{"version":"1.0","provider_name":"Ematic Solutions","provider_url":"https:\/\/www.ematicsolutions.com","title":"\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) - Ematic Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Vdif59wzpi\"><a href=\"https:\/\/www.ematicsolutions.com\/tw\/how-we-do-performance-marketing\/\">\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ematicsolutions.com\/tw\/how-we-do-performance-marketing\/embed\/#?secret=Vdif59wzpi\" width=\"600\" height=\"338\" title=\"&#8220;\u6211\u5011\u5982\u4f55\u57f7\u884c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)&#8221; &#8212; Ematic Solutions\" data-secret=\"Vdif59wzpi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.ematicsolutions.com\/wp-content\/uploads\/2022\/11\/Blog-Banners.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u505a\u300c\u6578\u4f4d\u5ee3\u544a\u300d\u5462\uff1f &nbsp; \u73fe\u4eca\uff0c\u5982\u679c\u60f3\u589e\u52a0\u6574\u9ad4\u884c\u92b7\u8868\u73fe\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u4e14\u6709\u6548\u7684\u65b9\u6cd5\u70ba \u2014\u2014 \u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing)\uff0c\u5b83\u7684\u512a\u52e2\u662f\u80fd\u627e\u5230\u5408\u9069\u7684\u53d7\u773e\u3001\u63d0\u5347\u66dd\u5149\u5ea6\u4e26\u70ba\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u6d41\u91cf\u548c\u8f49\u55ae\u6216\u540d\u55ae\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u53ef\u4ee5\u8f15\u9b06\u6e96\u78ba\u7684\u53d6\u5f97\u6578\u64da\u4e26\u8ffd\u8e64\u548c\u8a55\u4f30\u6210\u6548\uff0c\u4e14\u53ea\u9700\u5728\u9054\u5230\u76ee\u6a19\u6642\u4ed8\u8cbb\uff0c\u56e0\u6b64\u53d7\u5230\u884c\u92b7\u4eba\u54e1\u7684\u559c\u611b\u3002 \u5118\u7ba1\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u6703\u70ba\u54c1\u724c\uff0f\u4f01\u696d\u5e36\u4f86\u9019\u4e9b\u597d\u8655\uff0c\u4f46\u662f\uff0c\u5982\u679c\u6c92\u6709\u5b8c\u5584\u7684\u4e8b\u524d\u898f\u5283\uff0c\u4e5f\u7121\u6cd5\u78ba\u4fdd\u6700\u7d42\u80fd\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u60a8\u5fc5\u9808\u5236\u5b9a\u4e00\u5957\u5b8c\u6574\u7684\u7b56\u7565\uff0c\u4e26\u642d\u914d\u6b63\u78ba\u7684\u6578\u64da\u3001\u76f8\u5c0d\u61c9\u7684\u6e20\u9053\u548c\u5ee3\u544a\u5167\u5bb9\uff0c\u624d\u80fd\u4f7f\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5f97\u6709\u50f9\u503c\u3002\u7136\u800c\uff0c\u5c0d\u65bc\u4e00\u4e9b\u54c1\u724c\uff0f\u4f01\u696d\u4f86\u8aaa\uff0c\u56e0\u5e02\u5834\u7af6\u722d\u8d8a\u4f86\u8d8a\u6fc0\u70c8\uff0c\u518d\u52a0\u4e0a\u5718\u968a\u7f3a\u4e4f\u5c08\u696d\u77e5\u8b58\u548c\u6280\u8853\uff0c\u8981\u5236\u5b9a\u51fa\u5b8c\u6574\u4e14\u6709\u6548\u7684\u7b56\u7565\u4e26\u975e\u4e00\u4ef6\u6613\u4e8b\u3002 \u56e0\u6b64\uff0c\u6709\u4e9b\u54c1\u724c\uff0f\u4f01\u696d\u6703\u5c0b\u6c42\u6578\u4f4d\u5ee3\u544a\u9867\u554f\u516c\u53f8\u7684\u5e6b\u52a9\uff0c\u4f46\u904e\u4e86\u4e00\u6bb5\u6642\u9593\u4ed6\u5011\u767c\u73fe\uff0c\u660e\u660e\u82b1\u4e86\u5f88\u591a\u9322\u8cb7\u5ee3\u544a\u9ede\u64ca\uff0c\u4f46\u5be6\u969b\u8f49\u55ae\u537b\u6c92\u6709\u63d0\u5347\u3002\u66f4\u53ef\u60dc\u7684\u662f\uff0c\u6709\u4e9b\u9867\u554f\u516c\u53f8\u53ea\u63d0\u4f9b\u4e00\u500b\u5ee3\u6cdb\u901a\u7528\u7684\u57fa\u790e\u5831\u8868\uff0c\u4e26\u4e0d\u6703\u9032\u4e00\u6b65\u5411\u4f60\u5206\u6790\u8868\u73fe\u6216\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u3002 &nbsp; \u6211\u5011\u6642\u5e38\u807d\u5230\u5e02\u9762\u4e0a\u54c1\u724c\u7684\u75db\u9ede\u70ba\uff1a \uff1a\u300c\u82b1\u4e86\u5168\u90e8\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u4f46\u6210\u6548\u537b\u4e0d\u4f73\uff01\u300d \uff1a\u300c\u5e6b\u5fd9\u4ee3\u64cd\u5ee3\u544a\u7684\u9867\u554f\u516c\u53f8\u53ea\u8a2d\u5b9a\u57fa\u672c\u4e14\u4e0d\u6b63\u78ba\u7684\u8ffd\u8e64\uff0c\u4f7f\u6211\u5011\u7121\u6cd5\u6aa2\u8996\u771f\u6b63\u7684\u8f49\u63db\u7387\u548c\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002\u300d \uff1a\u300c\u5148\u524d\u5408\u4f5c\u7684\u6578\u4f4d\u5ee3\u544a\u9867\u554f\u516c\u53f8\u4e0d\u50c5\u53ea\u63d0\u4f9b\u5ee3\u6cdb\u901a\u7528\u7684\u57fa\u790e\u5831\u8868\uff0c\u751a\u81f3\u4e0d\u6703\u63d0\u51fa\u512a\u5316\u5efa\u8b70\u3002\u300d &nbsp; \u9078\u64c7\u4e00\u5bb6\u597d\u7684\u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u9867\u554f\u516c\u53f8\uff0c\u61c9\u8003\u91cf\u4ed6\u5011\u662f\u5426\u5177\u5099\u6b63\u78ba\u8a2d\u7f6e\u8207\u8ffd\u8e64\u6578\u64da\u3001\u5be6\u65bd\u5b8c\u6574\u7684\u5168\u6e20\u9053\u548c\u8de8\u6e20\u9053\u7b56\u7565\u7684\u5c08\u696d\u77e5\u8b58\u3002 &nbsp; &nbsp; \u5411\u60a8\u4ecb\u7d39 Ematic \u6578\u4f4d\u5ee3\u544a\u884c\u92b7\u670d\u52d9 &nbsp; \u5728 Ematic\uff0c\u6211\u5011\u8a8d\u70ba\u6578\u4f4d\u5ee3\u544a\u884c\u92b7 (Performance Marketing) \u6210\u529f\u7684\u95dc\u9375\u70ba \u2014\u2014 \u6578\u64da\u3002 \u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u975e\u5e38\u91cd\u8996\u8ffd\u8e64\u3001A\/B \u6e2c\u8a66\u548c\u6578\u64da\u5206\u6790\u3002\u6211\u5011\u76f8\u4fe1\u60a8\u7684\u6578\u64da\u662f\u6700\u6709\u50f9\u503c\u7684\u884c\u92b7\u8cc7\u6e90\uff0c\u6839\u64da\u624b\u908a\u6b63\u78ba\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5efa\u7acb\u6301\u7e8c\u589e\u9577\u548c\u53ef\u8907\u9a57\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u4e26\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\u4ee5\u53ca\u5176\u884c\u70ba\uff0c\u6295\u653e\u4ed6\u5011\u53ef\u80fd\u611f\u8208\u8da3\u7684\u8a0a\u606f\u3002 &nbsp; &nbsp; \u6211\u5011\u7684\u65b9\u91dd &nbsp; \u6211\u5011\u6703\u78ba\u4fdd\u6240\u6709\u6578\u4f4d\u5ee3\u544a\u65c5\u7a0b \u2014 \u5f9e\u8a8d\u77e5 (Awareness) \u5230\u8f49\u63db (Conversion) \u2014 \u90fd\u9054\u5230\u6700\u5927\u512a\u5316 \u3002\u8207\u50b3\u7d71\u65b9\u6cd5\u4e0d\u540c\u7684\u662f\uff0c\u6211\u5011\u63a1\u7528\u300c\u654f\u6377\u6210\u9577\u300d\u884c\u92b7\u4f86\u512a\u5316\u6574\u500b\u65c5\u7a0b\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u6703\u78ba\u4fdd\u60a8\u7684\u6578\u4f4d\u5ee3\u544a\u90fd\u6709\u767c\u63ee\u6700\u5927\u6f5b\u80fd\uff0c\u4e26\u4e14\u6301\u7e8c\u9032\u884c\u512a\u5316\uff0c\u9032\u800c\u5927\u5e45\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u548c\u5be6\u73fe\u60a8\u7684\u5546\u696d\u76ee\u6a19\u3002 &nbsp; 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\u5b8c\u6574 A\/B \u6e2c\u8a66 \u6211\u5011\u5c07\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a (Campaign Level)\u3001\u5ee3\u544a\u7fa4\u7d44\u968e\u5c64 (Ad Set Level)\u3001\u5275\u610f\u5167\u5bb9\u5c64\u7d1a (Creative &amp; Messaging Level) \u66f4\u6709\u7cfb\u7d71\u6027\u5730\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u9032\u800c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u80fd\u6709\u6548\u964d\u4f4e\u7372\u5ba2 (Acquisition) \u6210\u672c\u3002 &nbsp; \u6df1\u5ea6\u5831\u8868 \u6211\u5011\u5c07\u63d0\u4f9b\u5ba2\u88fd\u5316\u5831\u8868\uff0c\u60a8\u53ef\u4ee5\u96a8\u6642\u76e3\u63a7\u3001\u9032\u884c\u5206\u773e\u6216\u6df1\u5165\u7814\u7a76\u5176\u6578\u64da\u8cc7\u6599\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u5011\u6703\u5b9a\u671f\u63d0\u4f9b\u9031\u6216\u6708\u6b21\u7684\u5831\u544a\uff0c\u5354\u52a9\u60a8\u4e86\u89e3\u5ee3\u544a\u6d1e\u5bdf\uff0c\u4e26\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u548c\u5f8c\u7e8c\u57f7\u884c\u6b65\u9a5f\u3002 &nbsp; &nbsp; \u60f3\u8981\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u55ce\uff1f\u53c8\u6216\u8005\u5e0c\u671b\u52a0\u5feb\u8f49\u55ae\u904e\u7a0b\uff1f &nbsp; 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