{"version":"1.0","provider_name":"Ematic Solutions","provider_url":"https:\/\/www.ematicsolutions.com","title":"\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f - Ematic Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"O2NEj2FB53\"><a href=\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/\">\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ematicsolutions.com\/tw\/maximize-your-paid-channels-with-ematic\/embed\/#?secret=O2NEj2FB53\" width=\"600\" height=\"338\" title=\"&#8220;\u5225\u518d\u6d6a\u8cbb\u60a8\u7684\u9810\u7b97\uff0c\u60a8\u6709\u5c07\u4ed8\u8cbb\u5ee3\u544a\u7684\u6f5b\u80fd\u767c\u63ee\u5230\u6975\u81f4\u55ce\uff1f&#8221; &#8212; Ematic Solutions\" data-secret=\"O2NEj2FB53\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/TW-Stop-wasting-your-budget-are-you-maximizing-the-full-potential-of-your-paid-channels.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"\u300c\u6210\u6548\u600e\u9ebc\u4e00\u76f4\u90fd\u6c92\u6709\u63d0\u5347\uff1f\u300d \u300c\u5ee3\u544a\u662f\u54ea\u88e1\u51fa\u4e86\u554f\u984c\uff1f\u300d \u300c\u6211\u662f\u4e0d\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u9810\u7b97\uff1f\u300d &nbsp; \u5728\u884c\u92b7\u9818\u57df\u4e0a\u6700\u6015\u7684\u5c31\u662f \u2014\u2014 \u82b1\u9322\u8cb7\u4e86\u5ee3\u544a\uff0c\u6210\u6548\u537b\u9072\u9072\u6c92\u6709\u597d\u8f49\u3002 \u60a8\u662f\u5426\u6709\u9047\u5230\u4ee5\u4e0a\u554f\u984c\u4e14\u4e0d\u77e5\u9053\u5982\u4f55\u61c9\u5c0d\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff01\u8b93\u6211\u5011\u4f86\u70ba\u5927\u5bb6\u4ecb\u7d39\u8981\u5982\u4f55\u89f8\u53ca\u9069\u5408\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u6295\u653e\u9ad8\u6548\u4e14\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u9032\u800c\u6253\u52d5\u9867\u5ba2\u5b8c\u6210\u6700\u7d42\u8f49\u63db\u3002 &nbsp; \u70ba\u4e86\u6709\u6548\u638c\u63a7\u5ee3\u544a\u9810\u7b97\u4e26\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (ROAS) \uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u500b\u95dc\u9375\u8981\u7d20\uff1a \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 A\/B \u6e2c\u8a66 \u5ee3\u544a\u884c\u92b7\u5206\u6790 \u5275\u610f\u5167\u5bb9 &nbsp; \u8b93\u6211\u5011\u7e7c\u7e8c\u63a2\u8a0e\u4ee5\u4e0a\u5e7e\u9ede\u7684\u6df1\u5165\u6d1e\u898b&gt;&gt;&gt;&gt;&gt;&gt; &nbsp; &nbsp; 1. \u5168\u65b9\u9762\u6578\u4f4d\u5ee3\u544a\u7b56\u7565 &nbsp; \u73fe\u4eca\uff0c\u5e73\u5747\u4e00\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u81f3\u5c11\u542b\u6709 20 \u500b\u63a5\u89f8\u9ede (Touch Points) \u2014\u2014 \u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u4e92\u52d5\u6578\u3002 \u56e0\u6b64\uff0c\u60a8\u7684\u6f5b\u5728\u9867\u5ba2\u53ef\u80fd\u6703\u5728\u591a\u500b\u88dd\u7f6e\u548c\u6e20\u9053\u4e4b\u9593\u4f86\u56de\u5207\u63db\uff0c\u5982\u679c\u53ea\u5c08\u6ce8\u5728\u55ae\u4e00\u5ee3\u544a\u6e20\u9053\uff0c\u90a3\u9ebc\u5c31\u6703\u932f\u904e\u8a31\u591a\u6f5b\u5728\u8f49\u55ae\u6a5f\u6703\u3002\u9019\u4e5f\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u4e00\u500b\u5b8c\u6574\u548c\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u3002 \u4e00\u500b\u5168\u65b9\u9762\u7684\u7b56\u7565\u610f\u5473\u8457\u5728\u6574\u500b\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d \u2014\u2014 \u5f9e\u767c\u73fe (discovery) \u5230\u56de\u8cfc (repurchase)\uff0c\u90fd\u6709\u904b\u7528\u5230\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\u3002\u4f8b\u5982\uff0c\u5728\u7b56\u5283\u4ed8\u8cbb\u5ee3\u544a\u6642\uff0c\u4e0d\u540c\u6d88\u8cbb\u8005\u65c5\u7a0b\u968e\u6bb5\u90fd\u6709\u5404\u81ea\u4e0d\u540c\u968e\u6bb5\u53ef\u88ab\u5438\u6536\u6216\u8005\u63a5\u53d7\u7684\u8a0a\u606f\uff0c\u518d\u642d\u914d\u5230\u9069\u5408\u7684\u6e20\u9053\u548c (\u6216) \u88dd\u7f6e\u9032\u884c\u6295\u653e\u3002\u7576\u60a8\u5be6\u65bd\u4e86\u5168\u65b9\u9762\u7684\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u5f8c\uff0c\u60a8\u4e5f\u5c31\u5efa\u7acb\u8d77\u4e00\u500b\u66f4\u5feb\u901f\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\uff0c\u9032\u800c\u767c\u63ee\u5ee3\u544a\u7684\u6700\u4f73\u6f5b\u80fd\u548c\u5de8\u5927\u5f71\u97ff\u529b\u3002 &nbsp; 2. 