709\u50f9\u503c\u7684\u6578\u64da\u8207\u8cc7\u6599\uff0c\u4ee5\u9054\u5230\u6574\u9ad4\u5546\u696d\u76ee\u6a19\uff0c\u898f\u5283\u51fa\u4e00\u5957\u53ef\u9054\u6210\u7684 KPI \u65b9\u91dd\u3002\u4e00\u65e6\u4f7f\u7528\u4e86\u6b63\u78ba\u7684\u8cc7\u6599\u8207\u6578\u64da\u5f8c\uff0c\u5c31\u53ef\u4ee5\u66f4\u8f15\u9b06\u4e14\u66f4\u6709\u6548\u7387\u5730\u4e86\u89e3\u6574\u9ad4\u8868\u73fe\u3002 &nbsp; \u4e86\u89e3\u60a8\u7684\u5546\u696d\u76ee\u6a19 \u70ba\u4e86\u7d93\u71df\u6700\u6709\u6548\u7684\u884c\u92b7\u6e20\u9053\uff0c\u9996\u5148\uff0c\u54c1\u724c \/ \u4f01\u696d\u5fc5\u9808\u5148\u5b9a\u7fa9\u5546\u696d\u76ee\u6a19\uff0c\u518d\u53bb\u8a55\u4f30\u53ef\u57f7\u884c\u7684\u884c\u92b7\u7b56\u7565 \u2014\u2014 \u65b9\u5411\u5c0d\u4e86\uff0c\u63a5\u4e0b\u53bb\u7684\u7b56\u7565\u548c\u57f7\u884c\u5c31\u6c92\u6709\u554f\u984c\u4e86\u3002\u7121\u8ad6\u7576\u524d\u7684\u76ee\u6a19\u662f\u60f3\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u3001\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u662f\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\uff0cEmatic \u90fd\u53ef\u4ee5\u63d0\u4f9b\u5354\u52a9\uff01 &nbsp; \u5168\u65b9\u4f4d\u7684\u89e3\u6c7a\u65b9\u6848 \u6211\u5011\u80fd\u5920\u89e3\u6c7a\u6578\u64da\u8ffd\u8e64\u554f\u984c\u3001\u512a\u5316\u8a2d\u7f6e\u67b6\u69cb\u3001\u5be6\u65bd\u4e00\u5957\u5b8c\u6574\u7684\u884c\u92b7\u6f0f\u6597\u7b56\u7565\uff0c\u4ee5\u53ca\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u6700\u70ba\u95dc\u9375\u7684\u7684\u63a5\u89f8\u9ede (Touchpoint) \u2014\u2014 \u5f9e\u7372\u5ba2\uff08Acquisition\uff09\u5230\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09\u3002\u6211\u5011\u5c07\u5354\u52a9\u54c1\u724c \/ \u4f01\u696d\u80fd\u6700\u4f73\u91cb\u653e\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7684\u6f5b\u529b\u8207\u6210\u6548\uff0c\u4e26\u4e14\u6700\u5927\u512a\u5316\u548c\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u4ee5\u9054\u6210\u6700\u7d42\u76ee\u6a19\u3002 &nbsp; &nbsp; \u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u7cbe\u901a\u65bc\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u5177\u5099\u5168\u65b9\u4f4d\u6578\u4f4d\u884c\u92b7\u9818\u57df\u77e5\u8b58\u7684\u9867\u554f\u516c\u53f8\u3002 \u90a3\u9ebc\uff0c\u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u9078\u64c7\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01"}