{"version":"1.0","provider_name":"Ematic Solutions","provider_url":"https:\/\/www.ematicsolutions.com","title":"\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577 - Ematic Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ARspRSpA4B\"><a href=\"https:\/\/www.ematicsolutions.com\/tw\/why-you-need-performance-marketing\/\">\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ematicsolutions.com\/tw\/why-you-need-performance-marketing\/embed\/#?secret=ARspRSpA4B\" width=\"600\" height=\"338\" title=\"&#8220;\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5982\u4f55\u5e36\u9818\u60a8\u7684\u54c1\u724c\u7a69\u5065\u6210\u9577&#8221; &#8212; Ematic Solutions\" data-secret=\"ARspRSpA4B\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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&nbsp; \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u5be6\u969b\u4e0a\u80fd\u5e6b\u52a9\u6211\u4ec0\u9ebc\u5462\uff1f &nbsp; \u6211\u5011\u53ef\u4ee5\u5c07\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7c21\u55ae\u7406\u89e3\u70ba \u2014\u2014 \u900f\u904e\u5404\u7a2e\u884c\u92b7\u6e20\u9053\uff0c\u5206\u4eab\u54c1\u724c \/ \u4f01\u696d\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5176\u6e20\u9053\u5305\u62ec\uff1aFacebook\u3001Instagram \u548c Google Ads \u7b49\u7b49\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u51fa\u73fe\u8b93\u5ee3\u544a\u4e0d\u518d\u4e82\u69cd\u6253\u9ce5\uff0c\u800c\u662f\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5e6b\u52a9\u54c1\u724c \/ \u4f01\u696d\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002 &nbsp; \u63d0\u5347\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App) \u6d41\u91cf \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u80fd\u5e6b\u52a9\u60a8\u9ad8\u6548\u5730\u63d0\u5347\u6d41\u91cf\u3002\u60a8\u9084\u53ef\u4ee5\u6839\u64da\u76ee\u6a19\uff0c\u6295\u653e\u5ee3\u544a\u7d66\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u5438\u5f15\u4ed6\u5011\u9020\u8a2a\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f (App)\u3002 \u589e\u52a0\u7dda\u4e0a\u6216 App \u5167\u92b7\u552e\u548c\u56de\u8cfc \u900f\u904e\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u60a8\u53ef\u4ee5\u6839\u64da KPI \u8a2d\u5b9a\u4e0d\u540c\u5ee3\u544a\u985e\u5225\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u80fd\u8a2d\u5b9a\u591a\u7d44\u5ee3\u544a\u985e\u5225\u548c\u8a55\u4f30\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u5e6b\u52a9\u60a8\u589e\u52a0\u66f4\u591a\u92b7\u552e\u6216\u56de\u8cfc\u6578\u3002 \u512a\u5316\u884c\u92b7\u9810\u7b97 \u5728\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u4e2d\uff0c\u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u5c31\u4e00\u5b9a\u6703\u5e36\u4f86\u826f\u597d\u6210\u6548\u7684\u55ce\uff1f\u54c1\u724c \/ \u4f01\u696d\u9700\u8981\u6839\u64da\u76ee\u6a19\uff0c\u4e0d\u65b7\u5730\u8a55\u4f30\u548c\u512a\u5316\u5404\u500b\u6307\u6a19\uff0c\u4f8b\u5982\uff1a\u9ede\u64ca\u6578\u3001\u66dd\u5149\u6578\u3001\u7372\u5ba2\u6578\u7b49\u7b49\u76ee\u6a19\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u60a8\u5c07\u80fd\u6709\u6548\u5730\u5206\u914d\u5ee3\u544a\u9810\u7b97\uff0c\u540c\u6642\u5ee3\u544a\u4e5f\u80fd\u7cbe\u6e96\u7684\u6295\u653e\u7d66\u76ee\u6a19\u53d7\u773e\u3002 \u00a0 \u7b56\u5283\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u7b56\u7565\u6703\u9700\u8981\u8db3\u5920\u7684\u5c08\u696d\u548c\u6280\u8853\uff0c\u9019\u4e5f\u6703\u4ef0\u8cf4\u5c08\u696d\u5718\u968a\u4f86\u5354\u52a9\u5efa\u7f6e\u548c\u57f7\u884c\u3002\u800c\u6210\u529f\u7684\u95dc\u9375\u8981\u7d20\u70ba\uff0c\u4e0d\u4f46\u8981\u5c08\u6ce8\u65bc\u4e00\u500b\u76ee\u6a19\uff0c\u9084\u8981\u6301\u7e8c\u76e3\u6e2c\u6574\u500b\u884c\u92b7\u6f0f\u6597 \u2014\u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion)\uff0c\u6bcf\u500b\u5ee3\u544a\u90fd\u6709\u6b63\u78ba\u88ab\u61c9\u7528\uff0c\u4ee5\u78ba\u4fdd\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5f97\u6709\u50f9\u503c\u3002 &nbsp; \u73fe\u5728\u5e02\u9762\u4e0a\u6709\u5f88\u591a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u9867\u554f\u516c\u53f8\uff0c\u7136\u800c\u503c\u5f97\u88ab\u6ce8\u610f\u7684\u662f\uff0c\u4e26\u975e\u6240\u6709\u4eba\u90fd\u6709\u5efa\u7f6e\u5ee3\u544a\u6216\u63d0\u4f9b\u7b56\u7565\u5206\u6790\u7684\u6df1\u5ea6\u77e5\u8b58\u3002\u85c9\u6b64\uff0cEmatic \u63a8\u51fa\u4e86\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u670d\u52d9\u3002\u6211\u5011\u5c07\u5168\u529b\u5354\u52a9\u60a8\u89e3\u6c7a\u6240\u6709\u5e38\u898b\u548c\u4e0d\u5e38\u898b\u7684\u554f\u984c\uff0c\u5f9e\u800c\u5e6b\u52a9\u60a8\u7372\u53d6\u6700\u4f73\u6210\u6548\u3002 \u6211\u5011\u5c07\u5168\u65b9\u9762\u512a\u5316\u60a8\u7684\u6574\u9ad4\u5ee3\u544a\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u4f8b\u5982\uff1a\u89e3\u6c7a\u8ffd\u8e64\u554f\u984c\u3001\u512a\u5316\u60a8\u7684\u6578\u64da\u67b6\u69cb\u3001\u5be6\u65bd\u5168\u6e20\u9053\u5ee3\u544a\u7b56\u7565\u4e26\u6301\u7e8c\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u7684\u95dc\u9375\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u5f9e\u7372\u5ba2 (Acquisition) \u5230\u7559\u5b58\u6578 (Retention)\uff0c\u4ee5\u53ca\u9031\u671f\u5f0f\u5be6\u65bd A \/ B \u6e2c\u8a66\uff0c\u5f9e\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\u3002 &nbsp; &nbsp; \u60a8\u6e96\u5099\u900f\u904e\u6578\u4f4d\u884c\u92b7\u958b\u555f\u54c1\u724c\u7684\u65b0\u7bc7\u7ae0\u4e86\u55ce\uff1f\u6216\u8005\u671f\u5f85\u80fd\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u548c\u5275\u9020\u66f4\u5927\u7684\u5f71\u97ff\u529b\uff1f \u8b93 Ematic \u6210\u70ba\u60a8\u7684\u6700\u4f73\u5925\u4f34\uff01\u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u60a8\u7684\u6240\u6709\u9700\u6c42\u548c\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\uff01"}