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\u540c\u6642\uff0c\u4e5f\u80fd\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u548c\u53cd\u994b\uff0c\u8fa8\u8b58\u51fa\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002 \u8209\u4f8b\u4f86\u8aaa\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u8207 Google Ads \u4e32\u63a5\u6574\u5408\uff0c\u5efa\u7acb\u5ba2\u88fd\u518d\u884c\u92b7\u540d\u55ae\u3002\u900f\u904e Google Analytics \u7372\u53d6\u7684\u8a2a\u5ba2\u700f\u89bd\u9801\u9762\u3001\u5b8c\u6210\u4e8b\u4ef6\u6216\u4efb\u4f55\u5176\u4ed6\u81ea\u5b9a\u7fa9\u89f8\u767c\u689d\u4ef6\uff0c\u9032\u800c\u904b\u7528\u81f3 Google Ads \u4e0a\uff0c\u6210\u529f\u50cf\u53d7\u773e\u6295\u653e\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u8a0a\u606f\u3002 &nbsp; 4. \u5275\u610f\u5167\u5bb9 &nbsp; \u5c31\u597d\u6bd4\u6e1b\u80a5\u662f\u9700\u8981\u900f\u904e 80% \u98f2\u98df\u548c 20% \u904b\u52d5\u4f86\u9054\u6210\uff0c\u800c\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u5ee3\u544a\u5247\u9700\u8981\u9760 80% \u7684\u5167\u5bb9\u548c 20% \u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u5275\u610f\u5167\u5bb9\u662f\u6c7a\u5b9a\u5ee3\u544a\u54c1\u8cea\u548c\u6210\u6548\u7684\u95dc\u9375\uff01 \u73fe\u4eca\uff0c\u5f71\u7247\u5df2\u7d93\u6210\u70ba\u751f\u6d3b\u4e0d\u53ef\u7f3a\u7684\u4e00\u90e8\u4efd\u3002\u56e0\u6578\u4f4d\u5a92\u9ad4\u7684\u8208\u8d77\u3001\u667a\u6167\u578b\u624b\u6a5f\u7684\u666e\u53ca\u4ee5\u53ca\u7db2\u901f\u6301\u7e8c\u7684\u9032\u6b65\uff0c\u5e36\u52d5\u4e86\u5f71\u97f3\u5ee3\u544a\u7684\u76db\u884c\uff0c\u4e5f\u6210\u70ba\u54c1\u724c \/ \u4f01\u696d\u89f8\u53ca\u7dda\u4e0a\u53d7\u773e\u6700\u6d41\u884c\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u8da8\u52e2\u4e5f\u5c07\u92b3\u4e0d\u53ef\u64cb\u3002 \u5f71\u97f3\u5ee3\u544a\u6293\u4f4f\u7528\u6236\u773c\u7403\u7684\u5169\u500b\u4e3b\u8981\u539f\u56e0\u70ba \u2014\u2014 \u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\u3002\u9019\u5169\u8005\u5728\u50b3\u9054\u8a0a\u606f\u65b9\u9762\u90fd\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\uff0c\u80fd\u63d0\u5347\u66f4\u591a\u7528\u6236\u4e92\u52d5\u548c\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u3105\u3127\u5716\u7247\u6216\u6587\u5b57\u5ee3\u544a\u90fd\u9700\u8981\u4f9d\u8cf4\u6587\u6848\u3001\u6a19\u9ede\u7b26\u865f\u4f86\u5448\u73fe\u6240\u9700\u7684\u8a9e\u6c23 ; \u76f8\u8f03\u4e4b\u4e0b\uff0c\u5f71\u97f3\u5ee3\u544a\u53ea\u8981\u900f\u904e\u52d5\u614b\u756b\u9762\u548c\u8072\u97f3\uff0c\u5c31\u80fd\u5438\u5f15\u7528\u6236\u6ce8\u610f\uff0c\u5176\u5448\u73fe\u7684\u91cf\u8eab\u5b9a\u5236\u8a0a\u606f\uff0c\u4e5f\u80fd\u8b93\u76ee\u6a19\u53d7\u773e\u66f4\u5bb9\u6613\u63a5\u6536\u3002 &nbsp; &nbsp; \u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u4e00\u5bb6\u4e0d\u4f46\u7cbe\u901a\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6700\u4f73\u767c\u63ee\u50f9\u503c\u548c\u5e36\u4f86\u5353\u8d8a\u6210\u6548\u7684\u9867\u554f\u516c\u53f8\u3002 \u4e0d\u7528\u518d\u7336\u8c6b\u4e86\uff0c Ematic Solutions \u6703\u662f\u60a8\u7684\u6700\u4f73\u52a9\u529b\uff01 \u6b61\u8fce\u4f86\u770b\u770b\u6211\u5011\u6700\u65b0\u7684\u670d\u52d9 \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u6216\u8005\u7acb\u5373\u9810\u7d04\u514d\u8cbb\u8aee\u8a62\uff0c\u4e00\u8d77\u8a0e\u8ad6\u6211\u5011\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u63d0\u5347\u6574\u9ad4\u8868\u73fe\u5427\uff01"}